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Cheer is the name of a laundry detergent on the market in the United States and Canada. It is manufactured by Procter & Gamble. This article or section does not adequately cite its references or sources. ...
Procter & Gamble Co. ...
It was introduced sometime around 1951, and after a slight reformulation in 1952, was a highly successful follow up to P&G's Tide product from 1948-49. [1] Tide logo A display of Tide laundry detergent at a Supermarket Tide is the name of a popular laundry detergent on the market in the United States and Canada. ...
Cheer is recognized for its distinctive blue granules. The 1952 formula ("Blue-Magic Whitener") was designed to clean as well as perform bluing, which makes white clothing look whiter (this was traditionally a separate process). One magazine ad proclaimed, "...washes clothes so clean, so white, you don't need bluing or bleach!" Bluing, laundry blue, or washing blue is a household product used to improve the appearance of fabrics, especially white fabrics. ...
In the 1960's the brand was repositioned as "All-Tempa-Cheer"; as it was formulated to clean clothes effectively in all water temperatures. The brand is currently known as Cheer Colorguard.
External links
| Procter & Gamble Co. | | | Corporate Directors: Norman Augustine | Bruce Byrnes | R. Kerry Clark | Scott D. Cook | Joseph Gorman | A. G. Lafley | Charles R. Lee | Lynn M. Martin | W. James McNerney, Jr. | Johnathan Rodgers | John F. Smith, Jr. | Ralph Snyderman | Robert Storey | Margaret Whitman | Ernesto Zedillo Procter & Gamble Co. ...
Corporate redirects here. ...
In relation to a company, a director is an officer of the company charged with the conduct and management of its affairs. ...
Norman Ralph Augustine (born July 27, 1935 in Denver, CO) is a U.S. aircraft businessman. ...
Alan George Lafley, M.B.A. (born June 13, 1943) is an American businessman born in Keene, New Hampshire. ...
Lynn M. Martin is a former Professor at the J. L. Kellogg Graduate School of Management, Northwestern University from 1993 until 1999 and Chair of the Council for the Advancement of Women and Advisor to the firm of Deloitte & Touche LLP for Deloittes internal human resources and minority advancement...
W. James McNerney, Jr. ...
Jack F. Smith, Jr. ...
Ralph Snyderman, M.D., is the Chancellor for Health Affairs at Duke University, as well as President and CEO of Duke University Health System and James B. Duke Professor of Medicine. ...
Margaret C. Whitman (born August 4, 1956) has been the President and CEO of the online marketplace eBay since March 1998. ...
Term of office: 1 December 1994 â 1 December 2000 Preceded by: Carlos Salinas de Gortari Succeeded by: Vicente Fox Quesada Date of birth: 27 December 1951 Place of birth: Mexico City Profession: Economist First Lady: Nilda Patricia Velasco Núñez Political Party: PRI Ernesto Zedillo Ponce de León (born...
| | Brands: Always | Ariel | Aussie | Bounty | Braun | Charmin | Cheer | Clairol | CoverGirl | Crest | Downy | Dreft | Duracell | Eukanuba | Fairy | Febreze | Folgers | Gillette | Head & Shoulders | Herbal Essences | Iams | Ivory | Joy | Luvs | Max Factor | Metamucil | Noxzema | Olay | Old Spice | Oral-B | Pampers | Pantene | Pringles | Puffs | Pur | SK-II | Swiffer | Tampax | Tide | Vicks | Zest This article is about brands in marketing. ...
Always is a brand name of womens hygene products produced by Proctor and Gamble. ...
Procter & Gamble Co. ...
Aussie is a brand of shampoo and other hair care products such as hairspray, hair gel, hair mousse, and hair detangler. ...
Italic textBold text This article or section is not written in the formal tone expected of an encyclopedia article. ...
Braun washable CruZer3 razor Braun GmbH (German pronunciation: brown) is a German consumer products company known for its clean industrial designs. ...
Charmin (pronounced SHAR-min) is a brand-name of extra-soft toilet paper owned by Procter & Gamble. ...
Clairol is a personal care products division of Procter and Gamble and was formerly the largest independent hair products company in the world. ...
CoverGirl is a brand of makeup, founded in 1961 by Noxell and acquired by Procter and Gamble in 1989. ...
Tube of Crest Crest is a brand of toothpaste made by Procter & Gamble which is now on the market in many countries, such as the United States, Canada, the United Kingdom, and France. ...
Downy (Lenor outside the U.S. and Canada) is a brand name of fabric softener produced by Procter & Gamble. ...
Dreft products Dreft is a popular laundry detergent in the United States, Canada, and other markets. ...
A pair of Duracell AAA batteries. ...
Eukanuba is a brand name of cat and dog foods manufactured by the Iams Company. ...
Two bottles of Fairy. ...
A bottle of Febreze. ...
Folgers Coffee is a major brand of coffee in the US, part of the food and beverage division of Procter & Gamble. ...
Global Gillette is a business unit of Procter & Gamble. ...
Head & Shoulders is a famous brand of anti-dandruff shampoo produced by Procter & Gamble. ...
Herbal Essences is a brand of shampoo, hair conditioner, and hair coloring products initially designed to appeal to holistic and natural products shoppers but eventually targeted almost exclusively at women, created by Clairol and subsequently owned by Procter & Gamble. ...
Iams is the brand name for dog food and cat food manufactured by Procter & Gamble. ...
Ivory, a white and mildly fragranced bar soap, is a product of the Procter & Gamble Company. ...
Joy diswashing liquid is a major brand of dish-cleaning product made by U.S.-based personal and cleaning products manufacturer and marketer Procter & Gamble. ...
Luvs is a brand of diapers and diaper wipes. ...
The cosmetic firm Max Factor was named after Max Factor, Sr (b. ...
Metamucil is a bulk-producing laxative and fiber supplement manufactured by Procter & Gamble. ...
Noxzema is a skin cleanser marketed by Proctor and Gamble. ...
Olay is a Procter & Gamble brand, based around a facial moisturizer skin care product. ...
Old Spice is a popular mens cologne or aftershave as well as the brand name for a line of related products. ...
Oral-B is a brand name of toothbrush and other dental care products (such as dental floss) manufactured by Procter and Gamble who acquired Gillette in 2005. ...
Pampers is a brand of disposable diaper (or nappy) marketed by Procter & Gamble worldwide. ...
Pantene is a brand of hair care products owned by Procter & Gamble. ...
Pringles Logo. ...
Puffs is a brand of fat tissue manufactured by Kinky McMuffin. ...
Pur is a division of Procter & Gamble that produces Pur Water products. ...
SK-II is the leading prestige and high-end beauty brand by Procter & Gamble (TYO: 4852 ), the largest consumer goods company in the world. ...
The Swiffer logo Swiffer is a line of cleaning products by Procter & Gamble. ...
Tampax is a brand of tampon from Procter & Gamble. ...
Tide logo A display of Tide laundry detergent at a Supermarket Tide is the name of a popular laundry detergent on the market in the United States and Canada. ...
50g Vicks VapoRub. ...
Zest is a soap, produced by Procter & Gamble. ...
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A fiscal year (or financial year or accounting reference date) is a 12-month period used for calculating annual (yearly) financial reports in businesses and other organizations. ...
The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ...
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