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Encyclopedia > Coupon

In marketing a coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, magazines, newspapers, the Internet, and mobile devices such as cell phones. Internet coupons have become popular recently, because there is no postal cost, and the printing cost is borne by the user (who prints the coupons) rather than the businesses issuing them. Mobile coupons have emerged as a new and green alternative as no printing is required whatsoever. Mobile coupons as a method of coupon redemption are gaining in popularity as more consumers utilize their mobile devices for uses beyond voice. The Karbovanets (Ukrainian: plural karbovantsi) has been a distinct unit of currency in the Ukraine during three separate periods. ... Next big thing redirects here. ... Discounts and allowances are modifications to the basic price. ... For other uses, see rebate (disambiguation). ... Drawing of a self-service store. ... Wikibooks has more about this subject: Marketing Sales promotion is one of the four aspects of promotional mix. ... This article is about the magazine as a published medium. ...

Contents

Origin

In 1887, the Coca-Cola Company was incorporated with Asa Griggs Candler as one of the partners. He transformed Coca-Cola from an insignificant tonic into a profitable business by using innovative advertising techniques. The key to this growth was Candler's ingenious marketing including having the company's employees and sales representatives distribute complimentary coupons for Coca-Cola[1]. Coupons were mailed to potential customers and placed in magazines. The company gave soda fountains free syrup to cover the costs of the free drinks. It is estimated that between 1894 and 1913 one in nine Americans had received a free Coca-Cola, for a total of 8,500,000 free drinks. By 1895 Candler announced to shareholders that Coca-Cola was served in every state in the United States. The Coca-Cola Companys headquarters in Atlanta, GA. The Coca-Cola Company (NYSE: KO) is an international beverage and food manufacturer whose headquarters are in Atlanta, Georgia, in the United States of America. ...


History

Coupons first saw widespread use in the United States in 1909 when C. W. Post conceived the idea to help sell breakfast cereals and other products. Today, more than 700 corporations offer coupon discounts. Each year, coupons generate more than 8 billion dollars in transactions within the U.S. alone.[2] C. W. Post or, more fully, Charles William Post (1854 _ 1914), was a breakfast food manufacturer and a pioneer of the prepared_food industry. ...


There are many different types of online coupons such as discounts, free shipping, first-time customer coupons, and free giveaways.


Other Uses

In finance, with respect to bonds, a coupon is the interest rate that the issuer pays to the bond holders. The field of finance refers to the concepts of time, money and risk and how they are interelated. ... For alternative meanings, see bond (a disambiguation page). ... In finance, coupons are attached to bonds, either physically, as with old bonds (with a stapler), or electronically. ...


In manufacturing and materials science, a coupon is a small piece of material used for testing or further processing, compare billet. Manufacturing (from Latin manu factura, making by hand) is the use of tools and labor to make things for use or sale. ... The Materials Science Tetrahedron, which often also includes Characterization at the center Materials science or Materials Engineering is an interdisciplinary field involving the properties of matter and its applications to various areas of science and engineering. ... Billet is a term used in manufacturing to refer to a cast product. ...


"Football pools" promoters in the United Kingdom also use this name when referring to the paper grids which gamblers fill in to bet on the results of football (soccer) fixtures. On these, players will mark a number of crosses (x) against individual game listings to indicate which they believe will end as a draw, or tied match. Rewards for correct forecasting can be of very high monetary value. Football pools, often referred to as The Pools, are football betting pool based on predicting the outcome of male association football matches set to take place in the coming week. ... Soccer redirects here. ... To tie or draw is to finish a competition with identical or inconclusive results. ...


Internet Coupons

Online retailers often refer to Internet Coupons as "coupon codes," "promotional codes," "promotion codes," "discount codes," "key codes," "promo codes," "shopping codes," "voucher codes" or "source codes." Internet coupons typically provide for reduced cost or free shipping, a specific dollar or percentage discount, or some other offer to encourage consumers to purchase specific products or to purchase from specific retailers. In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells individual items or small quantities to the general public or end user customers, usually in a shop, also called store. ... In economics, consumers are individuals or households that consume goods and services generated within the economy. ...


Manufacturers and retailers also consider Internet Coupons to be those that resemble traditional "offline" coupons, but can be printed from a user's computer and redeemed in-store. Some of these Internet Coupons employ print-controls and other security technologies in order to mitigate coupon fraud risks unique to online channels (postings to "freebie" sites, unlimited prints, etc.).


Printable coupons have been both a blessing to consumers and a curse for retailers. For several years, printable coupon fraud was rampant because the technology was behind the concept and users were savvy about saving coupon creatives to PDF files. Saving coupon files to PDF is considered fraudulent use of coupons and goes against the manufacturer's intention behind issuing the coupon. These days, printable coupons are easier and safer to print, but that doesn't ease the rules for some retailers who've opted not to accept them anymore.


Another movement is to see local coupons brought to users online. This is giving "small" local businesses better online exposure to communities across the world.


Pronunciation

The word is of French origin, pronounced [kuˈpɔ̃], in Britain and Canada it is pronounced /ˈkuːpɒn/ "COO-pon". A common alternate American pronunciation is /ˈkjuːpɒn/ "CUE-pon".


Related Websites

  • | MoreThanCents MoreThanCents is an online community dedicated to using online and print means to utilize coupons to their fullest to reduce out of pocket (OOP) expense of purchased items.
  • | Coupons, Deals and Rebates HalfPriceBob.com is a deal site that uses coupons and coupon codes to find deals from online retailers.
  • | SmartSource is a website that offers coupons for both online and in-store use on a variety of goods.

References

  1. ^ Coca-Cola 120th Anniversary The Coca-Cola Company Time Line - 120 Years of Innovation
  2. ^ Testimony of Ben Jacobson before U.S. Senate Judiciary Subcommittee (1998)

See also

Look up Coupon in
Wiktionary, the free dictionary.
Wiktionary (a portmanteau of wiki and dictionary) is a multilingual, Web-based project to create a free content dictionary, available in over 151 languages. ... In finance, coupons are attached to bonds, either physically, as with old bonds (with a stapler), or electronically. ... Trading stamps are small paper coupons given to customers by merchants. ... The 5 cents and 10 cents denominations of Canadian Tire money Canadian Tire money (CTM) is a loyalty program by Canadian Tire. ...

  Results from FactBites:
 
SOYJOY - Special Offers (280 words)
Please note that coupon policies vary from retailer to retailer and location to location.
Coupon printing is currently supported ONLY on Windows 98, NT4, 2000, ME, and XP when used with Internet Explorer 5+, Netscape 7+, Firefox 1.0+ and most MSN and AOL browsers.
Coupon printing is also supported on Macintosh when using Safari under OS X 10.3 and higher.
coupon: Definition and Much More from Answers.com (1030 words)
Coupons are usually attached to a document, such as a promissory note, bond, share ofstock, or a bearer instrument.
A coupon is a written contract for the payment of a definite amount on a specified date according to the terms of the main document from which it must be separated for presentation for payment.
The term "coupon" is also used in manufacturing and material science to refer to a small piece of material used for testing or further processing, compare billet.
  More results at FactBites »

 
 

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