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Encyclopedia > Jafa

Jafa is a slang term (usually offensive) for a resident of Auckland, New Zealand. It is the acronym for Just Another Fucking Aucklander. This prejudice against Aucklanders started to appear within the last four decades. Internationally, and especially in the UK, the term JAFA has also come to stand for Just Another Fucking Australian, apparently in reference to the hard drinking and arrogant behaviour of many travelling Australians.[1] Schematic map of Auckland. ... It has been suggested that this article or section be merged with Backronym and Apronym (Discuss) Acronyms and initialisms are abbreviations, such as NATO, laser, and ABC, written as the initial letter or letters of words, and pronounced on the basis of this abbreviated written form. ... For with(out) prejudice in law, see Prejudice (law). ...


The acronym is also used, particularly by Australian Antarctic personnel, for Just Another Fucking Academic.[2]

Contents

Origins

Auckland is a thriving, vibrant metropolis, and the word Jafa often conveys dislike for Aucklanders. While only a small part of New Zealand geographically, Auckland makes up more than a quarter of the population of New Zealand, and has greater economic power (mainly through the centralisation of many companies) than its simple population share would indicate. Auckland thus has a dominant voice in many aspects of New Zealand society, only somewhat tempered by the fact that it is not the capital. Aucklanders thus are of the opinion that "Jafa" indicates frustration and envy in the users.


Other factors in the use of the word are Auckland's:

  • alleged dominance in national politics and society - a claim possibly somewhat overstated, as much of the political power is concentrated in Wellington, the country's capital. In terms of society recognition, Wellingtonians are also more than twice as likely of being selected to receive Commonwealth honours such as those on the New Year's Honour List.[3]
  • alleged reception of more than its fair share of government funds - though often in the past, as in 2005, it "received less than its share in terms of its proportion of total population".[4]
  • allegedly unfair share of governmental road spending to alleviate its traffic congestion, though again, Auckland has been shown to receive less road spending per capita than the rest of the country[citation needed]
  • allegedly being a drain on the national economy. In fact, it is the main business centre in the country, whereas rural New Zealand produces the agricultural majority of the nation's exports. Auckland also produced 35% plus of New Zealand's GDP in 2005.[4]
  • separation from the more southern parts of New Zealand via the Bombay Hills. This is seen as a metaphorical Hadrian's Wall supposedly giving Aucklanders a separation complex necessary to maintain their sense of superiority to, and safety from, the 'underprivileged' and 'under-cultured' rest of New Zealand. It is often jokingly referred to as 'The Border' by Aucklanders, and both sides may claim that "New Zealand starts at the Bombay Hills".
  • being considered full of rude, greedy and arrogant people, having a similar reputation as those of New York City in the US.
  • being considered full of cars and especially SUVs (often referred to by detractors as 'Remuera Tractors', with Remuera being the stereotypical 'rich people's suburb), and its drivers preferring them to other types of transportation,[citation needed] though they have less use for them than the rural population.

For other uses, see Wellington (disambiguation). ... This article is about a city that serves as a center of government and politics. ... This article needs additional references or sources for verification. ... The honours system of the United Kingdom is a means of rewarding personal bravery, achievement or service to the country. ... This article is 150 kilobytes or more in size. ... This article needs additional references or sources to facilitate its verification. ... The National Provincial Championship (which for sponsorship reasons, is referred to as Air New Zealand NPC or just simply NPC) is New Zealands principal domestic rugby union competition. ... A rugby union scrum. ... The Ranfurly Shield The Ranfurly Shield, colloquially known as the Log o Wood, is perhaps the most prestigious trophy in New Zealands domestic rugby union competition. ... Some loving-cup trophies seen in the London Irish clubhouse at Sunbury in 2002. ... A year (from Old English gÄ“r) is the time between two recurrences of an event related to the orbit of the Earth around the Sun. ... The Bombay Hills are a spur of the Hunua Ranges to the south of Auckland in New Zealands North Island. ... // Hadrians Wall is a stone and turf fortification built by the Roman Empire across the width of Great Britain. ... New York, New York and NYC redirect here. ... Motto: (traditional) In God We Trust (official, 1956–present) Anthem: The Star-Spangled Banner Capital Washington, D.C. Largest city New York City Official language(s) None at the federal level; English de facto Government Federal Republic  - President George W. Bush (R)  - Vice President Dick Cheney (R) Independence - Declared - Recognized... This article or section may be confusing or unclear for some readers, and should be edited to rectify this. ... Remuera is a suburban area within Auckland city, in the North Island of New Zealand. ...

Location of prejudice

  • Generally South Island, rural / lower North Island and increasingly Wellington, where Auckland is perceived to take many of the national events supposedly belonging in the capital.
  • The strength of prejudice generally increases the further south. It becomes openly noticeable south of Taupo, with it reaching peak intensity in Canterbury and other southern parts of New Zealand. A much published photograph taken in 1997 shows a young boy at a rugby match in Christchurch holding a sign reading simply, "I hate you Auckland".[5]

The South Island The South Island is the larger of the two major islands of New Zealand, the other being the more populous North Island. ... North Island The North Island is one of the two main islands of New Zealand, the other being the South Island. ... For other uses, see Wellington (disambiguation). ... This article is about a city that serves as a center of government and politics. ... The New Zealand region of Canterbury is mainly composed of the Canterbury Plains and the surrounding mountains. ... This article or section does not adequately cite its references or sources. ... Year 1997 (MCMXCVII) was a common year starting on Wednesday (link will display full 1997 Gregorian calendar). ... For other uses, see Christchurch (disambiguation). ...

Use in Auckland

  • In 1999 the Tourism Auckland organisation launched a "Jafa" advertising campaign.
  • Aucklanders initially adopted the word ironically.
  • The New Zealand Herald, the main Northern North Island (encompassing Northland, Greater Auckland, and Waikato) daily newspaper, now sometimes uses "Jafa" as a nickname for Aucklanders without any hint of irony.
  • This use of "Jafa" amongst Aucklanders, as a positive, self-referential term, has led to the reinterpretation of the acronym by some to mean Just Another Friendly Aucklander.
  • Recently, a free JafaCab service started in the Auckland CBD, with mayor Dick Hubbard driving a cab down Queen St. The occupants were Nicky Watson and Santa.
  • Sometimes to describe their own population in a general way

Year 1999 (MCMXCIX) was a common year starting on Friday (link will display full 1999 Gregorian calendar). ... The New Zealand Herald is a daily broadsheet newspaper published in Auckland, New Zealand. ... The Northland Region (Māori: ), one of the 16 regions of New Zealand, is, as the name suggests, the northernmost of New Zealands administrative regions. ... The Auckland Region is one of the 16 Regions of New Zealand, named for Auckland City, the large city at its heart. ... Waikato is the name of a region in the North Island of New Zealand. ... Irony is a literary or rhetorical device, in which there is a gap or incongruity between what a speaker or a writer says and what is generally understood (either at the time, or in the later context of history). ... Schematic map of Auckland. ... CBD may stand for: Central business district Convention on Biological Diversity Cannabidiol, a cannabinoid from Cannabis sativa (hemp). ... Dick Hubbard ONZM, B.Tech. ... Queen Street in downtown Auckland Queen Street, Auckland, New Zealand, is the major commercial thoroughfare of the countrys main population centre. ... Santa has several meanings: the shortened form of Santa Claus the Spanish word for a female saint, as in Santa Ana (the masculine form is san or santo); the word has the same or similar spellings and meanings in several other Romance languages in astronomy, Santa is a Kuiper belt...

Jafa TV Productions

Jafa TV Logo.
Jafa TV Logo.

The term Jafa is also used in the name of an independent student owned film / media group, Jafa TV Productions, run by students of the University of Auckland and Auckland University of Technology. It describes itself as "an interactive hub where independent filmmakers network with other filmmakers freely and directly".[6] Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ... The University of Auckland (Māori: Te Whare Wānanga o Tāmaki Makaurau) is New Zealands largest research-based university. ... The Auckland University of Technology (AUT University) is the newest university in New Zealand (NZ), formed on 1 January 2000 when the Auckland Institute of Technology was granted university status. ...


The many types of JAFA

Auckland's large area has produced various specific JAFA sub-stereotypes:

The Auckland Harbour Bridge with the North Shore in the distance.
The Auckland Harbour Bridge with the North Shore in the distance.

The Auckland Harbour Bridge, seen from the Sky Tower. ... The Auckland Harbour Bridge, seen from the Sky Tower. ... North Shore refers to more than one geographic area: North Shore, New Zealand, a city in the Auckland conurbation, New Zealand North Shore (Sydney), a suburban region of Sydney, Australia North Shore (Victoria), a suburb of Geelong, Australia North Shore (Lake Superior), the area of Minnesota, USA and Ontario, Canada...

North Aucklander

(from North Shore City and the Hibiscus Coast) North Shore Categories: New Zealand geography stubs | Auckland | Cities and towns in New Zealand | Territorial Authorities of New Zealand ... Hibiscus Coast is a soccer club in New Zealand. ...


The North Shore being a wealthy and upmarket area gives JAFAs of this corner a posh reputation and are seen to be Yuppies, Posh People or Snobs. North Shore's fastest and most convenient (and seen as only) way in and out of the district is the heavily-congested Auckland Harbour Bridge, and it is seen that the population of the North Shore is sustained only by the traffic on the bridge. The bridge from Watchman Island, west of it. ...


The Hibiscus Coast is home to the cyber-legend "Jafa39", a reclusive figure, known mainly for his trip reports on "www.airliners.net". Rumours abound as to the real identity of this person but it is generally accepted that he is a member of a secret sect, the "Branch Cozidians" who are the merry pranksters of the internet.

Howick Beach, looking east.

Image File history File links Download high resolution version (896x592, 57 KB) Summary Howick Beach looking east. ... Image File history File links Download high resolution version (896x592, 57 KB) Summary Howick Beach looking east. ... There is more than one place called Howick. ...

East Aucklander

(from 'Chowick' and increasingly East Tamaki) There is more than one place called Howick. ... East Tamaki is a suburbof Manukau, New Zealand. ...


New Zealand's immigration policies and proximity to South Asia have led to a large surge of Chinese, Korean, Hong Kong Chinese, Japanese and Indians settling in East Auckland. Auckland was one of the top destinations of Hong Kong citizens leaving the colony before the transfer of sovereignty. The suburb of Howick, due to the large Chinese population is sometimes called 'Chowick'. East Auckland JAFAs are therefore considered to be of mostly Asian descent, speaking little English and owning businesses such as dairies, supermarkets and speciality mini-marts. The population of East Auckland is said to be sustained by the immigration policy at any time. Hong Kong (香港; Cantonese IPA: ; Jyutping: hoeng1 gong2; Yale: heūng góng; pinyin: Xiānggǎng; Wade-Giles: Hsiang-kang) is one of the two Special Administrative Regions of the Peoples Republic of China. ... The transfer of the sovereignty of Hong Kong from the United Kingdom to China, often referred to as The Handover, occurred on July 1, 1997. ... This article does not cite any references or sources. ... Exterior of a typical British supermarket (a Tesco Extra) Exterior of typical North American supermarket (a Safeway) This Flagship Randalls store in Houston, Texas is an example of an upscale supermarket. ...

The volcanic cone of Mangere Mountain viewed from across the lava fields of Ambury Regional Park.
The volcanic cone of Mangere Mountain viewed from across the lava fields of Ambury Regional Park.

Image File history File links Download high-resolution version (1901x553, 93 KB) File links The following pages on the English Wikipedia link to this file (pages on other projects are not listed): Jafa Mangere Mountain ... Image File history File links Download high-resolution version (1901x553, 93 KB) File links The following pages on the English Wikipedia link to this file (pages on other projects are not listed): Jafa Mangere Mountain ...

South Aucklander

(from Manukau, particularly Mangere, Otahuhu, Otara and Papakura) Manukau City (orange). ... Mangere is one of the larger suburbs of Manukau City, one of the four cities that make up the conurbation of Auckland, New Zealand, in northern New Zealand. ... Otahuhu is a suburb of Auckland, New Zealand. ... Otara is a suburb of Manukau city, one of the cities which make up the Auckland conurbation in the North Island of New Zealand. ... Papakura district (boundary red, urban area orange) in relation to the Auckland metropolitan area (grey) The Papakura District is one of the several local territories in New Zealands Auckland Region. ...


Reportedly living a lifestyle similar to that seen in the novel and film Once Were Warriors, Auckland's large Pacific Island and Māori population (with those two ethnicities generally in the lower socio-economic group) is said to be the main cause of South Auckland's high crime rate. This area of Auckland is usually the poorer area of Auckland and would be seen along the same quality living as Compton, Flaxmere, Harlem or East New Orleans. South Auckland JAFAs are often seen as Māori, Pacific Islander tending to violence and crime. Auckland authority and council are working to clean up the image of this area and Auckland Police are looking at new measures to slow the rising crime rate. Once Were Warriors, published in 1990, was New Zealand author Alan Duffs bestselling first novel. ... Languages Māori, English Religions Māori religion, Christianity Related ethnic groups other Polynesian peoples, Austronesian peoples The word Māori refers to the indigenous Polynesian peoples of New Zealand, and to their language. ... South Auckland is a common name for a part of Auckland, New Zealand. ... Compton is both a place and family/given name of English origin, and may refer to: // Compton serves as a name for many communities in England, the United States and Canada. ... Flaxmere is a town in the Hawkes Bay region of New Zealands North Island. ... The Apollo Theater on 125th Street; the Hotel Theresa is visible in the background. ... New Orleans is the largest city in the state of Louisiana, United States of America. ...


West Aucklander

(from Henderson, Waitakere City) Henderson is a major suburb of Waitakere City, in the Auckland metropolitan area in the North Island of New Zealand. ... Waitakere City is in the west of metropolitan Auckland, New Zealands most populous urban area. ...


West Auckland has a varying reputation depending on what happens in other parts of the region, as it can be seen as an upmarket or violent area depending on events in North and South Auckland. When crime is high or high profile in South Auckland, West Auckland is not seen as such a violent or run down area, when crime is stable in South Auckland, West Auckland's reputation tends to decline. When the North Shore is quiet, West Auckland is usually seen as a relatively calm area, when an exclusive or wealthy event occurs on the Shore, West Auckland loses its wealthy look. Residents have adopted the tag of 'Westies'. Westie, or Westy, is a colloquial term used in Australian and New Zealand English to describe residents of the western suburbs of Sydney (Australia) or Auckland (New Zealand). ...

Image File history File linksMetadata Auk_city_night. ... Image File history File linksMetadata Auk_city_night. ... Schematic map of Auckland. ... CBD may stand for: Central business district Convention on Biological Diversity Cannabidiol, a cannabinoid from Cannabis sativa (hemp). ...

Central Aucklander

(residents of Tamaki Strait to New Lynn and Ellerslie to the Central City) The Tamaki Strait is one of several passes between the islands of the inner Hauraki Gulf, close to the mouth of the Waitemata Harbour near Auckland city in New Zealand. ... New Lynn is a residential suburb of Waitakere, one of the four cities that make up the Auckland metropolitan area in northern New Zealand. ... Ellerslie is a suburb (neighborhood) of the city of Auckland in the North Island of New Zealand. ... The Auckland CBD seen from the Waitemata Harbour. ...


Residents of this supposedly all-rich and exclusive area share the same sort of reputation as North Auckland JAFAs but live in either inner city apartments or in small Victorian houses on steep hillsides. This exclusive and wealthy few are considered to be the JAFAs that have the most impact on New Zealand's media being the business brains, media journalists and politicians (including Helen Clark, New Zealand's current Prime Minister). Helen Elizabeth Clark (born February 26, 1950) became Prime Minister of New Zealand in December 1999 and entered her third successive term in that office in 2005. ... A prime minister is the most senior minister of a cabinet in the executive branch of government in a parliamentary system. ...

Ferry terminal on Waiheke Island.
Ferry terminal on Waiheke Island.

Image File history File linksMetadata Size of this preview: 800 × 600 pixels Full resolution (2272 × 1704 pixel, file size: 1. ... Image File history File linksMetadata Size of this preview: 800 × 600 pixels Full resolution (2272 × 1704 pixel, file size: 1. ... True-colour image showing the Hauraki Gulf. ...

Hauraki Islander

(from outlying islands within the Hauraki Gulf, particularly Waiheke Island) A true-colour image showing Auckland city (left), the Hauraki Gulf (centre) and the Coromandel Peninsula (right). ... True-colour image showing the Hauraki Gulf. ...


Waiheke Island was once seen as a retreat from urbanization for Hippies and Beatnicks years ago, but now the hippie idea is not so prominent, Waiheke and other outlying islands are being used as exclusive and posh vineyards, as well as a retreat for wealthy business yuppies. Aucklanders themselves think people from these islands are just 'strange' and 'arty'. This may be due to the aging hippie population becoming artists and winemakers. A glass of red wine This article is about the alcoholic beverage. ...


Related words and sayings

  • "New Zealand stops (or starts) at the Bombay Hills" - used by Aucklanders and non-Aucklanders alike
  • "Jafaland", "J'land", "Jafastan" / "Jafastani" - Auckland / Aucklander
  • "Queen Street Farmer" - Urban businessman with rural investments and supposedly little understanding of rural life
  • "The Bridge" - referring to the Auckland Harbour Bridge, usually in connection with traffic issues

The Bombay Hills are a spur of the Hunua Ranges to the south of Auckland in New Zealands North Island. ... Queen Street in downtown Auckland Queen Street, Auckland, New Zealand, is the major commercial thoroughfare of the countrys main population centre. ... The bridge from Watchman Island, west of it. ...

Use in advertising

  • Transit NZ has a road safety campaign on State Highway 2 using the term "JAFA" - "Just Another Fatigued Aucklander".
  • Transit NZ also runs a similar road safety campaign running north from Hastings using the term "JAFA" as, "Just Another Fatal Accident."
  • On Tui beer billboards: "Let's go to Auckland for the holidays. Yeah, right." and "Aucklanders are people too. Yeah, right."
  • Waikato Draught Billboard: "Aucklanders Heading South For The Summer, Our Seasonal Disaster" Which was displayed in Huntly, in the Waikato Region. Hamilton Mayor Michael Redman publicly asked the advertising company to remove the billboard claiming that Hamiltonians don't feel that way about Aucklanders (and fear for tourism income).
  • In the name of an Auckland taxi company, "Jafacabs"

Hastings is the administrative centre of the Hastings District in the Hawkes Bay Region of the North Island of New Zealand. ... Tui Brewery Tower Tui is a New Zealand beer brewer, established in 1889 by Henry Wagstaff. ...

See also

  • Helengrad (pejorative term for New Zealand's capital city (Wellington), referring to Helen Clark)

Helengrad is a satirical name for Wellington, the capital city of New Zealand. ... For other uses, see Wellington (disambiguation). ... Helen Elizabeth Clark (born February 26, 1950) became Prime Minister of New Zealand in December 1999 and entered her third successive term in that office in 2005. ...

References

  1. ^ In London, the Jafas are Australian - New Zealand Herald, Thursday 29 March 2007
  2. ^ The Antarctic Dictionary: A Complete Guide to Antarctic English (via Canberra Society of Editors Newsletter, Vol. 10, No. 10, November 2001)
  3. ^ Brian Rudman: It's obviously a high honour to be a Wellingtonian - New Zealand Herald, Wednesday 17 January 2007
  4. ^ a b What You Should Know About Auckland - New Zealand Herald, Tuesday 21 November, 2006, Page D2
  5. ^ Jafa-bashing banners ruled offside - New Zealand Herald, Saturday 08 October 2005
  6. ^ Jafa TV (official website of the student film / media group)

The New Zealand Herald is a daily broadsheet newspaper published in Auckland, New Zealand. ... The New Zealand Herald is a daily broadsheet newspaper published in Auckland, New Zealand. ... The New Zealand Herald is a daily broadsheet newspaper published in Auckland, New Zealand. ... The New Zealand Herald is a daily broadsheet newspaper published in Auckland, New Zealand. ...

External links

  • Just Another Far-fetched Angle? (Article about the JAFA Advertising campaign) - New Zealand Herald, Friday 13 August 1999, page unknown
  • Jafas live longer and earn more (Example of the use of "Jafa" without irony) - New Zealand Herald, Friday 8 October 2004, page unknown

 
 

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