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Encyclopedia > Brooks Stevens

For the company, see Brooks Stevens Design Associates.


Clifford Brooks Stevens (June 7, 1911-January 4, 1995) was an industrial designer, as well as automotive designer, graphic designer, and stylist. Though he is often cited with inventing the concept of planned obsolescence (the practice of artificially shortening product lifecycles in order to influence the buying patterns of consumers in favor of manufacturers), he did not invent it but rather coined the term and defined it. Stevens defined it as, "Instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary." His view was to always make the consumer want something new, rather than create poor products that would need replacing. There is some debate over his role in this controversial business practice. is the 158th day of the year (159th in leap years) in the Gregorian calendar. ... Year 1911 (MCMXI) was a common year starting on Sunday (link will display the full calendar) of the Gregorian calendar (or a common year starting on Saturday of the 13-day-slower Julian calendar). ... is the 4th day of the year in the Gregorian calendar. ... Year 1995 (MCMXCV) was a common year starting on Sunday. ... Car redirects here. ... Planned obsolescence (also built-in obsolescence[1] in the United Kingdom) is the process of a product becoming obsolete and/or non-functional after a certain period or amount of use in a way that is planned or designed by the manufacturer. ...


Stevens was born in Milwaukee, Wisconsin, on June 7, 1911. Stricken with polio as a child, Stevens father encouraged him to practice drawing while confined to his bed, perhaps motivating his career in design. He studied architecture at Cornell University from 1929 to 1933, and established his own home furnishings design firm in 1934 in Milwaukee.[1] For other places with the same name, see Milwaukee (disambiguation). ... is the 158th day of the year (159th in leap years) in the Gregorian calendar. ... Year 1911 (MCMXI) was a common year starting on Sunday (link will display the full calendar) of the Gregorian calendar (or a common year starting on Saturday of the 13-day-slower Julian calendar). ... Poliomyelitis (polio), or infantile paralysis, is a viral paralytic disease. ... This article is about building architecture. ... Cornell redirects here. ... Year 1929 (MCMXXIX) was a common year starting on Tuesday (link will display the full calendar) of the Gregorian calendar. ... Year 1933 (MCMXXXIII) was a common year starting on Sunday (link will display full calendar) of the Gregorian calendar. ... Year 1934 (MCMXXXIV) was a common year starting on Monday (link will display full 1934 calendar) of the Gregorian calendar. ...


His designs in home and kitchen appliances were popular, and he is recognized as being the start of the robins-egg blue phase of 50's kitchen appliances. He also practiced architectural design and graphic design. Of note is his design of the Miller Brewing logo. Miller Brewing is a large American piss maker based in Milwaukee. ...


As an automobile designer, Stevens was responsible for the Studebaker products (the Avanti was an exception) from the 1962 model year until Studebaker ceased production. He then designed the classic Harley-Davidson motorcycle. All Harleys since, including models in production now, are based on Stevens body designs. Studebaker Corporation, or simply Studebaker, was a United States wagon and automobile manufacturer based in South Bend, Indiana. ... Studebaker Avanti The Studebaker Avanti was a sports coupe originally built by the Studebaker Corporation of South Bend, Indiana, USA between June of 1962 and December of 1963. ... Logo on a 2003 Harley Davidson The Harley-Davidson Motor Company (NYSE: HDI) is a manufacturer of motorcycles based in Milwaukee, Wisconsin. ...


Stevens designed the Oscar Mayer Wienermobile, an American pop-culture icon. He designed engines for Briggs and Stratton and Outboard Marine Corporation. He also designed the university logo for the Milwaukee School of Engineering (MSOE) in 1978 as a part of "The Diamond Jubilee" celebration. The logo continues to be in use today and serves as the symbol of the university. [2] Oscar Mayer is an American meat and cold cut production company, now owned by Kraft Foods, known for its hot dogs, bologna, bacon and Lunchables products. ... A Wienermobile is an automobile shaped like a hot dog on a bun that is used to promote and advertise Oscar Mayer products. ... Briggs & Stratton is the worlds largest manufacturer of air_cooled gasoline engines for outdoor power equipment. ... The Outboard Marine Corporation was a maker of boat motors and maintenance supplies, they also owned several lines of boats such as cris craft. ... MSOE redirects here. ...


Stevens designed the distinctive post-war Skytop Lounge observation cars for the Chicago, Milwaukee, St. Paul & Pacific Railroad's premier Hiawatha passenger trains. The Milwaukee Road, officially the Chicago, Milwaukee, St. ... Train No. ...


Stevens founded, ran, and designed all of the automobiles for the Excalibur Motorcar Company.


Stevens died on January 4, 1995 in Milwaukee. His son, Kipp Stevens, runs the Brooks Stevens Design Associates.


See also

Designers at work in 1961. ... Example of industrial design item - hanger chair Industrial design is an applied art whereby the aesthetics and usability of products may be improved for marketability and production. ... This article or section does not cite any references or sources. ... Planned obsolescence (also built-in obsolescence[1] in the United Kingdom) is the process of a product becoming obsolete and/or non-functional after a certain period or amount of use in a way that is planned or designed by the manufacturer. ...

References

  1. ^ http://www.wisconsinhistory.org/dictionary/index.asp?action=view&term_id=9208&search_term=stevens
  2. ^ Whole Student Life Handbook. MSOE (2006-09). Retrieved on 2006-10-05.

Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... For other uses, see 5th October (Serbia). ...

External links


  Results from FactBites:
 
Brooks Stevens at the Wisconsin Historical Society (755 words)
Clifford Brooks Stevens was born June 7, 1911, in Milwaukee, Wisconsin.
Stevens’ polio grew so severe that doctors predicted he would never walk again yet his father, never a believer in rest, pushed Stevens to not only walk, but to ride a bicycle and to swim.
Stevens ignited a firestorm in the design community in 1954 when he declared that “planned obsolescence,” a phrase he coined, was the mission of industrial design.
Industrial Strength Design: How Brooks Stevens Shaped Your World (1378 words)
Clifford Brooks Stevens was born on June 7, 1911, in Milwaukee.
Stevens' definition of the concept-"instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary"-sounded innocuous enough, but his description of design as a marketing ploy immediately became controversial.
Brooks Stevens was not only a great designer and an effective marketing man; he was also a design theorist and a talented public speaker.
  More results at FactBites »

 
 

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