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Encyclopedia > Czech Dream
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Czech Dream (Český sen in Czech) is a documentary film directed by two young Czech directors: Vít Klusák and Filip Remunda. The film was released in February 2004. It recorded a large-scale hoax perpetuated by Klusák and Remunda on the advertising industries and the Czech public, culminating in the "opening event" of a fake "hypermarket". The film was their final project for film school. Anti-consumerism is the rejection of consumerism. ... Image File history File links No higher resolution available. ... Social movements are broader political associations focussed on specific issues. ... It has been suggested that Origins of anarchism and History of anarchism be merged into this article or section. ... Anti-globalization (anti-globalisation) is a political stance of opposition to the perceived negative aspects of globalization. ... For the psychology topic, see Environmental psychology. ... This article or section is incomplete and may require expansion and/or cleanup. ... Postmodernism (sometimes abbreviated as Pomo or PoMo) is a term used in a variety of contexts to describe social conditions, movements in the arts, economic and social conditions and scholarship from the perspective that there is a definable and differentiable period after the modern, or that the 20th century can... The Society of the Spectacle is a 1967 book by Guy Debord, which developed concepts relating to modern culture and commodity fetishism. ... Culture jamming is the act of transforming existing mass media to produce commentary about itself, using the original mediums communication method. ... In criminology, corporate crime refers to crimes either committed by a corporation, i. ... Productivism is the (purported) ideology that measurable economic productivity and growth is the purpose of human organization and perhaps the purpose of life itself. ... Media bias is a term used to describe a real or perceived bias of journalists and news producers within the mass media, in the selection of which events will be reported and how they are covered. ... Alternative culture is a catch-all phrase used predominately by the media and the marketing industry to refer to a variety of separate sub-cultures – (which are either loosely related or near-totally unrelated) – and are perceived by the general public as being outside or on the edge of so... Affluenza is a term used by critics of consumerism. ... Simple living (or voluntary simplicity) is a lifestyle individuals may pursue for a variety of motivations, such as spirituality, health, or ecology. ... Cultural Creatives is a term coined by sociologist Paul H. Ray and psychologist Sherry Ruth Anderson to describe a large segment in Western society that has recently developed beyond the standard paradigm of Modernists versus Traditionalists or Conservatists. ... In Marxist theory, commodity fetishism is an inauthentic state of social relations, said to arise in complex capitalist market systems, where social relationships are confused with their medium, the commodity. ... Cultural hegemony is a concept coined by Marxist philosopher Antonio Gramsci. ... Conspicuous consumption is a term introduced by the American economist Thorstein Veblen, in The Theory of the Leisure Class (1899). ... Ethical consumerism is buying things that are made ethically. ... Front cover of No Logo. ... The Corporation is a 2003 Canadian documentary film and book critical of the modern-day corporation and its behavior towards society. ... The Theory of the Leisure Class is a book, first published in 1899, by the American economist Thorstein Veblen while he was a professor at the University of Chicago. ... Adbusters is a political magazine, founded by Kalle Lasn and Bill Schmalz that is published in Vancouver, British Columbia, Canada by the Media Foundation. ... Ralph Nader Ralph Nader (born February 27, 1934), is an American attorney and political activist. ... This article is about the green parties around the world. ... Avram Noam Chomsky, Ph. ... Welcome to the Monkey House cover painted by Ron English Ron English is a contemporary pop artist who explores popular brand imagery and advertising. ... Naomi Klein (born May 5, 1970 [1]) is a Canadian journalist, author and activist. ... Thorstein Bunde Veblen (born Tosten Bunde Veblen July 30, 1857 – August 3, 1929) was a Norwegian-American sociologist and economist and a founder, along with John R. Commons, of the Institutional economics movement, most famous for his Theory of the Leisure Class (1899). ... Guy Ernest Debord (December 28, 1931, in Paris – November 30, 1994, in Champot) was a writer, film maker, hypergraphist and founding member of the groups Lettrist International and Situationist International (SI). ... Michael Francis Moore (born April 23, 1954) is an American political-activist, a film director, author, social commentator, and political humorist. ... Michel Foucault (IPA pronunciation: ; English-speakers pronunciation varies) (October 15, 1926 – June 25, 1984) was a French philosopher and historian. ... RTMark is an activist art collective that subverts the Corporate Shield protecting US corporations. ... The Yes Men are a group of criminals who practice what they call identity correction. They pretend to be powerful people and spokespersons for prominent organizations, accepting invitations received on their websites to appear at symposiums and TV shows. ... The Church of Stop Shopping is an activist performance group based in New York City, led by Reverend Billy, the stage name of Bill Talen. ... Commercialism redirects here. ... Capitalism generally refers to an economic system in which the means of production are mostly privately[1] owned and operated for profit, and in which distribution, production and pricing of goods and services are determined in a largely free market. ... In politics, left-wing, political left, leftism, or simply the left, are terms which refer (with no particular precision) to the segment of the political spectrum typically associated with any of several strains of socialism, social democracy, or liberalism (especially in the American sense of the word), or with opposition... A sweatshop is a factory, where people work for a very small wage, producing products such as clothes, toys, shoes, and other consumer goods. ... An Anti-consumerist is one who opposes consumerism. ... This is a partial list of social movements. ... Documentary film is a broad category of visual expression that is based on the attempt, in one fashion or another, to document reality. ... 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... Packaged food aisles of Fred Meyer in Portland, Oregon In commerce, a hypermarket is a superstore which combines a supermarket and a department store. ...

Remunda and Klusák invented the "Český sen" hypermarket and created a massive advertising campaign around it. Posing as businessmen, the two film students managed to persuade an ad agency and PR agency to create a campaign for them. Billboards appeared on Czech highways, and 200,000 pamphlets were distributed in Prague. A jingle was recorded and there was a series of television commercials. The advertising campaign slogans were "don't come" and "don't spend", etc. An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). ... Nickname: City of a Hundred Spires Motto: Praga Caput Rei publicae Location within the Czech Republic Coordinates: Country Czech Republic Region Capital City of Prague Founded 9th century  - Mayor Pavel Bém Area    - City 496 km²  (191. ... A jingle is a memorable slogan, set to an engaging melody, mainly broadcast on radio and sometimes on television commercials. ...

Spoiler warning: Plot and/or ending details follow.

Still, the filmmakers succeeded in attracting more than a thousand shoppers to an empty plain for their "grand opening" on May 31, 2003. What looked like a huge building from a distance was actually only a canvas facade backed by scaffolding. This article is about the temporary framework. ...

The first customer arrived at about 7am for the 10am opening; she had risen to see the early morning partial solar eclipse, that the film shows being observed by Klusák and Remunda while they set up for the opening. [1]. Photo taken during the 1999 eclipse. ...

As customers gathered trinkets and small gifts were available - key chains and flags - so that everyone would leave with something. A Master of Ceremonies kept up a commentary as people gathered, and finally asked Klusák and Remunda, the 'managers', to cut a ribbon. After this the barricades were removed and people could walk or run towards the facade.

When the "customers" finally realised that they had been deceived, they reacted in different ways. Some understood the filmmakers' message, some tried to take it optimistically ("At least we had some fresh air") but most were angry and many decided to blame the government.

The idea for the hoax came from a 2002 study by Incoma Research reporting that 30 percent of Czechs shop mainly at hypermarkets. There has been growing concern in the country about the growth of advertising and consumerism. A hoax is an attempt to trick an audience into believing that something false is real. ... Commercialism redirects here. ... It has been suggested that affluenza and anti-consumerism be merged into this article or section. ...

Other than holding a sort of a mirror up to consumer society the film also shows how advertising companies work, what methods and tricks they use.

How easily we can fool ourselves is perhaps summed up by a quote in the film. Somewhere in the middle of the advertising campaign, the employees of the advertising agency (BBDO) have some moral doubts about advertising untrue things. One of them says: "Maybe you filmmakers lie to people, but we advertisers don't!" Batten, Barton, Durstine & Osborn is an advertising agency formed by merging of BDO (Barton, Durstine & Osborn) and Batten Co. ...


The film has won some prizes at festivals in Kraków, Jihlava, Ljubljana and Århus; on 8th September 2006 it was broadcasted by the known TV ARTE, and on 26 September 2006 by Australia's Special Broadcasting Service TV. Wawel Hill, Old Town, Kraków. ... Jihlava â–¶(?) (German Iglau) is a city in the Czech Republic. ...   (IPA: ) is the capital and largest city in Slovenia. ... The cityhall of Ã…rhus. ... Arte is a Franco-German TV network, which aims to promote quality programming related to the world of arts and culture. ... September 26 is the 269th day of the year (270th in leap years) in the Gregorian calendar. ... For the Manfred Mann album, see 2006 (album). ... The Special Broadcasting Service (SBS) is one of two government funded Australian public broadcasting radio and television networks, the other being the Australian Broadcasting Corporation (ABC). ...

External links

  • Czech Dream: official site of the film in English
  • Czech Dream: official site of the film in Czech (Czech)
  • Internet Movie Database entry for the film Czech Dream
  • Economist.com article
  • Český Rozhlas article
  • Prague Post article

  Results from FactBites:
Czech language - encyclopedia article about Czech language. (3265 words)
It is bordered to the north by the North Sea, Denmark, and the Baltic Sea, to the south by Austria and Switzerland, to the west by France, Belgium, the Netherlands and Luxembourg, and to the east by Poland and the Czech Republic.
It borders the Czech Republic in the northwest, Poland in the north, Ukraine in the east, Hungary in the south, and Austria in the southwest.
Because of its complexity, Czech is said to be a difficult language Language is a finite system of arbitrary symbols combined according to rules of grammar for the purpose of communication.
{musicalbear ~ film} review > vít klusák and filip remunda > czech dream (ceský sen) (386 words)
continuing with our enthusiastic endorsement of the ‘year of the documentary’, czech dream is one of the musicalbear top picks from the bumper line-up at the london film festival.
czech republic: in the past five years there has apparently been phenomenal growth in the number of hypermarkets in this former communist state, so much so they now number 125 for a population the size of greater london.
czech dream is on at the nft on the 2nd and 3rd november as part of the cinema europa strand of the london film festival.
  More results at FactBites »



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