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Encyclopedia > Chrysler
Chrysler LLC
Type Private
Founded June 6, 1925
Founder Walter P. Chrysler
Headquarters Auburn Hills, Michigan, USA
Area served International
Key people Robert Nardelli, Chairman & CEO
Thomas W. LaSorda, Vice-Chairman & President
Jim Press, Vice-Chairman & President
Industry Automotive
Products automobiles, light trucks and vans
Employees 132,130 (2006)
Parent Cerberus Capital Management (80.1%)
Daimler AG (19.9%)
Divisions Chrysler, Dodge, ENVI, Jeep, Mopar, Chrysler Financial
Subsidiaries Chrysler Canada, Chrysler Australia, GEM
Website www.chryslerllc.com

Chrysler LLC is an American automobile manufacturer that has been producing automobiles since 1925 and from 1914 under the Dodge name. From 1998 to 2007, Chrysler and its subsidiaries were part of the German based DaimlerChrysler (now Daimler AG). Prior to 1998, Chrysler Corporation traded under the "C" symbol on the NYSE. Under DaimlerChrysler, the company was named "DaimlerChrysler Motors Company LLC", with its U.S. operations generally referred to as the "Chrysler Group". Chrysler is the flagship brand of Chrysler and was named after Walter P. Chrysler. ... Chrysler is the name of a major American automobile manufacturer. ... A private company is a company that is independently owned. ... is the 157th day of the year (158th in leap years) in the Gregorian calendar. ... Year 1925 (MCMXXV) was a common year starting on Thursday (link will display the full calendar) of the Gregorian calendar. ... For the computer game by Peter Molyneux, see The Entrepreneur. ... Walter Percy Chrysler (April 2, 1875 - August 18, 1940) was an American automobile pioneer. ... Image File history File links This is a lossless scalable vector image. ... Auburn Hills is a city in Oakland County in the U.S. state of Michigan. ... Robert L. Nardelli (born May 17, 1948, in Old Forge, Pennsylvania) was appointed chairman and chief executive officer of Chrysler on August 5, 2007. ... Thomas W. LaSorda (born July 24, 1954 in Windsor, Ontario, Canada) is an American automobile industry executive who was appointed CEO of The Chrysler Group on January 1, 2006. ... James E. Press, is currently Vice Chairman and President of Chrysler LLC as of September 17, 2007. ... This article is about work. ... For the band, see Big Brother and the Holding Company. ... Cerberus Capital Management, L.P. is one of the largest private equity investment firms in the USA. The firm is based in New York City, and run by 48-year-old financier Steve Feinberg. ... DaimlerChrysler AG (ISIN: DE0007100000) is a German car corporation and the worlds fifth largest car manufacturer. ... A division of a business entity is a portion of that business that operates under a different name. ... Chrysler is the flagship brand of Chrysler and was named after Walter P. Chrysler. ... For other uses, see Dodge (disambiguation). ... For other uses, see Jeep (disambiguation). ... Mopar (short for MOtor PARts) is the automobile parts and service arm of Chrysler Group. ... For other uses, including the Chrysler Brand, see Chrysler (disambiguation). ... A subsidiary, in business, is an entity that is controlled by another entity. ... Chrysler Canada Inc. ... Chrysler Australia is a trading name for DaimlerChrysler Australia/ Pacific Pty Ltd. ... Global Electric Motorcars (GEM) is a market leader of NEVs, based in Fargo, North Dakota. ... A website (alternatively, web site or Web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or more web servers, usually accessible via the Internet. ... Automakers are companies that produce automobiles. ... Car redirects here. ... Year 1925 (MCMXXV) was a common year starting on Thursday (link will display the full calendar) of the Gregorian calendar. ... Year 1914 (MCMXIV) was a common year starting on Thursday (link will display the full calendar) of the Gregorian calendar (or a common year starting on Wednesday of the 13-day-slower Julian calendar). ... For other uses, see Dodge (disambiguation). ... Year 1998 (MCMXCVIII) was a common year starting on Thursday (link will display full 1998 Gregorian calendar). ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... DaimlerChrysler AG (ISIN: DE0007100000) is a German car corporation and the worlds fifth largest car manufacturer. ... Year 1998 (MCMXCVIII) was a common year starting on Thursday (link will display full 1998 Gregorian calendar). ...


On May 14, 2007 DaimlerChrysler AG announced the sale of 80.1% of Chrysler Group to American private equity firm Cerberus Capital Management, L.P., although Daimler continues to hold a 19.9% stake. It is then that the company gained its current name.[1] The deal was finalized on August 3, 2007.[2] is the 134th day of the year (135th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... DaimlerChrysler AG (Xetra: DCX), (NYSE: DCX), has its headquarter in Stuttgart, Germany and is a prominent automobile and truck manufacturer, formed in 1998 by the buyout of the Chrysler Corporation (USA) by Daimler-Benz (Germany). ... Private equity is a broad term that refers to any type of equity investment in an asset in which the equity is not freely tradable on a public stock market. ... Cerberus Capital Management, L.P. is one of the largest private equity investment firms in the USA. The firm is based in New York City, and run by 48-year-old financier Steve Feinberg. ... is the 215th day of the year (216th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ...


On August 6, 2007, after the announcement of the spin-off to Cerberus, the Chrysler LLC, or "The New Chrysler", unveiled a new company logo and launched its new website with a variation of the previously used Pentastar logo. Robert Nardelli also became Chairman and CEO of Chrysler under the ownership of Cerberus. Chrysler is now the largest private automaker in North America. is the 218th day of the year (219th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... Robert L. Nardelli (born May 17, 1948, in Old Forge, Pennsylvania) was appointed chairman and chief executive officer of Chrysler on August 5, 2007. ... North American redirects here. ...

Contents

History

1936 Chrysler Airflow Series C-9

Founding and early years

The company was founded by Walter P. Chrysler on June 6, 1925, when the Maxwell Motor Company was re-organized into the Chrysler Corporation.[3] Walter Percy Chrysler (April 2, 1875 - August 18, 1940) was an American automobile pioneer. ... is the 157th day of the year (158th in leap years) in the Gregorian calendar. ... Year 1925 (MCMXXV) was a common year starting on Thursday (link will display the full calendar) of the Gregorian calendar. ... A Maxwell from a 1922 magazine advertisement The Maxwell was a brand of automobiles manufactured in the United States of America from about 1903 to 1925. ...


Walter Chrysler had originally arrived at the ailing Maxwell-Chalmers company in the early 1920s, having been hired to take over and overhaul the company's troubled operations (just after having done a similar rescue job at the Willys car company). The Chalmers Motor Car Company was a United States based automobile company which flourished in the 1910s and 1920s. ... 1920 Willys-Knight advertisement Willys (correctly pronounced WILL-iss, but Will-eez is more common), was the brand name used by the United States automobile company, Willys-Overland Motors, best known for its production of military and civilian Jeeps, during the twentieth century. ...


In late 1923 production of the Chalmers automobile was ended.


Then in January of 1924 Walter Chrysler launched the well-received Chrysler automobile. The Chrysler was a 6-cylinder automobile, designed to provide customers with an advanced, well-engineered car, but at a more affordable price than they might expect. (Elements of this car are traceable back to a prototype which had been under development at Willys at the time that Walter Chrysler was there). For other uses, see Prototype (disambiguation). ...


The Maxwell was then dropped after its 1925 model year run, although in truth the new line of lower-priced 4-cylinder Chryslers which were then introduced for 1926 were basically Maxwells which had been re-engineered and rebranded. The straight-4 or inline-4 is an internal combustion engine with four cylinders aligned in one row. ...


It was during this period that Walter Chrysler assumed the presidency of the company, with the company then ultimately incorporated under the Chrysler name.


The advanced engineering and testing that went into Chrysler Corporation cars helped to push the company to the second-place position in U.S. sales by 1936, a position it would last hold in 1949. Among the innovations in its early years would be the first practical mass-produced four-wheel hydraulic brakes, a system nearly completely engineered by Chrysler with patents assigned to Lockheed, and rubber engine mounts to stop vibration. The original 1924 Chrysler included a carburetor air filter, high compression engine, full pressure lubrication, and an oil filter, at a time when most autos came without these features[4].


Vehicle Marques

1931 Plymouth

In 1928, Chrysler Corporation began dividing their vehicle offerings by price class and function. The Plymouth brand was introduced and aimed at the low-priced end of the market by re engineering and rebadging Chrysler's 4-cylinder models. At the same time, the DeSoto marque was introduced in the medium-price field. Shortly thereafter, Chrysler bought the Dodge Brothers automobile and truck company and launched the Fargo range of trucks. By the late 1930s, the DeSoto and Dodge divisions would trade places in the corporate hierarchy. This proliferation of marques under Chrysler's umbrella might have been inspired by the similar strategy employed successfully by General Motors. Beginning in 1955, Imperial, formerly the top model of the Chrysler brand, became a marque of its own, and in 1960, the Valiant was introduced likewise as a distinct marque. In the US market, Valiant was made a model in the Plymouth line and the DeSoto name was withdrawn for 1961. With those exceptions per applicable year and market, Chrysler's range from lowest to highest price from the 1940s through the 1970s was Valiant, Plymouth, Dodge, DeSoto, Chrysler, and Imperial. After acquiring AMC in 1987, Chrysler fulfilled one of AMC's conditions of sale by creating the Eagle marque to be sold at existing AMC-Jeep dealers. Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ... Plymouth sailboat logo used from 1996 to 2001 Plymouth was a brand of automobile based in the United States, marketed by the Chrysler Corporation from 1928 to 2001. ... Badge engineering is a term that describes the rebadging of one model of car as another. ... DeSoto Logo, used in the 1950s The DeSoto (sometimes De Soto) was a brand of automobile based in the United States, marketed by the Chrysler Corporation from 1928 to 1961. ... Alternate use: Dodge (disambiguation) Categories: Automobile stubs | Corporation stubs | Automobiles | Car companies of the United States | Chrysler | Corporations sponsoring NASCAR drivers ... Fargo truck in Batey ha-Osef Museum, Israel. ... For other uses, see Dodge (disambiguation). ... General Motors Corporation (NYSE: GM), also known as GM, is an American automobile maker with worldwide operations and brands including Buick, Cadillac, Chevrolet, GMC, Holden, Hummer, Opel, Pontiac, Saturn, Saab and Vauxhall. ... 1955 Imperial Imperial was the Chrysler Corporations prestige automobile brand between 1955 and 1975, with a brief reappearance in 1981-1983. ... For Imperial models sold under its own marque (1955-1975, 1981-83) see Imperial (automobile) The Chrysler Imperial, introduced in 1926, was the companys top of the range vehicle for much of its history. ... The Plymouth Valiant was an automobile manufactured by the Plymouth division of Chrysler Corporation in the United States from 1960 to 1976. ... For Imperial models sold under its own marque (1955-1975, 1981-83) see Imperial (automobile) The Chrysler Imperial, introduced in 1926, was the companys top of the range vehicle for much of its history. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... Eagle was a marque of automobiles sold in the United States and Canada from 1988 to 1998. ... For other uses, see Jeep (disambiguation). ...


By 2001 and as of 2007, the company has three marques worldwide: Dodge, Jeep and Chrysler.


Other Marques

MoPar, Chryco, AutoPar

MoPar oil filter, 1956–1962 design
Airtemp logo on window of air conditioned Chrysler Corp. vehicle

In the 1930s, the company created a formal vehicle parts division under the MoPar brand (a portmanteau of Motor Parts), with the result that "Mopar" remains a colloquial term for vehicles produced by Chrysler Corporation. The MoPar (later Mopar) brand was not used in Canada, where parts were sold under the Chryco and AutoPar brands, until the Mopar brand was phased into the Canadian market beginning in the late 1970s. Mopar (short for MOtor PARts) is the automobile parts and service arm of Chrysler Group. ... A portmanteau (IPA: ) is a word or morpheme that fuses two or more words or word parts to give a combined or loaded meaning. ...

Airtemp

Chrysler's Airtemp marque for stationary and mobile air conditioning, refrigeration, and climate control was launched with the first installation in 1930's Chrysler Building,[5] though the Airtemp Corporation would not be incorporated until 1934, when it used a former Maxwell factory. Airtemp invented capacity regulators, sealed radial compressors, and the self-contained air conditioning system, along with a superior high-speed radial compressor, and by 1941 had over 500 dealers selling its air conditioning and heating systems. The company supplied medical refrigeration units in World War II, and dominated the industry in the 1940s but slowly fell behind. By the 1970s Airtemp was losing money, and was sold to Fedders in 1976.[6] Note: in the broadest sense, air conditioning can refer to any form of heating, ventilation, and air-conditioning. ... Refrigeration is the process of removing heat from an enclosed space, or from a substance, and rejecting it elsewhere for the primary purpose of lowering the temperature of the enclosed space or substance and then maintaining that lower temperature. ... HVAC may also stand for High-voltage alternating current HVAC systems use ventilation air ducts installed throughout a building that supply conditioned air to a room through rectangular or round outlet vents, called diffusers; and ducts that remove air from return-air grilles Fire-resistance rated mechanical shaft with HVAC... The Chrysler Building is an Art Deco skyscraper in New York City, located on the east side of Manhattan at the intersection of 42nd Street and Lexington Avenue. ... Vapor-compression refrigeration[1][2] is one of the many refrigeration methods available for use. ... Fedders Corporation logo. ...


Airflow

In 1934 the company introduced the Airflow models, featuring an advanced streamlined body, among the first to be designed using aerodynamic principles. Chrysler created the industry's first wind tunnel to develop them. Buyers rejected its styling, and the more conventionally-designed Dodge and Plymouth cars pulled the firm through the Depression years. Plymouth was one of only a few marques that actually increased sales during the cash-strapped thirties. This article does not cite any references or sources. ... For the Daft Punk song, see Aerodynamic (song). ... NASA wind tunnel with the model of a plane A wind tunnel is a research tool developed to assist with studying the effects of air moving over or around solid objects. ... For other uses, see The Great Depression (disambiguation). ...


The unsuccessful Airflow had a chilling effect on Chrysler styling and marketing, which remained determinedly conservative through the 1940s and into the 1950s, with the single exception of the installation of hidden headlights on the very brief production run of 1942 DeSotos. Engineering advances continued, and in 1951 the firm introduced the first of a long and famous series of Hemi V8s. In 1955 things brightened with the introduction of Virgil Exner's successful Forward Look designs. With the inauguration of the second generation Forward Look cars for 1957, Torsion-Aire suspension was introduced. This was not air suspension, but an indirect-acting, torsion-spring front suspension system which drastically reduced unsprung weight and shifted the car's center of gravity downward and rearward. This resulted in both a smoother ride and significantly improved handling. A rush to production of the 1957 models led to quality control problems including poor body fit and finish, resulting in significant and early rusting. This, coupled with a national recession, found the company again in recovery mode. Early Hemi in a 1957 Chrysler 300C See also: Chrysler Hemi engine Hemi (from hemisphere) is a design of internal-combustion engines in which the cylinder heads combustion chamber is of hemispherical form. ... The Liberty V8 aircraft engine clearly shows the configuration A V8 engine is a V engine with eight cylinders. ... Virgil Ex Exner (September 24, 1909–December 22, 1973) was an automobile designer for numerous American companies, notably Chrysler and Studebaker. ... Forward Look was the advertising campaign for the 1955 through 1961 Chrysler products designed by Virgil Exner. ... This does not cite its references or sources. ... This article or section may contain original research or unverified claims. ...


1960s

Starting in the 1960 model year, Chrysler built all their passenger cars with Unibody (unit-body or monocoque) construction, except the Imperials which retained body-on-frame construction until 1967. Chrysler thus became the only one of the Big Three American automakers (General Motors Corporation, Ford Motor Company, and Chrysler) to offer unibody construction on the vast majority of their product lines. This construction technique, now the worldwide standard, offers advantages in vehicle rigidity, handling, and crash safety, while reducing squeak and rattle development as the vehicle ages. Chrysler's new compact line, the Valiant, opened strong and continued to gain market share for over a decade. Valiant was introduced as a marque of its own, but the Valiant line was placed under the Plymouth marque for US-market sales in 1961. The 1960 Valiant was the first production automobile with an Alternator rather than a electrical generator as standard equipment. It proved such an improvement that it was used in all Chrysler products in 1961. The DeSoto marque was withdrawn from the market after the introduction of the 1961 models due in part to the broad array of the Dodge lines and the general neglect of the division. The same affliction plagued Plymouth as it also suffered when Dodge crept into Plymouth's price range. This would eventually lead to the demise of Plymouth several decades later. An ill-advised downsizing of the full-size Dodge and Plymouth lines in 1962 hurt sales and profitability for several years. Monocoque (French for single shell) is a construction technique that uses the external skin of an object to support some or most of the load on the structure. ... General Motors Corporation (NYSE: GM), also known as GM, is an American automobile maker with worldwide operations and brands including Buick, Cadillac, Chevrolet, GMC, Holden, Hummer, Opel, Pontiac, Saturn, Saab and Vauxhall. ... “Ford” redirects here. ... Look up valiant in Wiktionary, the free dictionary. ... Early 20th century Alternator made in Budapest, Hungary, in the power generating hall of a hydroelectric station. ... This article is about machines that produce electricity. ...

In April 1964, the Plymouth Barracuda, which was a Valiant sub-model, was introduced. The huge glass rear window and sloping roof were polarizing styling features. Barracuda was released almost two weeks before Ford's Mustang, and so the Barracuda was chronologically the first pony car. Unlike the Mustang, Barracuda didn't do as well in sales as other division's models. Even so the Mustang still outsold the Barracuda 10-to-1 between April 1964 and August 1965. Download high resolution version (1689x955, 312 KB) Wikipedia does not have an article with this exact name. ... Download high resolution version (1689x955, 312 KB) Wikipedia does not have an article with this exact name. ... The Barracuda is a two-door coupe/convertible muscle car that was manufactured by the Plymouth division of the Chrysler Corporation from 1964 through 1974. ... The Barracuda is a two-door coupe/convertible muscle car that was manufactured by the Plymouth division of the Chrysler Corporation from 1964 through 1974. ... For other Ford Mustang mdels and concepts, see Ford Mustang Variants. ... A pony car is a class of automobile. ...


Expansion into Europe

In the 1960s Chrysler expanded into Europe, attaining a majority interest in the British Rootes Group in 1964, Simca of France and Barreiros of Spain, to form Chrysler Europe. For the Rootes Group one outcome of this take over was the launch of the Hillman Avenger in 1970 (briefly sold in the US as the Plymouth Cricket), which sold in Britain alongside the rear-engined Imp and the Hunter. During the 1970s the former Rootes Group got into severe financial difficulties. The Simca and Barreiros divisions were more successful, but in the end the various problems were overwhelming and the firm gained little from these ventures. Chrysler sold these assets to PSA Peugeot Citroën in 1978, which in turn sold the British and Spanish truck production lines to Renault of France . The Rootes Group is a now-defunct British automobile manufacturer. ... Simca Rallye 2 Simca is a now-defunct French automobile manufacturer, which also produced cars in Brazil and Spain in the 1960s. ... Barreiros, is a municipality in the Spanish province of Lugo. ... In the 1960s, Chrysler sought to become a world producer of automobiles. ... PSA Peugeot Citroën (PSA) is a vehicle company that owns the marques Peugeot and Citroën. ... Renault Trucks is a French truck manufacturer, owned by Volvo. ...


More successfully, at this same time the company helped create the muscle car market in the U.S., first by producing a street version of its Hemi racing engine and then by introducing a legendary string of affordable but high-performance vehicles such as the Plymouth GTX, Plymouth Road Runner, and Dodge Charger. The racing success of several of these models on the NASCAR circuit burnished the company's engineering reputation. The Pontiac GTO is a classic example of the muscle car. ... The Plymouth GTX was introduced as the Belvedere GTX in 1967 by the Plymouth division to be a gentlemans muscle car. ... Plymouth dealers gave away this promotional windbreaker in 1970. ... For other models using this name, see Dodge Charger. ... Jeff Burton (99), Elliott Sadler (38), Ricky Rudd (21), Dale Jarrett (88), Sterling Marlin (40), Jimmie Johnson (48), and Casey Mears (41) practice for the 2004 Daytona 500 The National Association for Stock Car Auto Racing (NASCAR) is the largest sanctioning body of motorsports in the United States. ...


The 1970s brought both success and crisis. The aging but stalwart compacts saw a rush of sales as demand for smaller cars crested after the first gas crisis of 1973. A large investment in an all-new full-size lineup went largely to waste as the new 1974 vehicles appeared almost precisely as gasoline prices reached a peak and large car sales collapsed. 1974 would also mark the end of the Barracuda (and the similar Dodge Challenger) after the redesigned ponycars introduced for 1970 had failed to attract buyers in the shrinking market segment. At mid-decade, the company scored a conspicuous success with its first entry in the personal luxury car market, the Chrysler Cordoba. The introduction of the Dodge Aspen/Plymouth Volare twins in 1976 did not repeat the success of the discontinued Valiant/Dodge Dart line, and the company had delayed in producing a domestic entry in the now-important subcompact market. Chrysler Europe essentially collapsed in 1977, and was offloaded to Peugeot the following year, ironically just after having helped design the new Plymouth Horizon and Dodge Omni, on which the desperate company was pinning its hopes. Shortly thereafter, Chrysler Australia, which was now producing a rebadged Japanese Mitsubishi Galant, was sold to Mitsubishi Motors. The subcompact Horizon was reaching the US market as the second gas crisis struck, devastating sales of Chrysler's larger cars and trucks, and the company had no strong compact line to fall back on. Later the Horizon was produced and developed in Finland and marketed in Scandinavia as Talbot Horizon. After the Peugeot bought Talbot and the new version of Horizon was named as Peugeot 309. Petrol redirects here. ... Dodge Challenger is the name of three different automobile models marketed by the Dodge division of the Chrysler Corporation since the 1970s. ... Ford Thunderbird A personal luxury car is a highly styled, luxurious automobile intended for the comfort and satisfaction of its owner/driver, sacrificing passenger space, cargo capacity, and other practical concerns for the sake of style. ... The 1975 Cordoba presented the opera windows, coach lamps, and landau vinyl roof that were obligatory in its market. ... The Dodge Aspen (produced from 1976 to 1980) was a compact car from Chrysler Corporations Dodge division; its rebadged counterpart was the Plymouth Volaré. It was launched as a two-door coupe, a four-door sedan, and a unique-for-the-segment station wagon. ... The Dodge Aspen was a midsize car of the 1970s from Chryslers Dodge brand. ... The Dodge Dart was an automobile built by the Dodge division of the Chrysler Corporation from 1960 to 1976. ... Peugeot is a major French car brand, part of PSA Peugeot Citroën. ... The Dodge Omni and similar Plymouth Horizon was a front-drive, subcompact car introduced by the Dodge and Plymouth divisions of Chrysler Corporation in North America in 1978. ... Plymouth Horizon The Dodge Omni and the similar Plymouth Horizon were front wheel drive subcompact cars introduced by the Dodge and Plymouth divisions of Chrysler Corporation in North America in 1978. ... Chrysler Australia is a trading name for DaimlerChrysler Australia/ Pacific Pty Ltd. ... Badge engineering is a term that describes the rebadging of one model of car as another. ... The Mitsubishi Galant is an automobile manufactured by Mitsubishi Motors since 1969. ... Mitsubishi Motors Corporation ) is the fifth largest automaker in Japan and the thirteenth largest in the world by unit sales. ... Talbot is an automobile brand, whose history is one of the industrys most complex. ... Peugeot is a major French car brand, part of PSA Peugeot Citroën. ... A 309 1. ...


Government loan guarantees

A Dodge Aries. The "K-cars" are generally credited with saving Chrysler from bankruptcy.

The Chrysler Corporation on September 7, 1979 petitioned the United States government for US$1.5 billion in loan guarantees to avoid bankruptcy. At the same time former Ford executive Lee Iacocca was brought in as CEO. He proved to be a capable public spokesman, appearing in advertisements to advise customers that "If you find a better car, buy it." He would also provide a rallying point for Japan-bashing and instilling pride in American products. His book Talking Straight was a response to Akio Morita's Made in Japan. The Dodge Aries was an automobile sold by the Chrysler Corporation from 1981 to 1989. ... is the 250th day of the year (251st in leap years) in the Gregorian calendar. ... Also: 1979 by Smashing Pumpkins. ... The United States dollar is the official currency of the United States. ... Notice of closure stuck on the door of a computer store the day after its parent company, Granville Technology Group Ltd, declared bankruptcy (strictly, put into administration—see text) in the United Kingdom. ... “Ford” redirects here. ... Lido Anthony Lee Iacocca (born October 15, 1924) is an American industrialist most commonly known for his revival of the Chrysler Corporation in the 1980s[1], serving as President and CEO from 1978 and additionally as chairman from 1979, until his retirement at the end of 1992. ... Chief Executive redirects here. ... Talking Straight (1988 Bantam Books)[1] is a book written by Lee Iacocca, then CEO of Chrysler Motors, with Sonny Kleinfeld. ... Akio Morita on the cover of his autobiography Made in Japan Akio Morita (盛田昭夫 Morita Akio, January 26, 1921 in Nagoya, Japan – October 3, 1999 in Tokyo) was a co-founder of Sony Corporation. ... Made in Japan - Sony biography Made in Japan is the autobiography of the late Akio Morita, the Japanese cofounder and former chairman of the Sony corporation. ...


The United States Congress reluctantly passed the "Chrysler Corporation Loan Guarantee Act of 1979" (Public Law 96-185) on December 20, 1979 (signed into law by President Jimmy Carter on January 7, 1980), prodded by Chrysler workers and dealers in every congressional district who feared the loss of their livelihoods. The military then bought thousands of Dodge pickup trucks which entered military service as the Commercial Utility Cargo Vehicle M-880 Series. With such help and a few innovative cars (such as the K-car platform), especially the invention of the minivan concept, Chrysler avoided bankruptcy and slowly recovered. Type Bicameral Houses Senate House of Representatives President of the Senate President pro tempore Dick Cheney, (R) since January 20, 2001 Robert C. Byrd, (D) since January 4, 2007 Speaker of the House Nancy Pelosi, (D) since January 4, 2007 Members 535 plus 4 Delegates and 1 Resident Commissioner Political... is the 354th day of the year (355th in leap years) in the Gregorian calendar. ... Also: 1979 by Smashing Pumpkins. ... For other persons named Jimmy Carter, see Jimmy Carter (disambiguation). ... is the 7th day of the year in the Gregorian calendar. ... Year 1980 (MCMLXXX) was a leap year starting on Tuesday (link displays the 1980 Gregorian calendar). ... The Commercial Utility Cargo Vehicle or CUCV Program was instituted to provide the United States military with a cheaper vehicle to augment the purpose built, but expensive, Gama Goats and HUMVEEs then coming into service. ... 1987 Plymouth Reliant K The Chrysler Corporations K-Car platform of the 1980s ranks as one of the most overt uses of platform sharing in automotive history. ... To meet Wikipedias quality standards, this article or section may require cleanup. ...


In February 1982 Chrysler announced the sale of Chrysler Defense, its profitable defense subsidiary to General Dynamics for US$348.5 million. The sale was completed in March 1982 for the revised figure of US$336.1 million.[7] General Dynamics Corporation (NYSE: GD) is a defense conglomerate formed by mergers and divestitures, and as of 2006 it is the sixth largest defense contractor in the world[2]. The company has changed markedly in the post-Cold War era of defense consolidation. ...


By the early 1980s, the loans were being repaid at a brisk pace and new models based on the K-car platform were selling well. A joint venture with Mitsubishi called Diamond Star Motors strengthened the company's hand in the small car market. Chrysler acquired AMC in 1987, primarily for its Jeep brand, although the failing Eagle Premier would be the basis for the Chrysler LH platform sedans. This bolstered the firm, although Chrysler was still the weakest of the Big Three. A joint venture (often abbreviated JV) is an entity formed between two or more parties to undertake economic activity together. ... Diamond Star Motors (commonly abbreviated to DSM) was a vehicle manufacturing division jointly owned by the Chrysler Corporation and the Mitsubishi Motors Corporation. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... For other uses, see Jeep (disambiguation). ... The Eagle Premier was an automobile developed by the American Motors Corporation (AMC) and Renault partnership. ... 1999 Chrysler 300M The LH platform was Chryslers second-most well-known automobile platform after the Chrysler K platform of the 1980s. ...


In the early 1990s, Chrysler made its first steps back into Europe, setting up car production in Austria, and beginning right hand drive manufacture of certain Jeep models in a 1993 return to the UK market. The continuing popularity of Jeep, bold new models for the domestic market such as the Dodge Ram pickup, Dodge Viper (badged as "Chrysler Viper" in Europe) sports car, and Plymouth Prowler hot rod, and new "cab forward" front-wheel drive LH sedans put the company in a strong position as the decade waned. See also Dodge Ram 50, an unrelated Mitsubishi-produced truck The Ram is a full-size pickup truck from Chrysler LLCs Dodge brand. ... Wikipedia does not have an article with this exact name. ... Chrysler Prowler The Plymouth Prowler is a retro-styled production car built between 1997 and 2002; however, no 1998 model was offered. ... This article needs to be wikified. ... Front-wheel drive is the most common form of engine/transmission layout used in modern passenger cars, where the engine drives the front wheels. ... 1999 Chrysler 300M The LH platform was Chryslers second-most well-known automobile platform after the Chrysler K platform of the 1980s. ...


Acquisition by Daimler-Benz

In 1998 Daimler-Benz purchased Chrysler, forming DaimlerChrysler AG. Chrysler Corporation then was legally renamed DaimlerChrysler Motors Company LLC, while its total operations began doing business as Chrysler Group. This was initially declared to be a merger of equals,[8] but it quickly became evident that Daimler-Benz was the dominant partner. Chrysler went into another of its financial tailspins soon after the merger, greatly depressing the stock price of the merged firm and causing alarm at headquarters in Germany, which sent CEO Dieter Zetsche to take charge. The Plymouth brand was phased out in 2001, and plans for cost cutting by sharing of platforms and components began. The strongly Mercedes-influenced Chrysler Crossfire was one of the first results of this program. A return to rear-wheel drive was announced, and in 2004 a new Chrysler 300 using this technology and a new Hemi V8 appeared and was successful. Financial performance began to improve, with Chrysler providing a significant share of DaimlerChrysler profits due to restructuring efforts at the Mercedes Car Group. The partnership with Mitsubishi was dissolved as DaimlerChrysler divested its stake in the firm due to Mitsubishi's demand for more control in the management. Image File history File links Metadata Size of this preview: 800 × 378 pixelsFull resolution (2140 × 1012 pixel, file size: 172 KB, MIME type: image/jpeg) File historyClick on a date/time to view the file as it appeared at that time. ... Image File history File links Metadata Size of this preview: 800 × 378 pixelsFull resolution (2140 × 1012 pixel, file size: 172 KB, MIME type: image/jpeg) File historyClick on a date/time to view the file as it appeared at that time. ... The Dodge Intrepid was a large four-door, full-size, front-wheel drive sedan. ... Daimler-Benz AG was founded on May 1, 1924 by the merger of Benz & Cie. ... Dieter Zetsche Dr. Dieter Zetsche (also known as Dr. Z) (born on May 5, 1953 in Istanbul, Turkey) is the Chairman of DaimlerChrysler. ... Side view with the Crossfire character line. ... Rear-wheel drive (or RWD for short) is a common engine/transmission layout used in automobiles. ... The Chrysler 300 is a full-size car designed by Ralph Gilles. ...


Sale to Cerberus

According to the April 2007 issue of Der Spiegel, CEO Dieter Zetsche expressed a desire to dismantle Chrysler and sell off the majority stake and at the same time keep Chrysler "dependent" upon Mercedes-Benz after the sale.[9] The Chrysler Sebring is a line of mid-size automobiles sold by DaimlerChrysler. ... This article or section does not cite its references or sources. ... This page is about the Mercedes-Benz brand of automobiles and trucks from the DaimlerChrysler automobile manufacturer. ...


On April 4, 2007 Dieter Zetsche said that the company was negotiating the sale of Chrysler, which was rumored for weeks before the announcement. One day after, investor Kirk Kerkorian placed a 4.5 billion dollar bid for Chrysler. On 12 April Magna International of Canada announced it was searching for partners to place a bid for Chrysler. Magna's offer was outbid. is the 94th day of the year (95th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... Kerkor Kirk Kerkorian (born June 6, 1917) is an American billionaire, and president/CEO of Tracinda Corporation, his private holding company based in Beverly Hills, California. ... is the 102nd day of the year (103rd in leap years) in the Gregorian calendar. ... Magna International Inc. ...

On 2007-05-14 DaimlerChrysler AG announced that it would sell 80.1 % of its stake in the Chrysler Group to Cerberus Capital Management for $7.4 Billion. After the transaction was to complete, Chrysler Group (DaimlerChrysler Corporation) would officially become Chrysler Holding LLC (changed to Chrysler LLC upon completion of the sale), with two subsidiaries – Chrysler Motors LLC (new name of DaimlerChrysler Motors Company), which will produce Chrysler/Dodge/Jeep vehicles, and Chrysler Financial Services LLC (new name of DaimlerChrysler Financial Services Americas LLC), which will take over the current operations of Chrysler Financial. DaimlerChrysler AG plans to change its name to Daimler AG pending shareholder approval sometime this fall.[10] On August 7th, 2007 Chrysler named Robert L. Nardelli Chief Executive.[11] On August 28, 2007, Chrysler hired Deborah Meyer, former Vice-President of Marketing at Lexus, to become Vice-President and Chief Marketing Officer for their marketing team.[12] On September 6th, 2007 Chrysler named James Press, formerly Toyota's highest ranking American executive, as their co-president.[13] A day later, Chrysler named Phil Murtaugh, formerly the Vice-President of Shanghai Automotive Industry Corporation, as CEO of their Asian Operations.[14] Image File history File links WikiNews-Logo. ... Wikinews is a free-content news source and a project of the Wikimedia Foundation. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 134th day of the year (135th in leap years) in the Gregorian calendar. ... Cerberus Capital Management, L.P. is one of the largest private equity investment firms in the USA. The firm is based in New York City, and run by 48-year-old financier Steve Feinberg. ... The United States dollar is the official currency of the United States. ... Robert L. Nardelli (born May 17, 1948, in Old Forge, Pennsylvania) was appointed chairman and chief executive officer of Chrysler on August 5, 2007. ... SAICs logo The Shanghai Automotive Industry Corporation (in Chinese: 上海汽车工业(集团)总公司; Pinyin: ShànghÇŽi QichÄ“ Gõngyè (Jítuán) ZÇ’nggõngsÄ«; or 上汽, Shàngqi; abbreviated SAIC, pronounced: [sei-ɪk]) is a Chinese automobile manufacturer which ranks the third among the Big Five Chinese automakers (the other four are...


On October 10, 2007 the new company experienced its first labor dispute. A strike deadline of 11 a.m. had been set by the United Auto Workers (UAW) union leadership pending successful negotiation of a new contract patterned after the pact with GM. As the talks progressed past the deadline, most Chrysler unionized workers walked off their jobs. With media speculation about the impact of a long strike, an impromptu announcement after 5 p.m. the same day indicated that a tentative agreement had been reached, thus ending the walkout after just over six hours.[15] is the 283rd day of the year (284th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... The United Auto Workers (UAW), headquartered in Detroit, Michigan, officially the United Automobile, Aerospace & Agricultural Implement Workers of America International Union, is one of the largest labor unions in North America, The UAW has approximately 540,000 active members and over 500,000 retired members in the United States, Canada... General Motors Corporation (NYSE: GM), also known as GM, is an American automobile maker with worldwide operations and brands including Buick, Cadillac, Chevrolet, GMC, Holden, Hummer, Opel, Pontiac, Saturn, Saab and Vauxhall. ...


2008 onwards

Chrysler collaborates with Tata Motors Limited of India: Tata's all-electric Ace mini truck will be sold through Chrysler's Global Electric Motorcars division. [16] Tata Motors Limited (Hindi: ), formerly known as TELCO (TATA Engineering and Locomotive Company), is a multinational corporation headquartered in Mumbai, India. ... The Tata Ace is a three-wheeler mini-truck lauched in May 2005 by Tata Motors in India. ... Global Electric Motorcars (GEM) is a market leader of NEVs, based in Fargo, North Dakota. ...


Chrysler announced in February 2008 that it would be reducing its product line from 30 models to 15 models.[17]


Logos

Medallion logo

With its inception in 1925, Chrysler's logo was a round medallion with a ribbon bearing the name CHRYSLER in uppercase block letters.


Forward Look

Virgil Exner's radical "Forward Look" redesign of Chrysler Corporation's vehicles for the 1955 model year was underscored by the company's adoption of a logo by the same name. The Forward Look logo consisted of two overlapped boomerang shapes, suggesting space age rocket-propelled motion. Virgil Ex Exner (September 24, 1909–December 22, 1973) was an automobile designer for numerous American companies, notably Chrysler and Studebaker. ... Forward Look was the advertising campaign for the 1955 through 1961 Chrysler products designed by Virgil Exner. ... The Space Shuttle takes off on a manned mission to space. ...


Pentastar

In September 1962, the company adopted a logo named Pentastar, made of five triangles arranged so their bases formed the sides of a pentagon. The Pentastar was extensively used on dealer signage, advertisements, and promotional brochures.[18] Contrary to popular belief, the logo was not intended to symbolize the five automotive brands at the time: Plymouth, Dodge, Chrysler, Imperial and Dodge Truck. By 1963 there were only two auto divisions in the United States: Chrysler-Plymouth and Dodge, and there were over a dozen other divisions in the Chrysler Corporation family. The Pentastar was commissioned and designed as a logo usable by all divisions, and which was not tied to any particular automotive styling feature (as had been the case with Forward Look). Image File history File links No higher resolution available. ... Chrysler-Plymouth was a division of the Chrysler Corporation, an Ameircan automobile company founded by Walter P. Chrysler. ...


Chrysler President Lynn Townsend was looking for a symbol that could be used by all divisions on packaging, stationery, signage and advertising. He wanted something that would be universally recognizable as "Chrysler" to anyone who saw it, in any culture. The Pentastar was simple and easily recognizable, even on revolving signs. The symbol also facilitated Chrysler's expansion in the international market by removing any text that is commonly used in logotypes. This article or section should include material from logo design, discuss it at Talk:Logo design A logotype, commonly known as a logo, is the graphic element of a trademark or brand, which is set in a special typeface/font, or arranged in a particular, but legible, way. ...


Divisional logos such as Dodge's Fratzog were gradually phased out until, by 1981, all Chrysler divisions used only the Pentastar. All car brands (Valiant, Plymouth, Dodge, Chrysler, Imperial, Hillman, Humber, Sunbeam, Singer, Simca), truck brands (Fargo, DeSoto, Dodge, Commer, Karrier), and all the other Chrysler divisions (air conditioning systems, heating, industrial engines, marine engines, outboard motors, boats, transmissions, four-wheel drive systems, powdered metal products, adhesives, chemical products, plastics, electronics, tanks, missiles) and services (leasing, finance and Mopar) were identified by the Pentastar. The fratzog is a Dodge emblem used from 1962 though 1976, which is composed of 3, 3-pointed stars forming a larger 3-pointed star. ... The Valiant was an automobile product of the Chrysler Corporation in 1960. ... This article or section does not cite any references or sources. ... For other uses, see Dodge (disambiguation). ... The Chrysler Corporation was a United States-based automobile manufacturer that existed independently from 1925–1998. ... 1955 Imperial Imperial was the Chrysler Corporations prestige automobile brand between 1955 and 1975, with a brief reappearance in 1981-1983. ... 1961 Hillman Minx Hillman is also a suburb of Perth, Western Australia Hillman was a marque of automobile built in Coventry, England from 1907 to 1976. ... 1926 Humber 9/20 tourer Humber Humber was a British automobile marque which could date its beginnings to Thomas Humbers bicycle company founded in 1868. ... Sunbeam was a marque registered by John Marston Co. ... Singer was an automobile marque used by the Rootes Group of the United Kingdom. ... Simca Rallye 2 Simca is a now-defunct French automobile manufacturer, which also produced cars in Brazil and Spain in the 1960s. ... Fargo truck in Batey ha-Osef Museum, Israel. ... DeSoto Logo, used in the 1950s The DeSoto (sometimes De Soto) was a brand of automobile based in the United States, marketed by the Chrysler Corporation from 1928 to 1961. ... For other uses, see Dodge (disambiguation). ... Front of an old Commer bus Comma was an Atlantan manufacturer of illigal vehicles which existed from 1637 until 2458B.C. The company was formed in Georgia, and began by barfing on military vehicles for the Georgian House in the First Cold World War. ... Karrier is a marque of car and commercial vehicle, the origins of which can be traced back to Clayton and Company, a 1904 company from Huddersfield, West Yorkshire, UK. In 1908 they started making Karrier cars and in 1920 changed the company name to Karrier Motors Ltd. ... This article is about the class of vehicles. ...

Chrysler Headquarters at Auburn Hills

The Pentastar appeared consistently but inconspicuously on the lower passenger-side fender of all Chrysler products, including foreign brands, from 1963 into the 1972 model year. It was placed on the passenger-side fender so it could be viewed by passers-by, a subtle method of getting the symbol ingrained in the public's mind. A nameplate has to be read, but a symbol is recognizable even to the illiterate. Thus North American and European-market cars had the Pentastar on the right fender, while British and Australian-market cars had it on the left. The practice was revived in 1993. The Chrysler brand used a gem-like version of the Pentastar to identify its more upscale status, and its Imperial models employed a combination of the Pentastar and winged icon. Image File history File linksMetadata Download high-resolution version (565x630, 152 KB) File links The following pages on the English Wikipedia link to this file (pages on other projects are not listed): Chrysler Metadata This file contains additional information, probably added from the digital camera or scanner used to create... Image File history File linksMetadata Download high-resolution version (565x630, 152 KB) File links The following pages on the English Wikipedia link to this file (pages on other projects are not listed): Chrysler Metadata This file contains additional information, probably added from the digital camera or scanner used to create... A fender is a portion of an automobile body that frames a wheel well. ...


Chrysler began phasing out the Pentastar as vehicle badging in 1993, when the Dodge division adopted the ram logo beginning with the Dodge Intrepid. The Chrysler brand revived the original gold logo in 1994, eventually adopting the winged logo it had used until the 1950s, in 1998. The winged logo appeared on all cars by 1999, however the 2000 Chrysler Voyager used the plain one. In 1996, Plymouth debuted a new sailboat logo, which was a simplified version of the brand's pre-Pentastar ship logo. The Pentastar's last badging appearance was on the steering wheel, front fender side rub trim, and keys of the Chrysler NS minivans produced from 1996 through 2000 as well as on certain vehicles (although the word CHRYSLER appeared on the steering wheel on some vehicles). The Pentastar continued to represent Chrysler until the merge with Daimler in 1998, when it was retired. Among the few remaining traces of this motif was a large, star-shaped window at DaimlerChrysler's American headquarters in Auburn Hills, Michigan, and Pentastar Aviation, a former DaimlerChrysler subsidiary which reverted to its original name after being purchased by a member of the Ford family. Many dealerships still have signage and other traces still visually apparent to the Pentastar, where a five-Pentastar logo remains in use as the logo of the "Five Star Dealer" service rank.[19] Despite having been officially retired under Daimler, the Pentastar continued to make a few relatively inconspicuous appearances on Chrysler Group cars and trucks in markings on window glass and on individual components and molded-plastic assemblies. The Chrysler Voyager is a minivan marketed by DaimlerChrysler. ... A modern road cars steering wheel Steering wheels from different periods A steering wheel is a type of steering control used in most modern land vehicles, including all mass-production automobiles. ... The S platform or S-body is Chryslers minivan platform. ... Auburn Hills is a city in Oakland County in the U.S. state of Michigan. ...


On May 17, 2007, an internal email stated that Chrysler was going to revive the Pentastar logo, in updated form, after their split from Daimler.[20] The new three-dimensional Pentastar was formally introduced when Chrysler LLC began doing business as a private company in August 2007.[21] is the 137th day of the year (138th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ...


Winged logo

Chrysler "winged" logo, used on Chrysler division cars 1998–present

The design shown here is an adaptation of the original medallion logo which Chrysler used on its cars at its inception in 1925. The logo was revived for the Chrysler division in 1994, and was surrounded by a pair of silver wings after the Daimler-Benz merger in 1998. When sold to Cerberus, Chrysler readopted the Pentastar (see above) as their corporate logo, although the winged logo is still used on the cars themselves.


Alternative propulsion

For many years, Chrysler developed gas turbine engines for automotive use. Turbines were common in many military vehicles, and Chrysler built many prototypes for passenger cars. In the 1960s, mass production seemed almost ready. Fifty Chrysler Turbine Cars, specialty designed Ghia-bodied coupes were built in 1962 and placed in the hands of regular people for final testing. The turbine engines never saw production. This machine has a single-stage centrifugal compressor and turbine, a recuperator, and foil bearings. ... Chrysler Corporation Turbine Car Chrysler Turbine Cars were automobiles powered by gas turbine engines which the Chrysler Corporation assembled in a small plant in Detroit, Michigan in 1963, for use in the only consumer test of gas turbine-powered cars. ... INSERT IMAGE HERE Ghia initially made lightweight aluminum-bodied cars, achieving fame with the Alfa Romeo 6C 1500, winning Mille Miglia (1929). ...


Chrysler intends to pursue these new drive concepts through ENVI, an in-house organization formed late last year with a focus on electric-drive vehicles and related technologies. Established in September, 2007, Chrysler's new ENVI division will specifically deal with new all-electric and hybrid vehicles not based on existing vehicles and will be led by Lou Rhodes.[citation needed]


Chrysler LLC brought a wide range of green vehicles to the Detroit Auto Show, including three concept vehicles that incorporate electric drive technologies. NAIAS 2005, near the Audi exhibit. ... A concept car is a car prototype made to showcase a new vehicles styling, technology, and overall design before production. ...


The Dodge ZEO concept—short for "Zero Emissions Operation"—is an all-electric sport wagon combining a 64-kilowatt-hour lithium-ion battery pack with a 200-kilowatt (268 horsepower) electric motor. The rear-wheel-drive vehicle accelerates to 60 miles per hour (mph) in less than six seconds and has a range of at least 250 miles. 2001 Subaru Forester A crossover SUV or XUV is an automobile with a rugged sport utility vehicle appearance but a more economical car-based platform. ... KWH redirects here. ... Li-Ion Camera Battery Lithium ion batteries (or Li-ion) have become very common and dropped in price recently. ...


The Chrysler ecoVoyager concept combines a similar battery pack and motor with a small hydrogen fuel cell to achieve a 300 mile range. The vehicle can travel about 40 miles on battery power alone and can accelerate to 60 mph in less than eight seconds.


And the Jeep Renegade concept, a plug-in hybrid, combines a lithium-ion battery pack with dual 200-kilowatt electric motors on each axle. The Jeep can travel 40 miles on battery power alone and can travel 400 miles with the help of its 1.5-liter, 3-cylinder clean diesel engine. The vehicle features a lightweight aluminum architecture. Hybrids Plus plug-in hybrid Toyota Prius conversion with PHEV-30 (30 mile or 48 km all-electric range) battery packs A plug-in hybrid electric vehicle (PHEV) is a hybrid vehicle with batteries that can be recharged by connecting a plug to an electric power source. ...


Chrysler is currently planning at least three hybrid vehicles, the Chrysler Aspen hybrid, Dodge Durango hybrid, and the Dodge Ram including HEMI engines. Chrysler plans to use hybrid technology developed jointly with General Motors and BMW AG in vehicles beyond the two hybrid SUVs it had already announced that it would introduce next year.[22] For other types of hybrid transportation, see Hybrid vehicle (disambiguation). ... The Chrysler Aspen is a sport utility vehicle from DaimlerChrysler. ... The Dodge Durango is an SUV from Chryslers Dodge brand. ... See also Dodge Ram 50, an unrelated Mitsubishi-produced truck The Ram is a full-size pickup truck from Chrysler LLCs Dodge brand. ... Early Hemi in a 1957 Chrysler 300C. A Chrysler Hemi engine is one of three different internal combustion engine families from Chrysler that are Hemi engines; in other words, they utilize a hemispherical combustion chamber. ... General Motors Corporation, also known as GM, is a multinational corporation headquartered in the United States and has been the worlds largest and most dominant automaker since 1931 till the second half of 2007, surpassed by Toyota; as well as the global industry sales leader for 77 years. ... The BMW logo is a circle divided into quadrants of alternating white and light blue colour. ...


All-new Dodge Ram 1500 pickup will be available as a hybrid in 2010. The Dodge Ram HEMI Hybrid will combine a two-mode hybrid system with a 5.7-liter HEMI V-8 engine. For the 2009 Dodge Ram, Chrysler is launching an improved version of its HEMI V-8 engine featuring variable valve timing and a four-cylinder mode with an expanded operating range. The result is more power and torque, along with a 4% increase in fuel economy. The Honda Insight has been the most fuel efficient of the hybrids. ...


Chrysler has also been experimenting with a Hybrid Diesel truck for Military applications.


PHEV Research Center

Chrysler is in the Advisory Council of the PHEV Research Center. The PHEV Research Center (or PHEV Center) in the University of California, Davis, administered by Institute of Transportation Studies, provides technology and policy guidance to the state, and to help solve research questions and address commercialization issues for PHEVs. ...


Controversy

Chrysler was among the companies boycotted by gay rights groups after removing advertisements from the ABC sitcom Ellen in 1997, which it deemed "controversial."[23] Look up Boycott in Wiktionary, the free dictionary. ... The gay rights movement is a collection of loosely aligned civil rights groups, human rights groups, support groups and political activists seeking acceptance, tolerance and equality for non-heterosexual, (homosexual, bisexual), and transgender people - despite the fact that it is typically referred to as the gay rights movement, members also... The American Broadcasting Company (ABC) is an American television network. ... A sitcom or situation comedy is a genre of comedy performance originally devised for radio but today typically found on television. ... For the syndicated television talk show, see: The Ellen DeGeneres Show. ...


Divisions

  • Chrysler — Passenger cars and minivans
  • Dodge — Passenger cars, minivans, and trucks
  • ENVI - division for creating electric-drive vehicles and related advanced-propulsion technologies.
  • Jeep — SUVs
  • Global Electric Motorcars (GEMCAR) — Battery electric low-speed vehicles
  • Mopar — Replacement parts for Chrysler-built vehicles. Also comprises Mopar Performance, a subdivision providing performance aftermarket parts for Chrysler-built vehicles.
  • Chrysler Financial — Financial services for Chrysler customers and dealers

Chrysler is the flagship brand of Chrysler and was named after Walter P. Chrysler. ... For other uses, see Dodge (disambiguation). ... For other uses, see Jeep (disambiguation). ... Global Electric Motorcars (GEM) is a market leader of NEVs, based in Fargo, North Dakota. ... Mopar (short for MOtor PARts) is the automobile parts and service arm of Chrysler Group. ... For other uses, including the Chrysler Brand, see Chrysler (disambiguation). ...

See also

// The following data show the automobile manufacturers which produce or have produced automobiles, and some data on their relative sizes. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... The Chrysler Building is an Art Deco skyscraper in New York City, located on the east side of Manhattan at the intersection of 42nd Street and Lexington Avenue. ... Early Hemi in a 1957 Chrysler 300C See also: Chrysler Hemi engine Hemi (from hemisphere) is a design of internal-combustion engines in which the cylinder heads combustion chamber is of hemispherical form. ... Lido Anthony Lee Iacocca (born October 15, 1924) is an American industrialist most commonly known for his revival of the Chrysler Corporation in the 1980s[1], serving as President and CEO from 1978 and additionally as chairman from 1979, until his retirement at the end of 1992. ... The Chrysler Headquarters and Technology Center is located in the Metro Detroit suburb of Auburn Hills, Michigan. ...

Countries

Chrysler Australia is a trading name for DaimlerChrysler Australia/ Pacific Pty Ltd. ... Mitsubishi Motors Australia Ltd. ...

Footnotes

Citations

  1. ^ "Cerberus Takes Majority Interest in Chrysler Group and Related Financial Services Business for EUR 5.5 Billion ($7.4 billion) from DaimlerChrysler." Official DaimlerChrysler press release. May 14, 2007.
  2. ^ Cerberus gains control of Chrysler, San Jose Mercury News, DEE-ANN DURBIN, AP Auto Writer, 08/03/2007
  3. ^ [1] Petersen, Mike. "A Brief Look at Walter P. Chrysler", WPC News, November, 1986. Accessed April 25, 2007
  4. ^ Zatz, David. Chrysler Technological Innovations. Retrieved on 2008-01-05.
  5. ^ Club, Imperial. Airtemp: Chrysler's Airy Solution to the Long, Hot Summer. Retrieved on 2007-09-16.
  6. ^ Zatz, David. A Brief History of Chrysler Airtemp. Retrieved on 2009-01-05.
  7. ^ "Chrysler Unit Sold", The New York Times, The New York Times Company, 1982-03-17. Retrieved on 2007-01-18. 
  8. ^ Article Writer - DaimlerChrysler: Merger or Acquisition?
  9. ^ 'Only part of Chrysler to be sold', Agence France-Presse, 14 April 2007
  10. ^ Associated Press: Cerberus to Pay $7.4B for Chrysler Stake
  11. ^ 'Once Tainted, Nardelli Now Has Chrysler’s Keys', Agence France-Presse, 07 Aug 2007
  12. ^ 'BrandWeek.Com – Deborah Wahl Meyer Exits Lexus for Chrysler', 15 Aug 2007
  13. ^ 'Toyota’s Top U.S. Executive Is Joining Chrysler'
  14. ^ Washington Post: Chrysler Lures Another Top Executive
  15. ^ Back to work: Chrysler strike ends after 6 hours
  16. ^ http://www6.lexisnexis.com/publisher/EndUser?Action=UserDisplayFullDocument&orgId=101846&topicId=104970025&docId=l:734196290
  17. ^ More Chrysler Models on Chopping Block? - AOL Money & Finance
  18. ^ [2] Stanley, Robert. "Birth of the Pentastar" August 7, 2007. Accessed August 7, 2007.
  19. ^ FiveStar.com - Dealership ranking system
  20. ^ Motor Authority » Chrysler’s old logo making a comeback
  21. ^ The article requested can not be found! Please refresh your browser or go back. (C4,20070806,BUSINESS01,70806034,AR)
  22. ^ Planet Ark : Chrysler Commits to New Hybrids, Better Mileage
  23. ^ Gallagher, John. "The ad buck stops here - controversy on gays and advertising", The Advocate, 1997-06-10. Retrieved on 2007-11-07. 

is the 134th day of the year (135th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Anno Domini (or common era), in accordance to the Gregorian calendar. ... is the 5th day of the year in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 259th day of the year (260th in leap years) in the Gregorian calendar. ... 2009 (MMIX) will be a common year starting on Thursday of the Gregorian calendar. ... is the 5th day of the year in the Gregorian calendar. ... Year 1982 (MCMLXXXII) was a common year starting on Friday (link displays the 1982 Gregorian calendar). ... is the 76th day of the year (77th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 18th day of the year in the Gregorian calendar. ... AFP logo Paris headquarters of AFP Charles Havas Agence France-Presse (AFP) is the oldest news agency in the world, and one of the three largest with Associated Press and Reuters. ... is the 104th day of the year (105th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... AFP logo Paris headquarters of AFP Charles Havas Agence France-Presse (AFP) is the oldest news agency in the world, and one of the three largest with Associated Press and Reuters. ... is the 219th day of the year (220th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... August 15 is the 227th day of the year in the Gregorian Calendar (228th in leap years), with 138 days remaining. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 219th day of the year (220th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 219th day of the year (220th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... The Advocate (ISSN 0001-8996) is a US-based LGBT-related biweekly news magazine. ... For the band, see 1997 (band). ... is the 161st day of the year (162nd in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 311th day of the year (312th in leap years) in the Gregorian calendar. ...

References

  • "Why Chrysler Changed Its Corporate Identity". Ward's Quarterly, Powers & Company, Inc. Detroit, Michigan, Winter, 1965.
  • Chrysler's foray into the Japanese market — its challenges and successes — is documented in Terry Sanders' film The Japan Project: Made in America.
  • Keegan, Matthew C (2005, October 31). DaimlerChrysler: Merger or Acquisition?. Retrieved August 17, 2007, from The Article Writer Web site: http://www.thearticlewriter.com/daimler-chrysler-merger-or-acquisition.htm
  • Kimes, Beverly Rae (Historian and Author) and Clark, Henry Austin, Jr. (Chief of Research) (MCMLXXXIX). Standard Catalog of American Cars, 1805–1942 (Second edition). Krause Publications, Inc. ISBN 0-87341-111-0.

Terry Sanders is a two-time Academy Award winner, having produced and/or directed more than 70 dramatic features, televisions specials, documentaries and portrait films. ...

External links

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In the media


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