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E³ logo
E³ logo

The Electronic Entertainment Expo, commonly known as , was an annual trade show for the computer and video games industry presented by the Entertainment Software Association. It is only open to game industry professionals, journalists, and guests of exhibitors, such as celebrities. As of 2007, E³ will be invitation-only, meaning that instead of around 60,000 people at E³ there will only be 5,000. The reason for this change is to allow for a more intimate atmosphere where business will be emphasized. Download high resolution version (910x1078, 70 KB) This is a copyrighted and/or trademarked logo. ... Download high resolution version (910x1078, 70 KB) This is a copyrighted and/or trademarked logo. ... A trade fair (or trade show) is an exhibition organised so that companies in a specific industry can showcase and demonstrate their new products and services. ... Namcos Pac-Man was a hit, and became a cultural phenomenon. ... The Entertainment Software Association (ESA) is the trade association of the computer and video game industry in the United States. ... The computer and video game industry is the economic sector involved with the development, marketing and sale of video and computer games. ... This does not cite its references or sources. ... For the 1998 movie, see Celebrity (1998 movie). ... 2007 (MMVII) will be a common year starting on Monday of the Gregorian calendar. ...


E³ was previously held in the third week of May of each year at the Los Angeles Convention Center (LACC) in Los Angeles. In 2007, the show will be held in Santa Monica, California from July 11 to July 13. The Expo was held in Atlanta for two years during the late 1990s, during which attendance plummeted. The ESA said that over 70,000 people attended the show in 2005. Look up May in Wiktionary, the free dictionary. ... The Los Angeles Convention Center is a convention center in Los Angeles. ... Nickname: City of Angels Location within Los Angeles County in the state of California Coordinates: State California County Los Angeles County Mayor Antonio Villaraigosa Area    - City 1,290. ... 2007 (MMVII) will be a common year starting on Monday of the Gregorian calendar. ... Location of Santa Monica in California and Los Angeles County Coordinates: Country United States State California County Los Angeles Incorporated November 30, 1886 Mayor Robert Holbrook City Council Bobby Shriver Ken Genser Kevin McKeown Herb Katz Pam OConnor Richard Bloom Area    - City 41. ... July 11 is the 192nd day (193rd in leap years) of the year in the Gregorian Calendar, with 173 days remaining. ... July 13 is the 194th day (195th in leap years) of the year in the Gregorian Calendar, with 171 days remaining. ... Nickname: Hotlanta, The Big Peach, The ATL, A-Town Location in Fulton County in the state of Georgia Coordinates: Country United States State Georgia Counties Fulton, Dekalb Mayor Shirley Franklin (D) Area    - City 343. ... The Entertainment Software Association (ESA) is the trade association of the computer and video game industry in the United States. ... 2005 (MMV) was a common year starting on Saturday of the Gregorian calendar. ...


Many video game developers show off their upcoming games and game-related hardware at the event, The independent "Game Critics Awards" have been given to "Best of E³" games in various categories since 1998. A video game developer is a software developer (a business or an individual) that creates computer or video games. ... The Game Critics Awards for the Best of E³ have been held annually at the Electronic Entertainment Expo (E³) since 1998. ... 1998 (MCMXCVIII) was a common year starting on Thursday of the Gregorian calendar, and was designated the International Year of the Ocean. ...


The Game Developers Conference is another yearly milestone for developers held in the spring each year in San Jose or San Francisco, California, and generally billed as an educational conference for game developers, while E³ is primarily a showcase, aimed at the press and retailers. The Game Developers Conference (GDC) is an annual gathering of video game developers. ... Official language(s) English Capital Sacramento Largest city Los Angeles Area  Ranked 3rd  - Total 158,302 sq mi (410,000 km²)  - Width 250 miles (400 km)  - Length 770 miles (1,240 km)  - % water 4. ...


On July 31, 2006, it was announced that the expo would be downsized and restructured and on October 13, 2006 the new format of the show was detailed. Essentially, the E³ "Trade Show" was replaced with a much lower-key and inaccessible event or series of events known as the E3 Media and Business Summit. It will focus on press events and small meetings with media, retail, development, and other key sectors. While there will be opportunities for game demonstrations, E3 2007 will not feature the large trade show environment of previous years.[1] October 13 is the 286th day of the year (287th in leap years) in the Gregorian calendar. ... 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ...

Contents

Schedule

The revamped show will consist of "suite-based meetings with the software showcase in a controlled and business-like environment" as well as a daily luncheon conference session with top executives and/or analysts and a Serious Games showcase according to Douglas Lowenstein, President of the ESA. Douglas Lowenstein is the president of the Entertainment Software Association. ...

The Los Angeles Convention Center
The Los Angeles Convention Center

Previously, E³ happened on a week-long schedule that only slightly varied from year to year, making it easier for attendees. At the LACC, the ‘Conference Program’ normally ran from Tuesday to Thursday, while the main attraction, the expo, opened its doors on Wednesday. Image File history File linksMetadata Dsc00708. ... Image File history File linksMetadata Dsc00708. ...


Many of the big players (Nintendo, Microsoft and Sony) had their press conferences on the Monday and Tuesday of the week of E³. Generally, large-scale events were held at rented-out hotels or the amphitheater within Los Angeles County and were usually invite-only – Sony, for example, had hosted pre-E³ press events in the Sony Pictures Studio in Culver City. The large console makers were known to make large announcements during these events and unveil products on the show floor. Nintendo Company, Limited (任天堂 or ニンテンドー Nintendō; NASDAQ: NTDOY, TYO: 7974 usually referred to as simply Nintendo, or Big N ) is a multinational corporation founded on September 23, 1889[1] in Kyoto, Japan by Fusajiro Yamauchi to produce handmade hanafuda cards. ... Microsoft Corporation, (NASDAQ: MSFT, HKSE: 4338) is a multinational computer technology corporation with global annual revenue of US$44. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... A joint press conference by U.S. President George W. Bush and British Prime Minister Tony Blair at the White House. ...


The conference program was meant for game publishers and developers to discuss the development of the industry. Conferences generally happened behind closed doors on the second floor of the LACC, away from the eyes of the public. Wednesday started the three days of the exposition (designated Day 1, Day 2, and Day 3).


This was when the attendees got to move around the floors. Friday was the shortest day, ending two hours earlier. In 2006, only those with early access (exhibitors and pre-approved media) were allowed on the showfloor before 11am on opening day of the expo.


History

Main article: History of E3

Prior to E³ , most game developers went to other trade shows to display new products, including the Consumer Electronics Show and the European Computer Trade Show. The history of the Electronic Entertainment Expo (E³) began with its creation in 1995 and has continued through the most recent expo in 2006. ... The International Consumer Electronics Show (CES) is a trade show held each January in Las Vegas, Nevada, and is sponsored by the Consumer Electronics Association. ... The European Computer Trade Show, commonly known as ECTS, was an annual trade show for the European computer and video game industry, which first ran in 1988, with the last event occurring in 2004. ...


The first E³ was put on by the Interactive Digital Software Association (now the Entertainment Software Association). It coincided with the start of a new generation of consoles, with the release of the Sega Saturn, and the announcements of upcoming releases of the Sony PlayStation, Nintendo Virtual Boy and SNK's Neo*Geo CD. Specifications for the Nintendo Ultra 64 (later renamed the N64) were released, but there was no hardware shown. The Sega Saturn ) is a 32-bit video game console, first released on November 22, 1994 in Japan, May 11, 1995 in North America and July 8, 1995 in Europe. ... The original PlayStation was produced in a light grey colour; the more recent PSOne redesign sports a smaller more rounded case. ... The Nintendo Virtual Boy is a video game console that, using a twin eyeglass-style projector, could display games in true 3-D (though monochromatic, in this case black and red). ... The system, with four games The Neo Geo CD was released shortly after its cartridge-based equivalent in an effort to reduce manufacturing costs. ... The Nintendo 64 ) is Nintendos third home video game console for the international market. ...


The event ran from May 11th through May 13th of 1995 in Los Angeles, California. Keynote speakers included Sega of America, Inc. president and CEO Thomas Kalinske; Sony Electronic Publishing Company president Olaf Olafsson; and Nintendo chairman Howard Lincoln.


After the 2006 show, it was decided to downsize the event in order to focus more on the business aspect of the show and less on extravagant floor demonstrations. 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ...


Layout

The show will be housed by suites and meeting rooms in numerous hotels in the Santa Monica area which are reportedly within walking distance of each other. The Barker Hangar will be used for showcasing software. Santa Monica Pier Santa Monica is a coastal city located in Los Angeles County, California USA, by the Pacific Ocean, south of Pacific Palisades and Brentwood, west of Westwood, Los Angeles, and north of Venice. ...


Show floor

Konami stand 2005
Konami stand 2005

When held in Los Angeles, the show was exhibited over five halls: Kentia, Petree, South Hall, Concourse Hall, and the West Hall. Booth space was purchased ahead of time by publishers. Some publishers, in turn, spent millions of dollars creating elaborate displays and structures to accommodate the promotion of their bigger titles. Image File history File links Download high resolution version (1632x1224, 233 KB) Licensing File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Image File history File links Download high resolution version (1632x1224, 233 KB) Licensing File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Flag Seal Nickname: City of Angels Location Location within Los Angeles County in the state of California Coordinates , Government State County California Los Angeles County Mayor Antonio Villaraigosa (D) Geographical characteristics Area     City 1,290. ...


While E³ was noted as being noisy and busy, sound levels are not what they once were; in recent years (2005, 2006), publishers like EA have kept their sound down compared to years directly before. At one point, sound levels would fluctuate as exhibitors raised the volume to compete with near by stands. Shouting was common at some stands. Meanwhile, in 2006, when attendance was down to 10,000, according to the organizers, it was a planned move as industry accreditation was stringently checked.

'Booth babes' at E³ 2005
'Booth babes' at E³ 2005

Booth babes were deployed specifically to promote various games. There was a wide spread misconception that ‘booth babes’ were to be banned from E³ 2006 and future events – this was incorrect, however, guidelines were set in place regarding how they are dressed. The enforcement of the rules was at the discretion of the event organizers. Image File history File links Download high resolution version (816x612, 187 KB) Summary Booth babes at 2005 Licensing File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Image File history File links Download high resolution version (816x612, 187 KB) Summary Booth babes at 2005 Licensing File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Booth babe is a semi-slang term referring to attractive persons hired specifically to draw attendees into the booths of commercial exhibitions. ...


Different booths would also invite celebrities over for signings for their specific games. For 2004, Activision brought in Stan Lee and Tony Hawk to promote X-Men Legends and Tony Hawk's Underground 2 respectively while Vivendi Universal brought in Vin Diesel to promote his new game The Chronicles of Riddick: Escape from Butcher Bay, a prequel to the summer 2004 film. Celebrities were generally only available for a few hours, so line-waiting was a general practice at E³. Stan Lee at the 1973 San Diego comic con Stan Lee (born Stanley Martin Lieber on December 28, 1922, New York, New York) is an American writer, editor, Chairman Emeritus of Marvel Comics, and memoirist, who — with several artist co-creators, especially Jack Kirby and Steve Ditko — introduced complex, naturalistic... Tony Hawk Anthony Frank Tony Hawk (born May 12, 1968 in Carlsbad, California) is a professional American skateboarder. ... X-Men Legends is a role-playing game released on several consoles in 2004. ... It has been suggested that Tony Hawks Underground 2 Remix be merged into this article or section. ... Vivendi Universal (VU) is a French conglomerate active in media and communications with activities in music, television and film, publishing, telecommunications and the Internet. ... Vin Diesel (born Mark Sinclair Vincent on July 18, 1967) is an American actor, writer, director, and producer. ... Escape from Butcher Bay Categories: Computer and video game stubs | 2004 computer and video games | Windows games | Xbox games ... This article or section does not cite its references or sources. ...

Rockstar’s invite-only enclosure at E³ 2005
Rockstar’s invite-only enclosure at E³ 2005

Image File history File linksMetadata Download high resolution version (1632x1224, 849 KB)Rockstar’s invite-only enclosure at E3 2005, made up of coach buses branded with Rockstar related livery. ... Image File history File linksMetadata Download high resolution version (1632x1224, 849 KB)Rockstar’s invite-only enclosure at E3 2005, made up of coach buses branded with Rockstar related livery. ...

Concourse Hall and lobbies

The external apparatus that connects the bigger halls is the Concourse Hall and subsequently, the West Hall and South Hall lobbies. The lobbies were used for registration, picking up badges and badge holders, and other general information. Bag stands and the daily magazine were available in the lobbies. The lobbies were also the signature glass structures of the LACC and were massive structures.


The Concourse Hall generally featured four booths and a few media outlets as well as the Into the Pixel game art exhibition started at E³ 2004. The Concourse Hall was generally used as a link between both lobbies and featured a window display with a beautiful view of downtown Los Angeles.


South Hall

The largest hall of the LACC and the largest exhibition space by default. Microsoft and many of the largest Western developers from North America and Europe generally found their homes here. World map showing North America A satellite composite image of North America. ... World map showing Europe A satellite composite image of Europe Europe is one of the seven traditional continents of the Earth. ...


Kentia and Petree Halls

The second smallest and smallest halls respectively. The Petree hall was the indefinite home to Atari and Midway's massive booths. The Kentia Hall was generally used by smaller developers who couldn't afford the hefty fees of having a booth 'topside'. As a result, the look of the Kentia hall at E³ was similar to that of a bazaar. This article or section does not cite its references or sources. ... Midway Games (NYSE: MWY) (formerly Midway Manufacturing) is an American video game publisher. ...


West Hall

The West Hall was used by the biggest publishers from Asia. Nintendo and Sony's booths are normally located here. The West Hall was also normally temporally home to private press rooms, and sometimes TV studios, of large gaming media outlets such as IGN, 1UP.com, GameSpy, and GameSpot. World map showing the location of Asia. ... Nintendo Company, Limited (任天堂 or ニンテンドー Nintendō; NASDAQ: NTDOY, TYO: 7974 usually referred to as simply Nintendo, or Big N ) is a multinational corporation founded on September 23, 1889[1] in Kyoto, Japan by Fusajiro Yamauchi to produce handmade hanafuda cards. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... IGN is a multimedia news and reviews website that focuses heavily on video games. ... 1UP.com is not to be confused with 1-up, the videogame term. ... GameSpy, also known as GameSpy Industries, is a division of IGN Entertainment, which operates a network of game Web sites and provides online video game-related services and software. ... GameSpot is a computer and video gaming website that was launched in May 1996 by Pete Deemer, Vince Broady, and Jon Epstein. ...


Online scheduling system

In addition to the physical event, E³ supports or is otherwise associated with a number of online sites. One site introduced in 2006 was E365, an online community which attendees use to pre-network and schedule meetings with one another.


Media coverage

The E³ press room
The E³ press room

On behalf of the organizers, Future Publishing now publishes the free official daily magazine, named in 2006 as ‘The 2006 Official Show Daily’. Previously published by Ziff Davis under "SHOWDAILY", the magazine provides news, and maps of the show floor. Image File history File links E3pressroom. ... Image File history File links E3pressroom. ... Ziff-Davis Inc. ...


On site, the event is covered by accredited journalists from around the world. Credentials are verified before the event or on-site. Once nearly completely dominated by print games journalist, the mixture now includes general and specialist TV crews, newspaper journalists, website journalists, and ‘fansite’ journalists. Many armed with consumer-level digital video and photograph cameras.


G4 aired live coverage of E³ 2005 and 2006 (E³ '05 Live, E³ '06 Live) three hours a day for 4 days in one week each year. G4 is an American cable and satellite television channel originally geared toward male viewers aged 12–34 and devoted to the world of video games and the video game lifestyle. ...


IGN, 1UP.com, GameSpot, Eurogamer, and Yahoo! Video Games, as well as many other sites provided video coverage, and copies of official game trailers. IGN is a multimedia news and reviews website that focuses heavily on video games. ... 1UP.com is not to be confused with 1-up, the videogame term. ... GameSpot is a computer and video gaming website that was launched in May 1996 by Pete Deemer, Vince Broady, and Jon Epstein. ... Eurogamer homepage Eurogamer is a Brighton-based website focused on video games news and reviews. ... Yahoo! - Wikipedia, the free encyclopedia /**/ @import /skins-1. ...


An episode of The Showbiz Show featured Andrew Daly getting live coverage from E3. The Showbiz Show is a weekly television program on Comedy Central that stars David Spade. ... Andrew Daly Andrew Daly is an actor who was part of the cast for MADtv from 2000 until 2002. ...


E³ change fallout

On July 31st 2006, the ESA announced sweeping changes would take place prior to the 2007 E3.[2] No longer a massive gaming expo, the event is to be downsized at the behest of industry giants such as Nintendo, Sony, Microsoft, Electronic Arts, Activision, and THQ. Among the changes is a modification of the name from "E³" to "E³ Expo". 2006 (MMVI) is a common year starting on Sunday of the Gregorian calendar. ... Expo may refer to an exhibition, such as an art exhibition a Worlds Fair, such the Expo 67 in Montreal a anti-fascist magazine: Expo Expo the second album from the Robert Schneider solo project, Marbles This is a disambiguation page, a list of pages that otherwise might share...


Although E³ was originally envisioned as an expo open only to game industry professionals, it has grown in recent years to include greater numbers of bloggers and attendees who were not industry professionals. [3] Most of these bloggers will be completely excluded from the revised event, as the ESA has announced that the new E³ will be invitation only.[4]


This is seen as a severe blow to smaller gaming publishers and developers, as they relied on E³'s mass-market buzz and may have to leave the event and advertise independently if the new format becomes too exclusive, although Jerry Holkins of Penny Arcade argues this is beneficial. [5]. Also harmed is the city of Los Angeles, which experienced a huge economic boom from the influx of gamers and industry employees during the event.[6] Mike Krahulik and Jerry Holkins Keith Gerald Jerry Holkins (born February 6, 1976) is the writer of the popular webcomic Penny Arcade. ... Penny Arcade is a webcomic written by Jerry Holkins and illustrated by Mike Krahulik. ... Flag Seal Nickname: City of Angels Location Location within Los Angeles County in the state of California Coordinates , Government State County California Los Angeles County Mayor Antonio Villaraigosa (D) Geographical characteristics Area     City 1,290. ...


Although the future support of E³ is unclear at this point, Nintendo has stated that they will still be present at future E³ expos. Microsoft and Sony have not yet stated their stance on the issue.[7]


See also

Americas VideoGame Expo (also known as VGXPO - i. ... Booths at the Tokyo Game Show in 2004 The Tokyo Game Show , or simply TGS) is a video game expo / convention held in Tokyo, Japan. ... Tokyo , literally Eastern capital)   is the seat of the Japanese government and the Imperial Palace, the home of the Japanese Imperial Family, and the de facto[1] capital of Japan. ... SpaceWorld is a video game trade show hosted by Nintendo. ... Nintendo Company, Limited (任天堂 or ニンテンドー Nintendō; NASDAQ: NTDOY, TYO: 7974 usually referred to as simply Nintendo, or Big N ) is a multinational corporation founded on September 23, 1889[1] in Kyoto, Japan by Fusajiro Yamauchi to produce handmade hanafuda cards. ... The International Consumer Electronics Show (CES) is a trade show held each January in Las Vegas, Nevada, and is sponsored by the Consumer Electronics Association. ... The Game Developers Conference (GDC) is an annual gathering of video game developers. ... The Neue Leipziger Messe The Games Convention, Leipzig Games Convention or short GC is an annual videogame event in Leipzig, Germany, first held in 2002. ... [] (Sorbian/Lusatian: Lipsk) is the largest city in the Federal State (Bundesland) of Saxony in Germany. ... Penny Arcade is a webcomic written by Jerry Holkins and illustrated by Mike Krahulik. ...

External links


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