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Encyclopedia > Keebler Company

The Keebler Company is the second-largest cookie and cracker manufacturer in the United States. Founded in 1853, it has produced numerous baked snacks. Keebler has marketed its brands such as Cheez-Its (which have the Sunshine Biscuits brand), Chips Deluxe, Club Crackers, Famous Amos Cookies, Fudge Shoppe Cookies, Vienna Fingers, Town House Crackers, Wheatables, and Zesta Crackers, among others, with their trademark; the "Uncommonly Good" slogan and their claim that the products are made in magic ovens inside a hollow tree by chief elf Ernie Keebler and his Keebler Elves. Keebler is also a leading licensed supplier of Girl Scout Cookies, which may be why Thin Mints taste similar to Keebler's Grasshopper cookies. In 2001, The Keebler Company was acquired by the Kellogg Company, the world's leading cereal producer. Image File history File links Keebler_logo. ... 1853 was a common year starting on Saturday (see link for calendar). ... Cheez-It crackers and promotional packaging (2005) Cheez-It crackers are a snack food manufactured by the Kellogg Company. ... Sunshine Biscuits was started in 1913 by Jack and Taylor in their home. ... Famous Amos is a brand of chocolate chip cookie from the United States. ... For other senses of this word, see Trademark (disambiguation). ... Look up slogan in Wiktionary, the free dictionary. ... A Girl Scout cookie is one of several varieties of cookie sold on neighborhood tours by Girl Scouts as a fundraiser for their organization. ... Year 2001 (MMI) was a common year starting on Monday (link displays the 2001 Gregorian calendar). ... Kellogg Company (often referred to as simply Kellogg or Kelloggs) is an American multinational producer of breakfast foods, snack foods, cookies, and crackers, with corporate headquarters in Battle Creek, Michigan, USA. Kellogg trades under the ticker symbol NYSE: K. Revenues in 2006 were $10. ...


Jingle

"Man, you never would believe where the Keebler Cookies come from. They're baked by little elves in a hollow tree. And what do you think makes these cookies so uncommon? They're baked in magic ovens, and there's no factory. Hey!" The original jingle was written in 1967 by Tom Shutter and Leo Burnett as part of a marketing campaign produced for Keebler marketing executive William Harty. Leo Burnett (October 21, 1891 - June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, the Pillsbury Doughboy and Tony the Tiger. ...


External link

  • Official website

  Results from FactBites:
 
97-3254 -- Buckley v. Keebler Co. -- 05/29/1998 (2447 words)
Keebler argues that plaintiff failed to establish an intent on its part to abandon its at-will employment policy and create an implied contract, and asserts that plaintiff's evidence of the creation of an implied contract is insufficient to withstand summary judgment.
Keebler asserts that this disclaimer is "strong evidence" that it did not intend to enter into an employment contract with plaintiff.
Accordingly, absent the required disputed issue of material fact, the district court correctly held that Keebler was entitled to summary judgment on the issue of the existence of an implied employment contract.
Fool.com: Flowers Doubles on Keebler Move [Daily Double] September 7, 2000 (736 words)
Earlier this year the company announced that it expected the problems to be resolved well before the holiday season finds families picking the supermarket freezers dry.
Keebler is no Nabisco, but analysts still project the company could fetch well into the $4.5 billion range.
That is more than the company's present market cap, or pretty close to it after you factor out tax gains that would be due after the sale.
  More results at FactBites »

 
 

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