The CableACE Award was an award that was given from 1978 to 1997 to honor excellence in Americancable television programing. It was originally created to serve as a cable television counterpart to the Emmy Award, which did not recognize cable programming prior to 1988. The CableACE awards were discontinued in 1997 when their organizers, the National Cable Television Association, finally decided that the Emmys were sufficiently recognizing cable tv programing making a separate awards show unnecessary. 1978 was a common year starting on Sunday (the link is to a full 1978 calendar). ... 1997 is a common year starting on Wednesday of the Gregorian calendar. ... Cable television or Community Antenna Television (CATV) (and often shortened to cable) is a system of providing television, FM radio programming and other services to consumers via radio waves transmitted directly to people’s televisions through fixed coaxial cables as opposed to the over-the-air method used in traditional... An Emmy Award. ...
CableACE Awards info (http://us.imdb.com/Sections/Awards/Cable_Ace_Awards/awards_summary)
Originally hired as a researcher, she took over the operation of the ACE (Awards for Cable Excellence) program, winning for cable programming a recognition as the equal or even superior to what was on broadcast.
Quite frankly, cable marketing was not held in high esteem for quite a while as the industry developed mostly because cable marketing was really pretty narrowly defined as sales and promotions as opposed to other industries which much more broadly defined the role of marketing.
It's interesting because the cable industry really took a pioneering lead in branding, but it was on the programming side and it started with networks that did not have the broad reach of their broadcast competitors.
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