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Encyclopedia > Coors Light
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Coors Brewing Company logo

The Coors Brewing Company (NYSE: RKY (http://www.nyse.com/about/listed/lcddata.html?ticker=RKY)) is one of the world's largest brewers of beer.

Contents

History

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Coors brewery in Golden, Colorado

The Coors Brewing Company is the principle subsidiary of the Adolph Coors Company. In 1873, German immigrant Adolph Coors established a brewery in Golden, Colorado. His American lager, nicknamed the "Banquet Beer" and now known as "Coors Original," is said to take its flavor from the pure water of the Rocky Mountains. Coors' company survived the prohibition era in America by producing malted milk and other related products.


For most of its history, Coors was mostly a regional product, confined to the American west. This made it a novelty on the east coast, and visitors returning from the western states often made a point of bringing back a case. This iconic status was reflected in pop culture: in 1977 the movie Smokey and the Bandit centered around an illegal shipment of Coors from Texas to Georgia. The company finally achieved nationwide distribution in the US in the early 1990s.


Coors introduced the Aluminium can.


In 2003, Coors was the third largest producer of beer in the United States, and the second largest brewer in the United Kingdom through its subsidiary, Coors Brewing Limited. There it controls the UK's most popular brew, Carling.


On July 22, 2004 the company announced it would be merging with Canadian brewer Molson, to create the word's fifth-largest brewing company. The anticipated name for the company is Molson Coors Brewing Co.


Product lines

USA

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Coors Light ad on a Toronto building

Beers

  • Coors
    • Coors Original, the "Banquet Beer"
    • Coors Light, the "Silver Bullet"
    • Coors Extra Gold
  • Killian's
  • Blue Moon
  • Keystone

Others

  • Zima
  • Aspen Edge
  • Winterfest (Seasonal)

UK

Beers

  • Allbright
  • Arc
  • Breaker
  • Caffrey's
  • Carling
  • Coors
  • Grolsch
  • Hancock's
  • Lamot
  • M & B
  • Stones
  • Toby
  • Worthington

Others

  • Abis
  • Java
  • Red
  • Reef
  • Screamers

Diversity

Coors received a 100% rating on the Corporate Equality Index released by the Human Rights Campaign starting in 2004, the third year of the report.


External links

  • Coors Brewing Company (http://www.coors.com) (USA).
  • Coors Brewers Limited (http://www.coorsbrewers.com) (UK).
  • Joseph Coors (http://www.nndb.com/people/129/000025054/) at the NNDB (http://www.nndb.com/)

 
 

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