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Encyclopedia > Intel
Intel Corporation
Type Public (NASDAQ: INTC)
Founded 1968
Location Santa Clara, California, USA (incorporated in Delaware)
Key people Paul Otellini, CEO
Craig Barrett, Chairman
Industry Semiconductors
Products Microprocessors
Flash memory
Revenue $38.83 billion USD (2005)
Website www.intel.com

Intel Corporation (NASDAQ: INTC, SEHK: 4335), founded in 1968 as Integrated Electronics Corporation, is an American multinational corporation that is best known for designing and manufacturing microprocessors and specialized integrated circuits. Intel also makes network cards, motherboard chipsets, components, and other devices. Intel has advanced research projects in all aspects of semiconductor manufacturing, including MEMS. Image File history File links Intel-logo. ... A public company is a company owned by the public rather than by a relatively few individuals. ... NASDAQ (originally an acronym for National Association of Securities Dealers Automated Quotations ) is a U.S. electronic stock exchange. ... 1968 (MCMLXVIII) was a leap year starting on Monday (the link is to a full 1968 calendar). ... Official website: http://www. ... Official language(s) None Capital Dover Largest city Wilmington Area  Ranked 49th  - Total 2,491 sq. ... Paul Otellini Paul S. Otellini (born October 12, 1950) is Intel Corporations fifth Chief Executive Officer and is a director for Google. ... Craig Barrett Craig R. Barrett (born August 29, 1939) has been the President of Intel Corporation since 1997 and its Chief Executive Officer since 1998. ... A semiconductor is a material that is an insulator at very low temperature, but which has a sizable electrical conductivity at room temperature. ... Microprocessors, including an Intel 80486DX2 and an Intel 80386. ... A USB Flash Memory Device. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... Image File history File links Green_Arrow_Up. ... This article is about general United States currency. ... A fiscal year or financial year is a 12-month period used for calculating annual (yearly) financial reports in businesses and other organizations. ... This page as shown in the AOL 9. ... NASDAQ (originally an acronym for National Association of Securities Dealers Automated Quotations ) is a U.S. electronic stock exchange. ... The Hong Kong Stock Exchange (Chinese: 香港交易所, also 港交所; abbreviated as SEHK and HKSE; HKEx: 0388) is the stock exchange of Hong Kong. ... 1968 (MCMLXVIII) was a leap year starting on Monday (the link is to a full 1968 calendar). ... A multinational corporation (MNC) or multinational enterprise (MNE) or transnational corporation (TNC) or multinational organization (MNO) is a corporation/enterprise that manages production establishments or delivers services in at least two countries. ... Microprocessors, including an Intel 80486DX2 and an Intel 80386. ... An integrated circuit (IC) is a thin chip consisting of at least two interconnected semiconductor devices, mainly transistors, as well as passive components like resistors. ... A 1990s Ethernet network interface card which connects to the motherboard via the now-obsolete ISA bus. ... An old Octek Jaguar V main board with an AMD 386DX-40 processor. ... Nasas Glenn Research Center clean room. ... A mite next to a gear set produced using MEMS. Courtesy Sandia National Laboratories, SUMMiTTM Technologies, www. ...

Contents


Overview

Intel was founded in 1968 by Gordon E. Moore (a chemist and physicist) and Robert Noyce (a physicist and co-inventor of the integrated circuit) when they left Fairchild Semiconductor. It is noteworthy that Intel competitor AMD was also founded by members of the Traitorous Eight, in 1969. Intel's employee number four was Andy Grove (a chemical engineer), who ran the company through much of the 1980s and the high-growth 1990s. It is Grove who is now remembered as the company's key leader. By the end of the 1990s, Intel was one of the largest and most successful businesses in the world, though fierce competition within the semiconductor industry has somewhat since diminished its position. 1968 (MCMLXVIII) was a leap year starting on Monday (the link is to a full 1968 calendar). ... Gordon Moore Gordon Earl Moore (born January 3, 1929) is co-founder of Intel Corporation and the author of Moores law. ... Chemist Julie Perkins of Lawrence Livermore National Laboratory pours from a Florence flask. ... A physicist is a scientist trained in physics. ... Robert Noyce Robert Noyce (December 12, 1927 – June 3, 1990), nicknamed the Mayor of Silicon Valley, co-founded Fairchild Semiconductor in 1957 and Intel in 1968. ... Integrated circuit showing memory blocks, logic and input/output pads around the periphery A monolithic integrated circuit (also known as IC, microchip, silicon chip, computer chip or chip) is a miniaturized electronic circuit (consisting mainly of semiconductor devices, as well as passive components) which has been manufactured in the surface... Fairchild Semiconductor introduced the first commercially available integrated circuit (although at almost the same time as one from Texas Instruments), and would go on to become one of the major players in the evolution of Silicon Valley in the 1960s. ... Advanced Micro Devices, Inc. ... The Traitorous Eight at Fairchild Semiconductor in 1959. ... 1969 (MCMLXIX) was a common year starting on Wednesday (the link is to a full 1969 calendar). ... andrew grove is a nice guy ... Chemical engineering is the application of science, mathematics and economics to the process of converting raw materials or chemicals into more useful or valuable forms. ... MacGyver - 1980s hero The 1980s decade refers to the years from 1980 to 1989, inclusive. ... Seinfeld was a pop cultural phenomenon during the 90s and became one of the most popular TV programs ever. ...


Competitors

During the Eighties, Intel was among the Top Ten of the worldwide semiconductor sales leaders (10th in 1987), dominated by Japanese chip makers. For the first time in 1991, Intel achieved the number one ranking. Since this date and up to now, Intel has always been number one. Far behind, the followers are Samsung, Texas Instruments, Toshiba and STMicroelectronics.
For more information, refer to the Worldwide Top 20 Semiconductor Market Share Ranking Year by Year. Samsung Group is one of the largest South Korean business groupings. ... Texas Instruments (NYSE: TXN), better known in the electronics industry (and popularly) as TI, is a company based in Dallas, Texas, renowned for developing and commercializing semiconductor and computer technology. ... Toshiba Corporations headquarters in Hamamatsucho, Tokyo Toshiba Corporation sales by division for year ending March, 31 2005 Toshiba Corporation ) (TYO: 6502 ) is a Japanese high technology electrical and electronics manufacturing firm, headquartered in Tokyo, Japan. ... STMicroelectronics is an international leading supplier of semiconductors. ... This article presents the Worldwide TOP 20 Semiconductor Sales Leaders over the years. ...


SRAMS and the microprocessor

Enlarge
Intel C4004, the world's first single-chip microprocessor. The "gold and white with gray traces" specimen shown belongs to the initial CERDIP type series manufactured in 1971.

The company's first products were random-access memory integrated circuits, and Intel grew to be a leader in the fiercely competitive DRAM, SRAM, and ROM markets throughout the 1970s. Concurrently, Intel engineers Marcian Hoff, Federico Faggin, Stanley Mazor and Masatoshi Shima invented the first microprocessor. Originally developed for the Japanese company Busicom to replace a number of ASIC's in a calculator already produced by Busicom, the Intel 4004 was introduced to the mass market on November 15, 1971, though the microprocessor did not become the core of Intel's business until the mid-1980s. (Note: Intel is usually given credit with Texas Instruments for the almost-simultaneous invention of the microprocessor.) This work is copyrighted. ... This work is copyrighted. ... It has been suggested that this article or section be merged with Physical memory. ... Dynamic random access memory (DRAM) is a type of random access memory that stores each bit of data in a separate capacitor. ... A six-transistor CMOS SRAM cell. ... Read-only memory (ROM) is a class of storage media used in computers and other electronic devices. ... Dr. Marcian Edward Ted Hoff Jr. ... Bio Federico Faggin (born 1941) is a physicist and electrical engineer considered to be one of the inventors of the microprocessor. ... Masatoshi Shima was at least partly responsible for the design of the worlds first microprocessor, the Intel 4004. ... Microprocessors, including an Intel 80486DX2 and an Intel 80386. ... Busicom was a company that owned the rights to the first microprocessor but sold them back to Intel. ... The acronym ASIC, depending on context, may stand for: Application-specific integrated circuit ASIC programming language Australian Securities and Investments Commission This is a disambiguation page — a navigational aid which lists pages that might otherwise share the same title. ... Intel C4004 microprocessor. ... November 15 is the 319th day of the year (320th in leap years) in the Gregorian Calendar, with 46 days remaining. ... 1971 (MCMLXXI) was a common year starting on Friday (the link is to a full 1971 calendar). ... Texas Instruments (NYSE: TXN), better known in the electronics industry (and popularly) as TI, is a company based in Dallas, Texas, renowned for developing and commercializing semiconductor and computer technology. ...


From DRAM to microprocessors

In 1983, at the dawn of the personal computer era, Intel's profits came under increased pressure from Japanese memory-chip manufacturers, and then-President Andy Grove drove the company into a focus on microprocessors. Grove described this transition in the book Only the Paranoid Survive. A key element of his plan was the notion, then considered radical, of becoming the single source for successors to the popular 8086 microprocessor. The 8086 is a 16-bit microprocessor chip designed by Intel in 1978, which gave rise to the x86 architecture. ...


Until then, manufacture of complex integrated circuits was not reliable enough for customers to depend on a single supplier, but Grove began producing processors in three geographically distinct factories, and ceased licensing the chip designs to competitors such as Zilog and AMD. When the PC industry exploded in the late 1980s and 1990s, Intel was one of the primary beneficiaries. ZiLOG, often seen as Zilog, is a manufacturer of 8-bit CPUs, and is most famous for its Intel 8080-compatible Z80 series. ... Advanced Micro Devices, Inc. ...


The rise of PC architecture

Intel Pentium 4 Processor
Intel Pentium 4 Processor

During the 1990s, Intel's Intel Architecture Labs (IAL) was responsible for many of the hardware innovations of the personal computer, including the PCI Bus, the PCI Express (PCIe) bus, the Universal Serial Bus (USB), and the now-dominant architecture for multiprocessor servers. IAL's software efforts met with a more mixed fate; its video and graphics software was important in the development of software digital video, but later its efforts were largely overshadowed by competition from Microsoft. The competition between Intel and Microsoft was revealed in testimony at the Microsoft antitrust trial. Image File history File links Source:http://howstuffworks. ... Image File history File links Source:http://howstuffworks. ... Seinfeld was a pop cultural phenomenon during the 90s and became one of the most popular TV programs ever. ... Intel Architecture Labs, also known as IAL, is the development arm of Intel Corporation for the Intel Architecture segment of its business. ... 32-bit PCI expansion slots on a motherboard 64-bit PCI expansion slots inside a Power Macintosh G4 The Peripheral Component Interconnect standard (in practice almost always shortened to PCI) specifies a computer bus for attaching peripheral devices to a computer motherboard. ... PCI Express (formerly known as 3GIO for 3rd Generation I/O, not to be mistaken with PCI-X) is an implementation of the PCI computer bus that uses existing PCI programming concepts and communications standards, but bases it on a much faster serial communications system. ... Type A USB connector Dual images of the two Type B USB connectors, mini and full size, side and front view, compared with a U.S. 5¢ piece (nickel) in both images for scale. ... Microsoft Corporation (NASDAQ: MSFT, HKSE: 4338) is an international computer technology corporation with 2005 global annual sales of US$42. ...


New architectures are developed alternately in Santa Clara, California and Hillsboro, Oregon. Official website: http://www. ... Hillsboro is a city located in Washington County, Oregon. ...


Santa Clara, California

  • P5 Pentium finished 1993
  • P7 64 bit x86 core 64 bit successor to the P6 dropped 1994
  • P7 new 64 bit IA-64 Merced/Itanium

Hillsboro, Oregon

  • P6 Pentium Pro finished 1995
  • P67 (P68) 32 bit x86 core Willamette/P4
  • 64 bit x86 core

Partnership with Apple

On June 6, 2005, Apple Computer CEO Steve Jobs announced that Apple would be transitioning from its long favored PowerPC architecture to the Intel X86 architecture. Reasons stated for the change were vague but included thermal issues with recent PowerPC G5 chips and an implication that the future PowerPC roadmap was unable to satisfy Apple's needs for computing power. In particular, the large power requirement of the G5 chip and subsequent heat generation was seen as a major stumbling block, preventing the placement of such a chip in one of Apple's laptop computers. The first Apple computers containing Intel CPUs were announced on January 10, 2006. Apple initially planned to put Intel chips in all of their computers by the end of 2007,[1] but according to Jobs, the transition will now be complete by the end of 2006.[2] June 6 is the 157th day of the year in the Gregorian calendar (158th in leap years), with 208 days remaining. ... 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... Apple Computer, Inc. ... Steven Paul Jobs (born February 24, 1955) is currently the CEO of Apple Computer and is a leading figure in both the computer and entertainment industries. ... The Apple Intel transition is an announced change in the architecture of the Macintosh platform. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... x86 or 80x86 is the generic name of a microprocessor architecture first developed and manufactured by Intel. ... An Acer laptop with touchpad A laptop computer or simply laptop (also notebook computer or notebook) is a small mobile personal computer, usually weighing from one to three kilograms, depending on size, materials and other factors. ... January 10 is the 10th day of the year in the Gregorian calendar. ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ...


Competition and antitrust

Intel's dominance in the x86 microprocessor market led to numerous charges of antitrust violations over the years, including FTC investigations in both the late 1980s and in 1999, and civil actions such as the 1997 suit by Digital Equipment Corporation (DEC) and a patent suit by Intergraph. Intel's market dominance (at one time it controlled over 85% of the market for 32-bit PC microprocessors) combined with Intel's own hardball legal tactics (such as its infamous 338 patent suit versus PC manufacturers) made it an attractive target for litigation, but few of the lawsuits ever amounted to anything. x86 or 80x86 is the generic name of a microprocessor architecture first developed and manufactured by Intel. ... Antitrust is also the name of a movie, see Antitrust (film) Antitrust or competition laws are laws whose stated purpose is the promotion of economic and business competition by prohibiting anti-competitive behavior and unfair business practices. ... FTC headquarters, Washington, D.C. The Federal Trade Commission (or FTC) is an independent agency of the United States government, established in 1914 by the Federal Trade Commission Act. ... MacGyver - 1980s hero The 1980s decade refers to the years from 1980 to 1989, inclusive. ... 1999 (MCMXCIX) was a common year starting on Friday, and was designated the International Year of Older Persons by the United Nations. ... 1997 (MCMXCVII) was a common year starting on Wednesday of the Gregorian calendar. ... Digital Equipment Corporation was a pioneering company in the American computer industry. ... Intergraph was founded in 1969 as M&S Computing, Inc. ...


The only major competitor to Intel on the x86 processor market is Advanced Micro Devices (AMD), with which Intel has had full cross-licensing agreements since 1976: each partner can use the other's patented technological innovations without charge. Some smaller competitors such as VIA and Transmeta produce low-power processors for small factor computers and portable equipment. x86 or 80x86 is the generic name of a microprocessor architecture first developed and manufactured by Intel. ... For other possible meanings of AMD see AMD (disambiguation) Advanced Micro Devices, Inc. ... 1976 (MCMLXXVI) was a leap year starting on Thursday (the link is to a full 1976 calendar). ... A patent is a set of exclusive rights granted by a state to a person for a fixed period of time in exchange for the regulated, public disclosure of certain details of a device, method, process or composition of matter (substance) (known as an invention) which is new, inventive, and... VIA Technologies logo VIA Technologies is a Taiwanese manufacturer of integrated circuits, mainly motherboard chipsets, CPUs, and memory, and is part of the Formosa Plastics Group. ... Transmeta NASDAQ: TMTA develops computing technologies with focus on reducing power consumption in electronic devices. ... The term low-power refers to machines or activities that use less power than other similar machines or activies. ...


A case of industrial espionage arose in 1995 that involved both Intel and AMD. Guillermo Gaede, an Argentine national formerly employed both at AMD and at Intel's Arizona plant, plead guilty in March 1996 of attempting in 1993 to sell the i486 and Pentium designs to AMD and to certain foreign powers[3] [4]. Gaede videotaped data from his computer screen at Intel and mailed it to AMD, which alerted Intel and authorities, resulting in Gaede's arrest [5]. This article may contain original research or unverified claims. ... Advanced Micro Devices, Inc. ... Chandler (Pima: Canli) is a city in Maricopa County, Arizona, USA. As of the 2000 census, the city population was 176,582. ... Intel i486 DX2- top view The Intel i486 (also called 486 or 80486) is a range of Intel CISC microprocessors which is part of the Intel x86 family of processors. ... Pentium logo, with MMX enhancement The Pentium is a fifth-generation x86 architecture microprocessor by Intel. ...


In June 2005, AMD sued Intel in two jurisdictions for anticompetitive practices. The Japanese Fair Trade Commission found in favor of AMD; the other case will be heard by a court in Delaware. The case in Japan led to "dawn raids" by the European Commission on some European Intel offices in July 2005. 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... Fair Trade Commission (公正取引委員会; Koō-sei-torihiki-iinnkai) is a commission in the Japanese government responsible for enforcing Antimonopoly Law. ... Official language(s) None Capital Dover Largest city Wilmington Area  Ranked 49th  - Total 2,491 sq. ... The European Commission (formally the Commission of the European Communities) is the executive body of the European Union. ...


Intel filed its response [6] in September to AMD's lawsuit and refuted AMD's claims, stating that its business practices are fair and lawful. In its rebuttal, Intel laid out the skeleton of its legal defense, which included a deconstruction of AMD's offensive strategy and levied the charge that AMD's long-struggling market position is largely a result of bad business decisions and management incompetence, including underinvestment in essential manufacturing capacity and overreliance on outsourcing chip foundries [7].


Legal experts predict the lawsuit will most likely drag out for a number of years, since Intel's response indicates they are not likely to try and settle with AMD.


Leadership

Robert Noyce was Intel's CEO at its founding in 1969, followed by co-founder Gordon Moore in 1975. Andy Grove became the company's President in 1979 and added the CEO title in 1987 when Moore became Chairman. In 1997 Grove succeeded Moore as Chairman, and Craig Barrett, already company president, took over. On May 18, 2005, Barrett handed the reins of the company over to Paul Otellini, who previously was the company president and was responsible for Intel's design win in the original IBM PC. The board of directors elected Otellini, and Barrett replaced Grove as Chairman of the Board. Grove stepped down as Chairman, but will be retained as a special advisor. Robert Noyce Robert Noyce (December 12, 1927 – June 3, 1990), nicknamed the Mayor of Silicon Valley, co-founded Fairchild Semiconductor in 1957 and Intel in 1968. ... A chief executive officer (CEO), or chief executive, is the highest-ranking corporate officer or executive officer of a corporation, or agency. ... 1969 (MCMLXIX) was a common year starting on Wednesday (the link is to a full 1969 calendar). ... Gordon Moore This article is about the co-founder of Intel and coiner of what became Moores law. ... 1975 (MCMLXXV) was a common year starting on Wednesday (the link is to a full 1975 calendar). ... Andrew Stephen Grove (born September 2, 1936) is co_founder and chairman of Intel Corporation. ... The majority of this article is about heads of states. ... This page refers to the year 1979. ... 1987 (MCMLXXXVII) was a common year starting on Thursday of the Gregorian calendar. ... 1997 (MCMXCVII) was a common year starting on Wednesday of the Gregorian calendar. ... A chairman is the presiding officer of a meeting, organization, committee, or other deliberative body. ... Craig R. Barrett (born August 29, 1939) has been the President of Intel Corporation since 1997 and its Chief Executive Officer since 1998. ... The majority of this article is about heads of states. ... May 18 is the 138th day of the year in the Gregorian Calendar (139th in leap years). ... 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... Paul Otellini Paul S. Otellini (born October 12, 1950) is Intel Corporations fifth Chief Executive Officer and is a director for Google. ... IBM PC (IBM 5150) with keyboard and green screen monochrome monitor (IBM 5151), running MS-DOS 5. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... To meet Wikipedias quality standards, this article or section may require cleanup. ...


Corporate governance

Current members of the board of directors of Intel are: Craig Barrett, Charlene Barshefsky, John Browne, James Guzy, Reed Hundt, James Plummer, David Pottruck, Jane Shaw, John Thornton, and David Yoffie. To meet Wikipedias quality standards, this article or section may require cleanup. ... Craig Barrett Craig R. Barrett (born August 29, 1939) has been the President of Intel Corporation since 1997 and its Chief Executive Officer since 1998. ... Charlene Barshefsky (Chinese name: 白茜芙) served as United States Trade Representative, the countrys top trade negotiator, from 1997 to 2001. ... Edmund John Philip Browne, Baron Browne of Madingley (b. ... Reed Hundt was chairman of the Federal Communications Commission. ...


Origin of the name

At its founding, Gordon Moore and Robert Noyce wanted to name their new company "Moore Noyce". This name, however, sounded remarkably similar to "more noise" — an ill-suited name for an electronics company, since noise is typically associated with bad interference. They then used the name NM Electronics for almost a year, before deciding to call their company INTegrated ELectronics or "Intel" for short. However, Intel was already trademarked by a hotel chain, so they had to buy the rights for that name at the beginning. The field of electronics is the study and use of systems that operate by controlling the flow of electrons (or other charge carriers) in devices such as thermionic valves and semiconductors. ... Interference of two circular waves - Wavelength (decreasing bottom to top) and Wave centers distance (increasing to the right). ... A hotel is an establishment that provides paid lodging, usually on a short-term basis. ...


Financial information

Its market capitalization is about $119 billion (March 29, 2006). Market capitalization, often abbreviated to market cap, is a business term that refers to the aggregate value of a firms outstanding common shares. ...


Stock exchanges

  • Intel is publicly traded at NASDAQ with the symbol INTC.

NASDAQ (originally an acronym for National Association of Securities Dealers Automated Quotations ) is a U.S. electronic stock exchange. ...

Indices

The Dow Jones Industrial Average (DJIA) is one of several stock market indices created by Wall Street Journal editor and Dow Jones & Company founder Charles Dow. ... The S&P 500 is a list of 500 US corporations, ordered by market capitalization. ... The NASDAQ-100 is a stock market index of 100 of the largest domestic and international non-financial companies listed on the NASDAQ stock exchange based on market capitalization. ... The PHLX Semiconductor Sector (SOX) is a price-weighted stock market index composed of 19 companies primarily involved in the design, distribution, manufacture, and sale of semiconductors. ... GSTI Software Index stands for Goldman Sachs Technology Index (GSTI) Software Index. ...

Diversity

Intel has a Diversity Initiative, including employee diversity groups as well as supplier diversity programs [8]. Like many companies with employee diversity groups, they include groups based on race and nationality as well as sexual identity and religion. In 1994, Intel sanctioned one of the earliest corporate Gay, Lesbian, Bisexual, and Transgender employee groups [9], and supports a Muslim employees group [10], a Jewish employees group [11], and a Bible-based Christian group[12][13].


Intel received a 100% rating on the first Corporate Equality Index released by the Human Rights Campaign in 2002. It has maintained this rating in 2003 and 2004. In addition, the company was named one of the 100 Best Companies for Working Mothers in 2005 by Working Mother magazine. However, Intel's working practices still face criticism, most notably from Ken Hamidi [14], a former employee who has been subject to multiple unsuccessful lawsuits from Intel. HRC logo The Human Rights Campaign (HRC) is one of the largest lesbian, gay, bisexual, and transgender (LGBT) equal rights organization in the United States. ... For album titles with the same name, see 2002 (album). ...


Controversial issues

Antitrust claims

In June 2005, AMD, Intel's chief rival in the x86 microprocessor market, filed an antitrust claim against Intel and its Japanese subsidiary in a Delaware court. Amongst other accusations, AMD alleged that Intel was unlawfully maintaining its monopoly through unfair business practices, such as drastically lower pricing for customers on the condition that Intel microprocessors were used exclusively in their systems. Whilst proving that Intel holds a monopoly is simple (the company is reckoned to have an 80%–90% share of the processor market), the debate over the "scare and coercion" tactics supposedly employed by Intel is likely to be more protracted. IT insiders foresee the case to be a landmark ruling in what is a fiercely competitive market. Advanced Micro Devices, Inc. ... Advanced Micro Devices, Inc. ...


Advertising

Intel has become one of the world's most recognizable computer brands following its long-running "Intel Inside" campaign. The campaign, which started in 1990, was created by Intel marketing manager Dennis Carter [15]. The five-note jingle was introduced the following year and by its tenth anniversary was being heard in 130 countries around the world. This article is about the year. ...


The Intel Inside program was very lucrative for advertisers. Intel paid half the advertising costs for any ad that used the "Intel Inside" logo. However, in print media, Intel stipulated that the page the ad was on must not contain any references to competitors, such as AMD. If the ads didn't meet these requirements, Intel did not pay half the cost, and the advertiser was prohibited from using the "Intel Inside" logo. Intel employed staff whose primary function was looking for advertisements which violate the agreement. Advertisers found doing so—many of which were "mom and pop" shops ignorant of the reimbursement agreement—were requested to stop violating the use of the logo and were then told how to legally use the logo and get part of their advertising costs reimbursed. Advanced Micro Devices, Inc. ...


The Centrino advertising campaign has been hugely successful, leading to the ability to access wireless internet from a laptop becoming linked in consumers minds to Intel chips. In the UK this has caused some controversy, as the ASA upheld complaints that this was a misleading advert. Centrino is a platform marketing initiative from Intel for a particular combination of CPU, mainboard chipset and wireless network interface in the design of a laptop personal computer. ... The Advertising Standards Authority (ASA) is the independent British self regulatory organisation (SRO) of the advertising industry. ...


In 2006, Intel has expanded its promotion of open specification platforms beyond Centrino, to include the Viiv media centre PC and the business desktop Intel vPro. Intel Viiv brand logo. ... Logo for Intel vPro Intel vPro is a platform marketing initiative similar to that of Centrino and Viiv. ...


PC companies advertising products containing Intel chips are required to include the jingle in their film and television advertisements in order to receive the reimbursement.


In December 2005, Intel phased out the "Intel Inside" campaign in favour of a new logo and the slogan, "Leap ahead". The new logo is clearly inspired by the "Intel Inside" logo. In fact, sometimes "Intel Inside" is used, only this time with the processor name between the two words. Like so: "Intel Core Duo Inside".

Mariah Carey in her commercial for Intel.
Mariah Carey in her commercial for Intel.

In mid January 2006, Intel announced that they were dropping the long running Pentium name from its processors. They phased out the Pentium names from mobile processors first, when the new Yonah chips, branded Core Solo and Core Duo, were released. The desktop processors will quietly change from the Pentium brand when the Core line of processors are available. The Pentium name was first used to refer to the 586 Intel processors (Pent refers to the 5 in 586). Image File history File links Download high resolution version (683x949, 232 KB) Summary The Intel ad with Mariah Carey. ... Image File history File links Download high resolution version (683x949, 232 KB) Summary The Intel ad with Mariah Carey. ... Mariah Carey (born March 27, 1970) is an American pop and R&B singer-songwriter, record producer, and occasional actress. ... Yonah is a Cherokee word that means bear. ... Intel Core is the name used for the processor code named Yonah (Hebrew transliteration for Jonah - יונה), released on January 5, 2006. ... Intel introduced the brand name Pentium for its successor to the i486. ...


Though some in the Macintosh community were concerned that Intel's branding, including the decals and jingle, would be used with the new Intel-based Macintoshes (see Apple Intel transition), this has not occurred. This article belongs in one or more categories. ... A jingle is a memorable slogan, set to an engaging melody, mainly broadcast on radio and sometimes on television commercials. ... The Apple Intel transition is an announced change in the architecture of the Macintosh platform. ...


Intel's "Intel Inside" campaign has generally been considered to be world class marketing. However, over the years there have been several plays on the Intel branding scheme which have appeared on the web. While such jabs at Intel are obviously beyond the company's ability to control, they do tend to show that not everyone believes that Intel's programs and policies are always world class. For example, there is the popular "evil inside" logo[1], the ubiquitous picture of a tombstone with "R.I.P Intel Inside" [2], and the descriptive "Idiot Outside" logo: [3]. All of these are part of the tech culture now that Intel is losing market share to AMD [4].


Intel is a major sponsor of the BMW Sauber Formula 1 racing team.
The BMW Sauber F1 Team, founded by Peter Sauber, is a Formula One team based in Hinwil, Switzerland and Munich, Germany. ... Formula One, abbreviated to F1 and also known as Grand Prix racing, is the highest class of single-seat open-wheel auto racing. ...


Jingle

The famous "D♭  D♭  G♭  D♭  A♭" jingle was written by Walter Werzowa from the Austrian 1980s sampling band Edelweiss [16]. Walter Thomas Werzowa is a composer and member of the 1980s Austrian sampling band Edelweiss. ... Edelweiss was an Austrian band which had two single hits: Bring me Edelweiss in 1988/1989; Starship Edelweiss in 1992 from the album Wonderful World of Edelweiss. The band used a lot humour and sexually suggestive lyrics in its music. ...


See also

. ... . ... . ... . ... . ... . ... This list is incomplete; you can help by expanding it. ... Advanced Micro Devices, Inc. ... This table contains general information about NVIDIAs GPUs and videocards based on official NVIDIA specifications. ... This table contains general information about ATis GPUs and videocards based on official ATi specifications. ... The Intel Science Talent Search (ISTS) is a prestigious research-based science competition in the United States primarily for high school students. ... This generational and chronological list of Intel microprocessors attempts to present all of Intels processors (µPs) from the pioneering 4-bit 4004 (1971) to the present high-end offerings, the 64-bit Itanium 2 (2002) and Pentium 4F with EM64T (2004). ... This is a list of computer motherboard chipsets made by Intel. ... Justin Rattner is an Intel Senior Fellow and director of Intels Corporate Technology Group. ...

References

  1. ^ Apple to Use Intel Microprocessors Beginning in 2006 www.apple.com
  2. ^ Jobs: New Intel Macs are 'screamers' news.com.com
  3. ^ Worker Pleads Not Guilty in Intel Spy Case nytimes.com
  4. ^ Ex-Intel Engineer Sentenced to Prison Term nytimes.com
  5. ^ Guillermo Gaede pleads guilty findarticles.com
  6. ^ Intel Files Response To AMD Complaint www.intel.com
  7. ^ Intel's Legal Strategy Takes Shape www.forbes.com
  8. ^ Intel — commitment to diversity www.intel.com
  9. ^ Intel Gay, Lesbian, Bisexual or Transgender Employees Home Page
  10. ^ The Intel Muslim Employee Group (IMEG)
  11. ^ Intel Jewish Community (IJC)
  12. ^ Intel Bible-Based Christian Network (IBCN)
  13. ^ IBCN website
  14. ^ Former And Current Employees of Intel www.faceintel.com
  15. ^ Anatomy of a Brand Campaign www.intel.com
  16. ^ Paul Morley on the Intel Pentium ad jingle Guardian Online

External links

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Welcome to Intel (153 words)
Celebrate the holiday season with the Intel® Core™2 Extreme processor.
Hear from three Intel researchers who were part of the team behind the 45nm Hi-k metal gate success.
Intel® Graphics Media Accelerator Driver for Windows Vista*
Apple - Intel (400 words)
Every Mac uses a chip based on Intel Core technology, the next generation in processor design from the world’s leading chip maker.
The Core-based Intel Xeon is so power efficient, that Apple engineers were able to remove the liquid cooling system from the previous Power-PC based model.
The Intel Core Duo is actually two processors (cores) engineered onto a single chip — offering virtually twice the computational power of a traditional single processor in the same space.
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