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Encyclopedia > John Lewis Reading
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The front of the store on Broad Street.
The front of the store on Broad Street.
The rear of the store on Minster Street.
The rear of the store on Minster Street.
The side of the store with Heelas name visible.
The side of the store with Heelas name visible.

John Lewis Reading is a major department store in Reading in the English county of Berkshire. Until 2001 the store was known as Heelas, and that name is still in common usage. The store fronts on Reading's main pedestrianised shopping street, Broad Street, and backs onto Minster Street and The Oracle shopping centre. The store belongs to the John Lewis Partnership. Jump to: navigation, search Image File history File links Download high resolution version (1591x1389, 508 KB) Summary Description: The front elevation of the John Lewis department store in Readings Broad Street. ... Jump to: navigation, search Image File history File links Download high resolution version (1591x1389, 508 KB) Summary Description: The front elevation of the John Lewis department store in Readings Broad Street. ... Jump to: navigation, search Image File history File links Download high resolution version (2160x1440, 1756 KB) Summary Description: The rear elevation of the John Lewis department store in Readings Minster Street. ... Jump to: navigation, search Image File history File links Download high resolution version (2160x1440, 1756 KB) Summary Description: The rear elevation of the John Lewis department store in Readings Minster Street. ... Jump to: navigation, search Image File history File links Download high resolution version (1518x1370, 352 KB) Summary Description: The side elevation of the John Lewis department store in Readings Chain Street. ... Jump to: navigation, search Image File history File links Download high resolution version (1518x1370, 352 KB) Summary Description: The side elevation of the John Lewis department store in Readings Chain Street. ... Jump to: navigation, search A JC Penney department store. ... Jump to: navigation, search St Marys Church and market Reading is a town and unitary authority in Berkshire in England, at the confluence of the River Thames and River Kennet, halfway between London and Oxford. ... Jump to: navigation, search Royal motto (French): Dieu et mon droit (Translated: God and my right) Englands location within the UK Official language English de facto Capital London de facto Largest city London Area - Total Ranked 1st UK 130,395 km² Population - Total (mid-2004) - Density Ranked 1st UK... For other places named Berkshire, see: Berkshire (disambiguation) Berkshire (IPA: or  ; sometimes abbreviated to Berks) is a county in the south of England, to the west of London and also bordering on Oxfordshire, Buckinghamshire, Greater London, Surrey, Wiltshire and Hampshire. ... Jump to: navigation, search 2001: A Space Odyssey. ... Broad Street frontage Internal mall Riverside level The Oracle is a large indoor shopping and leisure mall located on the banks of the River Kennet in central Reading, UK. It takes its name from a workhouse that once occupied part of the site. ... Jump to: navigation, search The corporate John Lewis Partnership logo A John Lewis store in Glasgow The John Lewis Partnership is a major United Kingdom retailer, operating department stores and, through its Waitrose subsidiary, upper-class supermarkets. ...


History

Heelas started in Reading with just one small shop at 33 Minster Street. John Heelas, who already had a shop in Wokingham, set up the new business in 1854 with his sons, John and Daniel. They described themselves as 'Linen and Woollen Drapers, Silk Mercers etc..'. Over the years they acquired adjacent properties and by 1877 the business had become a department store. Wokingham is a small town in Berkshire in the south east of England, close to Reading. ... Jump to: navigation, search 1854 was a common year starting on Sunday (see link for calendar). ... Jump to: navigation, search 1877 was a common year starting on Monday (see link for calendar). ...


In 1897 the family firm became a public company, Heelas Sons and Co. Ltd, and in 1890 the House of Heelas was appointed Linen Drapers and House Furnishers to the then Prince of Wales. This warrant was continued on his accession to the throne as King Edward VII. Jump to: navigation, search 1897 was a common year starting on Friday (see link for calendar). ... 1890 was a common year starting on Wednesday (see link for calendar). ... The Badge of the Prince of Wales is derived from the ostrich feathers borne by Edward, the Black Prince. ... Edward VII (Albert Edward) (9 November 1841–6 May 1910) was King of the United Kingdom of Great Britain and Ireland, King of the Commonwealth Realms, and the Emperor of India. ...


The shop was rebuilt in 1907 and the Directors were confident that the 'handsome well-arranged buildings would add to the great comfort of the customers'. Both John and Daniel Heelas died in 1910 and their successors, John Heelas Junior and Edward Heelas, inherited a thriving business. Heelas became a major entity in Reading, and in 1937, the John Lewis Partnership entered into takeover discussions with the department store. These did not work out and in 1947 Heelas was sold to Charles Clore. He disposed of it three years later to United Drapery Stores who, in turn, finally sold it to the John Lewis Partnership in 1953. Throughout these changes, the store continued to trade as Heelas. 1907 was a common year starting on Tuesday (see link for calendar). ... Jump to: navigation, search 1910 was a common year starting on Saturday (see link for calendar). ... Jump to: navigation, search 1937 was a common year starting on Friday (link will take you to calendar). ... Jump to: navigation, search The corporate John Lewis Partnership logo A John Lewis store in Glasgow The John Lewis Partnership is a major United Kingdom retailer, operating department stores and, through its Waitrose subsidiary, upper-class supermarkets. ... Jump to: navigation, search 1947 was a common year starting on Wednesday (link will take you to calendar). ... Jump to: navigation, search 1953 is a common year starting on Thursday. ...


At the time of John Lewis's takeover, the store was the largest shop in Berkshire, however with ongoing expansion the shop eventually became seen as too small and in need of expansion. The building work started in December 1979 and was split into three phases allowing the shop to continue trading throughout the period. Whilst the front (Broad Street) half of the store dating from 1907 was little changed, the earlier rear (Minster Street) half was demolished and replaced with a new five story building complete with atrium. The work was completed by November 1985. Jump to: navigation, search December is the twelfth and last month of the year in the Gregorian Calendar and one of seven Gregorian months with the length of 31 days. ... Jump to: navigation, search This page refers to the year 1979. ... 1907 was a common year starting on Tuesday (see link for calendar). ... Looking up inside the 32-story atrium of the Shanghai Grand Hyatt, part of the Jin Mao Building. ... Jump to: navigation, search For other uses, see November (disambiguation). ... Jump to: navigation, search This article is about the year. ...


In 1999 a major new shopping and leisure centre, The Oracle, opened behind the store. Among its many shops it houses department stores from Debenhams and House of Fraser, thus increasing the level of competition in Reading. Part of the response to this competition was to rebrand the store from Heelas to John Lewis. All the in-store and external signage was changed, but the name Heelas can still be seen where it was built into the external brickwork of the 1979 building. Locally the name Heelas is still more commonly used than John Lewis. The rename caused some local controversy, as some people felt the town was losing a part of its history. Jump to: navigation, search 1999(MCMXCIX) is a common year starting on Friday Anno Domini (or the Current Era), and was designated the International Year of Older Persons by the United Nations. ... Broad Street frontage Internal mall Riverside level The Oracle is a large indoor shopping and leisure mall located on the banks of the River Kennet in central Reading, UK. It takes its name from a workhouse that once occupied part of the site. ... Debenhams plc is a chain of department stores based in the United Kingdom. ... House of Fraser is a British department store group with around 50 stores across the country. ... Jump to: navigation, search This page refers to the year 1979. ...


External links

  • John Lewis Reading web page

Sources

  • John Lewis Partnership (2001-2005). The history of John Lewis Reading. Retrieved April 6, 2005.

 
 

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