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Encyclopedia > Generation Y

Generation Y (sometimes referred to as "the Millennials") refers to a specific cohort of individuals born, roughly, between 1980-83 and 1994[1] (first half) and 1995-2001 (second half). "Generation Y" alludes to a succession from Generation X, a term which was made popular by the Canadian fiction writer Douglas Coupland in 1991.[2] For other uses, see Generation X (disambiguation). ... Douglas Coupland (born December 30, 1961) is a major Canadian fiction writer as well as a playwright and visual artist. ...

Generation Y are primarily children of the Baby boomers and Generation Jones (US only), though some are children of older Gen X adults.[3] For the video game, see Baby Boomer (video game). ... ‹ The template below (Generations) is being considered for deletion. ...


Generation Y defined demographically

United States of America

The term “Echo Boom” (used in reference to Gen Y) refers to a five year span between 1989 and 1994 when, for the first time since 1964, the number of live births in the US reached over four million. Previously, even the number of 1965 (3.76 million) was not reached until 1985. Also, the number of births in 1971 (3.56 million) has yet to be reached according to the 2000 US census.[4] If the years 1981–2000 are used, as is common in market research, then the size of Millennials in the United States is approximately 76 million.[5]

Millennials defined sociographically

Millennials have a reputation for being peer oriented and seeking instant gratification. Millennials, like other generations, are shaped by the events, leaders, developments and trends of its time.[6]

Trends among members

As with previous generations, many trends (and problems) began to surface as members of Millennials came of age.[7]

  • Members of this generation are facing higher costs for higher education than previous generations.[8][9]
  • The Boomers have been labeled the "sandwich generation" because so many of their Gen Y offspring remain home well into their 20s right at the time that their own parents are needing more care.[10]
  • As members of Millennials in the United States begin to enter colleges and universities in large numbers, some of their Baby Boomer parents are becoming helicopter parents. Many college advisors and administrators worry that this could have a negative effect on Millennials's social progress, ego, and developing maturity.[11]
  • Gen Y represents more than 70 million consumers in the United States. They earn a total annual income of about $211 billion spend approximately $172 billion per year** and considerably influence many adult consumer buying choices. They also face a greater degree of direct corporate predation than any other generation in history.[12]
  • A 2008 survey by UK recruitment consultancy FreshMinds Talent[13] in partnership with Management Today suggested that Millennials are generally more ambitious, brand conscious and tend to move jobs more often than ever before. The survey of over 1,000 people, entitled Work 2.0, also revealed several misconceptions about Millennials, including that they are as loyal as their predecessors and believe that their job says something about them as individuals.[14]
  • Millennials have experienced family breakdown (one in two marriages now end in divorce in the US). The rates of two parents working are seen at higher levels than seen during the formative years of older generations. This has greatly changed their relationships at home when compared to their parents and grandparents. This may have led them to be more peer-oriented and may be a contributing factor to the premium that Gen Y workers place on workplace culture (see above under Millennials at work).[15]
  • A 2007 episode of the American news magazine 60 Minutes entitled The Age Of The Millenials proposed that members of the Millenial Generation are exceptionally tech-savvy, are especially tuned to their own value in the job market, have limited loyalty to any particular employer, and insist on working in a stimulating job environment.[16] However, these are simply characteristics and attitudes that were previously attributed to Generation X in works such as in the 1999 article "The Hunter-Gatherers of the Knowledge Economy: The Anthropology of Today's Cyberforagers" by David Berreby,[17] so these behaviors may be consequences of modern culture or of the modern economy rather than qualities of a particular generation.

For the video game, see Baby Boomer (video game). ... A helicopter parent is a term for a person who pays extremely close attention to their child or children, particularly at educational institutions. ... This article is about the CBS news magazine. ... For other uses, see Generation X (disambiguation). ...

Generation Y & technology

In their recent book, Reynol Junco and Jeanna Mastrodicasa (2007)[18] found that in a survey of 7,705 college students in the US:

  • 97% own a computer
  • 94% own a cell phone
  • 76% use Instant Messaging.
  • 15% of IM users are logged on 24 hours a day/7 days a week
  • 34% use websites as their primary source of news
  • 28% author a blog and 44% read blogs
  • 49% download music using peer-to-peer file sharing
  • 75% of college students have a Facebook account[19]
  • 60% own some type of portable music and/or video device such as an iPod.

Motorola T2288 mobile phone A mobile phone is a portable electronic device which behaves as a normal telephone whilst being able to move over a wide area (compare cordless phone which acts as a telephone only within a limited range). ... // Instant messaging (IM) is a form of real-time communication between two or more people based on typed text. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... File sharing is the practice of making files available for other users to download over the Internet and smaller networks. ... Facebook is a social networking website that was launched on February 4, 2004. ... iPod is a brand of portable media players designed and marketed by Apple Inc. ...

The Internet generation

Main article: Internet generation

Millennials are commonly referred to as the Internet generation, Generation Z and digital natives because they have lived their entire lives immersed in digital technologies.[20]
Notice: This article draws support from media-coined terms. ... This should not be a re-direct ...

Digital Aliens Digital Immigrants Digital Adaptives Digital Natives
The Silent Generation(1925-1945) were latecomers to technology. The internet, podcasts, SMS, online gaming and wireless networks are largely alien concepts to them. The Baby Boomers (1946-1964) are digital immigrants who reached adulthood without digital technology. While many embrace new technologies, some do so reluctantly. Digital technologies began to emerge (in a mass sense) largely during the teen years of Generation X (1965-1979). Generation X willingly embraces the technologies they saw evolve into consumer durables. Generation Y/Millennials (1980-1996) have enjoyed the luxuries of digital technology their entire lives including the massive and lucrative video game industry.[21]

The Silent Generation was the American (US) generation born between the two World Wars, who were too young to join the service when World War II started. ... A baby boom is defined as a period of increased birth rates relative to surrounding generations. ... For other uses, see Generation X (disambiguation). ... For other uses, see Generation X (disambiguation). ... Computer and video games redirects here. ...

See also

For the video game, see Baby Boomer (video game). ... For other uses, see Generation X (disambiguation). ... This should not be a re-direct ... This article does not cite any references or sources. ... // Traditionally, a generation has been defined as “the average interval of time between the birth of parents and the birth of their offspring. ...

External links


  1. ^ http://www.mccrindle.com.au/fastfacts.htm
  2. ^ Curtis, J.M. (2001). "The Backpack Generation and Art History". Journal of Aesthetic Education 35 (1): 31–44. doi:10.2307/3333769. Retrieved on 2008-03-21. 
  3. ^ Herbig et al., 1993
  4. ^ CDC report- Table 1-1. Live Births, Birth Rates, and Fertility Rates, by Race: United States,1909–2000
  5. ^ "Scenes from the Culture Clash" Fast Company January/February 2006, pp 73–77.
  6. ^ 'The ABC of XYZ'. McCrindle Research. 2008.
  7. ^ http://www.news.com.au/heraldsun/story/0,21985,20587320-661,00.html
  8. ^ The Scapegoat Generation: America's War on Adolescents, Michael Males, 1996
  9. ^ Gen Y: Community Focused or Money Hungry?
  10. ^ McCrindle Research 2007, Generational warfare, http://www.mccrindle.com.au/resources.htm, accessed March 21, 2008.
  11. ^ The Wall Street Journal, 7/28/05.
  12. ^ **Harris Interactive 2003 Youth Pulse(SM) Survey
  13. ^ http://www.freshminds.co.uk/talent
  14. ^ http://www.managementtoday.co.uk/news/786810/mt-freshminds-work-20-survey-generation/
  15. ^ McCrindle Research 2008, The ABC of XYZ, http://www.mccrindle.com.au
  16. ^ "The Age Of The Millenials". 60 Minutes. 2007-11-08.
  17. ^ Berreby, David (1999), “The Hunter-Gatherers of the Knowledge Economy: The Anthropology of Today's Cyberforagers”, Strategy+Business (New York: Booz & Company): 52–64, ISSN 1083-706X, <http://www.strategy-business.com/press/16635507/19461?tid=230&pg=all> 
  18. ^ Connecting to the Net.Generation: What higher education professionals need to know about today's students, NASPA; First edition (March 29, 2007)
  19. ^ Heidi Przybyla "Obama's `Youth Mojo' Sparks Student Activism, Fueling Campaign", Bloomberg.com (May 7,2007) http://www.bloomberg.com/apps/news?pid=20601070&refer=home&sid=aJ4wSyFVOGx8
  20. ^ McCrindle Research 2007, Seriously cool, http://www.mccrindle.com.au/resources.htm, accessed March 21, 2008.
  21. ^ Ibid.
Preceded by
Generation X
(1975-1981) And/or MTV Generation
Millennials (Generation Y)
Succeeded by
Internet Generation
(1996-2002) – (pres.)
A digital object identifier (or DOI) is a standard for persistently identifying a piece of intellectual property on a digital network and associating it with related data, the metadata, in a structured extensible way. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Common Era (or Anno Domini), in accordance with the Gregorian calendar. ... is the 80th day of the year (81st in leap years) in the Gregorian calendar. ... This article is about the CBS news magazine. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 312th day of the year (313th in leap years) in the Gregorian calendar. ... New York, New York and NYC redirect here. ... ISSN, or International Standard Serial Number, is the unique eight-digit number applied to a periodical publication including electronic serials. ... For other uses, see Generation X (disambiguation). ... This article does not cite any references or sources. ... Notice: This article draws support from media-coined terms. ...

  Results from FactBites:
USATODAY.com - Generation Y: They've arrived at work with a new attitude (1837 words)
This is Generation Y, a force of as many as 70 million, and the first wave is just now embarking on their careers — taking their place in an increasingly multigenerational workplace.
Generation X was born roughly 1965 to 1976.
Under the narrow definition, as they take their first jobs, Gen Y would be the fastest-growing segment of the workforce — growing from 14% of the workforce to 21% over the past four years to nearly 32 million workers.
Generation Y - Wikipedia, the free encyclopedia (3584 words)
Most parents of the members of Generation Y are from the Baby Boomer or older Silent generations; significantly fewer parents are from Generation X (mostly kids born in 1991 or later).
Generation Y is known for having among the most wide-ranging opinions on such issues, possibly because they haven't yet encountered a personal situation where their actions/reactions cause them to consciously choose sides.
Generation Y was the first generation in countries like India and China to benefit from western modern amenities due to liberalization of their economies.
  More results at FactBites »



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