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Encyclopedia > Generic brand

Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name. This article is about brands in marketing. ...

They may be manufactured by less prominent companies, or manufactured on the same production line as a 'named' brand. Generics brands are usually priced below those products sold by supermarkets under their own brand (frequently referred to as "store brands" or "own brands"). Generally they imitate these more expensive brands, competing on price. Generic brand products are often of equal quality as a branded product, however the quality may change suddenly in either direction with no change in the packaging if the supplier for the product changes. A method of production which embodies groups of workers repeating the same procedures of production along a line over which the product is moved and gradually completed. ... Exterior of a typical British supermarket (a Tesco Extra) Exterior of typical North American supermarket (a Safeway) This Flagship Randalls store in Houston, Texas is an example of an upscale supermarket. ... This article does not cite any references or sources. ...

Jewel Companies Generic Cola

Jewel Companies is credited with selling the first supermarket Generic Brand product line in 1977 [1] - no name or pictures on the packaging - only what the contents are, a UPC code, and the required product information in a white package with an avocado-green stripe. These first generics even cut out such extras such as the flip top on soda cans, requiring a can opener to open them up the old-fashioned way. Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ... Jewel is an American supermarket chain that has approximately 200 stores in the Chicago metropolitan area. ... Exterior of a typical British supermarket (a Tesco Extra) Exterior of typical North American supermarket (a Safeway) This Flagship Randalls store in Houston, Texas is an example of an upscale supermarket. ... Also: 1977 (album) by Ash. ... The UPC (Universal Product Code) was the original barcode widely used in the United States and Canada for items in stores. ...

Jewel followed this idea up by reusing some former small store locations, converting them to a concept called No Frills in several Chicago area locations. The last such store they opened, called Magna in Rockford, Illinois, tried selling a limited number of store brands and discount name brand merchandise. They closed all these stores after only a couple years at most; Magna opened and closed last.

In the early 1980's, generic products in the United States had plain white labels with blue or black lettering, or yellow labels with black lettering, describing what the product was (i.e.: "Yellow Cake Mix", "Tuna In Water", "Chocolate Flavor Syrup", "Deodorant Soap") with little other information, save for any ingredients and preparation information required, but no brand name at all on the front panel. This was during a sharp economic downturn when many consumers were placing more emphasis on value than on brand loyalty. In the U.S. industrial Midwest, a region especially hard hit by the recession, generics became a common sight in supermarkets and discount stores. The Midwest is a common name for a region of the United States of America. ...

Several Competing Generic Colas from the 1980s.

Some supermarket chains had their own "brand" of unbranded items. Examples: Pathmark had a subdued version of their company logo incorporated into the small red and white band at the bottom of the label, with the words "NO FRILLS". A&P had their generic products with white labels with green ink, and their "A&P" logo was replaced with "P&Q" (presumably standing for "Price and Quality"). Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ... Several different brands of cola. ... Pathmark (NASDAQ: PTMK), located in Carteret, New Jersey, is a supermarket chain founded in 1968 when its parent, Supermarkets General (now known by the store name), pulled out of the ShopRite retailers cooperative. ... For the short story by John Updike, see A&P (story). ...


Comparison to Store Brands

Today, such stark package design is rarely used. Lower priced products today usually bear the name of the store or supermarket where it is sold, or the name of the distribution company that supplies that store. A variation on this that is common in the United States is private labeling: brand names owned by the store that sells the product, that are not the same as the name of the store. For example, supermarket chain Safeway, Inc. sells contract-packed dairy products under the Lucerne brand, while the Kroger's line of supermarkets sells products under several names, ranging from the top quality Private Selection [2] down to the budget-driven line FMV (For Maximum Value). Exterior of a typical British supermarket (a Tesco Extra) Exterior of typical North American supermarket (a Safeway) This Flagship Randalls store in Houston, Texas is an example of an upscale supermarket. ... Wikibooks has more about this subject: Marketing Distribution is one of the four aspects of marketing. ... Swedish grocery store where private label products (under the brands Hemköp and Eldorado, Axfood) are placed along with other brands such as Knorr (Unilever) and Blå band (Campbell Soup). ... It has been suggested that Vons be merged into this article or section. ... Kroger headquarters in Cincinnati, Ohio. ... Kroger headquarters in Cincinnati, Ohio. ...

Sometimes store brands are referred to as house brands or home brands. In the United Kingdom they are often referred to as own brands. This article does not cite any references or sources. ...

Membership-based "warehouse club" stores have begun their own contract-packed brands. The Wal-Mart owned "Sam's Club" sells products under the name Sam's Choice (a reference to company founder, Sam Walton), Costco sells products under the name Kirkland Signature (a reference to corporate home office location, Kirkland, Washington), and BJ's Wholesale Club sells products branded Berkley & Jensen. A warehouse club is a retail store selling a small amount of merchandise in terms of variety. ... Wal-Mart Stores, Inc. ... Sams Club is a membership-only warehouse club owned and operated by Wal-Mart Stores, Inc. ... Sams Choice is a private label brand created by Wal-Mart Stores, Inc. ... Samuel Moore Walton (March 29, 1918 – April 6, 1992), born in Kingfisher, Oklahoma was the founder of two American retailers Wal-Mart and Sams Club. ... Costco Wholesale Corporation (NASDAQ: COST) is the largest membership warehouse club chain in the world based on sales volume, headquartered in Issaquah, Washington, United States,[1] with its flagship warehouse in nearby Seattle. ... Nickname: The Little City That Could Location of Kirkland within King County, Washington, and King County within Washington. ... BJs Wholesale Club, Inc. ...

Generic Drugs

Patents may prohibit generic brand manufacturing. In the specific case of drugs, new drugs are almost always patented and therefore generic versions of drugs may only be made legally in most of the world when the patents expire. As with other generic products, generic drugs are much cheaper due to both competition and the fact that research and marketing costs do not need to be factored in. A patent is a set of exclusive rights granted by a state to a patentee (the inventor or assignee) for a fixed period of time in exchange for the regulated, public disclosure of certain details of a device, method, process or composition of matter (substance) (known as an invention) which... It has been suggested that Blockbuster drug be merged into this article or section. ... A generic drug (pl. ...

Generic Products in Popular Culture

The generic style can be observed in the 1984 cult film, Repo Man, in which all of the consumable products in the movie have the old-style blue and white generic packaging, especially the beer cans (labeled "Beer"). Other products in the film include "Drink" and "Food - Meat Flavored". Reportedly, this was out of necessity, since a proposed sponsor for the movie, who would have used "product placement" sponsorship, canceled in mid-production. This article does not cite any references or sources. ... Wikibooks has more about this subject: Marketing Product placement advertisements are promotional ads placed by marketers using real commercial products and services in media, where the presence of a particular brand is the result of an economic exchange. ...

In 1982, the punk rock group Flipper made light of this concept with an album entitled Album - Generic Flipper, with generic black on yellow artwork. In 1986, Public Image Ltd. released an album entitled Album, featuring generic blue on white artwork. The cassette and CD versions of this PiL release were entitled "Cassette" and "Compact Disc" respectively. A promotional poster for "Album" had similar artwork, bearing the legend "Poster". Flipper is an influential punk/noise band from San Francisco, California, formed in 1979, continuing on in often erratic fashion until the mid-1990s, then reuniting in 2005. ... Generic Flipper is the debut album by the San Francisco band Flipper. ... Public Image Ltd. ... Album (also known as Compact Disc or Cassette depending on the format it is released in) is an album by Public Image Ltd, released on February 3rd, 1986. ...

In 1984, Marvel Comics also produced a novelty one-shot comic entitled "The Generic Comic Book" (complete with a black and white all-text front cover) in which a young man undergoes a stereotypical origin, turning him into a superhero. In this case, exposure to glow-in-the-dark novelties gives him increased, but not superhuman, strength. He then dons a costume made entirely of white, off-the-rack clothing items such as a football helmet. In keeping with the 'No Name" theme of generics, the superhero of this single-issue book is never named. [3] Marvel Comics is an American comic book line published by Marvel Publishing, Inc. ... Please wikify (format) this article or section as suggested in the Guide to layout and the Manual of Style. ... Phosphorescence is a radiative transition involving a change in the spin multiplicity of a molecule. ... Group of men drilling in American football helmets A football helmet is a protective device used primarily in American football and Canadian football. ...

On the show Everybody Hates Chris, Chris Rock states that he used to only have nonfrills products in his household. One in particular was a giant chocolate-chip cookie in a bag. On the bag, the word COOKIE was written. Everybody Hates Chris is an American sitcom on The CW Television Network. ... Christopher Julius Rock III[1] (born February 7, 1965)[2] is an Emmy and Grammy Award-winning American comedian, actor, screenwriter, television producer, film producer and director. ...


  1. ^ [1] Milwaukee Journal column on supermarket firsts

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