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Encyclopedia > Golden Arches
Image:McDonald's Logo.svg
Golden Arches, the McDonald's logo

The Golden Arches are the famous symbol of McDonald's, a fast-food hamburger chain based in Oak Brook, Illinois, USA. They were introduced in 1953, when Dick and Mac McDonald began franchising their company, as part of the standard building design: a pair of stylized arches, one at each side of what was then a walk-up hamburger stand. When viewed from an angle, the design was reminiscent of the letter M, and was incorporated into the company's logo. While McDonald's dropped the physical arches from nearly all of its restaurants in the 1960s, the Golden Arches have remained in the logo, and as a commonly understood term for the company. McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, milkshakes and soft drinks. ... Fast food is food cooked in bulk and in advance and kept warm, or reheated to order. ... For other uses, see Hamburger (disambiguation). ... Template:Chicagoland McCity Oak Brook is a suburb of Chicago in DuPage County, Illinois in the Elmhurst-Villa Park-Lombard-Oakbrook area. ... 1953 (MCMLIII) was a common year starting on Thursday. ... Richard Dick J. McDonald (February 16, 1909 – July 14, 1998) and Maurice Mac McDonald (November 26, 1902 – December 11, 1971) were two early American fast food pioneers, originally from Manchester, New Hampshire, who established the first McDonalds restaurant in 1940. ... Franchising (from the French for honesty[citation needed]) is a method of doing business wherein a franchisor licenses trademarks and tried and proven methods of doing business to a franchisee in exchange for a recurring payment, and usually a percentage piece of gross sales or gross profits as well as... This article or section does not adequately cite its references or sources. ... The 1960s decade refers to the years from January 1, 1960 to December 31, 1969, inclusive. ...

A "retro" McDonald's in 2006
A "retro" McDonald's in 2006

They have also been seen more broadly as a symbol of capitalism or globalization, since they are one of the more prominent American corporations that have become global in their reach (along with Coca-Cola and Nike). Image File history File links McD_Bloomington_MN.JPG‎ I, the creator of this work, hereby release it into the public domain. ... Image File history File links McD_Bloomington_MN.JPG‎ I, the creator of this work, hereby release it into the public domain. ... Capitalism generally refers to an economic system in which the means of production are mostly privately[1] owned and operated for profit, and in which distribution, production and pricing of goods and services are determined in a largely free market. ... A KFC franchise in Kuwait. ... Corporate redirects here. ... The wave shape (known as the dynamic ribbon device) present on all Coca-Cola cans throughout the world derives from the contour of the original Coca-Cola bottles. ... Nike, Inc. ...


The Golden Arches theory

In his book, The Lexus and the Olive Tree, Thomas L. Friedman proposed The Golden Arches Theory of Conflict Prevention, observing that no two countries with a McDonald's franchise had ever gone to war with one another, a version of the democratic peace theory. The theory was never true; For example the 1989 U.S. intervention in Panama (both countries with McDonalds). Shortly after the book was published, the NATO bombing of Serbia proved an exception to the theory, though in a later edition Friedman argued that this exception proved the rule: the war ended quickly, he argued, partly because the Serbian population did not want to lose their place in a global system "symbolised by McDonald's" (Friedman 2000: 252–253). It should be noted that Friedman framed this theory in terms of McDonald's Golden Arches "with tongue slightly in cheek" (Friedman 2005). Recently, Friedman has updated the theory with the Dell Theory of Conflict Prevention (Friedman 2005). In 2006 McDonalds hosting nations Israel and Lebanon fought a war [1] which could also be considered evidence against the Golden Arches theory (It is not clear whether the conflict was between Israel and Lebanon or just Hezbollah specifically, and if Hezbollah owned any McDonalds franchises). The Lexus and the Olive Tree is a 1999 book by Thomas L. Friedman that posits that the world is currently undergoing two struggles: the drive for prosperity and development (symbolized by the Lexus), and the desire to retain identity and traditions (symbolized by the olive tree). ... Thomas L. Friedman (born July 20, 1953) is an American journalist, columnist, and author, currently working as an Op-Ed columnist for the New York Times. ... McDonalds is one of the most successful restaurant franchisers in the world, with locations in over 100 countries and territories. ... The democratic peace theory or simply the democratic peace is a theory and related empirical research in international relations, political science, and philosophy which holds that democracies—usually, liberal democracies[1]—never or almost never go to war with one another. ... NATO 2002 Summit in Prague. ... Anthem: Serbia() on the European continent() Capital (and largest city)  Belgrade Official languages Serbian written with the Cyrillic alphabet1 Government Parliamentary republic  -  President Boris Tadić  -  Prime Minister Vojislav KoÅ¡tunica Establishment  -  Formation 8th century   -  Independence c. ... Tongue-in-cheek is a term that refers to a style of humour in which things are said only half seriously, or in a subtly mocking way. ... Dell Theory of Conflict Prevention also known as simply Dell Theory has been presented by Thomas Friedman in his book The World Is Flat. ... For other uses, see Hezbollah (disambiguation). ... For other uses, see Hezbollah (disambiguation). ...


References in Pop Culture

  • In many Japanese anime shows (and, to a lesser extent, other media) McDonald's is parodied in a trans-canon spoof called WcDonald's (which, with various spellings, is symbolized with a golden W).
  • In the song "Neon" of a little-known metal band, The Kovenant, the lyrics include a mention of McDonald's golden arches:

Bastard proclamations of a dying nation The main cast of the anime Cowboy Bebop (1998) (L to R: Spike Spiegel, Jet Black, Ed Tivrusky, Faye Valentine, and Ein the dog) For the oleo-resin, see Animé (oleo-resin). ... A conceptual drawing of the WcDonalds logo, derived from a McDonalds image. ... The Kovenant is a Norwegian band which has evolved from symphonic black metal to industrial metal on more recent albums. ...


Social deconstruction through deceit and deception


Hit us with your pointing stick


Golden arches crucifix


We will never be like you

  • In The Far Side, a cow wakes up in the middle of the night, screaming "The golden arches got me!"

In the movie Coming To America, the fast-food store where Akeem works is McDowell's, with a Golden Arcs logo, a clear reference to the Golden Arches of McDonald's. The Far Side was a popular one-panel syndicated comic created by Gary Larson. ... Coming to America is a 1988 comedy film directed by John Landis. ... McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, milkshakes and soft drinks. ...


References

  • Friedman, Thomas. (2000) The Lexus and the Olive Tree. New York: Anchor Books.
  • Friedman, Thomas. (2005) The Guardian, 21 April 2005.
McDonald's
People: Dick and Mac McDonald | Ray Kroc
Ralph Alvarez | Fred L. Turner | George Cohon | Don Gorske | Michael R. Quinlan | Joan B. Kroc

Foods: Menu items | Arch Deluxe | Big Mac | Big N' Tasty | Big Xtra | Chicken McNuggets | Chicken Selects | Egg McMuffin | Filet-O-Fish | Happy Meal | Lean Beef Burger | McChicken | McDLT | McDonald's Fruit and Walnut Salad | McFlurry | McGriddle | McRib | Mighty Kids Meal | Quarter Pounder | Shamrock Shake | Snack Wrap | Special sauce The Guardian is a British newspaper owned by the Guardian Media Group. ... McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, milkshakes and soft drinks. ... McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, milkshakes and soft drinks. ... Richard Dick J. McDonald (February 16, 1909 – July 14, 1998) and Maurice Mac McDonald (November 26, 1902 – December 11, 1971) were two early American fast food pioneers, originally from Manchester, New Hampshire, who established the first McDonalds restaurant in 1940. ... This article or section does not adequately cite its references or sources. ... Ralph Alvarez (born 1951 in Cuba) is a Cuban-American businessman and the current President and COO of McDonalds. ... Fred L. Turner was one of the first employees of McDonalds in 1956. ... George A. Cohon, O.C., O.Ont. ... Donald Gorske of Fond du Lac, Wisconsin, is a Big Mac enthusiast who has eaten over 20,000 Big Mac cheeseburgers in his lifetime, winning a place in the 2005 Guinness Book of Records in the process. ... Michael R. Quinlan is a graduate of Loyola University Chicago and became the chairman of the McDonalds Corporation. ... Joan Beverly Kroc (née Mansfield) (August 27, 1928, St. ... In 1948, McDonalds original restaurant in San Bernardino, California served only hamburgers, milkshakes, and french fries. ... The Arch Deluxe was a hamburger created and marketed by McDonalds with the intent of capturing the adult fast food consumer market, presented as a more sophisticated burger for an adult palate. ... The Big Mac is a type of hamburger, a signature sandwich sold by the McDonalds chain of fast-food restaurants since 1968, made with two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun. ... The Big N Tasty is a McDonalds fast food hamburger introduced in several U.S. cities in 1996 and nationwide on February 16, 2001 with NBA Superstar Kobe Bryant featured in the advertising campaign. ... The Big Xtra is a McDonalds fast food sandwich that was released in 1999 and became a regular menu item until replaced in 2001 by the smaller Big N Tasty. ... This article or section does not adequately cite its references or sources. ... Chicken Selects are McDonalds menu item. ... The Egg McMuffin, introduced in 1973 by operator Herb Peterson in Santa Barbara, California, is the brand name for a breakfast sandwich available at McDonalds consisting of a slice of canadian bacon, a poached egg, and a slice of cheese on an English muffin. ... The Filet-O-Fish is a fish sandwich sold by McDonalds since 1963. ... Happy Meal logo, English Happy Meal logo, Japanese. ... Lean Beef Burger is a hamburger that is a healthy alternative to McDonalds regular menu. ... McChicken sold in India (Note the sesame seed bun)  It should be possible to replace this fair use image with a freely licensed one. ... The McDLT (McDonalds Lettuce and Tomato) was a hamburger product based on a novel form of packaging. ... The fruit and walnut salad is a fruit dish sold in US branches of global fast-food chain McDonalds. ... Image:McFlurry. ... The McGriddle is the brand name for a breakfast sandwich available at McDonalds in Canada and the United States. ... This article or section does not cite its references or sources. ... The Mighty Kids Meal is a meal from McDonalds designed for preteens, who are older than those who might eat a Happy Meal, but still not hungry enough to eat from the full menu. ... A Quarter Pounder is a McDonalds hamburger made from approximately 1/4 pound (4 ounces or 114 grams) of beef, weighed before cooking. ... The Shamrock Shake is a seasonal dessert sold at select McDonalds fast-food franchises during March, to commemorate St. ... The Snack Wrap is a menu item available at McDonalds in the United States and Canada. ... Special sauce is the informal name given to the variation of Thousand Island dressing used in the McDonalds Big Mac hamburger. ...


Characters: Ronald McDonald | Mayor McCheese | Birdie the Early Bird | Hamburglar | Grimace | Captain Crook | Big Mac | Fry Guys/Fry Kids | Uncle O'Grimacey | Mac Tonight Listen to this article · (info) This audio file was created from an article revision dated 2006-01-14, and may not reflect subsequent edits to the article. ... Mayor McCheese is the mayor of the fictional McDonaldland, created for an advertising narrative for the McDonalds fast food chain. ... Birdie the Early Bird Birdie the Early Bird is one of the recognizable characters in McDonaldland used to promote McDonalds Corporations restaurants. ... The Hamburglar circa 1970s The Hamburglar circa 1980s The Hamburglar circa 2003 The Hamburglar is a fictional character used in marketing campaigns for McDonalds restaurants. ... Grimace Grimace is a fictional character who is part of the marketing campaign of McDonalds. ... Captain Crook is a fictional character who was used in marketing for McDonalds Restaurants from 1971. ... In addition to McDonalds signature sandwich, Big Mac was the name of a character in McDonaldland, the fictional world created as an advertising campaign for McDonalds. ... The Fry Kids are McDonaldland characters used to promote McDonalds restaurants. ... Uncle OGrimacey Uncle OGrimacey is a character of the fictional McDonaldland, created for an advertising narrative of the McDonalds fast-food restaurant chain both in celebration of St. ... Mac Tonight was a mascot introduced by McDonalds restaraunts in 1983. ...


Places: Countries with McDonald's franchises | McDonaldland | The Hamburger Patch | McDonald's Museum | Ronald McDonald House | Hamburger University | Rock & Roll McDonald's Countries with McDonalds stores McDonalds is one of the most successful restaurant franchisers in the world, with locations in over 100 countries and territories. ... From left to right: Hamburglar, Ronald McDonald, Grimace and Birdie the Early Bird (as they appeared in a series of commercials for McDonalds). ... The hamburger patch was the term for the fictional gap in McDonalds hamburger expenditure. ... The McDonalds Museum is located near the site of the former McDonalds restaurant in Des Plaines, Illinois opened by Ray Kroc in 1955, which the company usually refers to as The Original McDonalds. ... Parker Anderson-Stanley, four, visits with Olympic gold-medalist Cassie Campbell at Ronald McDonald House Southern Alberta in Calgary on Saturday, 2006-01-14. ... The campus of Hamburger University. ... The Original Rock N Roll McDonalds or The Rock & Roll McDonalds is one of the most famous and busiest McDonalds locations in the world. ...


Other: History | TV campaigns and slogans | Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun. | McDonald's Menu Song | i'm lovin' it | Fast Food Nation | Super Size Me | Golden Arches | The Wacky Adventures of Ronald McDonald | Legal cases | McDonaldization | M.C. Kids video game | Global Gladiators | McDonald's Monopoly | Supersize | Urban legends This is a timeline of the history of McDonalds. ... There have been many McDonalds TV campaigns and slogans over the years, and they are one of the most prevalent fast food advertisers. ... Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun. ... The McDonalds Menu Song was an instant-win promotion created as part of an advertising campaign, which ran from 1988 to early 1989. ... im lovin it is an international branding campaign by McDonalds Corporation primarily aimed at people aged 15-24. ... Fast Food Nation, paperback edition Fast Food Nation: The Dark Side of the All-American Meal (2001) is a book by investigative journalist Eric Schlosser that examines the local and global influence of the United States fast food industry. ... Super Size Me is an Academy Award-nominated 2004 documentary film, directed by and starring Morgan Spurlock, an American independent filmmaker. ... The Wacky Adventures of Ronald McDonald was a series of retail animated video features produced by Klasky-Csupo for the McDonalds hamburger chain. ... McDonalds has been involved in a number of lawsuits and other legal cases the course of the fast food chains 66-year history. ... McDonaldization is a term used by sociologist George Ritzer in his book The McDonaldization of Society. ... M.C. Kids is the title of a video game released for the Nintendo Entertainment System by Virgin Interactive during 1991 in Europe (where it was called McDonald Land), and in February of 1992 in the United States. ... Global Gladiators (or alternatively Mick and Mack: Global Gladiators) is a platform game released for the Sega Master System and Sega Genesis. ... The McDonalds Monopoly game is a sweepstakes advertising promotion of McDonalds and Hasbro that has been offered in the United States, Canada and Australia. ... Supersize was a trademark that referred to the largest portion size available in meals offered by McDonalds. ... Golden Arches, the McDonalds logo. ...


  Results from FactBites:
 
CNN.com - Beijing orders golden arches removed - March 1, 2002 (377 words)
Beijing officials said the towering arches are not in harmony with the surroundings and are blotting the capital's architectural landscape.
The first arch to bite the dust was a 10-meter high sign close to the Kempinski Hotel in northern Beijing, the South China Morning Post reported.
But the sudden decision to do away with the golden arches could hurt the fast food giant, as advertising and marketing are integral to its success.
  More results at FactBites »

 
 

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