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Encyclopedia > Breeze Card
Breeze Card
Breeze Ticket
Breeze Vending Machine

The Breeze Card is a stored value smart card that passengers use as part of an automated fare collection system which the Metropolitan Atlanta Rapid Transit Authority (MARTA) introduced to the general public in early October 2006. [1] The card automatically debits the cost of the passenger’s ride when placed on or near the Breeze Target at the fare gate. Transit riders are able to add value or time-based passes to the card at Breeze Vending Machines (BVM) located at all MARTA stations. The major phases of MARTA's Breeze transformation took place before July 1, 2007. Before July 1, 2007, customers were still able to purchase TransCards from ridestores or their employers. They were also able to obtain paper transfers from bus drivers to access the train. As of July 1st the TransCard and the paper transfers have been discontinued. All patrons must now have a Breeze Card or Ticket to access the system (except for sinlge bus rides, which can still be paid for in exact change), and all transfers are loaded on the card. Breeze Vending Machines (BVM) now distribute regional transit provider passes (providing that the requested system has completed their transformation to the Univeral Breeze AFC.) The Breeze Card employs passive RFID technology currently in use in Washington D.C, Chicago, Boston (the CharlieCard), Hong Kong (the Octopus Card), Seoul, Singapore, Santiago (the Multivia), and London. Image File history File links Breezecard. ... Image File history File links Breezecard. ... Image File history File links Breezeticket. ... Image File history File links Breezeticket. ... Image File history File links Breeze_vending_machine. ... Image File history File links Breeze_vending_machine. ... Smart card used for health insurance in France. ... MARTA rail car at North Avenue station The Metropolitan Atlanta Rapid Transit Authority, more commonly called MARTA, is the largest public rapid-transit system (in both size and ridership) in the Atlanta metropolitan area, and the ninth largest in the United States. ... For the Manfred Mann album, see 2006 (album). ... An EPC RFID tag used for Wal-Mart Radio Frequency Identification (RFID) is an automatic identification method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. ... Aerial photo (looking NW) of the Washington Monument and the White House in Washington, DC. Washington, D.C., officially the District of Columbia (also known as D.C.; Washington; the Nations Capital; the District; and, historically, the Federal City) is the capital city and administrative district of the United... Nickname: Motto: Urbs In Horto (Latin: City in a Garden), I Will Location in the Chicago metro area and Illinois Coordinates: , Country United States State Illinois County Cook & DuPage Settled 1770s Incorporated March 4, 1837 Government  - Mayor Richard M. Daley (D) Area  - City  234. ... Nickname: City on the Hill, Beantown, The Hub (of the Universe)1, Athens of America, The Cradle of Revolution, Puritan City, Americas Walking City Location in Massachusetts, USA Counties Suffolk County Mayor Thomas M. Menino(D) Area    - City 232. ... The more permanent CharlieCard, which was distributed by Customer Service Agents starting December 4, 2006. ... Obverse side of a standard adult card. ... Seoul   is the capital of South Korea and is located on the Han River in the countrys northwest. ... Location of Santiago commune in Greater Santiago Coordinates: Region Santiago Metropolitan Region Province Santiago Province Foundation February 12, 1541 Government  - Mayor Raúl Alcaíno Lihn Area 1  - City 641. ... Multivia is the name of the contactless card designed for paying the travel fares in the new mass transport system Transantiago in Santiago, Chile . ... This article is about the capital of England and the United Kingdom. ...

Contents

Overview of Breeze

The Breeze system uses a two card scheme: the Ticket will be used by people that are visiting, and other light users, and is composed of coated paper around the RFID antenna. The Card is meant for those that use MARTA frequently and need to load time-based passes. This card will be registrable online at the Breeze site. A rider using the system would approach the gate, tap the card to the blue circle 'target' and walk through as the gate opens. The card can be kept in a wallet and still read, and won't interfere with credit cards, but will with other RFID cards, like work IDs. MARTA riders are advised to keep different RFID cards apart when trying to open the fare gate, as placing them close together makes them effectively useless. Credit cards A credit card is a system of payment named after the small plastic card issued to users of the system. ...


Riders such as visitors and tourists who do not opt for the permanence of the Breeze Card are encouraged use the Breeze Ticket, to avoid paying the US$5 fee for Breeze Cards which took effect on July 1, 2007 (which includes a round-trip, thus only a $1.50 fee is being added). However beginning May 1, 2007, a .50 charge will be added to the cost of a new Breeze Ticket ostensibly to cover the cost of the ticket. Ticket holders need to keep their card, as the ticket will be required to 'tap out' of stations starting July 10th, to encode free transfers to MARTA buses, and other transit systems (GRTA Express, CCT) as they adopt the infrastructure.


History of Breeze Conversion

In preparation for the Breeze Card, MARTA initially deployed the Breeze Ticket, a limited-use paper stored value card. During the installation phase (December 2005-September 2006) MARTA installed the new Breeze gates in all stations, new bus fare boxes, and Breeze Vending Machines "BVMs", in which individuals can buy Tickets encoded with one ride. MARTA first implemented Breeze at the Bankhead station in December 2005. System wide installation of Breeze (both train stations and buses) was completed in early September, making MARTA the first system in the United States to move towards only smart cards for fare[2]. A stored-value card represents money on deposit with the issuer, not unlike a debit card. ... December 2005 : January - February - March - April - May - June - July - August - September - October - November - December- → 31 December 2005 (Saturday) 25-year-old Scottish human rights worker Kate Burton and her parents are freed unharmed in the Gaza Strip by the Palestinian gunmen who kidnapped them two days earlier. ... September 2006 is the ninth month of 2006 and has begun on a Friday. ... Bankhead is an above-ground station in the MARTA rail system. ...


Currently the BVM's continue to accept MARTA tokens allowing riders to convert tokens into Breeze Tickets. Starting October 6, patrons will be allowed to purchase Breeze Cards(which expire four years after first use)[3] for free until July 2007, when there will be a US$5 charge thereafter, and reload Breeze Tickets (they expire ninety days after purchase). Now, the BVMs provide patrons with the ability to check a card's balance, and pay for parking at any station. The BVMs currently accept credit cards and cash for payment. A credit card system is a type of retail transaction settlement and credit system, named after the small plastic card issued to users of the system. ...


The system will stop selling tokens in the late fall, but magnetic weekly and monthly MARTA cards will be sold until July 2007; when magnetic cards will be invalidated permanently; and the MARTA Breeze system will be complete. Cards became available by mail to customers that pre-ordered starting September 30th. As the system reaches its final phase, MARTA will host "token exchanges"(October-December), allowing for people with rolls of tokens to have the number of tokens encoded on an extended-use card.


Beginning May 2007 MARTA will charge a 50 cent surcharge on all Breeze Tickets. July 2007 MARTA will also stop offering free Breeze Cards through www.breezecard.com and order forms from MARTA Ride Stores[4]. Magnetic cards will be invalidated permanently and MARTA will consider the Breeze system complete.


MARTA has indicated that July 2007 pay per boarding is scheduled to begin. At that time, all customers will have to pay with a Breeze Card, Ticket or cash. Transfers will only be available on Breeze fare media – no paper transfers or bus to rail magnetic transfers will be issued. When this happens, to transfer FREE to MARTA you will need to use a Breeze Card or Breeze Ticket because MARTA will no longer be accepting paper transfers or bus to rail transfers. MARTA is the common name for Atlantas rapid transit system, consisting of a network of bus routes linked to a heavy rail rapid transit system. ... MARTA is the common name for Atlantas rapid transit system, consisting of a network of bus routes linked to a heavy rail rapid transit system. ... MARTA is the common name for Atlantas rapid transit system, consisting of a network of bus routes linked to a heavy rail rapid transit system. ...


Benefits over old token-based system

MARTA's Breeze will allow riders to load money on the card for use over time, and to add 7- and 30-day passes that are not fixed to a calendar period. [5] The new system will provide a better way for MARTA to analyze transit patterns, allowing for schedule changes to suit demand and will free up more staff to work directly with customers in stations. Breeze will also prevent fare evasion (which costs MARTA an estimated US$10 million[6]). Fare evasion, as distinct from fare avoidance, is the act of illegally travelling on public transport, having deliberately not purchased the required ticket to travel (having had the chance to do so). ... ISO 4217 Code USD User(s) the United States, the British Indian Ocean Territory,[1] the British Virgin Islands, East Timor, Ecuador, El Salvador, the Marshall Islands, Micronesia, Palau, Panama, Turks and Caicos Islands, and the insular areas of the United States Inflation 2. ...


The upgrade to Breeze has also resulted in a complete replacement of all fare gates and token-based system. The previous system was subject to entrance without payment, as a low turnstile permitted "turnstile jumping" and a handicapped gate could easliy be opened by reaching over to push the exit bar. The next system offers taller gates and cannot be opened from the oustide without first paying. Additionally the old system was unreliable and often did not accept valid passes or tokens. The age of the old system made maintenance and repair difficult. MARTA has promised that the new gates will be more reliable.[citation needed] It has yet to be seen if the new system will function as promised. A rare and historic Bechuanaland Border Police canteen token. ...


Future Potential

The new system will allow MARTA to consider using exit fares and distance-based fares and charging more for longer rides. However, MARTA has stated it has no current plans to implement any changes to its existing flat one-way fare policy. An exit fare is a method of collecting ridership fees, or fare, from a transportation system where the fee (or part of the fee) is collected from passengers upon reaching their destination. ...


Other transit systems have expressed interest in expanding the Breeze infrastructure to take advantage of seamless transfers as provided by their reciprocal agreements with MARTA. The first system to adopt Breeze is Cobb Community Transit, who plans to implement Breeze along with MARTA's timeline. MARTA rail car at North Avenue station The Metropolitan Atlanta Rapid Transit Authority, more commonly called MARTA, is the largest public rapid-transit system (in both size and ridership) in the Atlanta metropolitan area, and the ninth largest in the United States. ... Cobb Community Transit or CCT is the bus public transit system in Cobb County, Georgia, one of metro Atlantas three most populated suburban counties. ...


Criticisms

The pilot installation of the system at the Bankhead station created controversy when it was discovered the fare gates ended fifteen inches from the ground, allowing fare evaders to crawl underneath the gates. One of the main reasons for MARTA upgrading its fare system was to eliminate fare evasion. The issue has since been corrected with the attachment of plastic bars to the bottom of the gates, reducing the gap to six inches and virtually eliminating the possibility of fare evaders crawling through it.


Though the problem of people sliding through the bottom of each gate has been solved, there have been people abusing the system's inability to track individual magnetic cards and transfers. The old system, which would block the magnetic weekly and monthly transit cards for fifteen minutes after use. The new system, on the other hand, allows one time-based magnetic cards to be used for multiple people. Incidents have also been noted in which people trick the sensors to believe that a person is exiting a station while actually entering.[citation needed]


MARTA has advertised Breeze as the first all smart-card system in the US, however they still plan to allow cash on the bus. This will also create a situation where riders who do not need to transfer can pay $1.75 cash on the bus without the $0.50 extra for a Breeze ticket or $1.50 extra for a Breeze card that would be required for the train or transfers.


References

http://www.breezecard.com http://www.itsmarta.com

  1. ^ Breeze Card Official Site
  2. ^ Cubic Awarded MARTA Contract
  3. ^ Reloadable Transit Cards Arrive
  4. ^ Breeze, The New Way to Pay
  5. ^ Breeze FAQ
  6. ^ MARTA Plugs Gap in New Station Gates

 
 

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