FACTOID # 26: Delaware is the latchkey kid capital of America, with 71.8% of households having both parents in the labor force.
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Encyclopedia > Demographic

A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchse denture fixant), social class bands (as the rich may want different products than middle and poorer classes and may be willing to pay more) and genders (partially because different physcial attributes require different hygene and clothing products, and partially because of the man/woman mindsets).

A demographic can be used to determine when and where advertising should be placed so as to achieve maximum results. In all such cases, it is important that the advertiser get the most results for their money, and so careful research is done to match the demographic profile of the target market to the demographic profile of the advertising medium.

A good way to figure out the intended demographic of a television show or magazine is to study the ads that accompany it. For example, The Price is Right most frequently airs from 11 AM to Noon. The commercials on it (besides the blatant use of product placement in the show itself) are often for things like arthritis pain releavers and diapers. This indicates that the target demographics are senior citizens and mothers with young children, both of which would be home at that time of day and see that show.

See also

  Results from FactBites:
Demographics - Wikipedia, the free encyclopedia (1553 words)
The term demographics as a noun is often used erroneously for demography, the study of human population and its structure and change.
Although there is no absolute delination, ('demographic' as an adjective can indeed refer to either e.g.: demographic transition), demography focuses on population dynamics, whereas demographics is the study of changes in the economic and social properties of populations.
Demographic trends have been used to explain everything from the demand for vacation properties, to the tennis craze of the 1970s, to election and stock market results.
Demographics - definition of Demographics in Encyclopedia (1339 words)
Demographics comprises selected characteristics of a population (age and income distribution and trends, mobility, educational attainment, home ownership and employment status, for instance) for purposes of social studies.
The term demographics is often used erroneously for demography, the study of human population and its structure and change.
Demographics is interested in any population characteristic that might be useful in understanding what people think, what they are willing to buy, and how many fit this profile.
  More results at FactBites »



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