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Encyclopedia > Aspirational brand

In consumer marketing, an aspirational brand is one that a large segment of consumers wish to own, but cannot. An aspirational product implies certain positive characteristics to the user, but the supply appears limited due to price or production capacity. It has been suggested that Product marketing be merged into this article or section. ...


As an example, a luxury car may be from an aspirational brand - many people wish to own one, far more than actually are able.


An aspirational brand can acheive a price premium in the marketplace over a commodity brand. The word commodity is a term with distinct meanings in business and in Marxian political economy. ...


 
 

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