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Encyclopedia > California Raisins

The California Raisins are a fictional rhythm and blues musical group made up of four anthropomorphized raisins.

The concept was originally created for a commercial on behalf of the California Raisin Advisory Board when one of the writers, while trying to come up with an idea for a new raisin comercial, said, "We have tried everything but dancing raisins singing 'I Heard it Through the Grapevine'" (a 1968 Marvin Gaye song). To their surprise, the commercial became wildly popular, spawning future commercials, TV specials, and a Saturday morning cartoon series starring the Raisins.

The California Raisins are normally Claymation, but their cartoon series was cel animatied.

The California Raisins reportedly grossed more in the year that was their heyday, 1988, than Californian farmers made selling raisins.

  Results from FactBites:
California Raisins by Simonian Farms (304 words)
Fresno, California is the raisin capital of the world, and home to Simonian Farms.
When a hot spell in 1873 caused grapes to wither on the vine, one California grocer decided to capitalize on the apparent misfortune of grape growers and offered the dried fruit as a "Peruvian Delicacy." The rest is history.
Much of the credit for producing such wonderful raisins in the central valley of California is due to Armenian immigrants who came to America in the late 1800's.
Study Finds Lower Glycemic Index For Raisins (689 words)
In athletes, the GI of raisins was moderate.
The average GI -- using glucose as the reference food -- of raisins in the study was 54, while most experts use 55 or less as the definition for low GI.
Earlier California Raisin Marketing Board-sponsored independent studies with children showed that a raisin-nut mixture as a snack before soccer gave children a steady supply of energy during the game.
  More results at FactBites »



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