"I Love New York" logo, by Milton Glaser.

The logo for the I Love New York advertising many campaigns is a rebus created by Milton Glaser consisting of the capital letter I, followed by a red heart symbol (♥), below which are the capital letters N and Y, set in a rounded slab serif typeface. The logo and advertising campaign have been used for decades to promote tourism in New York State, — not merely New York City, as many believe. The trademarked logo appears in souvenir shops and brochures throughout the state, some licensed, many not. I Love New York campaign by Milton Glaser. ... I Love New York campaign by Milton Glaser. ... Milton Glaser, 2003 I Love New York campaign by Milton Glaser. ... This article or section does not adequately cite its references or sources. ... Commercialism redirects here. ... Rebus Principle (Linguistics) is using the existing symbols, such as pictograms, purely for their sounds regardless of their meaning, to represent new words. ... Milton Glaser, 2003 I Love New York campaign by Milton Glaser. ... Look up I, i in Wiktionary, the free dictionary. ... The traditional heart shape appears on a 1910 St. ... Look up N, n in Wiktionary, the free dictionary. ... This article does not cite any references or sources. ... A sample of the Rockwell typeface, a slab serif font In typography, a slab serif (also called mechanistic, square serif or egyptian) typeface is a type of serif typeface characterized by thick, block-like serifs. ... For the origin and evolution of fonts, see History of western typography. ... č “Tourist” redirects here. ... State nickname: Empire State Other U.S. States Capital Albany Largest city New York Governor George Pataki Official languages None Area 141,205 km² (27th)  - Land 122,409 km²  - Water 18,795 km² (13. ... “New York, NY” redirects here. ...

Logo

It is a famous pop-style icon that unabashedly promotes the metropolitan pride of New York State. In 1977, William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State. Doyle also recruited Milton Glaser, a productive graphic designerto work on the campaign, and he created the design based on Wells Rich Greene's advertising campaign. Glaser expected the campaign to last only a couple months and did the work pro bono. However, the design became a major success and has continued to be sold for years. The placement of the logo on plain white T-shirts readily sold in the city has widely circulated the appearance of the image, making it a commonly recognized symbol. This article does not cite any references or sources. ... Metropolitan area in Western Tokyo as seen from Tokyo Tower A metropolitan area is a large population center consisting of a large city and its adjacent zone of influence, or of several neighboring cities or towns and adjoining areas, with one or more large cities serving as its hub or... State nickname: Empire State Other U.S. States Capital Albany Largest city New York Governor George Pataki Official languages None Area 141,205 km² (27th)  - Land 122,409 km²  - Water 18,795 km² (13. ... Also: 1977 (album) by Ash. ... Milton Glaser, 2003 I Love New York campaign by Milton Glaser. ... Graphic design is the applied art of arranging image and text to communicate a message. ... Pro bono is a phrase derived from Latin meaning for the good. The complete phrase is pro bono publico, for the public good. It is used to designate legal or other professional work undertaken voluntarily and without payment, as a public service. ...

The image became especially prominent following the September 11 terrorist attacks on the city, which created a sense of unity among the populace. Many visitors to the city following the attacks purchased and wore the shirts bearing the I Love New York logo as a sign of their support. Glaser created a modified version to commemorate the attacks, reading "I ♥ NY MORE THAN EVER", with a little black spot on the heart symbolizing the World Trade Center site. The black spot approximates the site's location on Manhattan Island. Image File history File links Download high-resolution version (800x1304, 91 KB) I Love New York More Than Ever logo by Milton Glaser. ... The World Trade Center on fire The September 11, 2001 attacks were a series of coordinated terrorist attacks against the United States on September 11, 2001. ... The following is a timeline of acts and failed attempts that can be considered terrorism. ... The World Trade Center site destruction, 2001 in 2006 The World Trade Center site is the 16-acre (6. ... Manhattan is a borough of New York City, New York, USA, coterminous with New York County. ...

Actor Robin Williams wearing an I Love New York T-shirt in Arabic.

The logo has become a part of the American pop cultural canon, since inspiring countless knock-offs (t-shirts, bumper stickers, etc.) of the "I ♥ ..." form. New York, in turn, has tried to uphold its trademark by filing a total of nearly 3,000 trademark objections against imitators. Parodies of this phenomenon, such as “I ♠ My Pets" or "I ♣ My Wife" have also appeared. In 2006, The Michael J. Petrides School in Staten Island, NY produced a "I ♥ MJP" shirt. A recently popular parody is a shirt reading I {have never been to} [in the shape of a heart] New York.^[1] The expression "I heart ...", based on a literal reading of the logo, has become a somewhat facetious way to express one's affection for something (e.g. the film I ♥ Huckabees). Caption: 031219-N-9742R-001 Arabian Gulf (Dec. ... Caption: 031219-N-9742R-001 Arabian Gulf (Dec. ... Actors in period costume sharing a joke whilst waiting between takes during location filming. ... Robin McLaurin Williams (born July 21, 1951 or 1952)[1] is an Academy Award-winning American actor and comedian. ... T-Shirt A T-shirt (or tee shirt) is a shirt with short or long sleeves, a round neck, put on over the head, without pockets. ... The Arabic alphabet is the script used for writing Arabic and various other languages, together with various closely related scripts that typically differ in the presence or absence of a few letters. ... Oophorectomy is the surgical removal of the ovaries of a female animal. ... This article or section does not cite any references or sources. ... The traditional heart shape appears on a 1910 St. ... I ♥ Huckabees is a film released in 2004. ...

Before 1977, "Fun City" was the official nickname promoted by the city.

New York State song

"I Love New York," written and composed by Steve Karmen, is also the New York State song. Steve Karmen (born January 31, 1937, Bronx, New York) is a composer, most famous for several jingles. ...

There were also several disco versions by disco groups. One was by the group, Metropolitan, on Salsoul Records. There were also several other versions.

Madonna also performed a track entitled "I Love New York" on her 2005 album, Confessions on a Dance Floor. Madonna Louise Ciccone Ritchie (born August 16, 1958), better known as simply Madonna, is a six-time Grammy[1] and one-time Golden Globe award winning American pop singer, songwriter, record and film producer, dancer, actress, author and fashion icon. ... Confessions on a Dance Floor is the Grammy Award-winning tenth studio album (sixteenth overall) released by singer Madonna. ...

Reference

1. ^ Byrne, Robert (1988). 1,911 Best Things Anybody Ever Said. New York, NY: Ballantine Books. ISBN 0-449-90285-4. 

New York, New York redirects here. ... Ballantine Books, founded in 1952 by Ian Ballantine, is a major book publisher and is currently owned by Random House. ...

External links

• The History of New York's Marketing Campaigns, from the Gotham Gazette
• The Official New York State Tourism Website
• Trademark Protection Battle for "I ♥ NY", BusinessWeek
• Interview with Milton Glaser, The Believer

Cover of The Believer, April 2005 The Believer is an intellectual yet playful magazine mainly about literature. ...

See also

• Tourism in New York City
• Friday the 13th Part VIII: Jason Takes Manhattan - horror film criticized for using the "I Love New York" music.
• I Love New York (TV series) - reality show competition featured on VH1