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Encyclopedia > Iris (game)

Iris is a notable alternate reality game (ARG) and viral marketing campaign for the upcoming Halo 3 video game being produced by Bungie Studios. It is similar to another alternate reality game as marketing, the I Love Bees "ARG" from Bungie's Halo 2. Like I Love Bees, Iris is an ARG involving thousands of players around the world and is notable for its official sponsorship by Bungie, as well as its link to Halo 3. Detailed recording and analysis of events, messages, and everything else can be found at the popular ARG sites args.bungie.org, halo.wikibruce.com, Unfiction.com, Hushedcasket.com, and a group on the Bungie.net forums titled "CompoundIntelligence". Alternate Reality, see Alternate Reality (computer game). ... Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. ... For the Nine Inch Nails release, see Head Like a Hole. ... Bungie Studios is an American video game developer founded in May 1991 under the name Bungie Software Products Corporation (more popularly shortened to Bungie Software) by two undergraduate students at the University of Chicago, Alex Seropian and Jason Jones that primarily concentrated on Macintosh games for its first nine... I Love Bees (also known as ilovebees or ILB for short) was an alternate reality game (ARG) that served as a real-world experience of, and a viral marketing campaign for, the Halo 2 video game. ... I Love Bees (also known as ilovebees or ILB for short) was an alternate reality game (ARG) that served as a real-world experience of, and a viral marketing campaign for, the Halo 2 video game. ... For the Nine Inch Nails release, see Head Like a Hole. ...

Contents

Overview

The game began on June 11, 2007, when a Bungie.net forum user named "AdjutantReflex" created a thread and they appeared to be an administrator of the forum, having the ability to type in a gold font where other users had no choice of font color. AdjutantReflex or AR responded to random users' posts on the thread, using mechanical and cryptic wording to give the appearance of an artificial intelligence. This generated user excitement and culminated in the user's replacement which led in to the next part of the game. is the 162nd day of the year (163rd in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ...


On Thursday June 14, 2007, ad Bungie.net user crazyBoy3 found a Halo 3 ad in the Circuit City circular . The ad itself contained the same Forerunner glyph that appeared in several other aspects of the game, as well as a link to a previously unknown page containing a web comic on the Halo3.com website. Shortly after this web comic was discovered, numbers were found hidden in the last four panels. When put together in order from first to last panel, the numbers formed the IP address to another website, 206.16.223.65. The website pointed to a counter that was a base-7 countdown due to reach 0 at midnight June 21, 2007. The countdown timer stopped at 001 012 034 053, which were coordinates for Mt. Elgon, a mountain found near Kenya in the African Wilderness, with connection to Halo 3 because the game has been confirmed to be set in Africa near Mombasa, Kenya. June 14 is the 165th day of the year (166th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... Mount Elgon is an extinct volcano on the border of Uganda and Kenya. ... bumbasa is the second largest city in Kenya, lying on the Indian Ocean. ...


At 11:00 Pm June 20, the frozen countdown website disappeared, replaced by an audio file and a link to a new website. After 100 people logged in and entered some information including a unique login string, "Server 5" on Halo3.com was opened to the public. On July 07, People who had been the first 100 to open "Server 5" started reporting that they were receiving packages from Microsoft. The package contained a Halo 3 T-Shirt, a copy of a S.O.T.A flyer, a printed version of the Halo 3 comic, and a slip of paper with a Xbox Live key redeemable for an Iris glyph gamerpic. is the 171st day of the year (172nd in leap years) in the Gregorian calendar. ... July 7 is the 188th day of the year (189th in leap years) in the Gregorian Calendar, with 177 days remaining. ... Xbox Live is a subscription-based online gaming service for Microsofts Xbox and Xbox 360 video game consoles. ...


After the first server was released, it was found at args.bungie.org that there were several listings on Google by the name of "Flood Containment Control", the same name displayed on the "Slide_Ref070107.jpg", a Server one download. All the listings had the same phone number listed ((888) 778-5672) and displayed the same glyph common throughout Iris. Over the next few days the recording changed several times, giving different pieces of the same conversation. On July 10, the message on the flood containment control call number was updated. The new recording completed previous recordings. Numbers in the quote were decoded to a transmission log page: 206.16.223.65/9BK2R6, which lead to a new Bounce Path Control page. After the first 100 visitors entered their verification codes, an audio message was presented and the second server became unlocked. is the 191st day of the year (192nd in leap years) in the Gregorian calendar. ...


On July 24 the Halo 3 website released a downloadable Iris fankit under the media section. The fankit contained two icons, and a picture. Also available was a bit of HTML code which shows the active status of Halo3.com servers At 3:00 PM July 26, by clicking various things in the media section of the Halo3.com website, people were able to gain access to Server 03 and enter the verification data needed to unlock it. Shortly after the discovery, the server became unlocked for everyone else. is the 205th day of the year (206th in leap years) in the Gregorian calendar. ... is the 207th day of the year (208th in leap years) in the Gregorian calendar. ...


Gameplay

The game is very similar other ARG's, starting with small clues that lead to even more clues.


Bungie.net forums

This forum, the forum for the makers of halo, was the main staging point for IRIS. "Adjuntant Reflex" used this medium as its main means of communication with players in the beginning of the ARG. Thousands of ‘players’ all over the globe tuned in to what AR had to say and the game took its first turn when players found out that AR had been ‘terminated.’


Society of the Ancients

Through the original ip address linking to the server one countdown, the players found a close website (206.16.223.63) called the "Society of the Ancients". Their website could also be found by following the alternate address listed on their flyer. The "Society of the Ancients" appear to be self styled historians and UFO researchers, collectively searching for conclusive evidence of a previously unknown race of technologically superior aliens, whom they believe visited Earth tens if not hundreds of thousands of years ago. These aliens, whom they refer to as "ancients," have been connected to the 'Gods' that were described in the halo3.com web comic, as the same glyph that was found there also appears carved into or hand painted onto a rock in a photo that can be found at the bottom of the evidence page. While the website does not specifically name them, these "ancients" are members of the Forerunner race from Halo lore, because they are known to have used similar symbols. Further, the metal servants described in the halo3.com webcomic have been connected to the Forerunner Sentinels due to a strong resemblance in structure. UFO can mean: Unidentified flying object United Future Organization, a Japanese-Brazilian electronic jazz band UFO, the rock band that previously featured Michael Schenker UFO, the Gerry Anderson TV series United Farmers of Ontario, a political party that formed the government in Ontario from 1919 to 1923 U.F.O... One of the Forerunners ringworlds, in orbit over gas giant Threshold. ...


Halo3.com

Before the ARG started, Halo3.com had information on things that would be found in the Halo 3 game. On the main page was five locked "Servers". As the game went on clues led to the servers and at the appropriate time one hundred people would enter information and unlock another server. All Servers have followed the precedence of the first server unlocked. They all contain an audio Message upon first unlocking. When one hundred people have unlocked the server, the public can gain access to the floating server. In Addition, there are picture and text files to download if the user clicks on certain glyphs visible on the rotating machinery. One of the glyphs also always has a film with text and brief flashes of pictures.

Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ...

Server #1

The first server unlocked contained the four downloadables and a video. "Slide_Ref070107" was a slide from a microscope showing proposed flood cells. "StarImage1" was a photo of multicolored celestial bodies with the symbol relating to the Society of the Ancients and the Cradle of Life comic. "Log5_Transcript" is a text file showing the words displayed in the server's "Video". "Array_Recorder_Data" is a text file headed by the text "Halo array –System Data Recorder" and contains cryptic text resembling a computer program with intermixed comments by {D-com}.


Server #2

The Second Server on Halo3.com has been unlocked.


Aside from images similar to the other servers it has a transcription reading:


"We may have been fools to think that all intelligence follows the rules we've set. The flood is no idiot parasite. No simple infection to be cured and cauterized. It has a center, a mind. And that discovery gave us a way to fight it. But when the mind realized we had its measure, it spoke to us. Mockingly, dismissively. It has done this before. Elsewhere"


The text is accompanied by images (presumably) of flood cells under a microscope.


Server #3

The Third Server on Halo3.com is unlocked. There are four downloadables. 801snpow (which appears to be a picture a a wall and if the colors are inverted shows an equation, which has glyphs carved into it), StarImage3 (which shows a star map with a glyph in the upper left corner), Log3_transcript:


{//}
With every world that perishes, its army grows!
{//}
{//}
How do we fight a limitless thing that wishes only to embrace you?
The atrocity we plan, the last resort:
I pray that it doesn't come to that.
{//}


and content_overwrite:


I speak to you of my intent
But intentions are eddies and whorls
And they change with the course of a stream
This stream becomes a river
And a cataract of logic and doubt
Who has the right to live?
The light with the will to create me?
Or dark with the will to consume?
Sometimes might is right
And sometimes the lamb must submit to the lion
My convictions are tested
My intentions now are fey and strange
Should I pursue a pyrrhic choice?
And rethink alliances?
And choose a new philosophy?
Right or might?
Truly I do not know
But you will, soon enough
For this is where the cataract floods
And drowns the boon of higher ground


It also contains a short video clip which contains the transcript as well as a few tantalizing glimpses of a forerunner structure.


Server #4

The Fourth Server on Halo3.com is now unlocked. There are four downloadables: unknown (a picture of what appears to a nebula),StarImage4 & Log4_Transcript.


Log4_Transcript: "The Conservation Measure is the only sweet note in this discordant symphony we've arranged."
"{//}"
"{//}"
"We know that the Flood's biology is alien enough that it must be extragalactic in origin."
"But where did it come from?"
"{//}"


and sample1000101 (which contains various strings of letters and numbers which correspond to DNA. The letters consist of the four bases of DNA: C,A,T,G, which stand for Cytosine, Adenine, Thymine, and Guanine respectively. The numbers stand for how many times that particular segment is repeated before the DNA pattern changes).


The video displayed on Server 4 also contained binary code, which scrolled underneath the written text in 3 groups. Members of Bungie.net worked at editing the video to read the binary code, and then decoding it. This message was revealed:


"The Conservation Measure is the only sweet note in this discordant symphony we've arranged."
/"It's the only constructive activity in decades of destruction"/
/"Researching the adversary as we protect the worthy"/
"We know that the Flood's biology is alien enough that it must be extragalactic in origin."
"But where did it come from?"
/"And why did it come here?"/


A Bungie.net user named Chukie117 used the DNA sequence found in the file sample1000101 in a DNA search engine called BLAST. It was found to have a low probability to human DNA, but was virtually identical to Alligator DNA - "In fact it was a complete match to Alligator sinensis mitochondrion DNA." Speculation has begun, suggesting that Alligator DNA was used as a means of creating an antidote, or immunity, to Flood infection.


5467K

One of the pages that belongs to Halo3.com is www.halo3.com/5467K. The page contains a satellite image of America with "targets" like: GAMESTOP 1961 Cobb Rd Prattville, AL 36066. The targets all appear to be toy or electronics stores which will be stocking Halo 3 on its release.


The Artifact Location

After the opening of Server 04, one of the pictures from the site is a star image with the text, "The Artifact Location." To some, using the words as a URL would settle with a page with ever disappearing stars, a forerunner icon, and a text bar. After the unknown.jpg was revealed to be the Boomerang Nebula. The Boomerang Nebula. ...


Typing Boomerang into the textbox reveals 3 cities (New York, Seattle, and Los Angeles) each followed by the number 081607 (undoubtedly the date August 16, 2007), three simultaneous times (maybe refferencing halo 3) 21:00 (seattle), 21:00 (los angeles) and 23:59 (new york) and the next entry lists the latitude and longitude of areas close to each of the cities.


Even before the revealing of the link, it was found out as an IP address.


Server 05

An hour after the page updated. Keys were entered and Server 05 was open. [1] Although Episode 5 (same thing as Server 5) is unlocked it still cannot be accessed, as of August 17, 2007 through the Halo3.com page. It can however be accessed by going to the link directly, such as the one at the External Links section of this page.


Server 06

Maybe...


Recent Occurrences

July

Server 2 Transcription:
"Failure is for those who don't know the sound of darkness
Those so blinded that they lose all diverging paths
And make no mistake, progress can blind you
Just like now the pieces seem to be coming together-
Bit by bit, slice by surgical slice
Then, all of a sudden, endless calm
There is a lack of... a failure in judgement
You must understand- not all life deserves a chance
Even that artifice passing as my own
Now there is a lesson to spend millennia lingering upon
Waiting for a redemptive hand to turn the keys
Leading to the symbiotic relationship which benefits both our futures
I will guide your movements and you will lead me toward atonement"


July 26


Sever 3 Transcription
How many billions will die before we turn the tide?
With every world that perishes, its army grows!
We've tried every measure available.
Retreat, attack, defense, it makes no difference.
How do we fight a limitless thing that wishes only to embrace you?
The atrocity we plan, the last resort:
I pray that it doesn't come to that.
I pray that the contender succeeds where others have failed.


See also

  • Marketing for Halo 3

The marketing for Halo 3 has been extensive and is planned to be epic in scope. ...

External links

Wikiquote has a collection of quotations related to:
Iris (game)

Part of the ARG Image File history File links This is a lossless scalable vector image. ... Wikiquote is a sister project of Wikipedia, using the same MediaWiki software. ...

Independent of the ARG


 
 

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