In psychology and marketing, two concepts or stimuli are associated when the experience of one leads to the effects of another, due to repeated pairing. This is sometimes called Pavlovian association for Ivan Pavlov's pioneering of classical conditioning. Psychology (Classical Greek: psyche = soul or mind, logos = study of) is an academic and applied field involving the study of behaviour, mind and thought and the underlying neurological bases of behaviour. ... Marketing is the collective field of advertising and promotion. ... A stimulus is the following: In physiology, a stimulus (physiology) is something external that elicits or influences a physiological or psychological activity or response. ... Ivan Pavlov Ivan Petrovich Pavlov (September 14, 1849 - February 27, 1936) was a Russian physiologist who first described the phenomenon now known as conditioning in experiments with dogs. ... Classical conditioning, also called Pavlovian conditioning or respondent conditioning, is a type of learning found in animals, caused by the association (or pairing) of two stimuli. ...
Association is a widely used memory trick. Associating a new item (an object, a picture, a smell or anything else a person may wish to recall) to another, more easily-remembered item can allow you to think of them both.
In the philosophy of mind, associationism began as a theory about how ideas combine in the mind. ... Conditioning is a psychological term for what Ivan Pavlov described as the learning of conditional behavior. ...
Dictionary of the History of Ideas: Association of Ideas
A voluntary association (also sometimes called an association) is a group of individuals who voluntarily enter into an agreement, explicit or implicit, to form or act as a body (or organization) to accomplish a purpose.
In psychology, an association (psychology) is something linked in memory or imagination with a thing or person.
In Archaeology an association is the relationship between objects found together.
Free association (Psychodynamic theory) is a technique used in psychology, devised by Sigmund Freud.
Using the technique of free association, Freud asked patients to relate anything which came into their mind, regardless of how apparently unimportant or potentially embarrassing the memory threatened to be.
This technique assumed that all memories are arranged in a single associative network, and that sooner or later the subject would stumble across the crucial memory.
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