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Encyclopedia > Levi's

Levi's is a brand of riveted denim jeans manufactured by Levi Strauss & Co. Image File history File links Levis_logo. ... A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme. ... Denim as used for blue jeans, with a copper rivet to strengthen the pocket. ... Blue Jeans Jeans are trousers traditionally made from denim, but may also be made from a variety of fabrics including corduroy. ... Levi Strauss & Co. ...



Contrary to an advertising campaign suggesting that Levi Strauss sold his first jeans to gold miners in the California Gold Rush, where he arrived in 1853, manufacture of denim overalls only began in the 1870s. Alternative meaning: Claude L vi-Strauss, the French anthropologist. ... GOLD refers to one of the following: GOLD (IEEE) is an IEEE program designed to garner more student members at the university level (Graduates of the Last Decade). ... The El Chino Mine located near Silver City, New Mexico is an open-pit copper mine Mining is the extraction of valuable minerals or other geological materials from the earth, usually (but not always) from an ore body, vein, or (coal) seam. ... The California Gold Rush (1848–1855) began in January 1848, when gold was discovered at Sutters Mill. ... 1853 was a common year starting on Saturday (see link for calendar). ... Denim as used for blue jeans, with a copper rivet to strengthen the pocket. ... // The invention of the telephone (1876) by Alexander Graham Bell. ...

Modern jeans began to appear in the 1920s. Blue Jeans Jeans are trousers traditionally made from denim, but may also be made from a variety of fabrics including corduroy. ... The 1920s is a decade that is sometimes referred to as the Jazz Age or the Roaring Twenties, usually applied to America. ...

By the 1990s, the brand was facing competition from other brands and cheaper products from overseas. Production facilities in Canada and the United States closed and supply of finished products came from places like China, Cambodia, Hong Kong, India, Bangladesh, Vietnam, Lesotho, Dominican Republic, Colombia, Mexico and the Philippines. After they closed down their production facilities in North America, companies that still made jeans in the U.S., including Pointer Brand and Diamond Gusset, reported an increase in sales from customers that still wanted jeans made in the USA. MCMXC redirects here; for the Enigma album, see MCMXC a. ...

In modern times, Levi’s has become one of the top-10 most litigious companies in the world, aggressively pursuing action against any rival fashion company producing jeans that infringe on the trademark (US #1,139,254) on the Levi's jeans' 133 year old iconic back pocket.[1]. A trademark or trade mark[1] is a distinctive sign of some kind which is used by an individual, business organization or other legal entity to uniquely identify the source of its products and/or services to consumers, and to distinguish its products or services from those of other entities. ...

Today Levi's retail operations are broken up into regional bases throughout the globe.


Levi's product lines include:

  • Red Tab
  • Sta-Prest - discontinued
  • Silver Tab (this line started in 1990 and is marketed to a more fashion-forward demographic; the last five years this line got a make-over to resemble an urbanwear look rather than the traditional Levi's look)
  • Dockers
  • Levi Strauss
  • Type 1 - discontinued but still available in Asia
  • Engineered Jeans - discontinued in America but still available in Asia and Europe
  • Circle R
  • Red Loop
  • Tab Twists
  • Levi's Vintage Clothing (L.V.C)
  • Levi Strauss Signature
  • Next Cube Blue Print (N3BP)
  • Capital E
  • Two Horse brand - discontinued
  • Levi’s Lady Style
  • Edison
  • Black
  • Blue

Levi Strauss also manufactures the RedWire DLX Jeans, which are able to control a wearer's Apple iPod music player. The RedWire DLX Jeans has an iPod remote control and docking station fitted in its pockets, and comes complete with attached headphones. It retails for approximately $250. Levi Strauss is not the first to produce iPod-compatible clothing, but it is believed to be the first to do so for trousers or jeans. In 1964, Levi Strauss and co. ... The current logo for Dockers Dockers is also plural of docker. ... Alternative meaning: Claude L vi-Strauss, the French anthropologist. ... Ho-103 (Type 1) was a Japanese heavy machine gun widely used during World War II. It was based on the American Browning M2 machine gun but achieved a higher rate of fire by using a smaller Breda cartridge. ... World map showing the location of Asia. ... World map showing the location of Asia. ... This article is 150 kilobytes or more in size. ... Edison is the last name of a famous United States inventor: Thomas Edison Other people known by the name Edison: Charles Edison – son of Thomas Edison and Governor of New Jersey Edison Chen – popular Hong Kong teen idol Edison Carter, character in the television show Max Headroom A number of... Black cat, thought by some to cause bad luck Black is the shade of objects that do not reflect light in any part of the visible spectrum. ... This article or section does not adequately cite its references or sources. ...

In 2000, the "Launderette" advert for Levi's 501s was named the 6th best television commercial of all time, in a poll conducted by The Sunday Times and Channel 4, a UK Based Television channel & newspaper. The Sunday Times is a Sunday broadsheet newspaper distributed in the United Kingdom and Republic of Ireland, published by Times Newspapers Ltd, a subsidiary of News International which is in turn owned by News Corporation. ...


In early 2006, Levi Strauss & Co. was the high bidder in an eBay auction for an authentic pair of original Levi's 501 blue jeans, paying around $100,000 for the item (Economist, 2006). eBay headquarters in San Jose eBay North First Street satellite office campus (home to PayPal) eBay Inc. ...

Levi's is currently filing a lawsuit against many Japanese producers of premium selvedge denim such as Samurai and Iron Heart, claiming that their products too closely resemble original "Capital E" Levi's 501 Dungarees from the 1800s. Such likenesses are apparent in the styling of the leather back patch and tab on the right rear pocket.[citation needed] The Selvage of a piece of curtain fabric. ...


  1. ^ Michael Barbaro and Julie Creswell, Levi’s Turns to Suing Its Rivals, The New York Times, January 29, 2007.

See also

Blue Jeans Jeans are trousers traditionally made from denim, but may also be made from a variety of fabrics including corduroy. ... Lucky Brand Jeans is a unisex brand of jeans from Vernon, California, United States. ... Mudd Jeans is a womens jeans brand marketed as being popular for its discounted prices, happy-go-lucky stylings, and affinity toward the more playful aspects of life. ... Parasuco is a Canadian apparel company with focus on the young and fashion oriented consumer. ... The Roots logo Roots Canada Ltd. ...

External links

  • Levi's
  • [1] RedWire DLX Jeans

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