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Encyclopedia > Kraft Television Theater
It has been suggested that this article or section be merged into Kraft Television Theatre. (Discuss)

Kraft Television Theater was an American television program that ran on NBC from 1947 to 1958. The show was an example of the Anthology drama, a program format that, unlike an episodic series, created new stories and new characters each week, essentially producing plays for television. The show was created in part to promote Kraft's new Cheez Whiz product. Wikipedia does not have an article with this exact name. ... It has been suggested that Kraft Television Theater be merged into this article or section. ... A television program is the content of television broadcasting. ... The National Broadcasting Company or NBC is an American television broadcasting company based in New York Citys Rockefeller Center. ... 1947 (MCMXLVII) was a common year starting on Wednesday (link will take you to calendar). ... 1958 (MCMLVIII) was a common year starting on Wednesday of the Gregorian calendar. ... Anthrology Drama, or Anthrology Dramas, or Anthrology Drama(s): Anthrology Dramas are dramas that are theatrical in nature. ... A play is a common form of literature, usually consisting chiefly of dialog between characters, and usually intended for performance rather than reading. ... Kraft Foods Inc. ... Cheez Whiz is a thick processed cheese sauce introduced by Kraft Foods in 1952. ...


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Kraft Television Theatre (685 words)
Kraft Television Theatre proved to be one of the most durable and honored programs of the Golden Age, airing on NBC from 1947 to 1958.
Kraft's advertising personnel were concerned that using a model or a recognized spokesman would detract from the product, so Thompson designed live commercials that used a single-focus technique.
The original Kraft Television Theatre was never a ratings success, but Kraft apparently never expected it to be, consistently claiming that they measured the show's popularity by the number of recipe requests, not by its Nielsens.
Golden Age of Television (2367 words)
As the nation's economy grew and the population expanded, television and advertising executives turned to dramatic shows as a programming strategy to elevate the status of television and to attract the growing and increasingly important suburban family audience.
Ironically, however, it was live teledramas that helped television to displace radio, the stage and film as the favorite leisure-time activities for the nation's burgeoning suburban families in the late forties to the mid-fifties.
John Frankenheimer directed for the Kraft Television Theater, Robert Altman for Alfred Hitchcock Presents, Yul Brynner and Sidney Lumet for Studio One, Sidney Pollack for The Chrysler Theater (1965 Emmy for "Directoral Achievement in Drama") and Delbert Mann for NBC Television Playhouse.
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