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Encyclopedia > Art director

The term art director, is an overall title for a variety of similar job functions in advertising, publishing, film and television, the Internet, and video games. Commercialism redirects here. ... This article is concerned with the production of books, magazines, and other literary material (whether in printed or electronic formats). ... The film industry consists of the technological and commercial institutions of filmmaking: i. ... Namcos Pac-Man was a hit, and became a cultural phenomenon. ...

Contents

Publishing

In publishing, where the term originated, an art director organizes the pages of a magazine or newspaper and in consultation with an editor, chooses or designs accompanying pictures or graphics. Typically, this art director reports to the editor. At larger books or magazines, there are assistant and associate art directors that report to the art director. Many times a Design Director oversees the entire team. This article or section is not written in the formal tone expected of an encyclopedia article. ... This article or section does not cite its references or sources. ... Editing is the process of preparing language, images, or sound for presentation through correction, condensation, organization, and other modifications. ... Graphics are visual presentations on some surface such as a wall, canvas, computer screen, paper, or stone to brand, inform, illustrate, or entertain. ...


Advertising

Art directors in advertising aren't necessarily the head of an art department although the title may suggest it. In modern advertising practice, they typically work in tandem with a copywriter. Together, the art director and copywriter work on a concept for commercials, print advertisements, and any other advertising medium. Individually, the art director is mostly responsible for the visual look and feel of the creative product, and the copywriter has ultimate responsibility for the product's verbal and textual content. Both are responsible for coming up with big, effective and persuasive ideas. Depending on the competencies of each, they may share tasks that are traditionally designated for one or the other, for instance, an art director may suggest certain wording and a copywriter may suggest a certain aesthetic for a project. Commercialism redirects here. ... A copywriter is a person who writes text, or copy, for clients. ...


The art director/copywriter tandem is overseen by a creative director. Art directors may also oversee a team of junior designers, image developers and production artists. In a smaller organization the art director may fill these roles as well. In a larger organization, art directors may oversee other art directors in a senior/junior art director relationship. To meet Wikipedias quality standards, this article or section may require cleanup. ... Wikipedia does not yet have an article with this exact name. ... This article is being considered for deletion in accordance with Wikipedias deletion policy. ... A production artist is an entry level job position in a creative profession. ...


Film

An art director, in the hierarchical structure of a film art department, works directly below the production designer, and above the set designer and set decorator. A large part of their duties include the administrative aspects of the art department. They are responsible for assigning tasks to personnel, keeping track of the art department budget and scheduling, as well as overall quality control. They are often also a liaison to other departments; especially the construction department. In the past, the art director title was used to denote the head of the art department (hence the Academy Award for Best Art Direction). On the movie Gone With the Wind, David O. Selznick felt that A hierarchy (in Greek hieros = sacred, arkho = rule) is a system of ranking and organizing things. ... Production designer is a term used in the movie industry to refer to the person with the responsibility for designing the sets and costumes and choosing locations, and thus for creating the overall visual appearance of a film. ... Scenic design also known as Stage design is the creation of theatrical scenery. ... A set decorator is in charge of the set dressing on a film set, which includes the furnishings, wallpaper, lighting fixtures, and many of the other objects that will be seen in the film. ... Art department in movie terms means the section of a productions crew concerned with visual artistry. ... Human Resources has at least two meanings depending on context. ... In large construction projects, such as skyscrapers, cranes are essential. ... The Academy Awards are the oldest awards ceremony for achievements in motion pictures. ...


William Cameron Menzies had such a significant role in the look of the film, that the title Art Director was not sufficient, and so he gave Menzies the title of Production Designer. The title has become more common, and now Production Designer is commonly used as the title for the head of the Art Department, although the title actually implies control over every visual aspect of a film, including costumes.

External Links

ADG Art Direction Wiki Online community and knowledgebase relating to new and classic technologies relevant to the art of film design


British Film Designers Guild A society of British Film Directors and Designers was founded in 1946, for the betterment of the Design in British Films.


Advertising Art Directors in Close-up


  Results from FactBites:
 
Art Director & Business Formation (1223 words)
Art directors often wonder whether this is the best form of business under which to conduct their operations because of one major drawback: sole proprietors have "unlimited liability".
But many art directors who feel that their financial liabilities could be extensive look away from the sole proprietorship to the corporate form of doing business for help.
Many art directors choose the corporate form of business because the limited liability gives them protection for their personal assets, and because they find that the simplified forms of corporate organization easily facilitate the manner in which they conduct their business.
The Art Director And The Law (8388 words)
The art director transmits the signed letter to the client and asks the client for a counter signature to acknowledge that the terms and conditions in the letter are those which are acceptable to the client and that they will govern in the course of the job.
Whatever provisions are employed, the art director will still be concerned with obtaining payment for additional expenses resulting from the client's request for additional work, or due to the client's errors, omissions, or alterations, or arising after approval of the work or after the client had the opportunity for approval.
In doing this the art director should ensure that the vendor or supplier understands that the art director is acting as an agent only, and that the vendor or supplier will bill and hold the client liable for, and not bill and hold the art director liable for, the costs or expenses incurred.
  More results at FactBites »

 
 

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