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Encyclopedia > Fast Food Nation
Fast Food Nation

Paperback edition
Author Eric Schlosser
Country United States
Language English
Subject(s) Fast food
Genre(s) Non-fiction
Publisher Houghton Mifflin
Publication date January 17, 2001
Pages 288 pp
ISBN ISBN 0-395-97789-4

Fast Food Nation: The Dark Side of the All-American Meal (2001) is a book by investigative journalist Eric Schlosser that examines the local and global influence of the United States fast food industry. First serialized by Rolling Stone in 1999, the book has drawn comparisons to Upton Sinclair's classic "muckraking" novel The Jungle. Fast Food Nation is a fictionalized film loosely based on the non-fiction book Fast Food Nation by Eric Schlosser. ... Image File history File links Fast_food_nation. ... Eric Schlosser (born 1959) is an American journalist and author. ... For other uses, see Country (disambiguation). ... The English language is a West Germanic language that originates in England. ... Fast food is food prepared and served quickly at a fast-food restaurant or shop at low cost. ... For the book by Chuck Palahniuk titled Non-fiction, see Stranger Than Fiction: True Stories. ... A publisher is a person or entity which engages in the act of publishing. ... Houghton Mifflin Company is a leading educational publisher in the United States. ... is the 17th day of the year in the Gregorian calendar. ... Year 2001 (MMI) was a common year starting on Monday (link displays the 2001 Gregorian calendar). ... “ISBN” redirects here. ... Year 2001 (MMI) was a common year starting on Monday (link displays the 2001 Gregorian calendar). ... Investigative journalism is a branch of journalism that usually concentrates on a very specific topic, and typically requires a lot of work to yield results. ... Eric Schlosser (born 1959) is an American journalist and author. ... Fast food is food prepared and served quickly at a fast-food restaurant or shop at low cost. ... This article is about the magazine. ... This article is about the year. ... Upton Sinclair Jr. ... In American English, a muckraker is a journalist or an author who searches for and exposes scandals and abuses occurring in business and politics. ... For the episode of The Twilight Zone, see The Jungle (The Twilight Zone). ...


In making that argument, however, he insightfully portrays the fast food culture as a unique product of American history and the culture's relation to the emergence of the automobile, the homogenization of corporate culture, changes in labor conditions, and economic globalization. He also provides respectful biographies of some of the industry's "founding fathers", including Carl Karcher, Ray Kroc, and others. The fast food industry, writes Schlosser, "has helped to transform not only the American diet, but also our landscape, economy, workforce, and popular culture." (p. 3) Fast food is food prepared and served quickly at a fast-food restaurant or shop at low cost. ... For other uses, see Culture (disambiguation). ... “Car” and “Cars” redirect here. ... Organizational Culture refers to the values, beliefs and customs of an organization. ... A KFC franchise in Kuwait. ... Sir Thomas Malory wrote the most famous fictional biography of the Middle Ages with Le Morte dArthur about the life of King Arthur. ... This article does not cite any references or sources. ... Ray Kroc (October 5, 1902 – January 14, 1984) was an American entrepreneur, famous for significantly expanding the McDonalds Corporation from 1955. ...

Contents

Detailed Summary

Schlosser opens the book with the ironic delivery of a Domino's pizza to the top secret military base, Cheyenne Mountain in Colorado. He describes various high-tech capabilities of the base and its extensive defensive system, speculating that if the worst were to happen and the entire base were entombed in the mountain, anthropologists of the future would discover random fast food wrappers scattered amongst military hardware. Both, suggests Schlosser, would give important clues about the nature of American society. America is becoming an obese country and needs to act upon the fast-food chains. The book continues with an account of the evolution of fast food and how it coincided with the advent of the automobile. He explains the transformation from countless independent restaurants into a few uniform franchises. This shift led to a production-line kitchen prototype, standardization, self-service, and a fundamental change in marketing demographics: from teenager to family-oriented. Regarding the topic of child-targeted marketing, Schlosser explains how the McDonald's Corporation modeled their marketing tactics on The Walt Disney Company, which inspired the creation of advertising icons such as Ronald McDonald and his sidekicks. Marketing executives theorized this shift to market toward children would result not only in attracting children, but their parents and grandparents as well. More importantly, the tactic would instill brand loyalty that would persist through adulthood via nostalgic associations to McDonald's. Schlosser also discuss the tactic's ills: the exploitation of children's naïveté and trusting nature. World locations Dominos Pizza, Inc. ... This is a disambiguation page — a navigational aid which lists other pages that might otherwise share the same title. ... Cheyenne Mountain is a mountain located on the southwest side of Colorado Springs, Colorado, USA, and is home to the Cheyenne Mountain Air Force Station[1] and its Cheyenne Mountain Directorate, formerly known as the Cheyenne Mountain Operations Center (CMOC). ... Official language(s) English Capital Denver Largest city Denver Largest metro area Denver-Aurora Metro Area Area  Ranked 8th  - Total 104,185 sq mi (269,837 km²)  - Width 280 miles (451 km)  - Length 380 miles (612 km)  - % water 0. ... See Anthropology. ... A typical restaurant in uptown Manhattan A restaurant is an establishment that serves prepared food and beverages to be consumed on the premises. ... Chain stores are a range of retail outlets which share a brand and central management, usually with standardised business methods and practices. ... A production line is a set of sequential operations established in a factory whereby materials are put through a refining process to produce an end-product that is suitable for onward consumption; or components are assembled to make a finished article. ... Demographics refers to selected population characteristics as used in government, marketing or opinion research, or the demographic profiles used in such research. ... McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants[1]. Although McDonalds did not invent the hamburger or fast food, its name has become nearly synonymous with both. ... “Disney” redirects here. ... Ronald McDonald is a clown who is the primary mascot of the McDonalds fast-food restaurant chain. ... For other uses, see Sidekick (disambiguation). ... Wikibooks has more about this subject: Marketing Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firms marketing resources and activities. ... Brand loyalty has been proclaimed by some to be the ultimate goal of marketing. ...


In marketing toward children, Schlosser suggests, corporations have infiltrated schools through sponsorship and quid pro quo. He sees that reductions in corporate taxation have come at the expense of school funding, thereby presenting many corporations with the opportunity for sponsorship with those same schools. According to his sources, 80% of the sponsored textbooks contain material that is biased in favor of the sponsors, and 30% of high schools offer fast foods in their cafeterias. Anecdotes are given suggesting that students that disregarded sponsorships could be punished, such as the case with high school student Mike Cameron. He was suspended from school for an incident on "Coke day"; while his fellow students wore red or white T-shirts and posed collectively as the word COKE while aerial photographs were taken, Cameron instead wore Pepsi-blue. Sponsorship can refer to several concepts: A sponsors support of an event, activity, person, or organization. ... Quid pro quo (Latin for something for something [1]) indicates a more-or-less equal exchange or substitution of goods or services. ... Corporate tax refers to a direct tax levied by various jurisdictions on the profits made by companies or associations. ... The wave shape (known as the dynamic ribbon device) present on all Coca-Cola cans throughout the world derives from the contour of the original Coca-Cola bottles. ... T-Shirt A T-shirt (or tee shirt) is a shirt with short or long sleeves, a round neck, put on over the head, without pockets. ... Aerial photography is the taking of photographs from above with a camera mounted on an aircraft, balloon, rocket, kite or similar vehicle. ... Pepsi Cola is a non-alcoholic carbonated beverage produced and manufactured by PepsiCo. ...


In his examination of the meat packing industry, Schlosser finds that it is now dominated by casual, easily exploited immigrant labor and that levels of injury are among the highest of any occupation in the United States. Schlosser discusses his findings on meat packing companies IBP, Inc. and on Kenny Monfort. Schlosser also recounts the steps of meat processing and reveals several hazardous practices unknown to many consumers, for example, the practice of rendering dead pigs and horses and chicken manure into cattle feed. Schlosser notes that practices like these were responsible for the spread of bovine spongiform encephalopathy (BSE, aka Mad Cow Disease, p. 202-3), as well as introducing into the food supply harmful bacteria, such as E. coli O157:H7 (ch. 9, What's In The Meat). In the later section of the book, the fast food industry's role in globalization is discussed, linking increased obesity in China and Japan with the arrival of fast food. A summary of the McLibel case is included. To examine somebody or something is to inspect it closely, hence an examination is a detailed inspection or analysis of an object or person. ... The meat packing industry is an industry that handles the slaughtering, processing and distribution of animals such as cattle, pigs, sheep and other livestock. ... Migrant farm worker, New York 2003 USPS stamp featuring Chávez and the fields that were so important to him written by: Julianna Guidotti A migrant worker is someone working on a regular basis away from their home, if indeed they have a home. ... IBP, Inc. ... The mad cow Disease </gallery>== The mad cow Disease == Classic image of a cow with BSE. A notable feature of such disease is the inability (of the infected animal) to stand. ... Escherichia coli O157:H7 is an emerging cause of foodborne illness. ... A KFC franchise in Kuwait. ... Helen Steel and David Morris, the defendants in the McLibel case, at the launch of McSpotlight. ...


In later editions, Schlosser provided an additional section that included reviews of his book, counters to critics that emerged since its first edition, and then discusses the effect that the threat of BSE had on Federal Government policy towards cattle farming. He concludes that, given the swift, decisive and effective action that took place as a result of this interest and intervention, many of the problems documented in the book are solvable, given enough political will. The mad cow Disease </gallery>== The mad cow Disease == Classic image of a cow with BSE. A notable feature of such disease is the inability (of the infected animal) to stand. ... ...


Young Adult version

An adaptation of Fast Food Nation for younger readers entitled Chew on This was published in May 2006 by Houghton Mifflin. It is co-authored by Charles Wilson Chew on This is a book by Eric Schlosser on fast food for younger readers. ... Houghton Mifflin Company is a leading educational publisher in the United States. ... Several notable people are called Charles Wilson: Charles Wilson (politician) is a US Congressman Charles Wilson (physicist) was a 19th Century physicist Charles Wilson (historian) Charles Wilson (Montreal mayor) was the first elected mayor of Montreal in the 19th century Charles A. Charlie Wilson Jr. ...


Editions

  • ISBN 0-06-093845-5 (paperback edition 2002, 400pp.)
  • ISBN 0-7139-9602-1 (paperback edition 2001, 368pp.)
  • ISBN 0-14-100687-0 (paperback edition 2002, 400pp.)
  • ISBN 0-395-97789-4 (hardcover edition 2001, 288pp.)

See also

  • Super Size Me — a 2004 documentary by Morgan Spurlock on a similar topic.
  • The Corporation — a 2003 Canadian documentary film critical of the modern-day corporation and its behavior towards society.
  • The Jungle — a 1906 novel by Upton Sinclair on the meatpacking industry. Fast Food Nation makes various references to it.
  • Reefer Madness — a 2003 book by Eric Schlosser examining migrant labor and the pornography and marijuana businesses in America.
  • McLibel: Two Worlds Collide — a 2005 extended update of film by Spanner Films documenting the McLibel Trial and Campaign.
  • Jennifer Government — a 2003 novel by Max Barry set in a hyper-corporate world, where schools, health care and almost everything else are run by major corporations.
  • My Secret Life on the McJob is a book by Jerry Newman, a college professor, about low-wage work in fast-food outlets undercover.

Super Size Me is an Academy Award-nominated 2004 documentary film, directed by and starring Morgan Spurlock, an American independent filmmaker. ... Morgan V. [1] Spurlock (born November 7, 1970) is an American independent documentary film director, TV producer, and screenwriter, known for the documentary film Super Size Me, in which he attempted to demonstrate the negative health effects of McDonalds food by eating nothing but McDonalds three times a day... The Corporation is a 2003 Canadian documentary film critical of the modern-day corporation, considering it as a class of person and evaluating its behaviour towards society and the world at large as a psychologist might evaluate an ordinary person. ... For the episode of The Twilight Zone, see The Jungle (The Twilight Zone). ... Upton Sinclair Jr. ... Reefer Madness: Sex, Drugs, and Cheap Labor in the American Black Market (2003) is a book written by Eric Schlosser. ... A foreign worker (cf expatriate), is a person who works in a country other than the one of which he or she is a citizen. ... Porn redirects here. ... Cannabis, also known as marijuana[1] or ganja,[2] is a psychoactive product of the plant Cannabis sativa L. subsp. ... Tiny London-based documentary company founded by Director Franny Armstrong in 1997. ... The McLibel case is the nickname for an English court action filed by McDonalds Corporation against unemployed environmental activists Helen Steel and David Morris. ... Jennifer Government is a novel written by Max Barry. ... Max Barry (also Maxx Barry; born March 18, 1973) is the Australian author of Syrup, Jennifer Government, and Company. ... My Secret Life on the McJob is a book by Jerry Newman about low-wage work in fast-food outlets. ...

External links

  • Excerpt from Fast Food Nation
  • Original articles from which the book evolved

 
 

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