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Encyclopedia > Chipotle Mexican Grill
Chipotle Mexican Grill, Inc.
Type Public (NYSECMG)
Founded Denver (1993)
Headquarters 1543 Wazee Street, Suite 200
Denver, Colorado, 80202
Area served 21 States and the District of Columbia
Key people Steve Ells, Founder, CEO and Chairman
Industry Restaurants
Revenue $822.93M USD (2006)
Operating income $61.95M USD (2006)
Net income $41.42M USD (2006)
Employees 15,000 (2006)
Website www.chipotle.com

Chipotle Mexican Grill (NYSE: CMG) is a Denver, Colorado-based chain of Fresh Mex restaurants specializing in San Francisco burritos and tacos. Founded by Steve Ells in 1993, the restaurant is known for its chunky guacamole and large burritos. Chipotle is one of the first successful chains in the relatively new category of fast-casual dining establishments. In the past, McDonald's Corporation owned a majority interest in Chipotle. McDonald's has since sold their entire stake in Chipotle; full divestment was completed in October of 2006. This article is about the chile pepper. ... Image File history File links Broom_icon. ... Image File history File links Download high resolution version (1065x660, 45 KB)The logo that Chipotle Mexican Grill currently uses as of 2005. ... This article does not cite any references or sources. ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... Nickname: Location of Denver in the State of Colorado Location of Colorado in the United States Coordinates: , Country United States State State of Colorado City and County Denver[1] Founded 1858-11-22, as Denver City, K.T.[2] Incorporated 1861-11-07, as Denver City, C.T.[3] Consolidated... Year 1993 (MCMXCIII) was a common year starting on Friday (link will display full 1993 Gregorian calendar). ... Nickname: Location of Denver in the State of Colorado Location of Colorado in the United States Coordinates: , Country United States State State of Colorado City and County Denver[1] Founded 1858-11-22, as Denver City, K.T.[2] Incorporated 1861-11-07, as Denver City, C.T.[3] Consolidated... Official language(s) English Demonym Coloradan Capital Denver Largest city Denver Largest metro area Denver-Aurora Metro Area Area  Ranked 8th in the US  - Total 104,185 sq mi (269,837 km²)  - Width 280 miles (451 km)  - Length 380 miles (612 km)  - % water 0. ... Steve Ells is the founder, chairman, and CEO of Chipotle Mexican Grill. ... An entrepreneur (a loanword from French introduced and first defined by the Irish economist Richard Cantillon) is a person who operates a new enterprise or venture and assumes some accountability for the inherent risks. ... Chief Executive Officer (CEO) is the job of having the ultimate executive responsibility or authority within an organization or corporation. ... A Chairman is the presiding officer of a meeting, organization, committee, or other deliberative body. ... For other uses, see Restaurant (disambiguation). ... For the tax agency in Ireland of the same name, see Revenue Commissioners. ... The United States dollar is the official currency of the United States. ... Earnings before interest and taxes (EBIT), also known as operating income and operating profit, is a term used to describe a companys earnings. ... The United States dollar is the official currency of the United States. ... Net income is equal to the income that a firm has after subtracting costs and expenses from the total revenue. ... The United States dollar is the official currency of the United States. ... This article is about work. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... Fresh Mex is a term for a a type of American food which offers food products influenced by the cuisines of Mexico. ... For other uses, see Restaurant (disambiguation). ... A San Francisco burrito. ... For other uses, see Taco (disambiguation). ... Steve Ells is the founder, chairman, and CEO of Chipotle Mexican Grill. ... Guacamole // Guacamole is an avocado-based relish or dip from the time of the Aztecs. ... A fast casual restaurant is a type of restaurant which is similar to a fast-food restaurant in that it does not offer full table service, but promises a somewhat higher quality of food and atmosphere. ... McDonalds Corporation (NYSE: MCD) is the worlds largest chain of fast-food restaurants, primarily selling hamburgers, chicken, french fries, milkshakes and soft drinks. ... In finance and economics, divestment or divestiture is the reduction of some kind of asset, for either financial or social goals. ...

Contents

History

Distribution of Chipotle restaurants throughout the United States as of December 2007.
Distribution of Chipotle restaurants throughout the United States as of December 2007.

Chipotle Mexican Grill originated in Denver, Colorado in 1993 in a former Dolly Madison Ice Cream Store near the University of Denver campus. The founder, Steve Ells, still serves as chairman and CEO. He started as a line cook at a restaurant called Stars in San Francisco. He attended the Culinary Institute of America.[1] Over 500 restaurants have since opened throughout the United States. Chipotle Mexican Grill restaurants are company-owned, rather than franchised. In 1997, McDonald's made an initial minority investment in Chipotle Mexican Grill. By 1999, it had grown to a controlling interest, and by 2005, it was 92%. The McDonald's connection allowed the firm to quickly expand, from 14 restaurants in 1998 to 480 at the end of 2005. This article refers to the state capital of Colorado. ... Official language(s) English Demonym Coloradan Capital Denver Largest city Denver Largest metro area Denver-Aurora Metro Area Area  Ranked 8th in the US  - Total 104,185 sq mi (269,837 km²)  - Width 280 miles (451 km)  - Length 380 miles (612 km)  - % water 0. ... The University of Denver (DU) is an independent, coeducational, four-year university in Denver, Colorado. ... A Chairman is the presiding officer of a meeting, organization, committee, or other deliberative body. ... Chief Executive redirects here. ... The Culinary Institute of America is a training institute for culinary arts in the United States, and is regarded as one of the worlds top culinary schools. ...


On October 25, 2005, Chipotle initially filed for its IPO. On December 23, 2005 in an updated filing, Chipotle indicated the size of the offering would be approximately 6.3 million shares with a price of $15.50 to $17.50 per share. The price range was increased to $18.00 to $20.00 per share on January 23, 2006, an indication that the demand for the offering was strong. Morgan Stanley and SG Cowen led the offering. The public offering priced on January 25, 2006, at a price of $22 per share. The offering raised approximately $133M in primary capital to fund new store growth. McDonald's sold $66M, including the 15% greenshoe, which was exercised in full. On its first day as a public company, Chipotle stock rose exactly 100%, closing at $44.00 per share. On September 8, 2006 McDonald's Corp. announced it had started an offer for its shareholders to exchange McDonald's stock for shares of Chipotle Mexican Grill. The exchange allowed McDonald's shareholders to acquire Chipotle shares at a 10 percent discount. The offer is capped at a level of 0.9157 Chipotle shares for each McDonald's share exchanged owned by McDonald's Corporation. On October 13, 2006, McDonald's Corp. completed a tax-free swap of class B common stock in Chipotle Mexican Grill, Inc. (NYSE:CMG), for its own common stock. McDonald's Corp. has now fully divested its investment in Chipotle. is the 298th day of the year (299th in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Wikipedia does not yet have an article with this exact name. ... is the 357th day of the year (358th in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... is the 23rd day of the year in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Morgan Stanley (NYSE: MS) is one of the largest and the most reputed investment banks headquartered in New York City. ... SG Cowen, the US Investment bank specialised in Technology and Healthcare,is part of Société Générale Group, one of Europes most profitable banks. ... is the 25th day of the year in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... A greenshoe, also known by its legal title as an over-allotment option (the only way it can be referred to in a prospectus), gives underwriters the right to sell additional shares in a registered securities offering if demand for the securities is in excess of the original amount offered. ... is the 251st day of the year (252nd in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 286th day of the year (287th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ...


Chipotle said in October 2007, it will add restaurants in Toronto, Ontario, Canada. Its first store will open by the end of 2008. [1] This article is about the Canadian province. ...


On April 18, 2008 a Chipotle Mexican Grill in Kent, Ohio briefly closed after 180 people sought medical treatment for symptoms commonly associated with food poisoning. After cleaning the restaurant and interviewing employees, the restaurant reopened the following day. [2] Nickname: The Tree City Location within the state of Ohio County Portage Mayor John Fender Area    - City 22. ... Foodborne illness or food poisoning is caused by consuming food contaminated with pathogenic bacteria, toxins, viruses, prions or parasites. ...


Menu

Chipotle's menu consists of five types of items: In a restaurant, a menu is the list of options for a diner to select. ...

  • Burrito (filled with rice and either black beans or pinto beans)
  • Fajita burrito (a burrito with onions and green peppers sauteed in soy oil, instead of beans)
  • "Burrito Bol" (burrito ingredients, without the tortilla, served in a paper bowl)
  • Hard or soft tacos (no rice or beans unless asked for)
  • Salad (served with a container of chipotle-honey vinaigrette)

The above items come filled with one of the following items: For other uses, see Burrito (disambiguation). ... For other uses, see Rice (disambiguation). ... Black bean can mean: The black turtle bean, a small, black variety of the common bean especially popular in Latin American cuisine Douchi, a kind of fermented soybean especially popular in the cuisine of China The black gram Any black-colored variety of bean; beans which include black-colored varieties... Navy Bean redirects here. ... Mixed beef and chicken fajita ingredients, served on a hot iron skillet. ... For the parody newspaper, see The Onion. ... Binomial name Capsicum annuum L. For green peppercorns, see Black pepper. ... The Ars Technica Community Operating System (TACOS) is an imaginary operating system ostensibly created by the members of the popular computer enthusiast web site Ars Technica to represent computing Utopia. ... This article deals with food. ... The word vinaigrette (from the French language) can refer to: An emulsion of vinegar (or sometimes lemon juice) and vegetable oil, often flavored with herbs, spices, and other ingredients. ...

  • Chicken thighs marinated in chipotle adobo and grilled
  • Carnitas (shredded pork) seasoned with thyme, bay leaves, juniper berries, and cracked pepper; seared and then braised
  • Barbacoa (shredded beef) seared and then braised in chipotle adobo with cumin, garlic, and other spices
  • Steak marinated in a spicy chipotle pepper adobo and then grilled; lean and medium-rare
  • Vegetarian (guacamole), guacamole is also available as an extra cost option with one of the other four fillings

Also any of the following can be added: This article or section does not adequately cite its references or sources. ... Carnitas (from the Spanish for little meats) is a type of braised or roasted (often after first being boiled) pork in Mexican cuisine. ... For other uses, see Pork (disambiguation). ... Wikibooks has a book on the topic of Cookbook:Barbacoa Barbacoa specialty market in Corpus Christi, Texas Barbacoa generally refers to meats or a whole sheep slow cooked over an open fire, or more traditionally, in a pit covered with leaves, although the interpretation is loose, and in the present... For other uses, see Beef (disambiguation). ... A steak (from Old Norse steik, roast) is a slice from a larger piece of meat, typically from red meat like beef, or fish. ... For animals adapted to eat primarily plants, sometimes referred to as vegetarian animals, see Herbivore. ... Guacamole // Guacamole is an avocado-based relish or dip from the time of the Aztecs. ...

Side items include: Binomial name Coriandrum sativum Coriander (Coriandrum sativum) is an annual herb commonly used in Middle Eastern, Mediterranean, Indian, Latin American and Southeast Asian cooking. ... Percentages are relative to US recommendations for adults. ... For other uses, see Rice (disambiguation). ... Black bean can mean: The black turtle bean, a small, black variety of the common bean especially popular in Latin American cuisine Douchi, a kind of fermented soybean especially popular in the cuisine of China The black gram Any black-colored variety of bean; beans which include black-colored varieties... Navy Bean redirects here. ... For other uses, see Tomato (disambiguation). ... Note: This page or section contains IPA phonetic symbols in Unicode. ... For other uses, see Chili. ... For other uses, see Chili. ... Sour cream is a dairy product rich in fats obtained by fermenting a regular cream by certain kinds of lactic acid bacteria. ... Cheese is a solid food made from the milk of cows, goats, sheep, and other mammals. ... Guacamole // Guacamole is an avocado-based relish or dip from the time of the Aztecs. ... Binomial name L. Corn (Zea mays L. ssp. ... Binomial name L. Vit. ...

Many of these items are gluten free though the flour tortillas for both the burritos and the small tacos contain gluten. The hot red salsa contains small amounts of gluten from distilled vinegar.[4] Percentages are relative to US recommendations for adults. ... CHiPs is an American television series produced by Metro-Goldwyn-Mayer Studios that aired on NBC from September 15, 1977 to July 17, 1983. ...


The price depends only on the meat ordered, with the exception of an extra charge for guacamole on non-vegetarian orders.


Additionally, there are several so-called "secret items" not listed on the regular overhead menu. Some of these are listed on the children's menu, such as quesadillas, rice & beans bowl, or individual tacos. Other "secret items" are just combinations of existing ingredients like a sauce based on mixing a "to go" cup with half Tomatillo Red-Chili Salsa and half sour cream.[5] A huitlacoche quesadilla. ...

The exterior of a Chipotle in Orlando, Florida.

Chipotle accepts fax orders, making it popular among office workers picking up lunch. In late 2005 Chipotle added the ability to order online. For both online and fax orders, one proceeds to the front of the line to pay for their food. For other uses, see Fax (disambiguation). ... Lunch is an abbreviation of luncheon, meaning a midday meal. ...

Chipotle located at the Verizon Center in Washington, D.C., on game night.

Latching on to popular health concerns, and keeping in line with its "Food With Integrity" mission statement, Chipotle uses several natural ingredients. To date, in some markets, Chipotle has all-natural chicken raised without antibiotics on a vegetable diet, naturally raised pork and beef. Chipotle advertises its support of family farms, such as Niman Ranch (a California "natural" meat producer that contracts with farms in the Midwest to raise pork and other livestock). Chipotle also has vegetarian and vegan offerings. The rice, black beans, fajita veggies, salsas, guacamole, and cheese are vegetarian. Other than the meats, pinto beans (with bacon), cheese, sour cream, and honey vinaigrette dressing, all other menu items are vegan. The cheese is processed with vegetable-based rennet in order to be suitable for vegetarians. Additionally, the sour cream comes from cows that are not treated with rBGH. A burrito from Chipotle can contain more than 1000 calories. Nutrition information can be found in PDF format on the official site.[6] Image File history File linksMetadata Download high resolution version (2272x1704, 1498 KB) Summary Chipotle, located at the MCI Center in Washington, D.C. Photo taken by Kmf164 on January 20, 2006. ... Image File history File linksMetadata Download high resolution version (2272x1704, 1498 KB) Summary Chipotle, located at the MCI Center in Washington, D.C. Photo taken by Kmf164 on January 20, 2006. ... The Verizon Center is a sports and entertainment arena in Washington, D.C., USA, named after telecommunications sponsor Verizon Communications. ... For other uses, see Washington, D.C. (disambiguation). ... Look up mission statement in Wiktionary, the free dictionary. ... For other uses, see Pork (disambiguation). ... For other uses, see Beef (disambiguation). ... Niman Ranch is a San Francisco Bay Area based ranch, meat processor and distributor of high quality natural beef, lamb, and pork. ... Vegan redirects here. ... Rennet (IPA pronunciation: ) is a natural complex of enzymes produced in any mammalian stomach to digest the mothers milk. ... Bovine somatotropin (abbreviated bST and BST) is a protein hormone produced in the pituitary glands of cattle. ...


Promotions

People get in line outside a Chipotle in East Lansing, Michigan during a "Free Burrito Day".

Chipotle has run several "free burrito" promotions: Image File history File links Metadata Size of this preview: 788 × 599 pixelsFull resolution (2892 × 2200 pixel, file size: 1. ... Image File history File links Metadata Size of this preview: 788 × 599 pixelsFull resolution (2892 × 2200 pixel, file size: 1. ...

  • Tax Day April 15, 2006. A mock tax form BurritoEZ was handed out at Chipotle restaurants. Customers who brought in the completed form on April 15 received a free burrito. Not every location participated in this promotion in 2006.
  • Valentine's Day February 13, February 14. Customers were invited to purchase gift cards for Valentine's Day and then bring the receipt to Chipotle on February 13 or February 14 to receive a free burrito. This offer was provided as a flash movie in 2006[7] while the 2007 invitation is a more simple email[8].
  • National Sports Day February 17 through February 25, 2007. Chipotle had booths in front of major sports arena throughout the West Coast giving free salad and guacamole samples. They also gave free burrito postcards.
  • Saint Patrick's Day Parade-Pittsburgh- Handed out free burrito postcards.
  • Cincinnati Show Your Stripes Day January 8, 2006. Chipotle restaurants in the Cincinnati area gave free burritos to patrons who wore Cincinnati Bengals attire in preparation for the upcoming NFL playoff game.
  • Harvesters 2007. Chipotle restaurants in and around the Kansas City metro area offered free burritos, bols, salads, or tacos to anyone that would bring in a nonperishable food item to donate to harvesters. Free burrito coupons were offered up at some locations that ran out of food supplies early.
  • North Texas Food Bank Day June 5, 2007. Chipotle restaurants in the DFW area gave away free burritos to anyone bringing a non-perishable food item.
  • Halloween. On Halloween, some Chipotle restaurants offer free burritos to those who wear a burrito costume (wrapping themselves in foil).[9]

Tax Day is the day that income taxes are due from most employed Americans. ... is the 105th day of the year (106th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 105th day of the year (106th in leap years) in the Gregorian calendar. ... For other uses, see Valentines Day (disambiguation). ... is the 44th day of the year in the Gregorian calendar. ... is the 45th day of the year in the Gregorian calendar. ... is the 44th day of the year in the Gregorian calendar. ... is the 45th day of the year in the Gregorian calendar. ... is the 48th day of the year in the Gregorian calendar. ... is the 56th day of the year in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 8th day of the year in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 156th day of the year (157th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... This article is about the holiday. ...

Environmental responsibility

Chipotle's architectural design team incorporates the principles of sustainable architecture in all future projects and included many of those elements in existing Chipotles. These include, according to Chipotle communications firm KNS Promotions Inc. in Maryland: Image File history File links Broom_icon. ... Sustainable architecture applies techniques of sustainable design to architecture. ...

  • Time clock/photocell controls regulate lighting levels throughout the day, taking ambient light into consideration.[10] In addition, motion sensors in the restrooms and walk-in cooler further improve lighting efficiencies. This lighting package can exceed code by 30 percent.
  • High efficient sprayers are used at the four-compartment sinks, made standard for all new stores as of April 2006, and waterless urinals and hands-free faucets in the restrooms are being tested. One waterless urinal is in use in the Loveland, Colorado location. The Boulder, Colorado store at 29th and Arapahoe also has a waterless urinal.[11]

In 2001, a statement was released by the company regarding a move toward using responsibly and sustainably farmed ingredients in the chain restaurants.[12] The statement reported that the use of these ingredients and the implementation of sustainable architecture were to reflect CEO Steve Ells' philosophy for their food. ... Boulder is a Home Rule Municipality that is the county seat and most populous city of Boulder County, Colorado, in the United States. ...


Music

All music played at Chipotle establishments is sent to the store from upper offices of Chipotle. This music can be found and sampled under the "Restaurants" section of their website.


Decor

Architecturally, Chipotle restaurants are built using most of the same materials,[13] and many feature an abundance of metal and wood, giving them a faux-industrial, post-modern, art-deco look. 1000 de La Gauchetière, with ornamented and strongly defined top, middle and bottom. ... Asheville City Hall. ...


Some Chipotle restaurants also display wood-and-metal sculptures of human figures, made by sculptor Bruce Gueswel to resemble the artistic style of ancient Mayas.[14] Every Chipotle has a picture of the first Chipotle somewhere inside.[15] This article is about the contemporary indigenous peoples and cultures who descend from, or remain, speakers of the Mayan languages of southern Mesoamerica. ...


Sponsorships

Team Slipstream powered by Chipotle (UCI Code: TSL) is a UCI Professional Continental Team established in 2007 and based in the United States. ... Listed below are the UCI Professional Continental and Continental Teams that compete in road bicycle racing events of the UCI Continental Circuits organised by the International Cycling Union (UCI). ...

References

  1. ^ Chipotle: Fast Food with 'Integrity'
  2. ^ http://www.newsnet5.com/news/15925444/detail.html
  3. ^ Chipotle - Ingredients. Retrieved on 2008-04-13.
  4. ^ Chipotle Frequently Asked Questions - Requires Flash 9'
  5. ^ Chipotlog Chipotle Off Menu Items
  6. ^ http://www.chipotle.com/ChipotleNutrition_Oct07.pdf
  7. ^ The page cannot be found
  8. ^ The page cannot be found
  9. ^ Free Burritos! We're So There.. NPR (2007-10-31). Retrieved on 2008-03-03.
  10. ^ Chipotlog: where BLog stands for Burrito Log
  11. ^ Chipotlog: where BLog stands for Burrito Log
  12. ^ Food with Integrity
  13. ^ http://www.chipotle.com/#flash/restaurants_design
  14. ^ http://www.chipotle.com/#flash/restaurants_art
  15. ^ Chipotle: Gourmet Burritos and Tacos

2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Anno Domini (or common era), in accordance to the Gregorian calendar. ... is the 103rd day of the year (104th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 304th day of the year (305th in leap years) in the Gregorian calendar. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Anno Domini (or common era), in accordance to the Gregorian calendar. ... is the 62nd day of the year (63rd in leap years) in the Gregorian calendar. ...

External links


  Results from FactBites:
 
Chipotle Mexican Grill: Information from Answers.com (1310 words)
Since 1997, the McDonald's Corporation has owned a majority interest in Chipotle, but on April 26, 2006, McDonald's, which at that time owned a 69% interest in the company, announced that it would be divesting its remaining interest by the end of the year.
Chipotle is also noted for its ability to handle fax orders, making it popular among office workers picking up lunch.
Chipotle advertises its support of family farms, such as Niman Ranch (a co-op of family farms in the Midwest that raises free range pork and other livestock).
Chipotle Mexican Grill opens first Topeka store 07/29/06 (493 words)
Chipotle held a free food day Friday, and those who came to the restaurant between 11 a.m.
Chipotle has recently participated in local Kansas charities with its "Walking the Guac for Sustainability" in which 100 percent of its guacamole sales were donated to the Land Institute, which is a nonprofit research and education organization based in Salina that studies the building of ecologically stable agricultural systems.
Chipotle is currently the largest restaurant seller of naturally raised meats in the country, and a percentage of its beans are organically grown.
  More results at FactBites »

 
 

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