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Encyclopedia > Bright green environmentalism

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Bright green is a widely-used shorthand for a subcategory of environmentalism. ...

Dark Greens, Light Greens and Bright Greens

Contemporary environmentalists are often described as being split into three groups, 'Dark' 'Light' and 'Bright' Greens. [1]


Light Greens see protecting the environment first and foremost as a personal responsibility. They fall in on the reformist end of the spectrum, but light Greens do not emphasize environmentalism as a distinct political ideology, or even seek fundamental political reform. Instead they often focus on environmentalism as a lifestyle choice.[2] The motto "Green is the new black." sums up this way of thinking, for many [3] (Though many environmentalists of all stripes use "lite" green to describe products or practices they believe are greenwashing). Greenwash (a portmanteau of green and whitewash) is a term that environmentalists and other critics give to the activity of giving a positive public image to putatively environmentally unsound practices. ...


In contrast, dark greens believe that environmental problems are an inherent part of industrialized capitalism, and seek radical political change. As discussed earlier, 'dark greens' tend to believe that dominant political ideologies (sometimes referred to as industrialism) are corrupt and inevitably lead to consumerism, alienation from nature and resource depletion. Dark Greens claim that this is caused by the emphasis on growth that exists within all existing ideologies, a tendency referred to as ‘growth mania’. The dark green brand of environmentalism is associated with ideas of Deep Ecology, Post-materialism, Holism, the Gaia Theory of James Lovelock and the work of Fritjof Capra as well as support for a reduction in human numbers and/or a relinquishment of technology to reduce humanity's impact on the biosphere. The Industrial Revolution is the name given to the massive social, economic, and technological change in 18th century and 19th century Great Britain. ... Deep ecology is a recent branch of ecological philosophy (ecosophy) that considers humankind as an integral part of its environment. ... Post materialism is an economic philosophy focussing on quality of life and enviornmental sustainability over income and material possessions. ... The Earth seen from Apollo 17. ... A Gaia theory is a class of scientific models of the biosphere in which life fosters and maintains suitable conditions for itself by affecting Earths environment. ... Dr. James Ephraim Lovelock, CH, CBE, FRS (born 26 July 1919) is an independent scientist, author, researcher, environmentalist, and futurologist who lives in Cornwall, in the south west of Great Britain. ... Dr. Fritjof Capra – photo by Kate Mount Fritjof Capra (born February 1, 1939) is an Austrian-born American physicist. ... Map of countries by population density (See List of countries by population density. ... Theory Issues Culture By region Lists Anarchism Portal Politics Portal ·        Anarcho-primitivism is an anarchist critique of the origins and progress of civilization. ... For other uses, see Biosphere (disambiguation). ...


More recently, Bright green environmentalism/Bright Green Environmentalists emerged. This group believes that radical changes are needed in the economic and political operation of society in order to make it sustainable, but that better designs, new technologies and more widely distributed social innovations are the means to make those changes-- and that we can neither shop nor protest our way to sustainability[4]. As Ross Robertson writes, "[B]right green environmentalism is less about the problems and limitations we need to overcome than the “tools, models, and ideas” that already exist for overcoming them. It forgoes the bleakness of protest and dissent for the energizing confidence of constructive solutions."[5]


The Origin and Evolution of Bright Green Thinking

The term bright green, first coined in 2003 by writer Alex Steffen, refers to the fast-growing new wing of environmentalism, distinct from traditional forms[6]. Bright green environmentalism aims for a society that relies on new technology and improved design to achieve gains in ecological sustainability without reducing (indeed, increasing) the potential for economic growth[7] and attending to human needs. Alex Steffen (* 1968) is an American writer[1], editor and futurist. ... The historic Blue Marble photograph, which helped bring environmentalism to the public eye. ...


Its proponents tend to be particularly enthusiastic about green energy, hybrid automobiles, efficient manufacturing systems, bio and nanotechnologies, ubiquitous computing, dense urban settlements, closed loop materials cycles and sustainable product designs. "One-planet living" is a frequently heard buzz-phrase.[8][9] They tend to focus extensively on the idea that through a combination of well-built communities, new technologies and sustainable living practices, quality of life can actually be improved even while ecological footprints shrink. A solar trough array is an example of green energy Green energy is a term describing what is thought to be environmentally friendly sources of power and energy. ... See: Hybrid Vehicle ... Insulin crystals Biotechnology is technology based on biology, especially when used in agriculture, food science, and medicine. ... Nanotechnology refers to a field of applied science and technology whose theme is the control of matter on the atomic and molecular scale, generally 100 nanometers or smaller, and the fabrication of devices that lie within that size range. ... Ubiquitous computing (ubicomp, or sometimes ubiqcomp) integrates computation into the environment, rather than having computers which are distinct objects. ... New urbanism is an American urban design movement that arose in the early 1980s. ... ... This article does not cite any references or sources. ...


The term "bright green" has been used with increased frequency due to the promulgation of its ideas through the Internet and recent coverage in the traditional media.


Currents

The Viridian design movement is an aesthetic movement focused on bright green environmentalist concepts. The name was chosen to refer to a shade of green that does not quite look natural, indicating that the movement is about innovative design and technology, in contrast with the "leaf green" of traditional environmentalism. The movement ties together environmental design, techno-progressivism, and global citizenship.[10][11] It was founded in 1998 by Bruce Sterling, a postcyberpunk science fiction author. Sterling remains the central figure in the movement to this day, with Alex Steffen perhaps the next best-known. Some frequent contributors to Sterling's Viridian notes formed the Worldchanging blog.[12][13][11] Aesthetics (or esthetics) (from the Greek word αισθητική) is a branch of philosophy dealing with the nature of beauty. ... Viridian is a blue-green pigment, a hydrated chromium(III) oxide, of medium saturation and relatively dark in value. ... Environmental design is the process of addressing environmental parameters when devising plans, programs, policies, buildings, or products. ... Techno-progressivism, technoprogressivism, or tech-progressivism (a portmanteau word combining technology-focused and progressivism), is a stance of active support for technological development and social progress. ... Global Citizenship is both a moral and ethical disposition which might guide an individual or groups understanding of the local and global contexts — and their relative responsibilities within different communities. ... For other persons named Bruce Sterling, see Bruce Sterling (disambiguation). ... This article or section is missing references or citation of sources. ... Note that this partial list contains some authors whose works of fantastic fiction would today be called science fiction, even if they predate, or did not work in that genre. ... Alex Steffen (* 1968) is an American writer[1], editor and futurist. ... WorldChanging is a bright green environmentalist blog which covers ecological, humanitarian and design issues through solutions-based journalism covering tools, models and ideas for building a better future and eschewing traditional news and criticism. ...


See also

Cradle to Cradle: Remaking the Way We Make Things ( ISBN 0865475873 ) is a 2002 book by German chemist Michael Braungart and architect William McDonough. ... The Earth Day flag includes a NASA photo. ... WorldChanging is a bright green environmentalist blog which covers ecological, humanitarian and design issues through solutions-based journalism covering tools, models and ideas for building a better future and eschewing traditional news and criticism. ... For other persons named Bruce Sterling, see Bruce Sterling (disambiguation). ...

References

  1. ^ Interview with Alex Steffen, part three | Gristmill: The environmental news blog | Grist
  2. ^ Celebrities Lead the Way to a Greener Britain (2006-11-07). Retrieved on 2007-05-07.
  3. ^ Eco-friendly: Why green is the new black - International Herald Tribune
  4. ^ WorldChanging: Tools, Models and Ideas for Building a Bright Green Future: Don't Just Be the Change, Mass-Produce It
  5. ^ A Brighter Shade of Green: Rebooting Environmentalism for the 21st Century, by Ross Robertson
  6. ^ WorldChanging: Tools, Models and Ideas for Building a Bright Green Future: Reports from the Team
  7. ^ Green schools show New Haven students the lightThe Yale Herald
  8. ^ Bright Green Living wiki mission statement
  9. ^ "On Earth Day", Alex Steffen — Worldchanging website
  10. ^ Sterling, Bruce (2001). "Viridian: The Manifesto of January 3, 2000". Retrieved on 2007-01-28.
  11. ^ a b Hughes, James (2002). "Democratic Transhumanism 2.0". Retrieved on 2007-01-26.
  12. ^ Viridian notes.
  13. ^ Steffen, Alex (2006). Worldchanging: A User's Guide for the 21st Century. Harry N. Abrams. ISBN 0810930951. 

Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 311th day of the year (312th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 127th day of the year (128th in leap years) in the Gregorian calendar. ... The Yale Herald is a weekly newspaper run by undergraduate students at Yale University since 1986. ... For other persons named Bruce Sterling, see Bruce Sterling (disambiguation). ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 28th day of the year in the Gregorian calendar. ... James Hughes Ph. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 26th day of the year in the Gregorian calendar. ... Alex Steffen (* 1968) is an American writer[1], editor and futurist. ... WorldChanging is a bright green environmentalist blog which covers ecological, humanitarian and design issues through solutions-based journalism covering tools, models and ideas for building a better future and eschewing traditional news and criticism. ...

External links

  • The Next Green Revolution — Wired magazine
  • A Brighter Shade of Green: Rebooting Environmentalism for the 21st Century — WIE magazine
  • "Go Bright Green" -- article in the Guardian
Wired is a full-color monthly magazine and on-line periodical published in San Francisco, California since March 1993. ...

 
 

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