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Encyclopedia > Carling
Carling

Carling.
Owner(s) Flag of the United States Flag of CanadaMolson Coors Brewing Company
Year opened 1840

Carling is the name of a brand of lager in the United Kingdom, Australia, Canada and South Africa. Image File history File links Carlingbrew. ... Image File history File links This is a lossless scalable vector image. ... Image File history File links This is a lossless scalable vector image. ... See either: Molson - Molson ( Canada) Coors - Coors ( United States) ... 1840 is a leap year starting on Wednesday (link will take you to calendar). ... Carling can stand for: Carling is a British beer. ... Image File history File links Emblem-important. ... Lager is a well attenuated beer brewed in cool conditions using a slow-acting brewers yeast, known as a bottom-fermenting yeast, and then stored (or lagered) for a period in cool conditions to clear away particles and certain flavour compounds to produce a clean taste. ...


Carling brands are currently owned by the Molson Coors Brewing Company. In South Africa it is distributed by SABMiller. See either: Molson - Molson ( Canada) Coors - Coors ( United States) ... SABMiller (South African Breweries - Miller) (LSE: SAB, JSE: SAB,Official site) is one of the world’s largest brewers, with brewing interests and distribution agreements in over 60 countries across six continents. ...

Contents

History

In 1840 Thomas Carling began a small brewing operation in London, Ontario selling beer to soldiers at the local military camp. When he died, his sons William and John took over, naming it the W & J Carling Brewing Co. John Carling became a prominent figure in Canadian business and politics and was later knighted in 1893. Sir John Carling died in 1911 and the company has changed hands numerous times since. Nickname: Location of London in relation to Middlesex County and the Province of Ontario Coordinates: , Country Canada Province Ontario County Middlesex County Settled 1826 as a village Incorporated 1855 as a city Government  - City Mayor Anne Marie DeCicco-Best  - Governing Body London City Council  - MPs Sue Barnes (LPC) Glen Pearson...


Carling O'Keefe Breweries was bought by Carling Futvoye of Kansas City and later merged with Molson to form Molson Breweries Canada in 1989. Carling OKeefe was one of the smaller brewers in the Canadian beer market. ... For the ghost town in Washington, see Molson, Washington. ... Molsons Breweries Canada was formed in 1989 with the merger of Carling OKeefe Breweries and Molsons. ...


In 1999 Carling achieved sales of 1 billion pints in the UK, breaking the previous record and strengthening its position as the No.1 selling lager.


Brands

  • Carling, formerly known as Carling Black Label, is the best selling beer in the United Kingdom; alcohol content of 4.1%
  • Carling Black Label Ice, commonly referred to as just simply "Black Ice", is a strong, low-priced ice beer sold in Canada with an alcohol content of 6.1%; sold as Molson Ice in the United States using a variation of the Black Label Ice label & logo.
  • Carling Lager is a no-preservatives lager sold in Canada; not to be confused with Carling (Black Label)
  • Carling Ice is an ice brewed product from the Carling line
  • Carling Light is a lighter variation of Carling Lager
  • Carling Premier is a strong cream-flow premium lager with an alcohol content of 4.7%, introduced to celebrate Carling's sponsorship of the FA Premier League in 1992. In cans it is sold with a nitrogen widget, similar to those used in some canned ales. Unlike most lagers, Premier needs time to settle.
  • Carling Extra Cold is a colder version chilled to 2ÂșC, was launched in 2002, and is available in British pubs.
  • C2 is the low-alcohol version of Carling, with a 2% volume. It has been tagged, "The swift-one-at-lunch pint."
  • Carling Black Label Supreme is an inexpensive, powerful 8% brew.
  • Carling Black Label Big 10 is also inexpensive, yet an even stronger beer with a 10% alcohol content.Sam Smith loves carling

For other uses, see Beer (disambiguation). ... A preservative is a natural or synthetic chemical that is added to products such as foods, pharmaceuticals, paints, biological samples, etc. ... For the Scottish equivalent see Scottish Premier League The FA Premier League (often referred to as the Barclays Premiership in England and the Barclays English Premier League or just simply The EPL internationally) is a league competition for football clubs located at the top of the English football league system... Guinness floating widget The floating widget found in cans of beer is a hollow sphere, 3 cm in diameter. ...

Black Label

Main article: Black label

Black Label is a brand of beer well known throughout the former British Empire, where it is best known for its slogan "Hey Mabel, Black Label!". The most famous slogan for this product was, "I bet he drinks Carling Black Label!" In several countries it is also known as Carling Black Label. However, in the UK it is now known as just 'Carling' - they dropped the 'Black Label' in 2000 in response to public demands for a snappier call at the bar (according to the company). The phrase black label is used by suppliers of several products to indicate a prestige version, including: Penthouse magazine black label edition, containing more explicit photographs. ... For other uses, see Beer (disambiguation). ... The British Empire in 1897, marked in pink, the traditional colour for Imperial British dominions on maps. ...


Other brand history

WCRS also created hugely successful television and cinema adverts for Carling Premier. Carling Premier adverts were renowned for their unusual cinematography and stylish soundtracks. Cult film director Wim Wenders shot one commercial in Iceland, starring actor James Buller and actress Rebecca Godwin showing Buller riding a bicycle on a highwire over a waterfall. This advertising campaign alone cost in excess of 1 million GBP. All Carling Premier adverts were large budget and designed to promote the premium nature of the brand. Ernst Wilhelm (Wim) Wenders (born August 14, 1945) is a German film director, playwright, photographer, and producer. ...


Carling is currently the main sponsor of Celtic F.C and Rangers F.C in an attempt to make the brand more popular in Scotland. Scotland is the only region in the UK where Carling is not the top selling Lager currently outsold by Tennent's Lager[citation needed]. They are also the main title sponsor of the Football League Cup, and were former sponsors of the Premier League. The greatest football club in the known universe. ... Rangers F.C. (Rangers Football Club) is a Scottish football club from Glasgow, Scotland which plays in the Scottish Premier League. ... Wellpark Brewery was founded in 1785 in Glasgow, Scotland. ... The Football League Cup, commonly known as the League Cup, is an English football competition. ... For other sports leagues which may be referred to by this name, see List of professional sports leagues. ...


Carling is also a major sponsor of live music in the UK, sponsoring the Academy Music Group venues (including Brixton Academy), as well as the Reading and Leeds Festivals. Academy Music Group (or AMG) is a leading owner operator of music venues in the United Kingdom. ... Brixton Academy The Brixton Academy is a large music venue in Brixton, South London with a capacity of 4,921. ... The Reading and Leeds Festivals, officially called the Carling Weekend, are a pair of annual music festivals that take place in Reading and Leeds in England. ...


Carling were the first sponsors of the English Premier League. They began their sponsorship in 1993, one year after the league's creation, and continued until 2001 when they ended their backing and were replaced by Barclaycard. For other uses, see England (disambiguation). ... For other sports leagues which may be referred to by this name, see List of professional sports leagues. ... Barclaycard logo Barclaycard is a global credit provider (credit cards and loans) owned by Barclays plc in the UK. The Barclaycard was the first credit card introduced in the UK, coming into service in 1966. ...


References

  • Molson merges with Carling - CBC News: National, Broadcast Date: Jan. 18, 1989; reporter Tom Kennedy

External links


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