Ad nauseam is a Latin term used to describe something that has been continuing "to the point of nausea." For example "This topic has been discussed ad nauseam": it has been discussed extensively and everyone is sick of it.
Argumentum ad nauseam or argument from repetition is the false proof of a statement by (prolonged) repetition, possibly by different people. This logical fallacy is commonly used as a form of rhetoric by politicians, and it is one of the mechanisms of reinforcing urban legends. In its extreme form, it can also be a form of brainwashing. This logical fallacy tends to be convincing to people because, as Joseph Goebbels discovered, if something is repeated as true often enough, people will eventually come to accept it.
Arguments intended to persuade may be convincing to many listeners despite containing such fallacies, but they are nonetheless flawed.
The argument presupposes its conclusion: one of the premises assumes that the conclusion is true.
Typically, logical fallacies are invalid, but they can often be written or rewritten so that they follow a valid argument form; and in that case, the challenge is to discover the false premise, which makes the argument unsound.
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