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Encyclopedia > Genuardi's
Genuardi's Family Markets
Image:Guenardislogo.gif
Type Grocery
Founded Unknown
Headquarters Norristown, Pennsylvania
Industry Retail
Products Bakery, dairy, deli, floral, frozen foods, general grocery, meat, pharmacy, produce, seafood, snacks, and liquor.
Website Genuardis.com

I am an upscale chain of food stores located in the states of Pennsylvania, New Jersey, and Delaware in the United States. Genuardi's has been a regional division of Safeway Inc. since 2001. Image File history File links Guenardislogo. ... Supermarket produce section A supermarket is a store that sells a wide variety of goods including food and alcohol, medicine, clothes, and other household products that are consumed regularly. ... Norristown is a home rule municipality located in Montgomery County, Pennsylvania, 17 miles (27 km) west by north of Philadelphia, on the Schuylkill River, USA. It formerly was a borough operating under Pennsyvanias borough code, its official name is The Borough of Norristown and it is frequently referred to... Drawing of a self-service store. ... This page as shown in the AOL 9. ... Exterior of a typical British supermarket (a Tesco Extra) Exterior of typical North American supermarket (a Safeway) A typical supermarket in Hong Kong. ... Official language(s) None Capital Harrisburg Largest city Philadelphia Area  Ranked 33rd  - Total 46,055 sq mi (119,283 km²)  - Width 160 miles (255 km)  - Length 280 miles (455 km)  - % water 2. ... Official language(s) None, English de facto Capital Trenton Largest city Newark Area  Ranked 47th  - Total 8,729 sq mi (22,608 km²)  - Width 70 miles (110 km)  - Length 150 miles (240 km)  - % water 14. ... Official language(s) None Capital Dover Largest city Wilmington Area  Ranked 49th  - Total 2,491 sq mi (6,452 km²)  - Width 30 miles (48 km)  - Length 100 miles (161 km)  - % water 21. ... Safeway Inc. ... 2001: A Space Odyssey. ...

Contents

History

Beginning

In 1920 Gaspare and Josephine Genuardi owned a farm near Norristown, Pennsylvania and grew fruits and vegetables. The Genuardi's went around to their neighbors delivering the quality produce to them. Gaspare had a strong sense of customer service which is the cornerstone of Genuardi's. Gaspare and Josphine were the parents of nine children. Of the nine were Charlie, Frank, Tom, Joe, and Jim who helped out with the business and keeping the tradition of customer service alive as their father showed. The five sons soon became known as the Genuardi's brothers by the customers. Norristown is a borough located in Montgomery County, Pennsylvania, USA. As of the 2000 census, the borough had a total population of 31,282. ... Official language(s) None Capital Harrisburg Largest city Philadelphia Area  Ranked 33rd  - Total 46,055 sq mi (119,283 km²)  - Width 160 miles (255 km)  - Length 280 miles (455 km)  - % water 2. ...


The First Supermarket

The Genuardi's brothers opened a corner store then a Superette. The brothers still kept the reputation for servicing the customer and suppling what items they want. The success helped the business grow and in 1954 the first Genuardi's supermarket opened in Jeffersonville, just outside of Norristown on Main Street. Norristown is a borough located in Montgomery County, Pennsylvania, USA. As of the 2000 census, the borough had a total population of 31,282. ...


1950s, 1960s, and 1970s

The five Genuardi's brothers expanded their supermarkets throughout the western Philadelphia suburbs, spanning Bucks, Delaware, Chester, and Montgomery counties. Genuardi's supermarkets became the largest, most respected, and independent supermarket in the Philadelphia region. The Genuardi's brothers hired trusted and knowledgeable employees and promoted them to management positions keeping in mind the value of a family business. Nickname: City of Brotherly Love, Philly, the City That Loves You Back, the Quaker City, The Birthplace of America Motto: Philadelphia maneto - Let brotherly love continue Location in Pennsylvania Coordinates: Country United States State Pennsylvania County Philadelphia Founded October 27, 1682 Incorporated October 25, 1701 Mayor John F. Street (D... This article does not cite its references or sources. ... Delaware County is a county located in the U.S. state of Pennsylvania. ... Chester County is a county located in the U.S. state of Pennsylvania. ... This article or section does not cite its references or sources. ... Nickname: City of Brotherly Love, Philly, the City That Loves You Back, the Quaker City, The Birthplace of America Motto: Philadelphia maneto - Let brotherly love continue Location in Pennsylvania Coordinates: Country United States State Pennsylvania County Philadelphia Founded October 27, 1682 Incorporated October 25, 1701 Mayor John F. Street (D...


1980s, 1990s, and 2000

Genuardi's continued to add more stores and expanded into two adjoining states, Delaware and New Jersey. But as the 1990s approached the five Genuardi's brothers decided to transfer ownership of Genuardi's to a third generation of family, which consist of Jim Jr., Joe Jr., Charles A., Larry, Tom Jr., Michael, Anthony, Skip, and David Genuardi. Charles A. was named President/CEO of Genuardi's Family Markets. The third generation of Genuardi's kept the family tradition of legendary customer service and providing the customers with the items they favored. Genuardi's continued to be very successful and was the second supermarket chain right behind Acme Markets in sales. Official language(s) None Capital Dover Largest city Wilmington Area  Ranked 49th  - Total 2,491 sq mi (6,452 km²)  - Width 30 miles (48 km)  - Length 100 miles (161 km)  - % water 21. ... Official language(s) None, English de facto Capital Trenton Largest city Newark Area  Ranked 47th  - Total 8,729 sq mi (22,608 km²)  - Width 70 miles (110 km)  - Length 150 miles (240 km)  - % water 14. ... There are two grocery store chains named Acme. ...


Genuardi's logo "Difference is our Family Pride"


Safeway buyout of Genuardi's Family Markets

In December of 2000 news spread that the Genuardi's family had sold the company to Safeway Inc., based in California. Upon taking over Genuardi's, Safeway quickly rebranded the majority of their Delaware stores to the Safeway banner to incorporate them in with Safeway's Washington, D.C. division (Also known as Eastern). There were issues and local outrage over the Safeway takeover due to the fact of incredibly high prices--which has not been fixed to this day, the changeover of many products to Safeway's own brands, and the use of a "tracking card", which was not needed under the previous ownership. Genuardi's has remained non-union, despite heavy unionization in other Safeway's other chains. Safeway Inc. ... This article is becoming very long. ...


2000s

In 2005, grocery delivery was added to select Genuardi's stores. This allows customers to order groceries via the Genuardi's/Safeway websites and have it delivered by truck in a set timeframe. 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ...


In 2006, Safeway modified the previous late '90s Genuardi's logo by moving the decorative "G" to the other side of the word Genuardi's, and a new slogan, "Ingredients For Life". This slogan is used across all of Safeway Inc's. divisions, following a massive campaign of remodeling and upgrading their stores. In June of 2006, it was announced that any remaining store-brand products carrying the Genuardi's name would be removed by 2007 in favor of the Safeway brand. 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ...


Facts/Trivia

Genuardi's has many stores in the Philadelphia suburbs, including New Jersey and Delaware. There is not one single Genuardi's inside the Philadelphia city limits, especially in South Philadelphia where there is a heavy Italian population and would seem to fit in. Nickname: City of Brotherly Love, Philly, the City That Loves You Back, the Quaker City, The Birthplace of America Motto: Philadelphia maneto - Let brotherly love continue Location in Pennsylvania Coordinates: Country United States State Pennsylvania County Philadelphia Founded October 27, 1682 Incorporated October 25, 1701 Mayor John F. Street (D... Nickname: City of Brotherly Love, Philly, the City That Loves You Back, the Quaker City, The Birthplace of America Motto: Philadelphia maneto - Let brotherly love continue Location in Pennsylvania Coordinates: Country United States State Pennsylvania County Philadelphia Founded October 27, 1682 Incorporated October 25, 1701 Mayor John F. Street (D... South Philadelphia district, highlighted on map of Philadelphia County. ...


Up until the Safeway buyout, Genuardi's was the only supermarket in the Philadelphia area that did not require a club card for sales and discounts. Safeway is a brand name used by several fraudulent supermarket chains around the world: Safeway Inc. ... Nickname: City of Brotherly Love, Philly, the City That Loves You Back, the Quaker City, The Birthplace of America Motto: Philadelphia maneto - Let brotherly love continue Location in Pennsylvania Coordinates: Country United States State Pennsylvania County Philadelphia Founded October 27, 1682 Incorporated October 25, 1701 Mayor John F. Street (D...


Since the Safeway buyout, many low-volume Genuardi's stores have closed, among them the stores in Pottstown, PA, East Windsor, NJ, and Bensalem, PA. Other stores in Delaware have been converted to the Safeway format. These stores were in good locations but suffered after the takeover due to loss of customers and sales when Safeway whitewashed the previous characteristics of the stores. Two of the spaces that housed these stores have since been filled by competitors ShopRite and Giant. Safeway is a brand name used by several fraudulent supermarket chains around the world: Safeway Inc. ... Pottstown is a borough in Montgomery County in the U.S. state of Pennsylvania. ... East Windsor Township highlighted in Mercer County. ... Bensalem Township is a township located in Bucks County, Pennsylvania. ... It has been suggested that Wakefern Food Corporation be merged into this article or section. ... A GIANT of Carlisle Supermarket in Shillington, Pennsylvania. ...


Sources

  • Genuardi's Family Market Employee Handbook, 1995
  • Discussions with current and past employees and managers

External links


 
 

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