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Encyclopedia > Coles Supermarkets
Coles Supermarkets
Type Subsidiary
Founded 1914
Headquarters Glen Iris, Victoria,
Flag of Australia Australia
No. of locations 740+
Key people Mick McMahon, Chief Operating Officer, Coles
Industry Retail
Employees 92,000+
Parent Wesfarmers
Slogan Something better every day
Website www.coles.com.au

Coles Supermarkets is an Australian supermarket chain owned by Wesfarmers (formerly Coles Group before its acquisition on 23 November 2007). With over 740 stores nationally[1] and more than 92,000 employees[2] , Coles currently has second-largest market share behind Woolworths Supermarkets.[citation needed] Image File history File links Coles. ... Year 1914 (MCMXIV) was a common year starting on Thursday (link will display the full calendar) of the Gregorian calendar (or a common year starting on Wednesday of the 13-day-slower Julian calendar). ... Glen Iris (postcode 3146) is a suburb of Melbourne, Australia. ... Image File history File links This is a lossless scalable vector image. ... Drawing of a self-service store. ... This article is about work. ... For the band, see Big Brother and the Holding Company. ... Wesfarmers (ASX: WES) is one of Australia’s largest public companies, with its headquarters in Perth, Western Australia. ... Look up slogan in Wiktionary, the free dictionary. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... Wesfarmers (ASX: WES) is one of Australia’s largest public companies, with its headquarters in Perth, Western Australia. ... Coles Group Limited (formerly Coles Myer Limited) is an Australian public company which operates numerous retail chains. ... is the 327th day of the year (328th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... Woolworths Logo. ...

Contents

History

Coles was founded by George James (G.J.) Coles in 1914 when what was called the "Coles Variety Store" opened on 9 April in Smith Street in the Melbourne suburb of Collingwood. Expansion to more stores occurred and the chain was regarded as leaders in providing value to Australian shoppers (G. J. Coles learned the retail trade working for his father's "Coles Store" business at Wilmot, Tasmania between 1910 and 1913). Year 1914 (MCMXIV) was a common year starting on Thursday (link will display the full calendar) of the Gregorian calendar (or a common year starting on Wednesday of the 13-day-slower Julian calendar). ... is the 99th day of the year (100th in leap years) in the Gregorian calendar. ... This article is about the Australian city; the name may also refer to City of Melbourne or Melbourne city centre (also known as The CBD). ... Collingwood is an inner city suburb in Melbourne, Victoria, Australia. ...

The exterior of a Coles supermarket in Springvale, Victoria.
A Coles supermarket in Adelaide.

In 1960, the first supermarket was opened in Melbourne suburb North Balwyn and by 1973 Coles had established stores in all Australian capital cities. Image File history File links Coles_exterior. ... Image File history File links Coles_exterior. ... Springvale is a suburb of Melbourne, Victoria, Australia about 25 kilometres south-east of the central business district. ... Image File history File linksMetadata Download high-resolution version (1600x1200, 680 KB)[edit] Summary Coles at Centro Kurralta Park [edit] Licensing I, the creator of this work, hereby release it into the public domain. ... Image File history File linksMetadata Download high-resolution version (1600x1200, 680 KB)[edit] Summary Coles at Centro Kurralta Park [edit] Licensing I, the creator of this work, hereby release it into the public domain. ... Year 1960 (MCMLX) was a leap year starting on Friday (link will display full calendar) of the Gregorian calendar. ... Balwyn North is a suburb of Melbourne, Australia, in the state of Victoria. ... For the song by James Blunt, see 1973 (song). ...


Throughout the 1980s, stores were badged "Coles New World" (simply "New World" for a brief period late in the decade) until they were renamed Coles Supermarkets in the early 1990s and given the trademark "orb" logo. This was replaced with the "circled tick logo" in 2005, having first appeared as a secondary logo in 2003.


From mid 2006, many BI-LO supermarkets were re-badged as Coles Supermarkets. Newmart supermarkets, under which BI-LO traded in Western Australia, were re-badged as Coles Supermarkets in 2002-2003. Newmart stores co-located with Coles in the same area or shopping centre were sold to Foodland and re branded as the now-defunct Action Supermarkets chain. BI-LO is a major Australian supermarket chain owned by Wesfarmers (formerly Coles Group). ... Action (Formerly Action Food Barns) was the third largest supermarket chain in Australia. ...


Coles reported very poor a trading result for the 13 weeks to April 29, 2007, sparking criticism from many commentators.[3] The failure of the rebadging of BI-LO stores to Coles was blamed in part for the poor results, and a general public concencus that it is cheaper to shop at rival Woolworths, and the conversion program was put on hold at Easter 2007.[4]


On 2nd July 2007, Western Australian based company Wesfarmers agreed to purchase Coles Group Limited for AU$22 billion. The purchase is scheduled to be completed by October 2007.[5] Wesfarmers (ASX: WES) is one of Australia’s largest public companies, with its headquarters in Perth, Western Australia. ...


In August 2007, as Wesfarmers foreshadowed its plans for the restructuring of Coles Group following its anticipated takeover, it stated that one of three planned divisions would comprise supermarkets, liquor and convenience stores. [6]


In February 2008, Wesfarmers appointed UK retailer Ian McLeod as managing director of Coles Supermarkets plus liquor, fuel and convenience businesses. McLeod's previously headed UK car parts and cycle retailer Halfords and gained supermarket experience with Asda and Wal-Mart.[7] Halfords Group plc (LSE: HFD) is a leading retailer of car parts, car enhancement, cycles and travel solutions in the United Kingdom and Republic of Ireland. ... This article is about the supermarket chain. ... Wal-Mart Stores, Inc. ...


Advertising

Coles' advertising campaigns on TV, radio, newspapers, catalogues and in-store have employed a host of different names, slogans and logos. Its original slogan was "Nothing over 2/6", when Coles was still primarily operating variety stores. The slogan "You'll find the best value is at Coles New World" was used in the 1980s, during the Coles New World era. In 1991, Coles New World was renamed as Coles Supermarkets and given the trademark New World "orb" logo which it has used for 15 years. In 1998, the capitalised "Supermarkets" text was removed from the logo leaving simply "Coles". Coles used "Serving You Better" from 1998 to 2003 with an associated jingle from 2000. This was replaced with "Save Everyday", endorsed by actress Lisa McCune which saw the "circled tick logo" introduced. The circled tick replaced the "orb" logo entirely in 2006 with minor changes to advertising graphics and fonts. Lisa McCune on Forensic Investigators Lisa McCune (b. ...


In 2007, that slogan, the circle tick and use of Lisa McCune ceased, with simply the Coles name in the new logo and no slogan at all, in preparation for an entirely new "circular" logo to match the Coles Group brand identity. Coles chose to remove the "Save Everyday" slogan and employed slogan "Something better every day".


Notable promotions

A fuel discount voucher.
A fuel discount voucher.
  • 4c-per-litre fuel offer: Spend $30 or more in a single transaction at either Coles, BI-LO, Pick'n'Pay Hypermarkets or Liquorland to receive a 4c discount coupon at the end of the receipt for use at Coles Express service stations. Currently the offer extends to 6c-per-litre if you also spend $2 or more in-store at Coles Express in the one transaction.
  • Shoppers can collect FlyBuys loyalty program points throughout Coles Group.
  • Between 1991 and 1993, Coles Supermarkets ran a promotion in conjunction with Apple Computer and 12 major suppliers entitled "Apples for Students", where students collected grocery dockets and returned them to their participating school, and once a certain value had been reached the school would be provided with a free Macintosh computer. 70% of Australia's schools and kindergartens participated and gained more than 25,000 computers, equipment and software worth $13.6 million. [8]

Image File history File linksMetadata Size of this preview: 800 × 600 pixelsFull resolution (960 × 720 pixel, file size: 197 KB, MIME type: image/jpeg) File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... Image File history File linksMetadata Size of this preview: 800 × 600 pixelsFull resolution (960 × 720 pixel, file size: 197 KB, MIME type: image/jpeg) File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... The name Coles has many meanings: Coles in business: Coles Supermarkets is a supermarket chain in Australia Coles Myer, owner of the Coles supermarket chain. ... BI-LO is a major Australian supermarket chain owned by Wesfarmers (formerly Coles Group). ... Liquorland is a chain of shops in Australia that sell distilled and alcoholic beverages. ... Typical Coles Express It should be possible to replace this fair use image with a free one. ... FlyBuys card (Australia) FlyBuys is a prominent Australian loyalty program operated by Loyalty Pacific, a joint venture of Coles Group and National Australia Bank. ... This article or section does not adequately cite its references or sources. ...

Private label brands

Coles has three levels of generic or private label brands, announced in 2005 to replace its existing brands such as Savings, Farmland, Persona and Reliance: This article does not cite any references or sources. ...

  • Coles $mart Buy, a budget label covering basic needs
  • You'll love Coles, a mid-price line
  • Coles Finest, a premium brand,[9] replacing the proposed George J Coles brand.

By 2006, 1,600 private label products had been introduced under the two cheaper brands.[9] Some adverse commentary was made about the loss of choice on supermarket shelves as private label brands started to dominate.[10]


Departments

Internal departments are organised along lines similar to Coles’ Australian competitors, structured into logical groupings such as service, dairy, bakery, delicatessen, fresh produce, grocery, meat, liquor, general merchandise and apparel and overhead. Many stores have their own bake house. Meat rooms (complete with onsite butchers) still operate in Western Australia and some older stores elsewhere. Liquor departments only exist in stores with 'Coles Liquor', as opposed to Liquorland. Liquorland stores operate with their own store manager and staff. Slogan or Nickname: Wildflower State or the Golden State Other Australian states and territories Capital Perth Government Constitutional monarchy Governor Ken Michael Premier Alan Carpenter (ALP) Federal representation  - House seats 15  - Senate seats 12 Gross State Product (2005-06)  - Product ($m)  $107,910 (4th)  - Product per capita  $53,134/person... Liquorland is a chain of shops in Australia that sell distilled and alcoholic beverages. ...


See also

Coles Group Limited (formerly Coles Myer Limited) is an Australian public company which operates numerous retail chains. ... Wesfarmers (ASX: WES) is one of Australia’s largest public companies, with its headquarters in Perth, Western Australia. ... Typical Coles Express It should be possible to replace this fair use image with a free one. ... BI-LO is a major Australian supermarket chain owned by Wesfarmers (formerly Coles Group). ... Liquorland is a chain of shops in Australia that sell distilled and alcoholic beverages. ... Pick N Pay hypermarkets are a chain of hypermarkets in Brisbane,Queensland,Australia owned by Coles Myer. ...

References

  1. ^ Company Info. Coles Supermarkets. Retrieved on 2007-09-21.
  2. ^ Company Info. Coles Supermarkets. Retrieved on 2007-10-01.
  3. ^ Coles Sales Growth Slows, Showing Takeover Challenge. Bloomberg (17 May 2007). Retrieved on 2007-08-23.
  4. ^ Coles Supermarket Sales Drop. Sydney Morning Herald (17 May 2007). Retrieved on 2007-08-23.
  5. ^ Coles sold for $22 billion. Herald-Sun, Melbourne (2 July, 2007). Retrieved on 2007-08-01.
  6. ^ Wesfarmers plans Coles investment, restructuring. Reuters (16 Aug 2007). Retrieved on 2007-08-16.
  7. ^ UK retailer to head up Coles. Sydney Morning Herald (7 February 2008). Retrieved on 2008-02-09.
  8. ^ Noric Dilanchian (24 June 2002). Developing and Protecting Brands and Trade Marks in Globalising Markets. Intellectual Property: Protection, Enforcement & Commercialisation 4th Annual National Conference, IES Conferences. Retrieved on 2007-08-23.
  9. ^ a b Urban, Rebecca. "Coles gets moving on house brands", The Age, 28 October 2006. Retrieved on 2007-10-12. 
  10. ^ Frew, Wendy; Julian Lee. "Choices fade as Coles stacks shelves", The Sydney Morning Herald, 18 March 2005. Retrieved on 2007-09-04. 

Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 264th day of the year (265th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 274th day of the year (275th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... {| style=float:right; |- | |- | |} is the 235th day of the year (236th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... {| style=float:right; |- | |- | |} is the 235th day of the year (236th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 213th day of the year (214th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 228th day of the year (229th in leap years) in the Gregorian calendar. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Anno Domini (or common era), in accordance to the Gregorian calendar. ... is the 40th day of the year in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... {| style=float:right; |- | |- | |} is the 235th day of the year (236th in leap years) in the Gregorian calendar. ... is the 301st day of the year (302nd in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 285th day of the year (286th in leap years) in the Gregorian calendar. ... is the 77th day of the year (78th in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 247th day of the year (248th in leap years) in the Gregorian calendar. ...

External links

  • Coles Supermarkets
Wesfarmers (ASX: WES) is one of Australia’s largest public companies, with its headquarters in Perth, Western Australia. ... BI-LO is a major Australian supermarket chain owned by Wesfarmers (formerly Coles Group). ... Typical Coles Express It should be possible to replace this fair use image with a free one. ... Liquorland is a chain of shops in Australia that sell distilled and alcoholic beverages. ... Vintage Cellars is an Australian chain of shops owned by Coles Group. ... Pick N Pay hypermarkets are a chain of hypermarkets in Brisbane,Queensland,Australia owned by Coles Myer. ... 1st Choice Liquor Superstores are a group of liquor superstores in Australia, competing with Dan Murphys. ... Officeworks is an Australian office supplies store, which was established in the early 1990s by Coles Myer. ... Harris Technology Pty Ltd. ... Bunnings Warehouse is the southern hemispheres largest hardware chain store, with more than 249 stores all over Australia and New Zealand. ... Target Australia Pty Ltd is an Australian discount department store chain owned by Coles Group. ... FlyBuys card (Australia) FlyBuys is a prominent Australian loyalty program operated by Loyalty Pacific, a joint venture of Coles Group and National Australia Bank. ...

  Results from FactBites:
 
Coles supermarkets not checking out - Business - Business - theage.com.au (815 words)
COLES supermarkets could be in worse shape than the retailer has let on, with internal sales figures suggesting stores are performing below budget heading into the crucial Christmas period.
Coles was forced to sack its supermarket merchandise boss Peter Scott last month over a breach to the company's code of conduct.
Coles is also under intense pressure to boost earnings by 35 per cent over the next two years, having forecast profit in excess of $1 billion in 2008.
  More results at FactBites »

 
 

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