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Encyclopedia > Creative Technology
Creative Technology Limited
Type Public
SGX: C76, NASDAQCREAF
Founded July 1, 1981
Headquarters Singapore
Key people Sim Wong Hoo, Founder & CEO
Products Multimedia, IT, MP3 players
Revenue US$184.6 million (Q1 FY 2008)[1]
Net income US$1.3 million (Q1 FY 2008)[2]
Employees 5000
Slogan Get Creative!
Website www.creative.com

Creative Technology Limited (SGX: C76, NASDAQCREAF) is a listed manufacturer of computer multimedia products based in Singapore where the firm was initially founded by Sim Wong Hoo (born 1957) on July 1, 1981. It has more than 5,000 employees worldwide. Sim is the CEO and the Chairman of the company. The US subsidiary of the company is known as Creative Labs, Inc.; this name is commonly (but incorrectly) used to refer to the entire company. Image File history File links Creative_logo. ... This article does not cite any references or sources. ... Singapore Exchange (SGX) is the stock exchange in Singapore. ... NASDAQ in Times Square, New York City. ... is the 182nd day of the year (183rd in leap years) in the Gregorian calendar. ... Year 1981 (MCMLXXXI) was a common year starting on Thursday (link displays the 1981 Gregorian calendar). ... To meet Wikipedias quality standards, this article or section may require cleanup. ... Look up Multimedia in Wiktionary, the free dictionary. ... Information and communication technology spending in 2005 Information technology (IT), as defined by the Information Technology Association of America (ITAA), is the study, design, development, implementation, support or management of computer-based information systems, particularly software applications and computer hardware. ... A digital audio player (DAP) is a device that stores, organizes and plays digital music files. ... Look up revenue in Wiktionary, the free dictionary. ... USD redirects here. ... Net income is equal to the income that a firm has after subtracting costs and expenses from the total revenue. ... Image File history File links Green_Arrow_Up. ... USD redirects here. ... This article is about work. ... Look up slogan in Wiktionary, the free dictionary. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... Singapore Exchange (SGX) is the stock exchange in Singapore. ... NASDAQ in Times Square, New York City. ... Look up Multimedia in Wiktionary, the free dictionary. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... Year 1957 (MCMLVII) was a common year starting on Tuesday (link displays the 1957 Gregorian calendar). ... is the 182nd day of the year (183rd in leap years) in the Gregorian calendar. ... Year 1981 (MCMLXXXI) was a common year starting on Thursday (link displays the 1981 Gregorian calendar). ...


Historically, Creative is most famous for their Sound Blaster line of audio cards. At present, they are best known for their line of portable multimedia players. Creative has also gained some attention for a legal battle with media player rival Apple Inc.. The Sound Blaster logo The Sound Blaster family of sound cards was for many years the de facto standard for audio on the IBM PC compatible system platform, before PC audio became commoditized, and backward-compatibility became less of a feature. ... View of idle player in context A portable multimedia player (PMP) - sometimes referred to as a portable video player (PVP) - is a self-reliant electronic device that is capable of storing and playing digital media. ... Apple Inc. ...

Contents

History

Creative began as a computer repair shop, where Sim developed an add-on memory board for the Apple II computer. Later, they started creating customized PCs adapted for the Chinese language. A part of this design included enhanced audio capabilities, so that the device could produce speech and melodies. The success of this audio interface led to the development of a stand-alone sound card. The 1977 Apple II, complete with integrated keyboard, color graphics, sound, a plastic case and eight expansion slots. ... Chinese (written) language (pinyin: zhōngw n) written in Chinese characters The Chinese language (汉语/漢語, 华语/華語, or 中文; Pinyin: H nyǔ, Hu yǔ, or Zhōngw n) is a member of the Sino-Tibetan family of languages. ... A sound card (also known as an audio card) is a computer expansion card that can input and output sound under control of computer programs. ...


In 1987 Creative released a 12-voice sound generator sound card for the IBM PC architecture, the Creative Music System (C/MS), featuring two Philips SAA 1099 chips. Sim personally went from Singapore to Silicon Valley and managed to get RadioShack's Tandy division to market this card. The card was however not successful and lost the competition against the AdLib card which was using the Yamaha YM3812 chip (also known as OPL2). In addition to being a capable gaming card, the AdLib version was also a passable music synthesizer, which was a task the C/MS could not do. Year 1987 (MCMLXXXVII) was a common year starting on Thursday (link displays 1987 Gregorian calendar). ... A sound card (also known as an audio card) is a computer expansion card that can input and output sound under control of computer programs. ... IBM PC (IBM 5150) with keyboard and green screen monochrome monitor (IBM 5151), running MS-DOS 5. ... The Philips SAA 1099 sound generator was a 6-voice sound chip used by some 1980s devices, notably: The SAM Coupé British-made computer The Creative Music System (C/MS) and Game Blaster cards by Creative Labs, which were apparently the same hardware. ... For the Nintendo 64 game, see Space Station Silicon Valley. ... The exterior of a typical free-standing RadioShack store. ... Tandy Corporation is the former name of the parent company of RadioShack Corporation, a Fort Worth, Texas-based company best known for its RadioShack electronics stores. ... AdLib, Inc. ... Yamaha YM3812 The Yamaha YM3812 also known as the OPL2 (OPL is an acronym for FM Operator Type-L) is a sound chip (i. ... The term synthesiser is also used to mean frequency synthesiser, an electronic system found in communications. ...


Later, another attempt was made with the Sound Blaster, a card featuring the same chip as found on the AdLib card and with additional digital audio capabilities for playing and recording digital samples. Creative used aggressive marketing, like calling the card a "stereo" component even though the C/MS components offered stereo, or calling the sound producing microcontroller a "DSP", hoping to associate the product with a digital signal processor. This card soon became a de facto standard for sound cards in PCs for many years, mostly by the fact that it was the first to bundle what today is considered as part of sound card functionality: digital audio, onboard music synthesizer, MIDI interface and a joystick port. The Sound Blaster logo The Sound Blaster family of sound cards was for many years the de facto standard for audio on the IBM PC compatible system platform, before PC audio became commoditized, and backward-compatibility became less of a feature. ... A digital signal processor (DSP) is a specialized microprocessor designed specifically for digital signal processing, generally in real-time. ... De facto is a Latin expression that means in fact or in practice. It is commonly used as opposed to de jure (meaning by law) when referring to matters of law or governance or technique (such as standards), that are found in the common experience as created or developed without...


Present day

Creative Labs headquarters in Milpitas

Creative's most lucrative products are the Creative NOMAD/Creative Zen digital audio players, which is in the same market as the iPod and other portable music players. The Sound Blaster line still exists with products such as Sound Blaster Audigy, Sound Blaster Audigy 2, Sound Blaster Audigy 4, and Sound Blaster X-Fi. The soundcard market continues to be a solid performer for Creative even with the inclusion of onboard sound on most PCs, some even featuring 7.1 surround sound. The continued success is due in part to the better sound quality and richer features of an "add on" sound card. In fact, Creative's Audigy 2 line featured the first sound card to be "THX" certified. The X-Fi line was launched in 2005, with four variations of the product, including X-Fi Xtreme Music for entry level, X-Fi Platinum, X-Fi Fatal1ty which is named after professional gamer Johnathan Wendel and features 64MB onboard RAM, and X-Fi Elite Pro which is Creative's flagship product and features 64MB onboard RAM, an external breakout box, and the highest audio fidelity in the history of the Sound Blaster line. Image File history File links Size of this preview: 800 × 554 pixelsFull resolution (1464 × 1014 pixels, file size: 397 KB, MIME type: image/jpeg) The United States headquarters of Creative Labs, Creative Technologys American subsidiary, in Milpitas, California (next to Montague Expressway). ... Image File history File links Size of this preview: 800 × 554 pixelsFull resolution (1464 × 1014 pixels, file size: 397 KB, MIME type: image/jpeg) The United States headquarters of Creative Labs, Creative Technologys American subsidiary, in Milpitas, California (next to Montague Expressway). ... The Creative NOMAD was a range of digital audio players designed and sold by Creative Technology, and later discontinued in 2004. ... The ZEN is a series of digital audio players and portable media players made by Creative Technology. ... Apple iPod, the best-selling hard drive-based player An embedded hard drive-based player (Creative ZEN Vision:M) An MP3 CD player (Philips Expanium) More commonly referred to as an MP3 player, a digital audio player or DAP is a portable, handheld digital music player that stores, organizes and... A grayscale fourth-generation iPod with earphones. ... The Sound Blaster family of sound cards was for many years the de facto standard for audio on the IBM PC compatible system platform, before PC audio became commoditized, and backward-compatibility became less of a feature. ... Sound Blaster Audigy 2 is a PCI sound card from Creative Technology. ... The Sound Blaster family of sound cards was for many years the de facto standard for audio on the IBM PC compatible system platform, before PC audio became commoditized, and backward-compatibility became less of a feature. ... X-Fi is a marketing term currently being developed and promoted by Creative Technology on their Sound Blaster website. ... Multichannel audio is the name for a variety of techniques for expanding and enriching the sound of audio playback by recording additional sound channels that can be reproduced on additional speakers. ... Johnathan Wendel (born February 26, 1981 in Independence, Missouri), also known by the pseudonym Fatal1ty, is a professional electronic sports player who has won approximately US$500,000 in cash and prizes from professional competitions, mainly in the Cyberathlete Professional League (CPL). ... For the financial services company, see Fidelity Investments. ...


The modern Creative Technology has diversified considerably; Their products include large lines of MP3 players, speaker systems, webcams, video cards, networking components, and even a Liquid crystal display (LCD). A digital audio player (DAP) is a device that stores, organizes and plays digital music files. ... For the Marty Friedman album, see Loudspeaker (album) An inexpensive low fidelity 3. ... A web camera (or webcam) is a real time camera whose images can be accessed using the World Wide Web, instant messaging, or a PC video calling application. ... A GeForce 4 4200-based graphics card A graphics card or video card is a component of a computer which is designed to convert a logical representation of an image stored in memory to a signal that can be used as input for a display medium, most often a monitor... Computer networks may be classified according to the network layer at which they operate according to some basic reference models that are considered to be standards in the industry such as the seven layer OSI reference model and the four layer Internet Protocol Suite model. ... LCD redirects here. ...


Creative have promised a pioneering range of mobile wireless headphones using electromagnetic induction technology since at least 2004, and delivered in early 2005. The product has received positive reviews. [3] [4] For magnetic induction, see Magnetic field. ...


As a corporation, Creative has recently met with some stiff competition. In July 2005, Creative Technology's shares plunged to a new all-time low of $6.25 per share [5] as a result of poor sales in the 4th quarter of 2004 / 1st quarter of 2005 despite a US$100 million campaign to take on Apple Computer and the highly-successful iPod range. This represents a significant change from the $50 their shares commanded in 1998. In August 2005, it was announced that Creative's losses for that quarter amounted to US$31.9 million, going into the red for the first time in three years. Q3 FY2006 losses were US$114.3 million[6]. In June 2006, their stock price was $5.22 per share (up from a low of $4.64). Apple Inc. ... A grayscale fourth-generation iPod with earphones. ...


In May 2006, Creative sued media player rival Apple Computer, alleging patent infringement [7]. Apple quickly filed a countersuit [8], following the suit again in early June with a second countersuit [9].


On August 23rd, 2006, Apple and Creative settled all their patent lawsuits out of court; with Apple paying Creative $100 million to licence a software patent, and Creative signing up to Apple's Made For iPod programme. [1]


Products

Creative MuVo TX FM 512mb
Creative MuVo TX FM 512mb

Creative is most well-known for: Image File history File links Download high resolution version (1600x1067, 241 KB) Creative Muvo TX FM 512 mb File links The following pages link to this file: Creative Technology Creative Labs MuVo Digital audio player User:Holek User:Fir0002/Fir0002 gallery/20D/Other ... Image File history File links Download high resolution version (1600x1067, 241 KB) Creative Muvo TX FM 512 mb File links The following pages link to this file: Creative Technology Creative Labs MuVo Digital audio player User:Holek User:Fir0002/Fir0002 gallery/20D/Other ... The smaller USB drive section of an updated version of the MuVo - the Creative MuVo TX FM. The Creative Labs MuVo is a Flash memory-drive based digital audio player. ...

A sound card (also known as an audio card) is a computer expansion card that can input and output sound under control of computer programs. ... The Sound Blaster logo The Sound Blaster family of sound cards was for many years the de facto standard for audio on the IBM PC compatible system platform, before PC audio became commoditized, and backward-compatibility became less of a feature. ... A personal computer (PC) is a computer whose price, size, and capabilities make it useful for individuals. ... The CD-ROM (an abbreviation for Compact Disc Read-Only Memory (ROM)) is a non-volatile optical data storage medium using the same physical format as audio compact discs, readable by a computer with a CD-ROM drive. ... DVD (also known as Digital Versatile Disc or Digital Video Disc) is a popular optical disc storage media format. ... A graphics/video/display card/board/adapter is a computer component designed to convert the logical representation of visual information into a signal that can be used as input for a display medium. ... A web camera (or webcam) is a real time camera whose images can be accessed using the World Wide Web, instant messaging, or a PC video calling application. ... Apple iPod, the best-selling hard drive-based player An embedded hard drive-based player (Creative ZEN Vision:M) An MP3 CD player (Philips Expanium) More commonly referred to as an MP3 player, a digital audio player or DAP is a portable, handheld digital music player that stores, organizes and... The ZEN is a series of digital audio players and portable media players made by Creative Technology. ... Wikipedia does not have an article with this exact name. ... Prodikeys is the worlds first music and PC keyboard combination. ... A 104-key PC US English QWERTY keyboard layout The Dvorak Simplified Keyboard layout A standard Hebrew keyboard showing both Hebrew and QWERTY. A computer keyboard is a peripheral partially modelled after the typewriter keyboard. ... The layout of a typical musical keyboard A musical keyboard is the set of adjacent depressible levers on a musical instrument which cause the instrument to produce sounds. ... Operating a mechanical 1: Pulling the mouse turns the ball. ... A 104-key PC US English QWERTY keyboard layout The Dvorak Simplified Keyboard layout A standard Hebrew keyboard showing both Hebrew and QWERTY. A computer keyboard is a peripheral partially modelled after the typewriter keyboard. ...

Criticism

Since the release of Windows Vista in January of 2007, there has been a failure by the company to deliver "working" audio device drivers for many of its Sound Blaster Audigy series set of sound cards for Windows Vista[10] [11]. As a result there has been much outcry from customers. Windows Vista is a line of graphical operating systems used on personal computers, including home and business desktops, notebook computers, Tablet PCs, and media centers. ... A device driver, often called a driver for short, is a computer program that enables another program (typically, an operating system) to interact with a hardware device. ... Windows Vista is a line of graphical operating systems used on personal computers, including home and business desktops, notebook computers, Tablet PCs, and media centers. ...


Since the release of Creative Zen in 2007, the company failed to provide working device drivers for Linux, there has been much outcry from costumers regarding this and the droping of UMS support.


See also

AdLib, Inc. ... Aureal Semiconductor was an American electronics manufacturer, best known throughout the mid-late 1990s for their PC sound card technologies including A3D and the Vortex line of audio ASICs. ... E-mu Systems is a synthesizer maker and pioneer in the manufacture of low-cost digital sampling music workstations. ... Ensoniq Corp. ... OpenAL (Open Audio Library) is a cross-platform audio API. It is designed for efficient rendering of multichannel three dimensional positional audio. ... Sensaura, a division of Creative Technology, provides sophisticated 3D audio technology for the interactive entertainment industry. ... The headquarters of Yamaha Corporation Yamaha redirects here. ...

References

  1. ^ Creative's Q1 2008 Financial Results are In.
  2. ^ Creative's Q1 2008 Financial Results are In.
  3. ^ Review on CNET for Creative's wireless headphone.
  4. ^ Review on BBC for Creative's wireless headphone.
  5. ^ http://fyad.org/bdt9
  6. ^ Creative Announces Q3 FY06 Financial Results.
  7. ^ Welte, Jim (2006-05-16). Creative sues Apple over patent. mp3.com.
  8. ^ Welte, Jim (2006-05-19). Apple bites back at Creative. mp3.com.
  9. ^ Welte, Jim (2006-06-07). Apple sues Creative again. mp3.com.
  10. ^ Creative discussion forums criticism. creative.com forums.
  11. ^ Creative discussion forums criticism. creative.com forums.

MP3. ... MP3. ... MP3. ...

External links


  Results from FactBites:
 
Creative Technology: Information from Answers.com (974 words)
Creative Labs is the U.S. headquarters of Creative Technology Ltd., the corporate parent established by Sim Wong Hoo in Singapore in 1981.
Creative Technology Limited (SGX: C76, NASDAQ: CREAF) is a listed manufacturer of computer multimedia products based in Singapore where the firm was initially founded by Sim Wong Hoo (born 1957) on July 1, 1981.
Creative have promised a pioneering range of mobile wireless headphones using magnetic induction technology since at least 2004, and delivered in early 2005.
  More results at FactBites »

 
 

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