Scott Adams' 2002satirical book, Dilbert and the Way of the Weasel labels the everyday actions of humanity as neither consistently honest nor criminal, but rather weasel. He dissects the aspects of weasel behavior and its explores its benefits and ramifications, sometimes referring to his own life experiences. However, the book is largely a rehash of Adams' other books, most notably The Dilbert Principle. Sales were further hampered by the backfiring of Adams' announcement that he would make Dilbert lose his virginity if the book became the number one seller on Amazon.com, a marketing promotion that Adams himself characterized as "what will someday be hailed as the worst idea of the century."
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