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Encyclopedia > Clio Awards

The Clio Awards are given to reward creative excellence in advertising and design. They are given in a number of fields, including: TV, Print, Outdoor, Radio, Integrated Campaign, Innovative Media, Design, Internet, Content & Contact, and Student work. Billboards and street advertising in Shinjuku, Tokyo, Japan, (2005) Advertising is the business of drawing public attention to goods and services, and performed through a variety of media. ... Design, usually considered in the context of the applied arts, engineering, architecture, and other such creative endeavours, is used as both a noun and a verb. ...

The awards are named for the Greek Muse of history Clio and were first given in 1959. They were expanded to include international work in 1965. The 1991 ceremony was plagued by scandal. The scheduled presenter failed to appear and two impromptu presenters struggled to carry out the show—a task which was made all the more difficult by the lack of a winners list. Following this, a group of investors headed by Chicago publisher Ruth Ratny reorganized the awards program, and eventually sold it to Dutch-owned company VNU, which is the Clio's parent company to this day. MuSE is an acronym that stands for Multiple Streaming Engine. ... For other senses of this word, see history (disambiguation). ... Clio - detail from The Allegory of Painting, Vermeer For other uses of the word Clio, see Clio (disambiguation). ... 1959 (MCMLIX) was a common year starting on Thursday of the Gregorian calendar. ... 1965 (MCMLXV) was a common year starting on Friday (the link is to a full 1965 calendar). ... 1991 (MCMXCI) was a common year starting on Tuesday of the Gregorian calendar. ... Nickname: The Windy City Motto: Urbs In Horto (Latin: City in a Garden), I Will Location in Chicagoland and Illinois Coordinates: Country United States State Illinois Counties Cook, DuPage Incorporated March 4, 1837 Mayor Richard M. Daley (D) Area    - City 606. ... VNU (Verenigde Nederlandse Uitgeversbedrijven), which translates into English as United Dutch Publishing Companies) is a Dutch media conglomerate. ...

Clio is one of the largest awards programs of its kind. Their official site claims they received 17,000 entries from more than 65 countries. In 2005, 120 judges from over 30 countries comprised the jury. They are instructed to value ideas more highly than mere execution as they look at all entries submitted and select a short-list. From that, they vote to award the very best work with statues - bronze, silver or gold. The Grand Clio is given to the best of show. Only 1% of all entries receive awards, which are given at two separate award shows.

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