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Encyclopedia > Hasbro
Hasbro
Hasbro_Logo.png
Type Public (NYSE: HAS)
Founded 1940
Headquarters Pawtucket, Rhode Island, USA
Industry Toys and games
Revenue 3.087 Billion USD (2005)
Employees 5,900 (2005)
Slogan Making the World Smile
Website www.hasbro.com

Hasbro (NYSE: HAS) is an American toy and game company. It is one of the largest toy makers in the world, second only to the toy giant Mattel. Hasbro is also the publisher of the world's most popular board game, Monopoly. The corporate headquarters is located in Pawtucket, Rhode Island, United States. Image File history File links Hasbro Logo File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... A public company is a company owned by the public rather than by relatively few individuals. ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... Location of Pawtucket, Rhode Island. ... This article or section does not cite its references or sources. ... A teddy bear A toy is an object meant to be played with. ... Tug of war is an easily organized, impromptu game that requires little equipment. ... Revenue is a U.S. business term for the amount of money that a company earns from its activities in a given period, mostly from sales of products and/or services to customers. ... The United States dollar is the official currency of the United States. ... Employment is a contract between two parties, one being the employer and the other being the employee. ... Look up Slogan in Wiktionary, the free dictionary. ... This page as shown in the AOL 9. ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... A teddy bear A toy is an object meant to be played with. ... Tug of war is an easily organized, impromptu game that requires little equipment. ... Mattel Inc. ... A board game is a game played with counters or pieces that are placed on, removed from, or moved across a board (a premarked surface, usually specific to that game). ... Monopoly is the best-selling commercial board game in the world. ... Location of Pawtucket, Rhode Island. ... This article or section does not cite its references or sources. ...

Contents

History

In 1923, two brothers—Henry and Helal Hassenfeld—founded Hassenfeld Brothers, a textile remnant company. Over the next two decades, the company expanded to produce pencil boxes and school supplies. In the 1940s, Hassenfeld Brothers produced doctor and nurse kits, its first toys. Hassenfeld Brothers' first toy hit was Mr. Potato Head, which the company purchased from inventor George Lerner in 1952. The toy was a smash success. 1923 (MCMXXIII) was a common year starting on Monday (link will take you to calendar). ... Mr. ... George Lerner (born 1922) was the inventor of the famous American toy, Mr. ... 1952 (MCMLII) was a Leap year starting on Tuesday (link will take you to calendar). ...


In 1964, Hassenfeld Brothers produced the G.I. Joe toy, which they termed an "action figure" in order to market the toy to boys who wouldn't want to play with "dolls". 1964 (MCMLXIV) was a leap year starting on Wednesday (the link is to a full 1964 calendar). ... 1960s Action Soldier Classic G.I. Joe Adventure Team Image, circa 1973 G.I. Joe is an American cartoon soldier. ... An action figure is a posable plastic figurine of a character, often from a movie, video game, or television program. ...


The company shortened its name to Hasbro Industries in 1968. 1968 (MCMLXVIII) was a leap year starting on Monday (the link is to a full 1968 calendar). ...


In 1983, Hasbro produced another successful toy franchise, My Little Pony. The company acquired the Milton Bradley Company in 1984, bringing "The Game of Life", "Candy Land", "Twister", "Chutes and Ladders" and "Yahtzee" into the Hasbro fold. Hasbro continued its success in 1984 with the release of the first Transformers toys. 1983 (MCMLXXXIII) was a common year starting on Saturday of the Gregorian calendar. ... This article or section does not cite its references or sources. ... The Milton Bradley Company was an American game company established by Milton Bradley in Springfield, Massachusetts in 1860. ... 1984 (MCMLXXXIV) was a leap year starting on Sunday of the Gregorian calendar. ... The Game of Life is a board game originally created in 1861 by Milton Bradley as The Checkered Game of Life. ... Candy Land is a simple racing board game. ... Twister is a game of physical skill produced by Hasbro Games. ... Chutes and Ladders is a board game produced by Milton Bradley (which was purchased by the games current distributor Hasbro) and mainly distributed in the United States of America. ... Yahtzee is the trademarked name of a popular dice game made by Milton Bradley (now owned by Hasbro). ... Various Transformers toys. ...


Hasbro, Inc. is now the parent company of several subsidiaries. The toys and games produced by these companies retain their brand identity, which is an important advertising consideration. Many of Hasbro's games have been around so long that they have entered into the popular culture. In business, a subsidiary is a company controlled by another company or corporation. ... Wikibooks has more about this subject: Marketing A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the concrete symbols such as a name, logo, slogan, and design scheme. ... Popular culture, or pop culture, (literally: the culture of the people) consists of widespread cultural elements in any given society. ...

Hasbro publishes Monopoly, the best selling board game in history. It is available in numerous languages, such as this one in German.
Hasbro publishes Monopoly, the best selling board game in history. It is available in numerous languages, such as this one in German.

Some of the Hasbro-owned subsidiaries are: Image File history File linksMetadata Download high-resolution version (881x544, 234 KB) A German Monopoly board in the middle of a game. ... Image File history File linksMetadata Download high-resolution version (881x544, 234 KB) A German Monopoly board in the middle of a game. ... Monopoly is the best-selling commercial board game in the world. ... A board game is a game played with counters or pieces that are placed on, removed from, or moved across a board (a premarked surface, usually specific to that game). ...

The largest subsidiary of Hasbro was probably Kenner (in Cincinnati, Ohio). Kenner was the toy company that was behind the success of the Star Wars, Play-Doh, Super Powers, M.A.S.K., Strawberry Shortcake and Care Bears toy lines. When Tonka and then later Hasbro acquired Kenner, the Kenner location became the foremost producer for Hasbro "boys toys", leading production on the high-profile lines of G.I. Joe, Transformers, Batman and Star Wars toys. However, after sales declined in 2000 after the Star Wars toy market saturation implosion, Hasbro faced a difficult decision in cutting back its spending in order to continue to cater to their primary buyers. They decided to close the entire Cincinnati plant, relocating about 100 employees and laying off over 400. This decision, while good for Hasbro, created a ripple effect on the Cincinnati job market which continued to push businesses out of Cincinnati, which, with Procter & Gamble and Hasbro, had managed to be the midwest city for corporate advertising and graphic design. Avalon Hill was a game company that specialized in wargames and strategic board games. ... Coleco was a company founded in 1932 by Maurice Greenberg as Connecticut Leather Company to sell leather supplies to shoemakers. ... Lewis Galoob Toys, Inc. ... Kenner Products was a toy company founded in 1947 by Albert, Phillip, and Joseph Steiner, in Cincinnati, Ohio, and was named after the street where the original corporate offices were located. ... Maisto model of a McLaren F1 roadcar in 1:18 scale Maisto is a company that manufactures die-cast models of automobiles, aircraft, and a number of Tonka products. ... The Milton Bradley Company was an American game company established by Milton Bradley in Springfield, Massachusetts in 1860. ... The Parker Brothers logo is recognized throughout the world. ... Playskool is a toy brand owned by Hasbro. ... A New York game company founded in 1867[1]. Their biggest successes have all been licensed games. ... Tiger logo Tiger Electronics is a USA-based toys manufacturer, best known for the Furby and Giga Pets. ... Tonka is a toy company most known for its signature toy trucks and construction equipment. ... Wizards of the Coast (often referred to as WotC or simply Wizards) is a publisher of games, primarily based on fantasy and science fiction themes. ... This article needs to be wikified. ... Kenner Products was a toy company founded in 1947 by Albert, Phillip, and Joseph Steiner, in Cincinnati, Ohio, and was named after the street where the original corporate offices were located. ... Nickname: The Queen City Location in Hamilton County, Ohio, USA Coordinates: Country United States State Ohio County Hamilton Founded 1788 Incorporated 1819 Mayor Mark L. Mallory (D) Area    - City 206. ... Opening logo to the Star Wars films Star Wars is a science fantasy saga and fictional galaxy created by writer / producer / director George Lucas during the 1970s. ... Green Play-Doh with can and accessory toy Play-Doh is a commercial plastic modeling compound similar in texture to bread dough that has been sold as a childrens toy around the world for a half century. ... // Super Powers The Super Powers Collection was a much loved toy line of DC Comics superheroes created by Kenner Toys. ... The M.A.S.K. Logo M.A.S.K. is an animated television series produced by DIC Enterprises, Inc and also the toyline of the same name sold by Kenner. ... An original Strawberry Shortcake poster Strawberry Shortcake is a female doll made by American Greetings. ... The ten original Care Bears in the logo for the 1980s franchise, with Tenderheart Bear at top. ... Tonka is a toy company most known for its signature toy trucks and construction equipment. ... Kenner Products was a toy company founded in 1947 by Albert, Phillip, and Joseph Steiner, in Cincinnati, Ohio, and was named after the street where the original corporate offices were located. ... 1960s Action Soldier Classic G.I. Joe Adventure Team Image, circa 1973 G.I. Joe is an American cartoon soldier. ... Various Transformers toys. ... Batman (originally referred to as the Bat-Man and still referred to at times as the Batman) is a DC Comics fictional superhero who first appeared in Detective Comics #27 in May 1939. ... This article is about the year 2000. ... Procter & Gamble Co. ... The Midwest is a common name for a region of the United States of America. ... Wikibooks has more about this subject: Marketing Billboards and street advertising in Shinjuku, Tokyo, Japan, (2005) Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. ... Saul Basss poster for the film The Man with the Golden Arm - a highly regarded work of graphic design. ...


In the early 21st century, Hasbro allowed for the use of Mr. Potato Head in a community art project similar to those with cows in Chicago and pigs in Cincinnati. Painted and reoutfitted versions of Mr. Potato Head by various artists sprouted up all over Rhode Island and were welcome additions in front of businesses and buildings (including a New England staple, Dunkin Donuts) for the duration of the project. The 21st century is the present century of the Gregorian calendar. ... Nickname: The Windy City, The Second City, Chi Town, The City of Big Shoulders The 312 Motto: Urbs In Horto (Latin: City in a Garden), I Will Location in Chicagoland and Illinois Coordinates: Country United States State Illinois County Cook Incorporated March 4, 1837 Mayor Richard M. Daley (D) Area... This article or section does not cite its references or sources. ... The states marked in red show New England. ... Categories: Corporation stubs | Food companies of the United States | Donuts | Corporations with naming rights of indoor arenas ...


Hasbro would be the largest toy and game publisher in the world if it were not for Mattel's Barbie franchise. Barbie is a best-selling doll launched at the American International Toy Fair on March 9, 1959. ...


Toys and games

Hasbro has several brands of toys aimed at different demographics. Some of its more well known brands are:

Hasbro is the largest producer of board games in the world as a result of its component brands, such as Parker Brothers, Milton Bradley, Wizards of the Coast, and Avalon Hill (all acquisitions since the 1980s). As a result it has well known and top selling games such as: Action Man is an doll originally produced and sold in the United Kingdom by Palitoy Ltd of Coalville, Leicestershire from 1966 until 1984. ... There are over 200 known species of army ant, divided into New World and Old World types. ... Battle Beasts is the name of a line of small 2 tall action figure toys and were produced by Hasbro and Takara starting in 1984. ... Beyblade is an anime and manga series about a group of children battling with highly powerful spinning tops enchanted with sacred bit-beasts or spirits of mythical and powerful creatures. ... USPS stamp depicting the Cabbage Patch Kids craze of the 1980s. ... 1989 (MCMLXXXIX) was a common year starting on Sunday of the Gregorian calendar. ... 1994 (MCMXCIV) was a common year starting on Saturday of the Gregorian calendar, and was designated as the International Year of the Family and the International Year of the Sport and the Olympic Ideal by United Nations. ... C.O.P.S ’n’ Crooks was a line of action figures produced by Hasbro and sold between 1988 and 1989. ... The Easy-Bake Oven, currently a product of Hasbro, is a working toy oven that uses an ordinary light bulb as a heat source. ... 1960s Action Soldier Classic G.I. Joe Adventure Team Image, circa 1973 G.I. Joe is an American cartoon soldier. ... Jurassic Park is a novel written by Michael Crichton that was published in 1990. ... A farm made from Lincoln Logs. ... A 1980s version of the classic 1960s Lite-Brite toy. ... Marvel Comics is an American comic book line published by Marvel Entertainment, Inc. ... Mr. ... This article or section does not cite its references or sources. ... Green Play-Doh with can and accessory toy Play-Doh is a commercial plastic modeling compound similar in texture to bread dough that has been sold as a childrens toy around the world for a half century. ... The official Pokémon logo. ... Several Spirograph designs drawn with a Spirograph set. ... Opening logo to the Star Wars films Star Wars is a science fantasy saga and fictional galaxy created by writer / producer / director George Lucas during the 1970s. ... The Tinkertoy Construction Set was created in 1914—one year after the A. C. Gilbert Companys Erector Set—by Charles H. Pajeau and Robert Pettit in Evanston, Illinois. ... Various Transformers toys. ... World Wrestling Entertainment, or WWE, is a professional wrestling organization. ... This article is about the year. ... 1994 (MCMXCIV) was a common year starting on Saturday of the Gregorian calendar, and was designated as the International Year of the Family and the International Year of the Sport and the Olympic Ideal by United Nations. ... A board game is a game played with counters or pieces that are placed on, removed from, or moved across a board (a premarked surface, usually specific to that game). ... The Parker Brothers logo is recognized throughout the world. ... The Milton Bradley Company was an American game company established by Milton Bradley in Springfield, Massachusetts in 1860. ... Wizards of the Coast (often referred to as WotC or simply Wizards) is a publisher of games, primarily based on fantasy and science fiction themes. ... Avalon Hill was a game company that specialized in wargames and strategic board games. ...

Hasbro also produces many variations of most of their games. For example, in addition to original Scrabble, the game is also available as "Scrabble Deluxe Edition", "Scrabble Deluxe Travel Edition", and "Scrabble Junior". Box art for the Milton Bradley edition Axis & Allies is a popular series of World War II strategy board games, with nearly two million copies printed [1]. The first game was originally designed by Larry Harris and published by Nova Games[2], before being republished and popularized by the Milton... The game Battleship is a guessing game played by two people. ... A simple race game that requires no ability to read or count, Candy Land has become something of a cultural icon in the U.S., where it is often the first board game played by children. ... Cluedo (Clue in North America) is a crime fiction board game originally published by Waddingtons in the United Kingdom in 1948. ... It has been suggested that this article be split into multiple articles. ... The Game of Life is a board game originally created in 1861 by Milton Bradley as The Checkered Game of Life. ... Magic: The Gathering (colloq. ... This article is about the board game. ... Suresh Joachim, minutes away from breaking the ironing world record at 55 hours and 5 minutes, at Shoppers World, Brampton. ... This article or section does not cite its references or sources. ... A typical game of Risk in play. ... Rummikub (pronounced: Rummy-Cube) is a tile-based game for two, three or four players. ... Scrabble is a popular word game and board game in which 2-4 players score points by forming words from individual lettered tiles on a 15×15 game board. ... Trivial Pursuit is a board game where progress is determined by a players ability to answer general knowledge or popular culture questions. ... Scrabble is a popular word game and board game in which 2-4 players score points by forming words from individual lettered tiles on a 15×15 game board. ...


Hasbro also offers games of physical skill such as: Games of physical skill or dexterity test the body more than the brain, although strategic thinking may be required. ...

Hasbro began a short-lived computer and video game development and publishing venture called Hasbro Interactive in the 1990s, but disbanded it in late 1999. Now Hasbro develops video games based on its brands through third-party developers and licensing strategies. Bop It is an electronic game of physical skill, marketed by Hasbro in which a single player performs one of three actions based on audible commands from the game. ... Jenga!!! is a game of physical and mental skill, marketed by Hasbro, in which players remove blocks from a tower and put them on top. ... A video game developer is a software developer (a business or an individual) that creates computer or video games. ... This article or section does not cite its references or sources. ... Hasbro Interactive was a video game production and publishing subsidiary of Hasbro, the game and toy giant. ... Germans dancing on the Berlin Wall in late 1989, the symbol of the cold war divide falls down as the world unites in the 1990s. ... 1999 (MCMXCIX) was a common year starting on Friday, and was designated the International Year of Older Persons by the United Nations. ... A video game developer is a software developer (a business or an individual) that creates computer or video games. ...


On February 25, 2005, Hasbro announced that it would be introducing a musical toothbrush to the market. The Tooth Tunes would transmit music from the jawbone to the ear when the bristles touch the teeth. February 25 is the 56th day of the year in the Gregorian Calendar. ... 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ... Three toothbrushes The toothbrush is an instrument used to clean teeth consisting of a small brush at the end of a handle. ... Jawbone can refer to the following: part of the body Mandibula A blues musician Jawbone (musician) A musical instrument made from the jawbone of a horse. ... Bat ears come in different sizes and shapes The ear is the sense organ that detects sound. ...


See also

A board game is a game played with counters or pieces that are placed on, removed from, or moved across a board (a premarked surface, usually specific to that game). ... German-style board games, also known as Euro games, designer games, family strategy games or hobby games, are games designed to appeal to both older children and adults. ...

External links

  • Hasbro's official website
  • History of Hasbro

  Results from FactBites:
 
Hasbro - Wikipedia, the free encyclopedia (688 words)
This decision, while good for Hasbro, created a ripple effect on the Cincinnati job market which continued to push businesses out of Cincinnati, which, with Procter and Gamble and Hasbro, had managed to be the midwest city for corporate advertising and graphic design.
Hasbro would be the largest toy and game publisher in the world if it were not for Mattel's Barbie franchise.
Hasbro is the largest producer of board games in the world as a result of its component brands, such as Parker Brothers, Milton Bradley, Wizards of the Coast, and Avalon Hill (all acquisitions since the 1980s).
Hasbro Interactive - Wikipedia, the free encyclopedia (353 words)
Hasbro Interactive was formed late in 1995 in order to compete in the computer and video game arena.
Hasbro Interactive embarked on both internal and external development, and acquired some smaller video game developers and publishers such as Microprose and Spectrum Holobyte.
Hasbro Interactive was a success story in revenue, becoming the #3 computer game publisher within three years of its founding, but the division was apparently not profitable.
  More results at FactBites »

 
 

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