FACTOID # 6: Michigan is ranked 22nd in land area, but since 41.27% of the state is composed of water, it jumps to 11th place in total area.
 
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Encyclopedia > Designated Market Area

A designated market area is a group of counties in the United States that are covered by a specific television station. The term was coined by A.C. Nielsen Media Research. There are 210 DMAs in the United States.


The size of a DMA is determined by the number of television households contained within that area, and the percentage the area's population in relation to the total population of the United States. These figures are then used by Nielsen to determine ratings for specific television shows and television stations.


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  Results from FactBites:
 
Designated Market Area - The TV IV (199 words)
In the television world, broadcasting areas are assigned by markets, or their Designated Market Area (DMA).
A station's effective radiated power is controlled by the FCC to keep the signal localized to its market.
It is not uncommon for a station in one market to carry more than one network affiliation.
Media market - Wikipedia, the free encyclopedia (411 words)
A media market, broadcast market, media region or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers or Internet content.
In North America, radio markets are generally a bit smaller than their television counterparts, as broadcast power restrictions are stricter for radio than TV, and TV reaches further via cable.
A Designated Market Area (DMA) is a group of counties in the United States that are covered by a specific group of television stations.
  More results at FactBites »

 
 

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