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Encyclopedia > Creative Artists Agency
Creative Artists Agency
Type Private
Founded Beverly Hills, California, USA (1975)
Headquarters Flag of the United States Century City, Los Angeles, California
Key people Richard Lovett, President
Bryan Lourd, Co-Chairman
Lee Gabler, Co-Chairman and Head of Television
Rick Nicita, Co-Chairman
Rob Light, Co-Chairman and Head of Music
Industry Talent and Literary Agencies
Website Official Website

Creative Artists Agency (CAA) is a talent and literary agency which represents a vast array of actors, musicians, writers, directors, and athletes, as well as a variety of companies and their products. A private company is a company that is independently owned. ... Beverly Hills redirects here. ... Image File history File links This is a lossless scalable vector image. ... View of the Century City skyline from the Getty Center. ... Richard Lovett (Ricardus de Louvet) was a Seigneur of Upper Normandy who accomanpied William the Conqueror into England in 1066. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML...



CAA was founded in 1975 by five dissident talent agents employed by the William Morris Agency. Michael Ovitz, Ron Meyer, William Haber, Michael Rosenfeld, and Rowland Perkins met over dinner one night after they discovered that they all had in mind creating an agency of their own. As Ovitz reminisced in a 1985 New York Times article, 'We all sang the same tune, and we came out of that dinner with a clear understanding of how we were going to do it.' However, before they could obtain adequate financing for their new venture, they were fired. Founded in 1898, the William Morris Agency was the largest diversified talent and literary agency in the world, with offices in New York, Beverly Hills, Nashville, Miami, London, and Shanghai. ... Michael Ovitz (born December 14, 1946), talent agent and Hollywood powerhouse, served as the head of the Creative Artists Agency from 1975 to 1995. ...

By early 1975, Creative Artists Agency was in business, with a $35,000.00 line of credit and a $21,000.00 bank loan, in a small rented office outfitted with card tables and folding chairs. The five agents had only two cars among them, and their wives took turns as agency receptionist. Within about a week, according to one industry insider, they had sold their first three packages, a game show called 'Rhyme and Reason,' the 'Rich Little Show,' and the 'Jackson Five Show.'

At first, CAA's founders planned to form a medium-sized, full-service agency--one that was as unlike Morris as possible in approach and feel. Ovitz, who shortly assumed de facto leadership of the agency, described the company's corporate culture as a blend of Eastern philosophy and team sports. 'I liken myself to the guy running down the court with four other players and throwing the ball to the open guy,' he once said. Theirs was a relaxed partnership based on teamwork, with proceeds shared equally. Clients enjoyed the services of a number of agents because at CAA information was pooled. There were no nameplates on doors, no formal titles, no individual agent client lists. Work practices followed the company's two 'commandments': Be a team player and return phone calls promptly. There was an endless stream of meetings and talk. Because of this, others sometimes referred to CAA agents as the 'Moonies' of the business, famous for 'walking in lock-step,' according to the authors of Hit and Run[1], the bestseller Hollywood insider account by Griffin and Masters.


With its stable full of actors and about $90 million in annual bookings in the late 1980s, the agency, led by Ovitz, decided to get into movies. Its timing again was propitious, and its approach to the business inventive: CAA used its growing leverage to apply packaging to the movies. CAA's use of packaging changed the face of movie-making, making CAA increasingly powerful in the process.

Many studio heads, who did not like the way CAA made deals, insisting that along with desirable projects, studios also had to take 'the dogs.' Instead of the ten percent agents typically made on a contract, CAA insisted upon on a share in the product. Some, including former William Morris Agent David Geffen, blamed CAA in the press for throwing Hollywood's economy out of whack. Representing much of the major talent in the industry, CAA reputedly drove up salaries, and thus, the cost of making movies. David Geffen (born February 21, 1943) is an American record executive, film producer, theatrical producer, philanthropist. ...

By the mid-1990s, CAA divided its agents into two camps: traditional agents, who oversaw the careers of CAA's 1,000 stars, and specialists, whose expertise in investment banking, consulting, and advertising made CAA into a one-stop shop for digital media. When Ron Meyer and Michael Ovitz left in 1995 for MCA and Disney respectively, the entertainment community watched to see if CAA would fall from the top.

New Management

The new management team headed by Richard Lovett, devised a four-point strategy for keeping competitors at bay during its transitional year: Make sure the 100-plus agents remain committed to the new CAA; re-sign longtime clients whose primary relationship was with Ovitz or Meyer; sign up new clients; and put together new movies.

Ovitz, Meyer, and Haber's departure led inevitably to an exodus of some of CAA's top-marquee names, but CAA recovered and continues to be a leader in the entertainment industry. Recently, CAA decided to expand into sports. Athletes such as Derek Jeter, Peyton Manning, and David Beckham and many agents from IMG have joined CAA to utilize their network in the advertising world. Pop singer Britney Spears has been rumored to be joining CAA. Derek Sanderson Jeter (born June 26, 1974 in Pequannock, New Jersey) is an American Major League Baseball player. ... Peyton Williams Manning (born March 24, 1976 in New Orleans, Louisiana) is an American football quarterback who plays for the Indianapolis Colts of the National Football League. ... David Beckham David Robert Joseph Beckham OBE (born May 2, 1975) is an English footballer born in Leytonstone, London. ... The abbreviation IMG has several different meanings: IMG, a leading talent agency originally known as the International Management Group A political organisation: International Marxist Group An International Medical Graduate Abbreviation for image Internet Media Guide: an evolving IETF standard . ...

After years in Beverly Hills, CA, in January 2007 CAA moved to a new building in Century City, a district in Los Angeles. For other uses, see: Beverly Hills (disambiguation). ... Century City is the name of: A neighborhood in Los Angeles, California, USA. See: Century City, Los Angeles, California. ... Flag Seal Nickname: City of Angels Location Location within Los Angeles County in the state of California Coordinates , Government State County California Los Angeles County Mayor Antonio Villaraigosa (D) Geographical characteristics Area     City 1,290. ...

CAA has offices in Los Angeles, CA; New York City, NY; Nashville, TN; London, England; Beijing, China; Kansas City, MO; St. Louis, MO; Calgary, Alberta; and Stockholm, Sweden. This article is about the largest city in California. ... Midtown Manhattan, looking north from the Empire State Building, 2005 New York City (officially named the City of New York) is the most populous city in the United States, the most densely populated major city in North America, and is at the center of international finance, politics, entertainment, and culture. ... For other cities named Nashville, see Nashville (disambiguation). ... London — containing the City of London — is the capital of the United Kingdom and of England and a major world city. With over seven million inhabitants (Londoners) in Greater London area, it is amongst the most densely populated areas in Western Europe. ... Beijing (Chinese: 北京; pinyin: Běijīng; Wade-Giles: Pei-ching; Postal System Pinyin: Peking), is the capital city of the Peoples Republic of China. ... Kansas City is a city in Clay, Cass, Jackson, and Platte counties in Missouri. ... The Gateway Arch, shown here behind the Old Courthouse, is the most recognizable part of the St. ... Calgary is a city in the province of Alberta, Canada. ... Stockholm [, ] is the capital and the largest City of Sweden. ...

CAA is a private company, with revenues estimated to be between $250 and $300 million per year.

Notable People represented by CAA

  • Aaron Blitzstein
  • Alanis Morissette
  • Alton Brown
  • Amy Grant
  • Amy Heckerling
  • Andrew Daly
  • Andrew W.K.
  • Anne Hathaway
  • BeyoncĂ© Knowles
  • Brad Pitt
  • Brady Quinn
  • Brett Dennen
  • Bruce Willis
  • Cameron Diaz
  • Chad Pennington
  • Colin Farrell
  • Colin Hanks
  • Courteney Cox Arquette
  • Daft Punk
  • David Davis
  • Demetri Martin
  • Derek Jeter
  • Drew Barrymore
  • Drew Brees
  • Eddie Cibrian
  • Eli Manning
  • Ellen Pompeo
  • Emmy Rossum
  • Evangeline Lilly
  • Famke Janssen
  • Florian Henckel von Donnersmarck
  • George Clooney
  • Helen Mirren
  • Hilary Duff
  • Hugh Laurie
  • Jackie Chan
  • Jared Leto
  • Jason Statham
  • Jennifer Aniston
  • Jesse McCartney
  • Jessica Biel
  • Joe Savery
  • John Mayer
  • John Singleton
  • Jordin Sparks
  • Julia Roberts
  • Julianne Moore
  • Justin Smith
  • Kate Beckinsale
  • Kate Winslet
  • Katharine McPhee
  • Kyle aka RJ Harris
  • Katie Holmes
  • Keanu Reeves
  • Kellan Rhude
  • Kelly Clarkson
  • Kristin Chenoweth
  • Krystal Meyers
  • LaDainian Tomlinson
  • Leonardo DiCaprio
  • Lindsay Lohan
  • Lyrics Born
  • Marilyn Manson
  • Marvin Harrison
  • Matt Baker
  • Matt Dillon
  • Matt Leinart
  • Maura Tierney
  • Meryl Streep
  • Michael J. Fox
  • Michelle Pfeiffer
  • Naomie Harris
  • Natalie Portman
  • Nicolas Cage
  • Nicole Kidman
  • Orlando Bloom
  • Peyton Manning
  • Pierce Brosnan
  • Reba McEntire
  • Reese Witherspoon
  • Rinko Kikuchi
  • Robin Williams
  • Roland Emmerich
  • Roy Williams
  • Russell Peters
  • Ryan Braun
  • Ryan Howard
  • Ryan Leslie
  • Ryuhei Kitamura
  • Saoirse Ronan
  • Shaun Alexander
  • Sidney Crosby
  • Stephen King
  • Selena Gomez
  • Taylor Dayne
  • Terrence Malick
  • This World Fair
  • Thom Yorke
  • Tom Cruise
  • Tom Hanks
  • Tony Gonzalez
  • Tony Romo
  • Viggo Mortensen
  • Vin Diesel
  • Zac Efron

Notes and references

  1. ^ Griffin N, Masters K (1996) Hit and Run: How Jon Peters and Peter Guber Took Sony for a Ride in Hollywood. (Simon & Schuster, ISBN 0-684-83266-6)

Jon Pagano Peters (born on 2 June 1945 in Van Nuys, California to Jack Peters and Helen Pagano) is a former hairdresser turned movie producer. ... Howard Peter Guber (b. ... Jean-François Millet Le Semeur (The Sower) Simon & Schuster logo, circa 1961. ...

External links



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