The concept was originally created for a commercial on behalf of the California Raisin Advisory Board when one of the writers, while trying to come up with an idea for a new raisin comercial, said, "We have tried everything but dancing raisins singing 'I Heard it Through the Grapevine'" (a 1968Marvin Gaye song). To their surprise, the commercial became wildly popular, spawning future commercials, TV specials, and a Saturday morning cartoon series starring the Raisins.
Fresno, California is the raisin capital of the world, and home to Simonian Farms.
When a hot spell in 1873 caused grapes to wither on the vine, one California grocer decided to capitalize on the apparent misfortune of grape growers and offered the dried fruit as a "Peruvian Delicacy." The rest is history.
Much of the credit for producing such wonderful raisins in the central valley of California is due to Armenian immigrants who came to America in the late 1800's.
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