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Encyclopedia > Craftsman (tools)

Craftsman is a line of tools and lawn and garden equipment, owned by KCD IP, LLC (Kenmore Craftsman DieHard Intellectual Property, Limited Liability Company). The tools are sold in Sears, Kmart, and Orchard Supply Hardware stores (all three owned by Sears Holdings Corporation), as well as Fastenal, and US military Army and Air Force Exchange Service stores. The hand tools were once made by Stanley but are now made by the Danaher Corporation. Consumers have ranked the Craftsman brand second (surpassed only by Waterford crystal) in terms of quality. [1] In 2007, Craftsman was named "America's Most Trusted Brand" and brand with "Highest Expectations". [2] Since 1927, Craftsman has sold more hammers and other striking tools than any other brand. Craftsman is also the official tool of NASCAR. Image File history File links Question_book-3. ... Image File history File links File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... This article is about the instrument. ... Kenmore may refer to: Kenmore, Scotland. ... Diehard is a premium brand of automotive battery marketed by Sears Holdings Corporation. ... For the 2006 film, see Intellectual Property (film). ... This article is about a U.S.-specific corporate form; for a general discussion of entities with limited liability, see corporation. ... Sears, Roebuck and Company is an American mid-range chain of international department stores, founded by Richard Sears and Alvah Roebuck in the late 19th century. ... For the Australian department store chain, see Kmart Australia. ... Sears Holdings Corporation (NASDAQ: SHLD) is the fourth largest retailer in the United States, behind Wal-Mart, The Home Depot, and Kroger. ... Fastenal is a company founded in 1967, based in Winona, Minnesota by Bob Kierlin. ... The United States Armed Forces are the military services of the United States. ... The Army and Air Force Exchange Service (AAFES) mission is to provide quality merchandise and services of necessity and convenience to authorized customers at uniformly low prices; and generate reasonable earnings to supplement appropriated funds for the support of US Army and US Air Force Morale, Welfare, and Recreation Programs. ... The Stanley Works NYSE: SWK, headquartered in New Britain, CT is a household durable goods manufacturer of tools and hardware. ... The Danaher Corporation NYSE: DHR, is a large global company headquartered in Washington, D.C., United States. ... The world-famous Waterford Crystal Ball is lowered in Times Square, New York City, on New Years Eve Waterford Crystal is a trademark brand of crystal glassware produced in Waterford, Ireland, by the company Waterford Wedgwood plc. ... Jeff Burton (99), Elliott Sadler (38), Ricky Rudd (21), Dale Jarrett (88), Sterling Marlin (40), Jimmie Johnson (48), and Casey Mears (41) practice for the 2004 Daytona 500 The National Association for Stock Car Auto Racing (NASCAR) is the largest sanctioning body of motorsports in the United States. ...

Contents

History

Sears has sold its top-of-the-line hand tools under the "Craftsman" name since 1927. With their secondary line of hand tools being called simply "Sears", and according to many consumers they were of above average quality. The "Sears" tool line was discontinued around the late 1980s and replaced by the "Companion" tool line. In recent years, a subset of the Craftsman line, known as "Craftsman Professional" has been introduced as a highest quality line under the Craftsman logo, and they are billed as Only The Best as a part of the Sears/Craftsman advertising campaign. In 2007, the Craftsman Brand team led by Mike Cassar introduced the new tagline "There's A Craftsman In All of Us" changing the previous marque of "Craftsman makes anything possible".[3]


Warranty

Craftsman hand tools have an unlimited lifetime warranty. The unlimited lifetime warranty is voided if the tool is used in an industrial or commercial environment. For these situations, there is a special unlimited warranty program. A common misconception among consumers still exists that the lifetime warranty includes Craftsman power tools and precision hand tools. Craftsman portable power tools, bench power tools, air compressors, lawn & garden products and other powered items carry various warranties. Sears offers Merchandise Replacement Agreements and Master Protection Agreements on most of their tools.


In 2003 Sears removed the lifetime warranty from Craftsman flashlights. Another limitation to the warranty introduced in 2003 Craftsman tape measures carry a lifetime warranty on all parts except the blade itself. Almost any tool may be brought to a Sears store and exchanged for a replacement item. Some items are considered specialty tools, and thus not covered under the unlimited warranty.


After the merger, Kmart began selling Craftsman products; Kmart stores will also honor the lifetime warranties on any hand tools.


Legal Battles

Craftsman tools came under fire in 2004 in a lawsuit accusing Sears, Roebuck and Company of false advertising and consumer fraud for questionable use of the "Made in USA" slogan.[4]

Sears Holdings Corporation (NASDAQ: SHLD) is the fourth largest retailer in the United States, behind Wal-Mart, The Home Depot, and Kroger. ... Sebastian Spering Kresge (July 31, 1867 – October 18, 1966), American merchant and philanthropist, was the founder of the S.S. Kresge Company, now known as Kmart Corporation. ... Alvah Curtis Roebuck (1864-1948) born: 9 January 1864 in Lafayette, Indiana died: 18 June 1948 Alvah Roebuck began work as a watchmaker in a Hammond, Indiana jewelry store at age 22. ... For the American tennis player, see Richard Sears (tennis player). ... Edward S. Eddie Lampert (born July 27, 1962; [2]) is an American investor, financier and businessman. ... For the Australian department store chain, see Kmart Australia. ... For other uses, see Lands End (disambiguation) Lands End is a clothing retailer based in Dodgeville, Wisconsin, specializing in casual clothing, luggage, and home furnishing. ... Sears, Roebuck and Company is an American mid-range chain of international department stores, founded by Richard Sears and Alvah Roebuck in the late 19th century. ... Sears Canada Inc. ... Diehard is a premium brand of automotive battery marketed by Sears Holdings Corporation. ... A brand name of household appliances produced mainly by Whirlpool (and various other manufacturers, such as Panasonic for vacuum cleaners), Electrolux and Mabe Mexico for white goods and sold by Sears Holdings Corporation in the USA. BBQ Grilles Dishwashers Microwaves Refrigerators Stoves Vacuums Cleaners Other household products Sears, Roebuck and... Joe Boxer is a brand of underwear and related apparel, founded by Nicholas Graham. ... Martha Stewart Living Omnimedia Inc. ... USD redirects here. ... NASDAQ in Times Square, New York City. ...

References

  1. ^ Source: Nov. 2002 EquiTrend(SM) survey by Harris Interactive
  2. ^ Source: Equitrend 2007
  3. ^ source: Sears PR news
  4. ^ Suit Hits Sears Made In USA Claim

  Results from FactBites:
 
Craftsman (tools) - Wikipedia, the free encyclopedia (286 words)
Craftsman is a line of tools and lawn and garden equipment, owned by The KCD IP, LLC.
Craftsman® is ranked by men as the No. 1 brand in America for overall quality, according to a recent brand survey.
Craftsman tools came under fire in 2004 in a lawsuit accusing Sears, Roebuck and Co of false advertising and consumer fraud for questionable use of the "Made in USA" slogan.
  More results at FactBites »

 
 

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