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Encyclopedia > Infomercial

Infomercials are television commercials that run as long as a typical television program (roughly 28 minutes, 30 seconds). Infomercials, also known as paid programming (or teleshopping in Europe), are normally shown outside of peak hours, such as late at night or early in the morning. Kevin Harrington, owner of Reliant International Media, LLC, created the first ever modern-day infomercial in 1984, selling the Ginsu knife. The word infomercial is a portmanteau of the words "information" and "commercial". As in any other form of advertisement, the content is a commercial message designed to represent the viewpoints and to serve the interest of the sponsor. Infomercials are often made to closely resemble actual television programming, usually talk shows, with minimal acknowledgement that the program is actually an advertisement. Ginsu® is a line of kitchen knives made famous by their infomercial television marketing campaign. ... A portmanteau (IPA pronunciation: ) is a word or morpheme which fuses two or more words or parts of words to give a combined or loaded meaning. ... The ASCII codes for the word Wikipedia represented in binary, the numeral system most commonly used for encoding computer information. ... Commercialism redirects here. ... Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. ... This article or section does not cite any references or sources. ... A talk show (U.S.) or chat show (Brit. ...

Infomercials are designed to solicit a direct response which is specific and quantifiable and are, therefore, a form of direct response marketing (not to be confused with direct marketing). The ad response is delivered directly to television viewers by infomercial advertisers through the television ad. In normal commercials, advertisers do not solicit a direct response from viewers, but, instead, brand their product in the market place amongst potential buyers. A scale for measuring mass A quantitative property is one that exists in a range of magnitudes, and can therefore be measured. ... Direct response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. ... Wikibooks has more about this subject: Marketing Direct marketing is a discipline within marketing that involves contacting individual customers (business-to-business or consumer) directly and obtaining their responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships. ... A brand is a name, logo, slogan, and/or design scheme associated with a product or service. ...

Infomercial advertisers may make use of flashy catchphrases (such as "Set it and Forget it" for the Showtime Rotisserie), repeat basic ideas, and/or employ scientist-like characters or celebrities as guests or hosts in their ad. Famous infomercial personalities include: Cher, Lucinda Bassett, George Foreman (with the George Foreman Grill), Daisy Fuentes, Jack Lalanne, Chuck Norris, Tom Vu, Ron Popeil, Billy Mays, Bob Circosta, Tony Little, Tony Robbins, Cheryl Tiegs, and Kevin Trudeau. The book As Seen on TV (Quirk Books) by Lou Harry, Sam Stall and Julia Spalding highlights the history of such memorable products as the Flowbee, the Chia Pet, and Ginsu knives. The Flowbee and Ginsu were put on air by infomercial guru Kevin Harrington. A catch phrase is a phrase or expression that is popularized, usually through repeated use, by a real person or fictional character. ... It has been suggested that this article or section be merged with Ron Popeil. ... Cheryl Sarkisian LaPiere (better known as Cher) (born on May 20, 1946),[1] is an American actress, singer, songwriter, and entertainer. ... Lucinda Bassett is the founder of the Midwest Center for Stress and Anxiety. ... George Edward Foreman, born (January 10, 1949) is an American two-time World Heavyweight Boxing Champion. ... A typical George Foreman Grill. ... Daisy Fuentes Daisy Fuentes (born November 17, 1966 in Havana, Cuba) is an American model who became an actress. ... Jack LaLanne in the 1940s Jack LaLanne (b. ... Carlos Ray Chuck Norris (born on 10 March 1940) is an American martial artist, action star, Hollywood actor, and recently, an internet phenomenon, who is best known for playing Cordell Walker on Walker, Texas Ranger. ... Tuan Tom Vu is a poker player, real estate investor and speaker best remembered as an infomercial personality in the early 1990s. ... This article does not adequately cite its references or sources. ... Billy Mays is a TV salesman, currently residing in Dunedin, Florida. ... The Billion Dollar Man â„¢ Bob Circosta Bob Circosta is televisions first ever home shopping host and has achieved over one billion dollars in personal product sales on live television. ... Tony Little (b. ... Anthony J. Mahavorick, pen name Anthony Robbins, also known as Tony Robbins, (born on 29 February 1960 in Glendora, California, USA) is an American life coach, writer, and professional speaker. ... Her second appearance on the cover of the Sports Illustrated Swimsuit Issue, in 1975 Cheryl Tiegs (born September 25, 1947 at Breckenridge, Minnesota) became one of Americas top fashion models in the late 1960s and maintained this role into the late 80s. ... Kevin Mark Trudeau (born February 6, 1963) is a an American author, salesman, spokesperson, and alternative medicine advocate. ... Lou Harry is an Indianapolis-based writer whose work has appeared in more than 50 publications include TheatreWeek, Variety, Dramatics, Mens Health, and Endless Vacation. ... Man Using Flowbee The Flowbee is a vacuum-powered device made for cutting hair invented by San Diego carpenter Rick Hunt in the late 1980s. ... Chia Pets are a brand of collectible animal figurines manufactured and originated by the San Francisco, California based company Joseph Enterprises, Inc. ... Ginsu® is a line of kitchen knives made famous by their infomercial television marketing campaign. ... Man Using Flowbee The Flowbee is a vacuum-powered device made for cutting hair invented by San Diego carpenter Rick Hunt in the late 1980s. ... Ginsu® is a line of kitchen knives made famous by their infomercial television marketing campaign. ...

Because of the sometimes sensational nature of the ad form, consumer advocates recommend careful investigation of the claims made within any infomercial ad and investigation of the company sponsoring the subject product of the infomercial before purchasing the featured product or products. Many infomercials have limited time offers and/or claim one can only purchase the wares from television, that slightly pressure the viewers into buying their products. Infomercials are for the largest part shown late night to early morning between 2:00am and 6:00am. Consumer protection is government regulation to protect the interests of consumers, for example by requiring businesses to disclose detailed information about products, particularly in areas where safety or public health is an issue, such as food. ...



Infomercials proliferated in the United States after 1984 when the Federal Communications Commission (FCC) eliminated regulations on the commercial content of television established in the 1950s and 1960s. Much of their early development can be attributed to business partners Edward Valenti and Barry Beecher, who developed the format to sell the Ginsu Knife. The FCCs official seal. ... Year 1950 (MCML) was a common year starting on Sunday (link will display the full calendar) of the Gregorian calendar. ... 1960 (MCMLX) was a leap year starting on Friday (the link is to a full 1960 calendar). ... Ed Valenti appears in a t-shirt bearing his most famous catch-phrase Ed Valenti is one of two marketing experts credited with the formation of the infomercial or long-form advertising format. ... Ginsu® is a line of kitchen knives made famous by their infomercial television marketing campaign. ...

Some televangelists such as Robert Tilton and Peter Popoff buy television time from infomercial brokers representing TV stations around the U.S.A. and even some mass-distributed cable networks that are not averse to carrying religious programming. A block of such programming appears weekdays on BET under the umbrella title BET Inspiration. In the USA, a televangelist (television evangelist) is a religious minister (often a Christian priest or minister) who devotes a large portion of his (or her) ministry to TV broadcasts to a regular viewing and listening audience. ... Robert Fart Meister Tilton (born June 7, 1946) is an American televangelist who achieved notoriety in the 1980s and 1990s through his paid television program Success-N-Life. ... Peter Popoff (born 1946) is a German-born U.S. televangelist who has spent most of his adult life claiming to treat physical ailments through the use of faith healing. ... Black Entertainment Television is an American cable network based in Washington, D.C. targeted toward African-American audiences in the United States. ... A wheel series is a term applied in the broadcast television industry to a television program in which two or more regular series are rotated with the same time slot. ...

Infomercials are often screened in the United States and Canada during late-night/early morning hours, although midday and prime time airings are not unheard of. A comparison of television listings today (2007) with 20 years ago (1987) verifies that many broadcasters in North America now air infomercials in lieu of syndicated TV series reruns and movies, which were formerly staples during the more common hours infomercials are broadcast (i.e. the overnight hours). Prime time is the block of programming on television during the middle of the evening. ... In the television industry (as in radio), syndication is the sale of the right to broadcast programs to multiple stations, without going through a broadcast network. ...

Pop culture

Maxim Online named the Life Alert infomercial, which featured an elderly woman falling and screaming the legendary line "Help! I've fallen... and I can't get up!", the greatest infomercial of all time. [1] This article or section is incomplete and may require expansion and/or cleanup. ... Life Alert is a company that provides services that help the elderly contact emergency services. ... Ive fallen… and I cant get up! was a popular catchphrase of early 1990s popular culture based upon a line from a United States-based television commercial. ...

Parodies of infomercials

  • "The Joe Jefferson Vocabulary Builder Upper" - by radio personalities Bob and Tom, parodies an infomercial for an (evidently unsuccessful) system to improve one's vocabulary.
  • The comedian Leo Gallagher is famous for his sendup of infomercials with his signature sledgehammer routine, a presentation of the fruit and vegetable preparation tool called the "Sledge-O-Matic ".
  • On television's The Simpsons, faded Hollywood heartthrob Troy McClure regularly appeared on infomercials entitled "I Can't Believe They Invented It!"
  • Sketch show MADtv on FOX has featured frequent infomercial parodies from multiple fictitious companies, the most prominent being Spishak, with products that are obviously worthless, dangerous or outright faulty.
  • More recently, MADtv has featured a series of advertisements hosted by football commentator John Madden, such as a popcorn popper and feminine hygiene products.
  • The HBO sketch comedy program Mr. Show had a pseudo-infomercial featuring an 8-in-1 pan called "The SuperPan".

The Bob & Tom Show is a radioshow established by Bob Kevoian and Tom Griswold at radio station WFBQ in Indianapolis, Indiana in 1983. ... This article or section does not cite its references or sources. ... A sledgehammer. ... Simpsons redirects here. ... This article or section does not cite any references or sources. ... MADtv is an American sketch comedy television series based on the humor magazine, Mad. ... Spishak is a fictitious corporation, which makes most of the products advertised in commercial parodies on MADtv. ... John Earl Madden (born April 10, 1936) is a former National Football League player, head coach, and a Pro Football Hall-of-Famer. ... Mr. ... Saturday Night Live (SNL) is a weekly late night 90-minute American comedy-variety show based in New York City which has been broadcast live by NBC on Saturday nights since October 11, 1975. ... Ronco is a company that manufactures and sells a variety of items and devices, most commonly those used in the kitchen. ... Daniel Edward Aykroyd CM (born July 1, 1952 in Ottawa, Ontario, Canada) is an Academy Award-nominated Canadian comedian, actor, screenwriter, and musician. ...

See also

Wikibooks has more about this subject: Marketing Look up marketing in Wiktionary, the free dictionary. ... Commercialism redirects here. ... A television advertisement or commercial (often called an advert in the United Kingdom) is a form of advertising in which goods, services, organizations, ideas, etc. ... Direct Response Television, or DRTV for short, includes any TV programs that market goods and services directly from the manufacturer or wholesaler, bypassing retail and selling direct to the consumer. ... Sponsored film, or ephemeral film, as defined by film archivist Rick Prelinger, is film made by a particular sponsor for a specific purpose other than as a work of art: the films were designed to serve a specific pragmatic purpose for a limited time. ...


  1. ^ "The Greatest Infomercial Products", Maxim Magazine Online, March 2007. Retrieved on 2007-03-19. (in English) 

2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era. ... March 19 is the 78th day of the year in the Gregorian calendar (79th in leap years). ...

External links

  • Electronic Retailing Association Trade association for tv, radio and online retailers
  • IMSTV.com Infomercial Monitoring Service.

  Results from FactBites:
Infomercial Production, Infomercial Pre-Production, Infomercial Post-Production, Direct Response Television (DRTV) ... (104 words)
The quality of your infomercial is important to your success.
Infomercial production is a crucial part of the process of bringing your goods or services to the viewing market.
Infomercial production is the production of a commercial spot or relatively long commercial segment offering consumer information related to the sponsor's product or service
Infomercial - Wikipedia, the free encyclopedia (716 words)
Infomercials have replaced the signoff except for a handfull of stations.
Infomercials are designed to solicit a direct response which is specific and quantifiable and are, therefore, a form of direct response marketing (not to be confused with direct marketing).
Infomercials proliferated in the United States after 1984 when the Federal Communications Commission (FCC) eliminated regulations, which were established in the 1950s and 1960s, on the commercial content of television.
  More results at FactBites »



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