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Encyclopedia > Gillette Cavalcade of Sports
Gillette Cavalcade of Sports
Genre Sports
Presented by Bob Stanton
Ray Forrest
Jimmy Powers
Theme music composer Mahlon Merrick
Opening theme "Look Sharp/Be Sharp March"
Country of origin Flag of the United States United States
Language(s) English
Production
Producer(s) Bill Garden
Jack Mills
Broadcast
Original channel NBC
Picture format Black-and-white
Audio format Monaural
Original run November 8, 1946June 24, 1960
External links
IMDb profile

The Gillette Cavalcade of Sports was a radio, and later television program that included a variety of sports, although primarily remembered by many for its focus on [boxing]]. Radio staff announcer for NBC, pioneering TV announcer, host and news broadcaster from the very earliest TV era (pre-WW II ) through the 1960s. ... Image File history File links This is a lossless scalable vector image. ... The English language is a West Germanic language that originates in England. ... The National Broadcasting Company (NBC) is an American television network headquartered in the GE Building in New York Citys Rockefeller Center. ... Black-and-white or black and white) can refer to a general term used in photography, film, and other media (see black-and-white). ... Monaural (often shortened to mono) sound reproduction is single-channel. ... is the 312th day of the year (313th in leap years) in the Gregorian calendar. ... The year 1946 in television involved some significant events. ... June 24 is the 175th day of the year (176th in leap years) in the Gregorian calendar, with 190 days remaining. ... See also: 1959 in television, other events of 1960, 1961 in television and the list of years in television. For the American network television schedule, please see 1960-61 American network television schedule. ... Television series redirects here. ...


The Gillette “Cavalcade of Sports” officially began on radio in 1942 as the Gillette Company grouped various existing sports sponsorships under one banner. The sponsorships had begun three years earlier, according to an article on the Gillette Company in Vol 68 of the International Directory of Company Histories.


In 1939 Gillette President Joseph Spang purchased rights to the World Series on behalf of Gillette for $100,000. A special promotion of Gillette razors and blueblades sold for times better than company estimates and Gillette sought additional sports sponsorships.


The Gillette stable of radio sports programs grew to include not only ongoing sponsorship of the World Series and All Star game in baseball, but the annual Kentucky Derby in horseracing and football’s Cotton Bowl and Orange Bowl.


"Most males in the 1940s and 1950s did not have to be told that the Cavalcade of Sports meant Gillette was sponsoring another ball game or horse race," wrote Gordon McKibben in his Gillette history, Cutting Edge.


The diversified field of sporting events continued onto television, reportedly including at least two golfing tournaments as well (beginning in 1958) football's Rose Bowl. As late as 1988 the “Cavalcade of Sports” banner was used in connection with Gillette’s sponsorship of the Stanley Cup playoffs. Internationally the "Gilette World Sports" program continues the concept to the present day in many countries from Ireland to Africa to Asia.


With all of this, however, the Cavalcade of Sports was best known for Friday night boxing on NBC from 1944 through 1960, and (after NBC decided against featuring boxing due to sensitivity over criminal allegations in the sport) then for several more years on ABC.

Contents

As Cavalcade of Sports

Its earlier incarnation, Cavalcade of Sports, likewise a boxing show, ran on NBC's New York City station WNBT (now WNBC) intermittently since 1943 and was picked up by the NBC network three years later. The twice-weekly 1946 shows began on Monday, November 8 at 9 p.m. and Friday, November 12 at 9:30 p.m. Both were open-ended programs—when the last bout ended, the station signed off the air (in the early days of TV, most stations did not have late-night news). The National Broadcasting Company (NBC) is an American television network headquartered in the GE Building in New York Citys Rockefeller Center. ... New York, New York and NYC redirect here. ... WNBC, channel 4, is the flagship station of the NBC television network, located in New York City. ... WNBC, channel 4, is the flagship station of the NBC television network, located in New York City. ... See also: 1942 in television, other events of 1943, 1944 in television and the list of years in television. Events December 23 - The first complete opera, Hansel and Gretel, is telecast, by WRGB in Schenectady. ... The National Broadcasting Company (NBC) is an American television network headquartered in the GE Building in New York Citys Rockefeller Center. ... Year 1946 (MCMXLVI) was a common year starting on Tuesday (link will display full 1946 calendar) of the Gregorian calendar. ... is the 312th day of the year (313th in leap years) in the Gregorian calendar. ... is the 316th day of the year (317th in leap years) in the Gregorian calendar. ...


St. Nicholas Arena in New York City was the site of the earliest bouts and continued to host the Monday night fights until the show's cancellation in May 1949. New York, New York and NYC redirect here. ... 1949 (MCMXLIX) was a common year starting on Saturday (the link is to a full 1949 calendar). ... See also: 1948 in television, other events of 1949, 1950 in television and the list of years in television. // Events January 3 - Colgate Theatre premieres on NBC. January 11 - A 2 hour special on all networks celebrates the linking of the eastern and midwestern networks via coaxial cable. ...


As Gillette Cacalcade of Sports

The Friday night show, broadcast from Madison Square Garden lasted until June 24, 1960, a 14-year period which is, by far, the longest continuous run of any boxing program in television history. The Gillette sponsorship began at the start of TV's first full-programming season, 1948-49. On September 4, the program was renamed The Gillette Cavalcade of Sports, a name that remained until the end. Every great boxer of the time—Rocky Marciano, Sugar Ray Robinson, Archie Moore, Rocky Graziano, Willie Pep and many others appeared on one or more of its broadcasts. Madison Square Garden, often abbreviated as MSG, known colloquially simply as The Garden, has been the name of four arenas in New York City, United States. ... June 24 is the 175th day of the year (176th in leap years) in the Gregorian calendar, with 190 days remaining. ... See also: 1959 in television, other events of 1960, 1961 in television and the list of years in television. For the American network television schedule, please see 1960-61 American network television schedule. ... Global Gillette is a business unit of Procter & Gamble. ... See also: 1947 in television, other events of 1948, 1949 in television and the list of years in television. // Events January 5 - BBC Television Newsreel first broadcast. ... See also: 1948 in television, other events of 1949, 1950 in television and the list of years in television. // Events January 3 - Colgate Theatre premieres on NBC. January 11 - A 2 hour special on all networks celebrates the linking of the eastern and midwestern networks via coaxial cable. ... is the 247th day of the year (248th in leap years) in the Gregorian calendar. ... Rocky Marciano (September 1, 1923 – August 31, 1969), born Rocco Francis Marchegiano, was the heavyweight champion of the world from 1952 to 1956. ... Sugar Ray Robinson, (born Walker Smith Jr. ... Archie Moore whose birth name was Archibald Wright (December 13, 1913 or 1916 – December 9, 1998) was a light heavyweight world boxing champion who set many records in boxing. ... Rocky Graziano, born Thomas Rocco Barbella in New York City (January 1, 1922–May 22, 1990), was an American boxer. ... To meet Wikipedias quality standards, this article may require cleanup. ...


In TV's early years, there was a saturation of boxing programs, as many as six prime-time network shows in one week, not even counting the myriad local shows. With so much boxing on the air, all weight divisions had a chance at stardom, not just the glamorous heavyweights.


Commentators

Bob Stanton was the original announcer and he was joined by Ray Forrest in 1948. Jimmy Powers took over the role in 1949 and remained NBC's main boxing announcer until the network gave up on prime-time pugilism in 1960. Radio staff announcer for NBC, pioneering TV announcer, host and news broadcaster from the very earliest TV era (pre-WW II ) through the 1960s. ... 1948 (MCMXLVIII) was a leap year starting on Thursday (the link is to a full 1948 calendar). ... Jimmy Powers (born James Thomas Powers III, June 14, 1982 in Weymouth, Massachusetts) is an American hip hop artist and producer from Boston, known for his dislike of mainstream music, distinct voice, and numerous references to American counterculture. ... 1949 (MCMXLIX) was a common year starting on Saturday (the link is to a full 1949 calendar). ... The National Broadcasting Company (NBC) is an American television network headquartered in the GE Building in New York Citys Rockefeller Center. ... Professional boxing bout featuring Ricardo Domínguez (left, throwing a left uppercut) versus Rafael Ortiz Boxing, also referred to as pugilism is a combat sport in which two participants of similar weight fight each other with their fists in a series of one to three-minute intervals called rounds. ... Year 1960 (MCMLX) was a leap year starting on Friday (link will display full calendar) of the Gregorian calendar. ...


Theme music

The show's theme song was the "Look Sharp/Be Sharp March" by Mahlon Merrick.


The band Glassjaw from Long Island, New York have a song named "The Gillette Cavalcade of Sports" on their album Worship and Tribute. Glassjaw (sometimes written glassJAw) is a four-piece band (formerly a five-piece) from Long Island, New York. ... This article is about Long Island in New York State. ... Worship and Tribute is a 2002 album by Glassjaw. ...


  Results from FactBites:
 
Gillette Cavalcade of Sports - definition of Gillette Cavalcade of Sports in Encyclopedia (164 words)
The Gillette Cavalcade of Sports was one of the earliest television programs ever broadcasted.
Its earlier incarnation, called Cavalcade of Sports, ran on local television in the mid-1940s, and first made it to NBC national broadcasting in 1946.
Despite the implication that several sports were covered, in fact boxing was the only sport that was shown.
  More results at FactBites »

 
 

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