Customers are waiting in front of a famous fashion shop for its grand opening in Hong Kong.
A customer is someone who makes use of or receives the products or services of an individual or organization. The word historically derives from "custom," meaning "habit"; a customer was someone who frequented a particular shop, who made it a habit to purchase goods there, and with whom the shopkeeper had to maintain a relationship to keep his or her "custom," meaning expected purchases in the future. Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ... It has been suggested that Organizing be merged into this article or section. ...
Needs and expectations
Customer needs may be defined as the goods or services a customer requires to achieve specific goals. Different needs are of varying importance to the customer. Customer expectations are influenced by cultural values, advertising, marketing, and other communications, both with the supplier and with other sources.
Both customer needs and expectations may be determined through interviews, surveys, conversations, data mining or other methods of collecting information. Customers at times do not have a clear understanding of their needs. Assisting in determining needs can be a valuable service to the customer. In the process, expectations may be set or adjusted to correspond to known product capabilities or service Data mining (DM), also called Knowledge-Discovery in Databases (KDD) or Knowledge-Discovery and Data Mining, is the process of automatically searching large volumes of data for patterns using tools such as classification, association rule mining, clustering, etc. ...
Look up Customer in Wiktionary, the free dictionary.
Category: Marketing // Customer service is the provision of service to customers before, during and after a purchase. ... The purpose of Customer Reference Management is to improve practices related to having existing customers participate in sales and marketing activities. ... Customer relationship management (CRM) is a broad term that covers concepts used by companies to manage their relationships with customers, including collecting, storing and analyzing customer information. ... A Customer value proposition (CVP) is the sumtotal of benefits a customer is promised to receive in return for his or her custom and the associated payment (or other value transfer). ... Wikipedia does not have an article with this exact name. ... It has been suggested that French Wiktionary be merged into this article or section. ...
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