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Encyclopedia > General Mills
General Mills, Inc.
Type Public (NYSE: GIS)
Founded 1866
Headquarters HQ in Golden Valley, Minnesota; manufacturing facilities around the world
Key people Ken Powell, CEO
Industry Food processing
Products Baking mixes, Breakfast cereals, yogurt, refrigerated dough, soup, pizza, snack foods, ice cream, soy products, vegetables, flour, and more...
Revenue $12.442 billion USD (2007)
Slogan The Company of Champions
Website www.generalmills.com

General Mills (NYSEGIS) is a Fortune 500 corporation, mainly concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets such brands as Betty Crocker, Progresso, Yoplait, Old El Paso, and Pillsbury, as well as numerous well-known breakfast cereals (see below). Image File history File links Broom_icon. ... Image File history File links Broom_icon. ... Prose is writing distinguished from poetry by its greater variety of rhythm and its closer resemblance to everyday speech. ... General Mills logo, claiming fair use This is a copyrighted and/or trademarked logo. ... This article does not cite any references or sources. ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... Golden Valley is a city in Hennepin County, Minnesota, United States. ... Food processing is the set of methods and techniques used to transform raw ingredients into food for consumption by humans or animals. ... This article does not cite any references or sources. ... Yoghurt Yoghurt or yogurt, less commonly yoghourt or yogourt, is a dairy product produced by bacterial fermentation of milk. ... Dough Dough is a paste made out of any cereals (grains) or leguminous crops by grinding with small amount of water. ... For other uses, see Soup (disambiguation). ... For other uses, see Pizza (disambiguation). ... A snack food (commonly shortened to snack) is seen in Western culture as a type of food not meant to be eaten as a main meal of the day (breakfast, lunch, dinner) but one that is intended rather to assuage a persons hunger between these meals, providing a brief... Missing image Ice cream is often served on a stick Boxes of ice cream are often found in stores in a display freezer. ... Binomial name Glycine max Soybeans (US) or soya beans (UK) (Glycine max) are a high-protein legume (Family Fabaceae) grown as food for both humans and livestock. ... For other uses, see Vegetable (disambiguation). ... For other uses, see Flour (disambiguation). ... Look up revenue in Wiktionary, the free dictionary. ... Image File history File links No higher resolution available. ... USD redirects here. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... Look up slogan in Wiktionary, the free dictionary. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... The Fortune 500 is a ranking of the top 500 United States corporations as measured by gross revenue. ... For other uses, see Corporation (disambiguation). ... Golden Valley is a city in Hennepin County, Minnesota, United States. ... Capital Saint Paul Largest city Minneapolis Area  Ranked 12th  - Total 87,014 sq mi (225,365 km²)  - Width 250 miles (400 km)  - Length 400 miles (645 km)  - % water 8. ... Minneapolis redirects here. ... For other uses, see Brand (disambiguation). ... Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. ... For other uses, see Progreso. ... This article or section does not cite its references or sources. ... Old El Paso is a brand applied to a range of Mexican-style foods, including dinner kits, tacos and tortillas, sauces, condiments, rice and refried beans. ... Pillsbury is a brand name used by Minneapolis-based General Mills and the The J. M. Smucker Company. ... This article does not cite any references or sources. ...

Contents

The Company

General Mills markets several well-known brands, including Betty Crocker, Yoplait, Colombo, Totinos, Jenos, Pillsbury, Green Giant, Old El Paso and Cheerios. Their brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world. On average, U.S. shoppers place at least one General Mills product into their shopping cart each time they visit the grocery store. [1]


General Mills markets global brands such as Green Giant vegetables, Old El Paso Mexican food and Häagen-Dazs ice cream. Their U.S. portfolio includes Yoplait yogurt,Colombo yogurt, Totinos pizza, Jenos pizza, Betty Crocker, Pillsbury, Cheerios, Wheaties and other Big G cereals. Logo A Häagen-Dazs shop in Fashion Show Mall on the Las Vegas Strip in Paradise, Nevada. ... A box of Honey Nut Cheerios breakfast cereal brand. ... Early Wheaties Cereal Box Wheaties, a wheat and bran mixture baked into flakes, is a breakfast cereal introduced in 1924 and marketed by the General Mills cereal company of Golden Valley, Minnesota. ...


History

The company can trace its history to the Minneapolis Milling Company, an organization founded in 1856 by Cadwallader C. Washburn which leased power rights to mills operating along Saint Anthony Falls on the Mississippi River. His brother William D. Washburn also assisted in the company's development. In 1866, the Washburns got into the business themselves, building the Washburn "B" Mill at the falls. At the time, the building was considered to be so large and output so vast that it could not possibly sustain itself. However, the company succeeded and in 1874 he built the even bigger Washburn "A" Mill. 1856 was a leap year starting on Tuesday (see link for calendar). ... Cadwallader C. Washburn Cadwallader Colden Washburn (April 22, 1818–May 15, 1882) was an American businessman, politician, and soldier noted for founding what would later become General Mills and working in government for Wisconsin. ... Gristmill with water wheel, Skyline Drive, VA, 1938 A gristmill is a building where grain is ground into flour. ... Aerial view of Saint Anthony Falls with the upper dam; there is also a lower dam. ... For the river in Canada, see Mississippi River (Ontario). ... William D. Washburn William Drew Washburn (January 14, 1831–July 29, 1912) was an American politician. ... Year 1874 (MDCCCLXXIV) was a common year starting on Thursday (link with display the full calendar) of the Gregorian calendar (or a common year starting on Saturday of the 12-day slower Julian calendar). ... The Washburn A Mill complex in Minneapolis, Minnesota. ...


In 1877, the mill entered a partnership with John Crosby to form the Washburn-Crosby Company. A year later, the "A" mill exploded, killing 17 workers and also demolishing several nearby buildings. The mill was rebuilt and continued to operate for almost 90 years. 1877 (MDCCCLXXVII) was a common year starting on Monday (see link for calendar). ... John Crosby was part of the partnership of the company that later became General Mills. ...


In the 1920s, the company stepped in to take over a failing Twin Cities radio station, renaming it WCCO (from Washburn Crosby Company). General Mills itself was created in 1928 when Washburn-Crosby President James Ford Bell directed his company to merge with 26 other mills. The 1920s is sometimes referred to as the Jazz Age or the Roaring Twenties, usually applied to America. ... A map of the Twin Cities metropolitan area. ... A radio station is an audio (sound) broadcasting service, traditionally broadcast through the air as radio waves (a form of electromagnetic radiation) from a transmitter to an antenna and a thus to a receiving device. ... WCCO is a set of radio and television stations with a storied history spanning more than 80 years that serves the Minneapolis-St. ... Year 1928 (MCMXXVIII) was a leap year starting on Sunday (link will display full calendar) of the Gregorian calendar. ... For other persons named James Bell, see James Bell (disambiguation). ...


In 1970, General Mills acquired a five-unit restaurant company called Red Lobster and expanded it nationwide. Soon, a division of General Mills titled General Mills Restaurants developed to take charge of the Red Lobster chain. In 1982, General Mills Restaurants founded a new Italian themed restaurant chain called Olive Garden. Another themed restaurant, China Coast, was added before the entire group was spun-off to General Mills shareholders in 1995 as Darden Restaurants. Year 1970 (MCMLXX) was a common year starting on Thursday (link shows full calendar) of the Gregorian calendar. ... Red Lobster is a U.S. chain of seafood restaurants. ... Year 1982 (MCMLXXXII) was a common year starting on Friday (link displays the 1982 Gregorian calendar). ... Olive Garden is a casual dining American restaurant chain specializing in Italian food. ... China Coast was a casual dining American restaurant chain specializing in Chinese food. ... Year 1995 (MCMXCV) was a common year starting on Sunday (link will display full 1995 Gregorian calendar). ... Darden Restaurants, Inc. ...


Beginning in 1929, General Mills products contained boxtop coupons, known as Betty Crocker coupons, with varying point values, that were redeemable for discounts on a variety of housewares products featured in the widely distributed Betty Crocker catalog. The coupons and the catalog were discontinued by the company in 2006, and a new web-site based retail concept is scheduled to open in 2007. Year 1929 (MCMXXIX) was a common year starting on Tuesday (link will display the full calendar) of the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ...


From 1976 to 1985 General Mills went to court as the parent company of Parker Brothers, which held the rights on the brand name and gaming idea of the board game Monopoly, claiming that the so called Anti-Monopoly game of an economics professor infringed their trademark. The dispute extended up to the U.S. Supreme Court which ruled against them, saying that while they have exclusive rights to the game Monopoly, they can not prevent others from using the word monopoly in the name of a game. During the 1980s, General Mills sold Parker Brothers to Kenner. Year 1976 Pick up sticks(MCMLXXVI) was a leap year starting on Thursday (link will display full calendar) of the Gregorian calendar. ... This article is about the year. ... The Parker Brothers logo. ... Monopoly is the best-selling commercial board game in the world. ... Anti-Monopoly is a board game made by San Francisco State University Professor Ralph Anspach, in response to Monopoly. ... Federal courts Supreme Court Circuit Courts of Appeal District Courts Elections Presidential elections Midterm elections Political Parties Democratic Republican Third parties State & Local government Governors Legislatures (List) State Courts Local Government Other countries Atlas  US Government Portal      The Supreme Court of the United States (sometimes colloquially referred to by the... The 1980s refers to the years from 1980 to 1989. ... Kenner Products was a toy company founded in 1947 by three brothers, Albert, Phillip, and Joseph L. Steiner, in Cincinnati, Ohio, United States, and was named after the street where the original corporate offices were located. ...


In 2001, the company purchased Pillsbury, although it was officially described as a "merger." Some of the cereals had whole grain, but in late 2004, the company transitioned its entire breakfast cereal line to whole grain due to scientific research showing the positive impact eating whole grains has on one's health. Year 2001 (MMI) was a common year starting on Monday (link displays the 2001 Gregorian calendar). ... This article or section does not cite its references or sources. ... This article or section does not cite its references or sources. ...


Corporate governance

Current members of the board of directors of General Mills are: Paul Danos, William Esrey, Raymond Gilmartin, Judith Hope, Heidi Miller, Hilda Ochoa-Brillembourg, Steve Odland, Michael Rose, Robert Ryan, Stephen Sanger (chairman), Michael Spence, and Dorothy Terrell. Chairman of the Board redirects here. ... William T. Esrey (born 1940 in Philadelphia, Pennsylvania), is an American businessman, best known for his time as Chief Executive of Sprint Corporation. ... Raymond Gilmartin is a current member of the board of directors at Microsoft and at General Mills. ... Heidi Miller (born Santa Monica, California) is an American female bodybuilder who held the title Ms. ... Hilda Ochoa-Brillembourg (ca. ... Steve Odland has been Chairman, Chief Executive Officer and a Director of Office Depot since early 2005. ... Stephen W. Sanger is the chairman and CEO of the board of directors for General Mills. ... Michael Spence (born November 7, 1943) is an American-born, Canadian-raised economist and recipient of the 2001 Nobel Memorial Prize in Economics, along with George A. Akerlof and Joseph E. Stiglitz, for their work on the dynamics of information flows and market development. ...


Marketing

On August 2004, Millsberry, an advergame, was created as a marketing tool. It has shops, homes, special events, arcades, and a newspaper called the Millsberry Gazette, which tells you happenings in Millsberry; and new features are frequently added.[1] General Mills often uses product placement on Millsberry. General Mills is known for keeping their many employees involved in many aspects of the company. In 2006 Accounts Executives Michael (Mike) Satter and John Harr almost coined a new corporate slogan, “You wake up with us” from an internal contest. Mike Satter and John Harr are examples in a new initiative by General Mills and other large corporations to keep their employees directly involved in many aspects of future growth. This article does not cite any references or sources. ... Advergaming is the practice of using games, particularly computer games, to advertise or promote a product, organisation or viewpoint. ... Wikibooks [[wikibooks:|]] has more about this subject: Marketing Product placement advertisements are promotional ads placed by marketers using real commercial products and services in media, where the presence of a particular brand is the result of an economic exchange. ...


See also

  • List of General Mills brands
  • DSV Alvin, deep-ocean research submersible owned by the United States Navy. Constructed by General Mills.
  • Washburn "A" Mill, a former General Mills production facility that now houses the Mill City Museum.

This is a list of General Mills brands. ... Alvin in 1978, a year after first exploring hydrothermal vents. ... The Washburn A Mill complex in Minneapolis, Minnesota. ...

External links

Advergaming is the practice of using games, particularly computer games, to advertise or promote a product, organisation or viewpoint. ...

Footnotes

  1. ^ http://www.demandgenreport.com/demandviews.php?codearti=1014

  Results from FactBites:
 
General Mills: Privacy (1562 words)
At General Mills, we are very sensitive to the privacy concerns of visitors to all of our websites, including this one.
General Mills does have other websites that are geared in whole or in part to a child audience.
General Mills and its affiliated companies takes special care of the privacy of children under the age of 13.
General Mills: Legal (1071 words)
This Website is owned and provided by General Mills (including its affiliates) and is provided for your personal entertainment, information, and education.
Neither General Mills nor any of its affiliates will be liable for any damages including direct, indirect, incidental, consequential, or punitive damages, arising out of your access to or use of the Website and however caused, whether in contract or tort.
If you become dissatisfied in any way with this Website or its Terms of Use or Privacy Policy, your sole and exclusive remedy is to stop using this Website and its services.
  More results at FactBites »

 
 

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