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Encyclopedia > Dick and Mac McDonald

Richard "Dick" J. McDonald (February 16, 1909July 14, 1998) and Maurice "Mac" McDonald (November 26, 1902December 11, 1971) were two early American fast food pioneers, originally from Manchester, New Hampshire, who established the first McDonald's restaurant in 1940. is the 47th day of the year in the Gregorian calendar. ... Year 1909 (MCMIX) was a common year starting on Friday (link will display full calendar) of the Gregorian calendar (or a common year starting on Thursday of the 13-day-slower Julian calendar). ... is the 195th day of the year (196th in leap years) in the Gregorian calendar. ... Year 1998 (MCMXCVIII) was a common year starting on Thursday (link will display full 1998 Gregorian calendar). ... is the 330th day of the year (331st in leap years) in the Gregorian calendar. ... Year 1902 (MCMII) was a common year starting on Wednesday (link will display calendar) of the Gregorian calendar (or a common year starting on Tuesday [1] of the 13-day-slower Julian calendar). ... is the 345th day of the year (346th in leap years) in the Gregorian calendar. ... Year 1971 (MCMLXXI) was a common year starting on Friday (link will display full calendar) of the 1971 Gregorian calendar. ... Fast food is food prepared and served quickly at a fast-food restaurant or shop at low cost. ... Nickname: Location in Hillsborough County, New Hampshire Coordinates: Country United States State New Hampshire County Hillsborough County Incorporated 1751 Government  - Mayor Frank Guinta (R) Area  - City  34. ... For other uses, see New Hampshire (disambiguation). ... McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, milkshakes and soft drinks. ... Year 1940 (MCMXL) was a leap year starting on Monday (link will display the full 1940 calendar) of the Gregorian calendar. ...

Contents

Family origins

The McDonald family were of Irish origin. In the US Federal Census of 1910, both brothers (Maurice as "Morris") appear in Manchester ward 8, Hillsborough County, New Hampshire, and their father Patrick J. McDonald is shown as originating from Ireland, having emigrated in 1877 as a baby. Their mother Margarete is also shown as Irish born, emigrating to the USA in 1884 as a child. The couple were earlier recorded on the 1900 US Federal Census in Rockingham County, New Hampshire. Patrick McDonald appears on the 1880 US Federal Census in Rockingham County, New Hampshire, aged 7, son of Michael and Mary McDonald, both born in Ireland in the 1840s, of Irish born parents. Hillsborough County is a county located in the U.S. state of New Hampshire. ... Rockingham County is a county located in the U.S. state of New Hampshire. ...


This has come under scrutiny with recent genealogy showing that the family apparently originated from Glencoe, Scotland. This was brought to light when McDonald's refused to put menus in Scottish Gaelic, and local people argued this was the McDonald ancestral home and not putting menus in Gaelic was an insult to the brothers' heritage. However, the McDonald brothers have a proven Irish genealogy back to their great-grandparents, circa 1820. Glencoe Village (Ordnance Survey Grid reference NN097587) is the main settlement in Glen Coe, Lochaber, Highland, Scotland. ... Scottish Gaelic (Gàidhlig) is a member of the Goidelic branch of Celtic languages. ...


Early history

The brothers' first food venture was a hot-dog stand in Monrovia, California called the Airdrome, opened in 1937. Using the profits generated, they closed it and opened their first restaurant, a barbecue drive-in in San Bernardino, California, in 1940. Monrovia is a city located in the foothills of the San Gabriel Mountains in the San Gabriel Valley of Los Angeles County, California, United States. ... Look up aerodrome in Wiktionary, the free dictionary. ... Year 1937 (MCMXXXVII) was a common year starting on Friday (link will display the full calendar) of the Gregorian calendar. ... For other uses, see Restaurant (disambiguation). ... Drive-in, a facility such as a bank, restaurant, theatre or even a church where one can literally drive in with an automobile for service. ... San Bernardino is the county seat of San Bernardino County, California, United States. ... Year 1940 (MCMXL) was a leap year starting on Monday (link will display the full 1940 calendar) of the Gregorian calendar. ...


Inspired by the assembly line of Henry Ford, in 1948 they closed their restaurant for several months, and pared service back to the essentials, offering a simple menu of hamburgers, french fries, and milkshakes, produced on a continuous basis (rather than made to order, as all restaurants had done) and with no substitutions offered. Food could thus be served nearly instantaneously -- a new idea that Dick called "fast food." The carhops were fired; customers walked to a single window to place and receive their orders. They made the food preparation area visible to the customers, to exhibit its standards of cleanliness, and they eliminated all china and cutlery, serving only in paper bags. The system worked so well because parents would drive up and send their children up to the window to place the orders, still in full sight of the parents. The employees were instructed to "Treat Every Customer with Respect" and so children were made to feel special when they ordered. Modern car assembly line. ... Henry Ford (1919) Henry Ford (July 30, 1863 – April 7, 1947) was the founder of the Ford Motor Company and father of modern assembly lines used in mass production. ... Year 1948 (MCMXLVIII) was a leap year starting on Thursday (link will display the 1948 calendar) of the Gregorian calendar. ... French fried potatoes, commonly known as French fries or fries (North America) or chips (United Kingdom, Republic of Ireland and Commonwealth) are pieces of potato that have been chopped into batons and deep fried. ... A strawberry milkshake topped with whipped cream and strawberry syrup A milkshake is a sweet, cold beverage which is made from milk, ice cream, and sweet flavourings such as fruit syrup or chocolate sauce (in Canada and most regions of the United States, and the United Kingdom. ... Fast food is food prepared and served quickly at a fast-food restaurant or shop at low cost. ...


The result was the "Speedee Service System." The brothers can arguably be said to have invented the modern fast-food restaurant, although similar ideas had already been implemented at White Castle and the similar Krystal. The food was not only served quickly, to a consistent standard, but it was also inexpensive. A McDonald's hamburger cost only 15 cents, less than half of what it might cost at a typical diner. A White Castle Cheeseburger box. ... Krystal is a hamburger restaurant chain in the Southeastern United States. ... A diner in Freehold Borough, New Jersey This article is about a type of restaurant. ...


Franchising

A "retro" McDonald's in 2007
A "retro" McDonald's in 2007

The brothers began franchising in 1953, beginning in Phoenix, Arizona with Dave Fox. At first, they only franchised the system, not the name and atmosphere of their restaurant. It's said that when Dick went to check on Dave, he was shocked to see an exact replica of his San Bernardino store, right down to the name "McDonald's." When he asked Fox why he had kept the same design and hadn't called the restaurant "Fox's," Dave said "Why change it? It's great as it is," and from then on the brothers started franchising the entire concept. Franchised restaurants were built to a standard design, created by Fontana, California architect Stanley Clark Meston and featuring the Golden Arches, which in the early days were literally two arches, one on each side of the building (see photo). The arches were lined with pink neon that flashed sequentially. Image File history File links McD_Bloomington_MN.JPG‎ I, the creator of this work, hereby release it into the public domain. ... Image File history File links McD_Bloomington_MN.JPG‎ I, the creator of this work, hereby release it into the public domain. ... Franchising (from the French for honesty or freedom[1]) is a method of doing business wherein a franchisor authorizes proven methods of doing business to a franchisee in exchange for a recurring payment, fees and a percentage of sales or profits. ... Nickname: Location in Maricopa County and the state of Arizona Coordinates: , Country State County Maricopa Incorporated February 25, 1881 Government  - Type Council-Manager  - Mayor Phil Gordon (D) Area  - City  515. ... Location of Fontana in California Coordinates: , Country State County San Bernardino Incorporated (city) 1952-06-25 [2] Government  - Mayor Mark Nuaimi [1] Area  - City  36. ... Image:McDonalds Logo. ... For other uses, see Neon (disambiguation). ...


In 1993 a milkshake machine salesman, Ray Kroc, became inspired by the evident financial success of the brothers' concept, immediately grasping the restaurant's enormous potential. He partnered with the brothers, and within a few years turned their small restaurant into a huge franchise that would later become the McDonald's Corporation. Year 1993 (MCMXCIII) was a common year starting on Friday (link will display full 1993 Gregorian calendar). ... Ray Kroc (October 5, 1902 - January 14, 1984) took over and franchised the then single-restaurant McDonalds Corporation from 1955. ... McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants[1]. Although McDonalds did not invent the hamburger or fast food, its name has become nearly synonymous with both. ...


Kroc was not alone in seeing the potential of what the brothers had created; the Taco Bell, Hardee's, Burger Chef, Whataburger, and Burger King chains were founded by others who had visited McDonald's and attempted to duplicate it. Taco Bell Corp. ... Hardees is an American fast-food restaurant chain, located primarily in the Eastern half of the United States in Southern, Southeast, and East Coast regions. ... Burger Chef logo used from the 1970s Burger Chef was an American fast-food restaurant chain that started in 1954 and lasted until 1996. ... This article does not cite any references or sources. ... Burger King (NYSE: BKC), often abbreviated to BK, is a global chain of hamburger fast food restaurants. ...


Kroc became frustrated with the brothers' willingness to accept their chain having only a handful of restaurants, fearing that the restaurant had to expand massively to fill demand, before a competitor did. In 1961 he purchased the company from the brothers. The agreement was for the McDonald Brothers to receive $9.8 million for the chain and to continue to receive an overriding royalty of 1% on the gross sales. Year 1961 (MCMLXI) was a common year starting on Sunday (link will display full calendar) of the Gregorian calendar. ...


The agreement was a handshake agreement between the parties because Ray insisted he couldn't show the royalty to the investors he had lined up to capitalize his purchase. At the closing table Ray became outraged that the brothers would not transfer to him the real estate and rights to the original unit. The brothers had told Ray that they were giving the operation, property and all, to the founding employees. Ray closed the transaction, then refused to acknowledge the royalty portion of the agreement because it wasn't in writing. He also opened a new McDonald's restaurant near the original one (now renamed "The Big M" as they had neglected to retain rights to the name) to force it out of business. An investor is any party that makes an investment. ... Real estate is a legal term that encompasses land along with anything permanently affixed to the land, such as buildings. ...


Although Kroc turned McDonald's into a global giant, its guiding principles remained largely unchanged from those the McDonald brothers had devised in 1948. McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, milkshakes and soft drinks. ...


Endings

Mac McDonald died of cancer in 1971. Year 1971 (MCMLXXI) was a common year starting on Friday (link will display full calendar) of the 1971 Gregorian calendar. ...


In 1984, Dick McDonald served the ceremonial 50,000,000,000th (50 billionth) McDonald's burger, having cooked the first one.[1] This article is about the year. ... This article is about the food item. ...


In 1998 Richard McDonald worked with Ronald L. McDonald (an actual person in the McDonald family) to write "The Complete Hamburger." The book contains the history of McDonald's, as well as the history of the hamburger and the fast food industry. During the writing of the book, Dick and Mac requested use of archive photos from the McDonald's Corporation. When the corporation asked for and read a copy of the manuscript, they refused to allow the use of the photos. Their reasoning was that "[the book] was not flattering to Mr Kroc." Year 1998 (MCMXCVIII) was a common year starting on Thursday (link will display full 1998 Gregorian calendar). ... Ronald L. McDonald a member of the founding family of McDonalds Hamburgers is a real person. ... Archive of the AMVC An archive refers to a collection of historical records, and also refers to the location in which these records are kept. ...


The book stated that Mr. Kroc's claims to being the founder of McDonald's were outrageous, and that neither Kroc nor McDonald's had the right to put brass plaques in every store stating that fact. The book also points out that the first McDonald's restaurant was not in Des Plaines, Illinois as many placemats in McDonald's restaurants claimed. After the book's publication, McDonald's Corporation explained that "Mr. Kroc was the founder of the corporation that exists today, and [that] Des Plaines was his first store. The book was reprinted in 2004 as Ronald McDonald's International Burger Book. Incorporated City in 1925. ...


Ronald also did an article on Richard for Icon Magazine just before Richard died.


Richard "Dick" McDonald died in Manchester, New Hampshire in 1998, at the age of 89. He is survived by his wife, Dorothy, a stepson, Gale French, and two grandchildren.[2] Nickname: Location in Hillsborough County, New Hampshire Coordinates: Country United States State New Hampshire County Hillsborough County Incorporated 1751 Government  - Mayor Frank Guinta (R) Area  - City  34. ... Year 1998 (MCMXCVIII) was a common year starting on Thursday (link will display full 1998 Gregorian calendar). ...


The San Bernardino store was demolished in 1976 and the site is currently the corporate headquarters of the Juan Pollo restaurant chain. There is a private museum on site.[3] Only part of the original sign remains of the first McDonald's, but plans exist for a company-sponsored museum. The Palais du Louvre in Paris, which houses the Musée du Louvre, one of the worlds most famous museums, and most certainly the largest. ...


Ronald L. McDonald is still active in the hospitality industry and is living in Tampa, Florida.[4]


Further reading

  • McDonald, Ronald L. Ronald McDonald's International Burger Book, (2004). ISBN: 1587362678.

The International Standard Book Number, or ISBN (sometimes pronounced is-ben), is a unique[1] identifier for books, intended to be used commercially. ...

Notes

  1. ^ picture and story in Spanish language, May 30, 2004 at El Mundo.
  2. ^ "Fast food supremo dies" July 15, 1998. BBC News. Accessed January 6, 2007.
  3. ^ http://www.route-66.com/mcdonalds/
  4. ^ http://www.ronaldmcdonald-author.com

  Results from FactBites:
 
Dick and Mac McDonald - Facts, Information, and Encyclopedia Reference article (555 words)
Richard "Dick" McDonald (February 16, 1909 - July 14, 1998) and Maurice "Mac" McDonald (died 1971), were two early fast food pioneers, originally from New Hampshire, who established the first McDonald's restaurant in 1940.
In 1984, Dick McDonald was served the ceremonial 50,000,000,000th (50 billionth) McDonald's burger, having cooked the first one (picture).
Richard McDonald died in Manchester, New Hampshire in 1998, at age 89.
NationMaster - Encyclopedia: McDonald (405 words)
McDonald's founders' (Dick and Mac McDonald) first venture into the food business was in 1937, when they opened a hot dog stand in Arcadia, California.
McDonald's also flattens the social strata during dining -- there is no problem of losing face for certain customers (who might be embarrassed when someone else ordered a more expensive item in a restaurant; as the food at McDonald's is all similarly priced, this ceased to be an issue).
A McDonald's quality assurance manager testified in the case that the Corporation was aware of the risk of serving dangerously hot coffee and had no plans to either turn down the heat or to post warning about the possibility of severe burns, even though most customers wouldn't think it was possible.
  More results at FactBites »

 
 

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