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Encyclopedia > Edutainment

Edutainment (also educational entertainment or entertainment-education) is a form of entertainment designed to educate as well as to amuse. Edutainment typically seeks to instruct or socialize its audience by embedding lessons in some familiar form of entertainment: television programs, computer and video games, films, music, websites, multimedia software, etc. Examples of this would be guided amphibious duck tours that entertain and educate.[1] There are also lessons that use edutainment as a basis for teaching in a more efficient and faster way.[2] A stilt-walker entertaining shoppers at a shopping centre in Swindon, England Entertainment is an event, performance, or activity designed to give pleasure or relaxation to an audience (although, for example, in the case of a computer game the audience may be only one person). ... This article does not adequately cite its references or sources. ... Television series redirects here. ... Namcos Pac-Man was a hit, and became a universal phenomenon. ... Film is a term that encompasses individual motion pictures, the field of film as an art form, and the motion picture industry. ... This article discusses mainly the development and use of music in western culture. ... A website (alternatively, Web site) is a collection of Web pages, images, videos and other digital assets that is hosted on a Web server, usually accessible via the Internet or a LAN. A Web page is a document, typically written in HTML, that is almost always accessible via HTTP, a... ... Computer software (or simply software) refers to one or more computer programs and data held in the storage of a computer for some purpose. ...

Most often, edutainment seeks either to tutor in one or more specific subjects, or to change behaviour by engendering specific sociocultural attitudes. This is also used for behavior students in certain schools in the UK. Successful edutainment is discernible by the fact that learning becomes fun and teachers or speakers educate an audience in a manner which is both engaging and amusing.

Various groups in the United States and the United Kingdom have used edutainment to address such health and social issues as substance abuse, immunization, teenage pregnancy, HIV / AIDS, and cancer. Substance abuse refers to the overindulgence in and dependence on a psychoactive leading to effects that are detrimental to the individuals physical health or mental health, or the welfare of others. ... A child being immunized against polio. ... Species Human immunodeficiency virus 1 Human immunodeficiency virus 2 Human immunodeficiency virus (HIV) is a retrovirus that causes acquired immunodeficiency syndrome (AIDS, a condition in humans in which the immune system begins to fail, leading to life-threatening opportunistic infections). ... Acquired Immune Deficiency Syndrome or acquired immunodeficiency syndrome (AIDS or Aids) is a collection of symptoms and infections resulting from the specific damage to the immune system caused by the human immunodeficiency virus (HIV). ... Cancer is a class of diseases or disorders characterized by uncontrolled division of cells and the ability of these to spread, either by direct growth into adjacent tissue through invasion, or by implantation into distant sites by metastasis (where cancer cells are transported through the bloodstream or lymphatic system). ...



The noun edutainment is a neologistic portmanteau coined by Bob Heyman while producing documentaries for the National Geographic Society.[citation needed] Noun or noun substantive is a lexical category which is defined in terms of how its members combine with other grammatical kinds of expressions. ... This article cites very few or no references or sources. ... A portmanteau (IPA pronunciation: ) is a word or morpheme which fuses two or more words or parts of words to give a combined or loaded meaning. ... Documentary film is a broad category of visual expression that is based on the attempt, in one fashion or another, to document reality. ... The National Geographic Society, headquartered in Washington, D.C. in the United States, is one of the worlds largest not-for-profit educational and scientific organizations. ...

Edutainment is also used to refer to the use of small chunks of eLearning used to deliver key messages in an entertaining manner. This can be used to treat such issues as ethics, diversity and compliance.

According to other sources, Peter Catalanotto first coined this phrase in the late 1990s as he travelled around the country edutaining schoolchildren about writing and illustrating.

Prior to this period, "Edutainment" was the title of hip-hop group Boogie Down Productions' fourth album which was released in 1990, which obviously predates Catalanotto's popularization of the word. It is also the Name of a popular radio Show in Knoxville TN, "The Edutainment Hip Hop Show" Boogie Down Productions (1989) Boogie Down Productions was originally composed of KRS One, D Nice, and DJ Scott La Rock. ...

In 1983 the term "edutainment" was used to describe a package of software games for the Oric 1 and Spectrum Microcomputers in the UK. Dubbed "arcade edutainment" an advertisement for the package can be found in various issues of "Your Computer" magazine from 1983. The software package was available from Telford ITEC a government sponsored training program. The originator of the name was Chris Harvey who worked at ITEC at the time.

Edutaining has also been utilized by a 8 step method of teaching by Professor Bird at Devry University of South Florida. His 8 step method can be found in an article written by him at http://professormbird.com/page4.html.

Entertainment-Education for Social Development

The field of Entertainment-Education (EE), combines communication and education theory with communicative arts to deliver primarily social development messages. Although Entertainment-Education has existed for millennia in the form of parables and fables, perhaps the most influential modern-day practitioner and theorist in the field is Miguel Sabido. In the 1970s, Sabido began producing telenovelas (soap operas or serial dramas) that combined communication theory with pro-health/education messages to educate audiences throughout Latin America about family planning, literacy, and other topics. His model, which incorporated the work of Albert Bandura and others theorists, as well as research to determine whether programs impacted audience behavior, revolutionized the field. Today, the principles are being used extensively in the health communication field to educate people around the world about important health issues. Initiatives in major universities, such as Johns Hopkins University and in NGOs and government agencies such as the Center for Disease Control (CDC), are impacting the United States and the world. This article or section does not cite any references or sources. ... Latin America consists of the countries of South America and some of North America (including Central America and some the islands of the Caribbean) whose inhabitants mostly speak Romance languages, although Native American languages are also spoken. ... Albert Bandura (born December 4, 1925 in Mundare, Canada) is a Ukrainian-Canadian psychologist most famous for his work on social learning theory (or Social Cognitivism) and self efficacy. ... The Johns Hopkins University, founded in 1876, is a private institution of higher learning located in Baltimore, Maryland, United States. ... A non-governmental organization (NGO) is an organization that is not part of a government and was not founded by states. ... The Centers for Disease Control and Prevention (CDC) in Atlanta is recognized as the lead United States agency for protecting the public health and safety of people by providing credible information to enhance health decisions, and promoting health through strong partnerships with state health departments and other organizations. ... The Centers for Disease Control and Prevention (CDC) in Atlanta, Georgia, is recognized as the leading United States agency for protecting the public health and safety of people. ...

Successful radio programs that have incorporated Entertainment-Education principles include:

  • "The Lawsons/Blue Hills" - a radio program that was designed to help Australian farmers adjust to new farming methods.
  • "Tinka Tinka Sukh" - a Hindi-language radio program that results in environmental and health improvements in India.
  • "Soul City" - An extremely successful, South African radio serial drama that carried AIDS prevention messages.

There are many television programs that incorporate Entertainment-Education as well. The Sentinel Award, which is administered by the University of Southern California's Annenberg Center for Communication, the CDC and the National Cancer Institute (NCI), is given each year to programs that address health and medical issues in their storylines. 2006's nominees/winners include: Blue Hills is a suburb of Johannesburg, South Africa. ... Soul City, North Carolina is a planned new town first proposed in 1969 by Floyd McKissick, a civil rights leader and director of the Congress of Racial Equality. ... Doheny Library. ... The Annenberg Center for Communication (ACC) at the University of Southern California promotes interdisciplinary research in communications between the USC School of Cinema-Television, Viterbi School of Engineering, and the separate Annenberg School for Communication at USC, also funded by Walter Annenberg. ... CDC is an abbreviation which can mean any of the following: Centers for Disease Control and Prevention Communicable Disease Control Community of Democratic Choice, a group of nine Eastern-European states Change data capture, in data warehousing Clock Domain Crossing, or simply clock-crossing in computing Cedar City Regional Airport... The National Cancer Institute (NCI) is part of the United States Federal governments National Institutes of Health. ... NCI can stand for: National Cancer Institute Nordic Centre in India Nuclear Cities Initiative, see NCI website National College of Ireland Native Communications Inc - Aboriginal Public Broadcaster in Manitoba, Canada. ... For the Manfred Mann album, see 2006 (album). ...

  • Numb3rs - for a storyline about the shortage of organ donations.
  • Greys Anatomy - for storylines about organ transplantation and cancer.
  • As the World Turns - for a breast cancer storyline that involved a major character.
  • The George Lopez Show - for a storyline about a kidney transplant.
  • Don Pedro's Diabetes - a telenovela about a major character's struggle with diet, exercise, and medication to control diabetes.

Numb3rs (Numbers; officially NUMB3RS) is an American television show produced by brothers Ridley Scott and Tony Scott. ... Greys Anatomy is a Golden Globe and Emmy Award-winning American primetime television medical drama. ... As the World Turns (ATWT) is the second longest-running American television soap opera (the first being Guiding Light),[1] airing each weekday on CBS. It debuted on Monday, April 2, 1956[2] at 1:30pm. ... Promotional photo with the cast of The George Lopez Show The George Lopez Show is an ABC sitcom starring George Lopez. ...

Educational Theories

Entertainment-Education uses a blend of core communication theories and fundamental entertainment pedagogy to guide the preparation of the programming. Additionally the CDC has a tip sheet available on its website that provides additional guidance for writers and producers: [1]. CDC is an abbreviation which can mean any of the following: Centers for Disease Control and Prevention Communicable Disease Control Community of Democratic Choice, a group of nine Eastern-European states Change data capture, in data warehousing Clock Domain Crossing, or simply clock-crossing in computing Cedar City Regional Airport...

The major communication theories that influence Entertainment-Education include: Communication is a process that allows people to exchange information by one of several methods. ...

  • Persuasion Theory: (Aristotle, Petty, Cacioppo) Psychological characteristics effect the response of a person to messages.[citation needed] Also indicates the message and source factors that influence a person's response such as the credibility, attractiveness, and expertise of the source.
  • Theory of Reasoned Action: (Ajzen, Fishbein) Social influences effect behavior, including beliefs and perceived social norms.[citation needed]
  • Social Learning Theory: (Bandura) People learn by observing others and the consequences of their behavior. If the person so chooses, they then emulate the behavior by rehearsing the action, taking action, comparing their experiences to the experiences of others, and then adopting the new behavior.[citation needed]
  • Diffusion Theory: (Rogers) Behavior spreads through a community or group over a period of time. Television may plant the idea, but social networks reinforce it and cause it to grow.[citation needed]

Pedagogy involved with Entertainment-Education include: Aristotle (Greek: Aristotélēs) (384 BC – 322 BC) was a Greek philosopher, a student of Plato and teacher of Alexander the Great. ... Petty can refer to several people: George Petty, an early pin-up artist Henry Petty-Fitzmaurice, 3rd Marquess of Lansdowne, British politician Henry Petty-Fitzmaurice, 5th Marquess of Lansdowne, British politician and Irish peer William Petty-Fitzmaurice, 1st Marquess of Lansdowne, 2nd Earl of Shelburne, British Prime Minister and Irish... In sociology, a norm, or social norm, is a pattern of behavior expected within a particular society in a given situation. ... Observational learning or social learning is learning that occurs as a function of observing, retaining and replicating behavior observed in others. ... A Bandura and a Torban, at the Royal College of Music Julian Kytasty, plays a prima Chernihiv bandura The Experimental Bandura Тrio: Jurij Fedynsky, Julian Kytasty,and Michael Andrec Ken Bloom, plays a Kharkiv bandura Yuri Singalevych(Lviv) playing a diatonic bandura c. ... This article or section does not cite any references or sources. ... Rogers derived from old German meaning, famed spear. Rogers is the name of several places in the United States of America: Rogers, Arkansas Rogers, Minnesota Rogers City, Michigan Rogers, Nebraska. ... A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of relations, such as values, visions, idea, financial exchange, friends, kinship, dislike, trade, web links, sexual relations, disease transmission (epidemiology), or airline routes. ... Pedagogy, the art or science of being a teacher, generally refers to strategies of instruction, or a style of instruction[1]. The word comes from the Ancient Greek παιδαγωγέω (paidagōgeō; from παῖς (child) and ἄγω (lead)): literally, to lead the child”. In Ancient Greece, παιδαγωγός was (usually) a slave who supervised the education...

  • Relevance: Learning is more likely when people can see the usefulness of the knowledge they are given.
  • Incremental Learning: Learning is most effective when people can learn at their own pace.
  • Distributed Learning: (Fossard) Different people learn in different ways over different periods of time. It is important to present information differently so that people can absorb it.[citation needed]

Edutainment in film, television programming

Motion pictures with educational contents appeared as early as 1943, such as Private Snafu. Private Snafu is the title character of a series of black-and-white instructional cartoon shorts produced between 1943 and 1945 during World War II. The character was created by director Frank Capra, chairman of the Armed Forces Motion Picture Unit, and the shorts were written by Theodore Dr. Seuss...

After World War II, edutainment shifted towards television, primary as children's television series, such as Sesame Street, Dora the Explorer, and Teletubbies. Combatants Allied powers: China France Great Britain Soviet Union United States and others Axis powers: Germany Italy Japan and others Commanders Chiang Kai-shek Charles de Gaulle Winston Churchill Joseph Stalin Franklin Roosevelt Adolf Hitler Benito Mussolini Hideki Tōjō Casualties Military dead: 17,000,000 Civilian dead: 33,000... Childrens television series are television programmes designed for and marketed to children, normally aired during the morning and afternoon hours, mainly before and after school. ... Sesame Street is an American educational childrens television series for preschoolers and is a pioneer of the contemporary educational television standard, combining both education and entertainment. ... Dora the Explorer is an animated television series that is broadcast on Nickelodeon in the United States. ... Teletubbies is a BBC childrens television series, particularly aimed at babies and preschool children, produced from 1997 to 2001 by Ragdoll Productions. ...

For older viewers, individual situation comedy episodes also occasionally serve as edutainment vehicles, sometimes described in United States television commercial parlance as very special episodes. One episode of the American sitcom Happy Days was reported to have prompted a 600% increase in the U.S. demand for library cards. Meanwhile, the British radio soap opera The Archers has for decades been systematically educating its audience on agricultural matters; likewise, the Tanzanian radio soap opera Twende na Wakati ("Let's Go With the Times") was written primarily to promote family planning. A situation comedy, usually referred to as a sitcom, is a genre of comedy programs which originated in radio. ... TV Show Reference Episode is the word usually used to refer to a part of a serial television or radio program. ... The examples and perspective in this article or section may not represent a worldwide view. ... This article or section does not adequately cite its references or sources. ... A situation comedy, usually referred to as a sitcom, is a genre of comedy programs which originated in radio. ... Happy Days is a popular American television sitcom that originally aired between 1974 and 1984 on the ABC television network. ... Motto: (Out Of Many, One) (traditional) In God We Trust (1956 to date) Anthem: The Star-Spangled Banner Capital Washington D.C. Largest city New York City None at federal level (English de facto) Government Federal constitutional republic  - President George Walker Bush (R)  - Vice President Dick Cheney (R) Independence from... For Philippine soap opera, see Teleserye. ... This entry is about the radio series; for other meanings, see The Archers (disambiguation). ... Oral contraceptives. ...

Criticism of edutainment

Edutainment is also a growing paradigm within the science museum community in the United States. This approach emphasizes fun and enjoyment, often at the expense of educational content. The idea is that Americans are so used to flashy, polished entertainment venues like movie theaters and theme parks that they demand similar experiences at science centers and museums. Thus, a museum is seen as just another business competing for entertainment dollars from the public, rather than as an institution that serves the public welfare through education or historical preservation. Since the late 1960s, the word paradigm (IPA: ) has referred to a thought pattern in any scientific discipline or other epistemological context. ... Image:Science Museum bernoulli exhibit. ... A museum is a non-profit making, permanent institution in the service of society and of its development, open to the public, which acquires, conserves, researches, communicates and exhibits, for purposes of study, education and enjoyment, the tangible and intangible evidence of people and their environment. ... The Louvre Museum in Paris, one of the largest and most famous museums in the world. ...

See also

This does not cite any references or sources. ... Educational games are games; board and card games, including video games that are designed to teach people, typically children, about a certain subject, expand concepts, reinforce development, understand an historical event or culture, or assit them in learning a skill as they play. ... An educational toy is a toy designed to teach people, typically children, about a certain subject or help them learn a skill as they play. ... Infotainment (a portmanteau of information and entertainment) refers to a general type of media broadcast program which provides a combination of current events news and feature news, or features stories. Infotainment also refers to the segments of programming in television news programs which overall consist of both hard news segments... A public service announcement (PSA) or community service announcement (CSA) is a non-commercial advertisement typically on radio or television, ostensibly broadcast for the public good. ... Kami is a character on Takalani Sesame (be happy Sesame in Venda) is the South African version of the childrens television program Sesame Street. ...


  1. ^ http://www.DuckRiders.com
  2. ^ http://www.edu-tainment.org

  Results from FactBites:
That's Edutainment! (4801 words)
Edutainment is a great way to sneak old-fashioned, unstructured children's play under the noses of parents who are only just beginning to understand its importance.
Children's edutainment pleases parents who want to give children free play or clean time, but who are worried about letting their children play, even in their own backyards, for fear of abduction.
Edutainment needs to be designed from an understanding of child development and approached "through the eyes of the child," with sensitivity to a child's scale and how they see, interpret and use space and objects.
Edutainment - Wikipedia, the free encyclopedia (668 words)
Edutainment (also educational entertainment or entertainment-education) is a form of entertainment designed to educate as well as to amuse.
Edutainment typically seeks to instruct or socialize its audience by embedding lessons in some familiar form of entertainment: television programs, computer and video games, films, music, websites, multimedia software, etc. Examples of this would be [1] or guided amphibious duck tours that entertain and educate [2].
Edutainment is also used to refer to the use of small chunks of eLearning used to deliver key messages in an entertaining manner.
  More results at FactBites »



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