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Encyclopedia > Benetton Group
Benetton Group
Type Public (NYSEBNG)
Founded Treviso, Italy (1965)
Headquarters Villa Minelli, Ponzano
Key people Luciano Benetton, Chairman
Giuliana Benetton, Director
Gilberto Benetton, Director
Carlo Benetton, Deputy Chairman
Industry Clothing
Products Complete list of Benetton brands
Revenue 1,8 billion (2005)
Employees 7,987 (2005)
Website www.benettongroup.com

Benetton Group S.p.A. (NYSEBNG) is a global clothing brand, based in Treviso, Italy. The name comes from four members of the Benetton family who founded the company in 1965. Benetton Group is listed on the Borsa Italiana, the Frankfurt Stock Exchange and the New York Stock Exchange. Image File history File links Benetton. ... This article does not cite any references or sources. ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... Treviso is a town in the Veneto region of Italy. ... Year 1965 (MCMLXV) was a common year starting on Friday (link will display full calendar) of the 1965 Gregorian calendar. ... Born on May 13, 1935, Luciano Benetton, chairman of Italian fashion company Benetton, was at the helm of the company for 38 years. ... Four members of the Italian Benetton family founded the Benetton Group S.p. ... Four members of the Italian Benetton family founded the Benetton Group S.p. ... Four members of the Italian Benetton family founded the Benetton Group S.p. ... Clothing protects the vulnerable nude human body from the extremes of weather, other features of our environment, and for safety reasons. ... Look up revenue in Wiktionary, the free dictionary. ... Image File history File links No higher resolution available. ... For other uses, see Euro (disambiguation). ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... For the album by the Kaiser Chiefs see Employment (album) Employment is a contract between two parties, one being the employer and the other being the employee. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos and other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... A brand includes a name, logo, slogan, and/or design scheme associated with a product or service. ... Treviso is a town in the Veneto region of Italy. ... Four members of the Italian Benetton family founded the Benetton Group S.p. ... The Borsa Italiana S.p. ... The Frankfurt Stock Exchange (outside) The DAX chart (inside) The Frankfurt Stock Exchange (German: FWB® Frankfurter Wertpapierbörse) is a stock exchange located in Frankfurt, Germany. ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ...


The success story began in 1955 when Luciano Benetton, the eldest of four children, was only 20 years old and working as a salesman in Treviso. He realized that people wanted colors in their lives and especially in their clothes. He sold a younger brother's bicycle in order to buy the first second-hand knitting machine, and began to market a small collection of sweaters to local stores in the area of Veneto. The positive reaction to his designs was only the beginning of a solid start. Soon after, he asked his sister and his two younger brothers, Giberto and Carlo, to join him. Veneto or Venetia, is one of the 20 regions of Italy. ...


In 1968, the Benettons opened their first store in Belluno and the year after in Paris, with Luciano as chairman, his brother Giberto in charge of administration, their younger brother Carlo running production, and Giuliana as a chief designer. The River Piave next to Belluno. ... This article is about the capital of France. ...


Its core business is clothing with the casual line marketed as the "United Colors of Benetton", a fashion-oriented "Sisley" division, "Playlife" leisurewear, and "Killer Loop" streetwear brands. Their products include womenswear, menswear, childrenswear and underwear and they have recently expanded into toiletries, perfumes, exclusive watches and items for the home such as kitchen accessories and baby products.


The "United Colors" publicity campaign originated when photographer Oliviero Toscani was given carte blanche by the Benetton management. A photographer at the Calgary Folk Music Festival Paparazzi at the Tribeca Film Festival A photographer is a person who takes a photograph using a camera. ... Oliviero Toscani (b. ... Diners Club International, originally founded as Diners Club, was formed in 1950 by Frank X. McNamara, Ralph Schneider and Alfred Bloomingdale. ...


Under Toscani's direction ads were created that contained striking images unrelated to any actual products being sold by the company; a deathbed scene of a man (AIDS activist David Kirby) dying from AIDS, a bloodied, unwashed newborn baby with umbilical cord still attached, two horses mating, close-up pictures of tattoos reading "HIV Positive" on the bodies of men and women, a collage consisting of genitals of persons of various races, a priest and nun about to engage in a romantic kiss, and pictures of inmates on death row. The company's logo served as the only text accompanying the images in most of these advertisements. Acquired Immune Deficiency Syndrome or acquired immunodeficiency syndrome (AIDS or Aids) is a collection of symptoms and infections resulting from the specific damage to the immune system caused by the human immunodeficiency virus (HIV). ... Species Human immunodeficiency virus 1 Human immunodeficiency virus 2 Human immunodeficiency virus (HIV) is a retrovirus that causes acquired immunodeficiency syndrome (AIDS, a condition in humans in which the immune system begins to fail, leading to life-threatening opportunistic infections). ... For information about the Record company see Death Row Records For information about the computer game see Deathrow (game) Death Row is a term which refers to the section of a prison that houses individuals awaiting execution. ...

Contents

Criticism

Benetton has faced criticisms from Mapuche organizations, including Mapuche International Link, over its purchase of traditional Mapuche lands in southern Argentina. [1] Mapuche test of Wikipedia at Wikimedia Incubator Mapuche (Mapudungun; Che, People + Mapu, of the Land) are the Indigenous inhabitants of Central and Southern Chile and Southern Argentina. ... Mapuche International Link (MIL) is an organization which campaigns on behalf of the Mapuche people of southern Chile and Argentinia. ...


Benetton aroused suspicion when they considered using RFID tracking chips on clothes to monitor inventory. A boycott site alleges the tracking chips "can be read from a distance and used to monitor the people wearing them."[2] Issues of consumer privacy were raised and the plan was shelved. An EPC RFID tag used for Wal-Mart Radio Frequency Identification (RFID) is an automatic identification method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. ...


PETA launched a boycott campaign against Benetton for buying wool from farmers who practiced mulesing. Benetton has since agreed to buy nonmulesed wool and has further urged the wool industry to adopt the PETA and Australian Wool Growers Association agreement to end mulesing. [3] Peta can refer to: Peta (prefix), a prefix meaning times 1015 in the International System of Units People for the Ethical Treatment of Animals (PETA), an animal-rights organization People Eating Tasty Animals, a parody of People for the Ethical Treatment of Animals Peta, Greece, a town in the prefecture... Mulesing is the surgical removal of strips of wool-bearing wrinkle skin from around the tail of a sheep. ...


Most Benetton locations in Canada and in the United States do not stock any of their men's collection or will carry only a small fraction of the collection.


Unlike comparable clothing retailers such as Gap, Banana Republic, J. Crew, Abercrombie & Fitch and Eddie Bauer, Benetton's does not list prices for their merchandise on their official website. Look up Gap in Wiktionary, the free dictionary. ... Banana Republic is a chain of clothing stores owned by Gap Inc. ... J.Crew is a mens and womens clothing and accessories company in the United States. ... Abercrombie & Fitch (NYSE: ANF), is an American lifestyle brand specializing in Casual Luxury apparel for college students ages 18 through 22. ... Eddie Bauer is an outdoor clothing and sporting goods chain. ...


See also

Four members of the Italian Benetton family founded the Benetton Group S.p. ... Benetton Formula Ltd. ... Benetton Basket is an Italian basketball club from Treviso, the headquarters city of its longtime owner Benetton. ... Official website www. ... Club Name Sisley Volley Treviso Image Arena Treviso Italy. ...

External links

Benetton brands


 
 

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