FACTOID # 19: Cheap sloppy joes: Looking for reduced-price lunches for schoolchildren? Head for Oklahoma!
 
 Home   Encyclopedia   Statistics   States A-Z   Flags   Maps   FAQ   About 
   
 
WHAT'S NEW
 

SEARCH ALL

FACTS & STATISTICS    Advanced view

Search encyclopedia, statistics and forums:

 

 

(* = Graphable)

 

 


Encyclopedia > Jared Fogle
Jared S. Fogle
Born December 1, 1977 (1977-12-01) (age 29)
Indianapolis, Indiana
Residence Indianapolis, Indiana
Employer Subway
Occupation Spokesman, writer
Title The Subway Guy
Height 6 ft 2 in (1.88 m)
Weight 190 lbs (86 kg)
Religious stance Judaism

Jared S. Fogle (born December 1, 1977 in Indianapolis, Indiana), also known as The Subway Guy, is a spokesman employed by Subway Restaurants in its television advertising campaign. He is noted for his significant weight loss, attributed to eating Subway sandwiches (prior to his hiring by Subway). is the 335th day of the year (336th in leap years) in the Gregorian calendar. ... Also: 1977 (album) by Ash. ... Indianapolis redirects here. ... is the 335th day of the year (336th in leap years) in the Gregorian calendar. ... Also: 1977 (album) by Ash. ... Indianapolis redirects here. ... A spokesperson (person could be replaced with the gender of the person), or spokesmodel is a person who speaks on behalf of others, but is understood not to be necessarily part of the others (e. ... Exterior of a typical Subway restaurant in Puerto Vallarta, Mexico Locations of Subway stores Subway is the name of a multinational restaurant franchise that sells sandwiches and salads. ... An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). ...

Contents

History

By his junior year in college at North Central High School, Fogle's weight was at 425 pounds, and he reportedly wore size XXXXXXL shirts[1]. After his roommate, a pre-med student, correctly diagnosed Jared with edema, he was sent to the hospital. Jared's father told him he might not live past 35, and Jared began to turn his life around. North Central High School is a public high school in Indianapolis, Indiana. ... This page is about the condition called edema. ...


Interested by Subway's "7 Under 6" campaign, Jared went and tried his first turkey club, and enjoyed the sandwich[2]. He developed his own "Subway diet", consisting of a 6-inch turkey club sandwich for lunch, and a foot-long veggie sub for dinner[3].


After three months on the diet, he had lost nearly 100 pounds, and weighed in at 330 lbs. He stuck with the diet and soon began to walk as much as he could, rather than using transport, and would even walk up the stairs rather than take an elevator[4].


The Beginning of the Subway Campaign

In the Indiana Daily Student in April, 1999, a former dorm mate of Fogle's named Ryan Coleman wrote an article about Fogle's weight loss story after Coleman had run into Fogle and hardly recognized him because of the lost weight.[5]. A reporter for Men's Health magazine saw the article, and included the "subway sandwich diet" in an article on "Crazy Diets that Work". This article caught the eye of a Chicago-area Subway franchisee named Bob Ocwieja, who thought the story might have some potential, and he took the idea to Richard Coad, the creative director at Subway's Chicago advertising agency. In hindsight, Coad would later say "I kind of laughed at first, but we followed up on it."[6] Mens Health (MH), published by Rodale Press in Emmaus, Pennsylvania, USA, is the largest circulation mens lifestyle magazine in the world. ... Nickname: Motto: Urbs in Horto (Latin: City in a Garden), I Will Location in the Chicago metro area and Illinois Coordinates: , Country State Counties Cook, DuPage Settled 1770s Incorporated March 4, 1837 Government  - Mayor Richard M. Daley (D) Area  - City  234. ...


Coad and Bary Krause (the president of Coad's ad agency) sent an intern to Bloomington, Indiana - with only vague instructions - to track down the "subway guy" (at the time, they were not sure if he even ate Subway sandwiches, or some other brand of submarine sandwich). The intern started by going to a Subway near campus, and began describing the story about the anonymous "subway guy". A counter worker there immediately knew who he was talking about, and said "Oh, that's Jared. He comes here every day."[7]. Location in the state of Indiana Coordinates: County Monroe Mayor Mark Kruzan Area    - City 51. ... It has been suggested that Hero sandwich be merged into this article or section. ...


After finding out that Jared did indeed exist, and had lost weight as described in the article, Coad and Ocwieja took the idea to Subway's new marketing director, who had previous experience in fast food, and the marketing director responded "I've seen that before...Fast foods can't do healthy"[8] as a marketing vehicle. Subway's lawyers also weighed in on the idea of the promotion, saying that there would be liability issues with promoting some sort of informal medical claim.


The idea looked to be fading into oblivion, but Krause and Coad decided to try to run a regional ad campaign, and many franchise owners in the area also liked the idea. However, regional ad agencies didn't normally pay to make their own commercials; instead, they usually paid only to run the commercial spots in their regions.[9] Krause decided to make the commercials without receiving any money from other sources. He would later comment "For the first and only time in my career, I gave the go-ahead to shoot an ad that we weren't going to be paid for."[10]


The Campaign

The first spot aired on January 1, 2000, introducing Jared and his amazing story, complete with a disclaimer: "[The Subway diet], combined with a lot of walking, worked for Jared. We're not saying this is for everyone. You should check with your doctor before starting any diet program. But it worked for Jared." is the 1st day of the year in the Gregorian calendar. ... Year 2000 (MM) was a leap year starting on Saturday (link will display full 2000 Gregorian calendar). ...


The commercial was a stunning success, and the day after it aired, Krause began receiving calls from USA Today, ABC News, Fox News, and Oprah.[11] USA Today is a national American daily newspaper published by the Gannett Company. ... ABC News Special Report ident, circa 2006 ABC News is a division of American television and radio network ABC, owned by The Walt Disney Company. ... Fox News Channels slogan is We Report, You Decide The Fox News Channel is a U.S. cable and satellite news channel. ... Oprah Winfrey, (born January 29, 1954) is a multiple-Emmy Award winning host of The Oprah Winfrey Show, the highest rated talk show in television history. ...


A few days later, Subway's national advertising director called Krause and asked if the spot could be aired nationally. It was a smashing success, and Subway's 2000 sales exceeded those of the previous year by 18 percent. In 2001, they rose another 16%. Jared became a well-recognized national phenomenon.


In the 2007 book, Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath, the Jared Fogle campaign is included as an example of a very "sticky" (i.e. effective and memorable) idea, primarily because of the motivational aspects of the story. Made to Stick (ISBN 978-1-4000-6428-1)is a book by brothers Chip and Dan Heath published in 2007 by Random House. ...


References in popular culture

Jared was referenced in the Sarah Silverman Programme pilot episode. "My favorite person used to be Jared from the Subway commercials, but he got too preachy."


Jared and his story were parodied on the South Park episode Jared Has Aides. This article is about the TV series. ... Jared Has Aides is episode 602 of the Comedy Central series South Park. ...


Jared was also featured on the companion DVD to Triumph the Insult Comic Dog's CD Come Poop With Me. On his segment, he was confronted on stage by a visibly intoxicated 'Dell Dude'. Best of Triumph DVD (2004) Triumph, the Insult Comic Dog is a puppet created and performed by Robert Smigel premiering in 1993 on NBCs Late Night with Conan OBrien. ... Come Poop With Me is a CD of adult-oriented comedy and songs released by Triumph, the Insult Comic Dog (also known as voice actor and puppeteer Robert Smigel) on the Warner Bros. ... A Dell ad featuring Ben Curtis For other people named Ben Curtis, see Benjamin Curtis. ...


Jared and the commercials were parodied in the Internet film "Freddy Vs. Ghostbusters". [1]


Jared was shown on Morgan Spurlock's 2004 film, Super Size Me. Morgan V. [1] Spurlock (born November 7, 1970) is an American independent documentary film director, TV producer, and screenwriter, known for the documentary film Super Size Me, in which he attempted to demonstrate the negative health effects of McDonalds food by eating nothing but McDonalds three times a day... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... Super Size Me is an Academy Award-nominated 2004 documentary film, directed by and starring Morgan Spurlock, an American independent filmmaker. ...


Jared was mentioned in Austin Powers: Goldmember by Fat Bastard who claimed to have lost all his weight on the "Subway Diet"


References

Notes

  1. ^ Chip Heath & Dan Heath; "Made to Stick", pg. 218, Random House hardcover, 2007
  2. ^ Chip Heath & Dan Heath; "Made to Stick", pg. 218, Random House hardcover, 2007
  3. ^ Chip Heath & Dan Heath; "Made to Stick", pg. 218, Random House hardcover, 2007
  4. ^ Chip Heath & Dan Heath; "Made to Stick", pg. 218, Random House hardcover, 2007
  5. ^ Chip Heath & Dan Heath; "Made to Stick", pg. 219, Random House hardcover, 2007
  6. ^ Chip Heath & Dan Heath; "Made to Stick", pg. 219, Random House hardcover, 2007
  7. ^ Chip Heath & Dan Heath; "Made to Stick", pg. 220, Random House hardcover, 2007
  8. ^ Chip Heath & Dan Heath; "Made to Stick", pg. 220, Random House hardcover, 2007
  9. ^ Chip Heath & Dan Heath; "Made to Stick", pg. 220, Random House hardcover, 2007
  10. ^ Chip Heath & Dan Heath; "Made to Stick", pg. 220, Random House hardcover, 2007
  11. ^ Chip Heath & Dan Heath; "Made to Stick", pg. 221, Random House hardcover, 2007

External links

Wikiquote has a collection of quotations related to:
Jared Fogle

  Results from FactBites:
 
Jared Fogle - Bloomingpedia (588 words)
Jared Fogle (born January 1, 1978 in Indianapolis, IN) is the national spokesperson for Subway restaurants.
Jared is known as "The Subway Guy" for losing 245 pounds in a single year on a self-designed "Subway diet".
Jared has appeared in over 20 commercials, and is participating in the Jared and Friends School Tour, sponsored by the American Heart Association.
Jared Fogle (380 words)
In March of 1998, Fogle was a student at Indiana University who weighed 425 lb (192 kg).
Fogle was parodied in a 2000 '' Saturday Night Live '' sketch and again in a 2002 '' South Park '' episode where he confesses to have aides, people confuse it with him having AIDS.
Jared appears in the 2004 film '' Super Size Me '', a documentary dealing with the effects of a fast food diet on health.
  More results at FactBites »

 
 

COMMENTARY     


Share your thoughts, questions and commentary here
Your name
Your comments

Want to know more?
Search encyclopedia, statistics and forums:

 


Press Releases |  Feeds | Contact
The Wikipedia article included on this page is licensed under the GFDL.
Images may be subject to relevant owners' copyright.
All other elements are (c) copyright NationMaster.com 2003-5. All Rights Reserved.
Usage implies agreement with terms, 1022, m