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Encyclopedia > Gauloise

Gauloise is a brand of cigarette of French manufacture that has achieved semi-iconic status. It is produced by the company Altadis. A cigarette will burn to ash on one end. ...

Contents


The cigarette

Traditional Gauloises were short, wide, unfiltered and made with dark tobaccos from Syria and Turkey which gave off a strong and distinctive aroma. Some non-smokers likened this to burning tar or the smoke of what King James I of England, in A Counterblast to Tobacco, called "that pit which is bottomless". The term filter may refer to: A device to separate mixtures. ... Species N. glauca N. longiflora N. rustica N. sylvestris N. tabacum Ref: ITIS 30562 as of August 26, 2005 Tobacco (, L.) refers to a genus of broad-leafed plants of the nightshade family indigenous to North and South America, or to the dried and cured leaves of such plants. ... James VI of Scotland and James I of England and Ireland (Charles James) (June 19, 1566–March 27, 1625) was King of England, King of Scotland, and King of Ireland. ... A Counterblast to Tobacco was written by James I of England in 1604. ...


Brand History

The brand name itself is interesting. In France, they say la langue gauloise, mythologising the way in which the "Gauls" resisted Roman hegemony — the more modern books and Paris theme park featuring "Asterix the Gaul" continue the process. To name a brand as 'French' is therefore to label it in a particularly iconic way, matching archetypes of heroism and patriotism. During its zenith between the World Wars, the smoking of Gauloises in France was considered patriotic and an affiliation with French "heartland" values. The brand was irrevocably associated with the cigarette-smoking poilu (a slang term for the French infantryman in the trenches) and the resistance fighters during the Vichy occupation of France. During the wars, smoking was characterised as "the soldier's breakfast" — a willingness to sacrifice the ordinary comforts of daily life and to show solidarity with the workers and soldiers in the war effort. The brand was also linked to high-status and inspirational figure representing the worlds of art (e.g. Pablo Picasso) and the intellectual elite (e.g. Jean Paul Sartre). George Orwell also mentions that he smokes the brand in Down and Out in Paris and London. This, together with the romantic associations of France, makes Gauloises a popular brand among some writers and artists. The brand is also featured in the Roman Polanski film The Tenant and the Robert De Niro and Jean Reno starrer Ronin, where it is smoked by Jean Reno's character. Gallia (in English Gaul) is the Latin name for the region of western Europe occupied by present-day France, Belgium, western Switzerland and the parts of the Netherlands and Germany on the west bank of the Rhine river. ... A shrewd, cunning little warrior; all perilous missions are immediately entrusted to him. ... Infantry of the Royal Irish Rifles during the Battle of the Somme in World War I. Infantry are soldiers or marines who fight primarily on foot with small arms in organized military units. ... Presidential flag of Vichy France For other uses of Vichy, see Vichy (disambiguation). ... Young Pablo Picasso Pablo Ruiz Picasso (October 25, 1881 in Málaga, Spain – April 8, 1973) was a Spanish painter and sculptor. ... Jean Paul Sartre Jean-Paul Sartre (June 21, 1905–April 15, 1980) was a French existentialist philosopher, dramatist, novelist and critic. ...


Smoking Gauloises was also promoted as a contribution to the national good: a proportion of the profits from sale of Gauloises flowed to the Regie Francais Tabacs, a semi-governmental corporation charged with both controlling the use of tobacco, especially by minors, and directing its profits towards socially beneficial causes. The designers of the traditional Gauloise packet reinforced national identity by selecting a peculiarly French shade of blue (like the blues used in the work of French artist Yves Klein); this blue contains little compromise with other primary colors). Untitled blue monochrome in the style of Yves Klein. ...


The legal environment

The cigarette was manufactured by Seita but 1999 proved to be a landmark year. The legal difficulties crystalised when a French health insurance fund filed a 51.33 million franc lawsuit against four cigarette companies, including Seita, to cover the estimated and continuing costs of treating the illnesses linked to cigarette smoking. This was followed by an action filed by the family of a deceased heavy smoker and the French state health insurer, Caisse Primaire d'Assurance Maladie, claiming compensation for the cost of the deceased's medical treatment and for producing a dangerous and addictive product. Consequently, brand management was assigned to Altadis, with joint French and Spanish ownership, and this company continues manufacture and international distribution. This company is now facing legal action in its own right. 1999 (MCMXCIX) was a common year starting on Friday, and was designated the International Year of Older Persons by the United Nations. ... Altadis, S.A. was formed by merger in 1999 by SEITA (the former French tobacco monopoly) and Tabacalera, S.A. (the Spanish tobacco company), which majority owned Consolidated Cigar Corp. ...


Following Ireland and New York State among others, Spain has introduced a ban of smoking in nearly all public places, which went into effect per January 1st, 2006. In Spain, smoking is currently allowed only in special smoker's areas in bars. A similar smoking ban in France, however, died in parliament in November 2005.


Recent developments

In September 2005, Altadis moved production from France to Spain citing reduced demand in France and poor profit margins. Profit margin is a measure of profitability. ...


External links

  • Gauloises and Gitanes exit France

  Results from FactBites:
 
The Ash May Finally Be Falling From the Gauloise - New York Times (943 words)
Gauloises will not disappear entirely, but henceforth they will be made at a factory in Alicante, Spain, where people presumably still appreciate a cigarette with the force of a small flamethrower.
What led to the Gauloise's fall in favor, she says, was the arrival of smooth and light American brands, with their sweeter Virginia and Burley tobaccos.
Gauloises - the name comes from Gaul - were born in 1910 in a burst of patriotic fervor just before World War I. They were originally called Hongroises (Hungarians), but the government tobacco company preferred a name that recalled France's original warlike forebears.
North Jersey Media Group providing local news, sports & classifieds for Northern New Jersey! (821 words)
The Gauloise is a short, stocky, traditionally unfiltered cigarette, made with potent, rich, chocolate-colored tobaccos from Syria and Turkey.
Gauloises come in a distinctively French blue package (never a flip-top box), decorated with a winged helmet.
For the millions of French infrantrymen, the Gauloise was "the soldier's breakfast," and, often, their last pleasure before taking a bullet to the head or suffocating on poison gas.
  More results at FactBites »

 
 

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