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Encyclopedia > American Eagle Outfitters
American Eagle Outfitters, Inc.
Type Public (NYSE: AEO)
Founded 1904, company establishment
1977, switch to current branding
Headquarters Pittsburgh, Pennsylvania
Area served Flag of the United States United States
Key people Jay L. Schottenstein (Chairman)
James V. O'Donnell (CEO)
Roger S. Markfield (Vice Chairman)
Susan P. McGalla (President & CMO)
Industry Retail
Products Apparel, footwear, accessories
Revenue $2.8 billion USD (2006)
Employees 20,600 (2005)
Parent Retail Ventures
Website www.ae.com

American Eagle Outfitters (NYSE: AEO) is an American clothing and accessories retailer based in the South Side neighborhood of Pittsburgh, Pennsylvania. It was founded in 1977 by Sean Peters and Frank Perretta as a subsidiary of Retail Ventures Incorporated, a company which also owned and operated Silverman's Menswear. The Silvermans sold their ownership interests in 1991. At one time, it sold brands such as OshKosh in the early 1980s, similar to Gap selling Levi's. Image File history File links Lettered logo for clothing company American Eagle Outfitters. ... This article does not cite any references or sources. ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... 1904 (MCMIV) was a leap year starting on a Friday (see link for calendar). ... Also: 1977 (album) by Ash. ... Pittsburgh redirects here. ... This article is about the U.S. State. ... Image File history File links This is a lossless scalable vector image. ... Jay L. Schottenstein (born 1955) is a Columbus, Ohio entrepreneur. ... A baby wearing many items of winter clothing: headband, cap, fur-lined coat, shawl and sweater. ... High-heeled shoe Footwear consists of garments worn on the feet. ... Fashion accessories are items apart from the garment itself, which complement the whole outfit. ... For the tax agency in Ireland of the same name, see Revenue Commissioners. ... USD redirects here. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... This article is about work. ... For the band, see Big Brother and the Holding Company. ... Retail Ventures, Inc. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... The South Side is an area of the city of Pittsburgh, Pennsylvania. ... Pittsburgh redirects here. ... Retail Ventures, Inc. ... Year 1991 (MCMXCI) was a common year starting on Tuesday (link will display full calendar) of the Gregorian Calendar. ... OshKosh BGosh is a childrens apparel company founded in Oshkosh, Wisconsin in 1895. ... The 1980s refers to the years from 1980 to 1989. ... For other uses, see Gap. ... Levi Strauss & Co. ...

Contents

Other brands

In addition to its namesake brand, American Eagle, the company has developed and announced plans for several new brand and concept initiatives poised to drive new growth as the American Eagle brand nears saturation in current markets. One already launched, being Aerie.


The company's second stand-alone lifestyle concept, Martin + Osa, launched in the fall of 2006, targets men and women 25 to 40 years of age. Martin + Osa (Martin & Osa) is a new clothing brand developed by American Eagle Outfitters. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ...


In the year 2001, the company acquired a Canada-based retail concept called Bluenotes, which has approximately 100 stores averaging 3,300 square feet. The concept targeted a slightly younger demographic, ages 12-22, and was positioned as a denim-driven urban/suburban lifestyle brand. Due largely to poor performance, the Bluenotes business was sold to YM Inc. in 2004. This article is about the year. ... The Bluenotes brand was established in 1984, and has developed into Canadas leading denim retailer. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ...


aerie

aerie logo

The line aerie was announced in February 2006 as an intimate apparel sub-brand offering bras, panties,sportyish wear, and dorm wear targeting American Eagle's core 15- to 25-year-old female demographic segment. The name "aerie" was chosen as it refers to the nest of a bird of prey. Image File history File links AeriebyAmericanEagle. ... Image File history File links AeriebyAmericanEagle. ... Media:Example. ...


77 kids

American Eagle released plans in January 2008, to launch "77 kids," a line of clothing aimed at children aged two to 10 years. Shopping at its website will begin as early as August 2008 with physical stores planned to open in the United States in early 2009. 77 Kids line will offer the same basics as American Eagle but it will not be mini versions of American Eagle apparel.[citation needed] 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Anno Domini (or common era), in accordance to the Gregorian calendar. ...


AE All-Access Pass

In September 2005, American Eagle Outfitters announced the All-Access Pass customer rewards program. Customers in-store through a simple sign-up process are given a physical "All-Access Pass", which is about the size of a credit card. If you register online for the AE All-Access Pass, you will be prompted to print off a temporary pass, while the actual card will be mailed to you in 2-3 weeks. Customers receiving the pass are also given two cards for their key rings and multiple stickers for MP3 players as well as cell phones. Customers earn points when they present the card to the cashier at the store or enter the card number while checking out at AE.com. Each type of product earns a different amount of points – for example, jeans are worth 20 points. If you collect 50 points, you'll receive a 10% off coupon, 100 points earns you a 20% off coupon, and so on and so forth. Customers can earn coupons up to 40% off and are given 15% off up to seven days before and up to seven days after anyone in their household's birthday. The rewards are mailed out 4 times a year: once in January, April, July and October. 2005 : January - February - March - April - May - June - July - August - September - October - November - December- → Deaths in September September 28 : Constance Baker Motley September 25 : M. Scott Peck September 25 : Don Adams September 20 : Simon Wiesenthal September 14 : Robert Wise September 10 : Hermann Bondi September 8 : Donald Horne September 7 : Moussa Arafat...


Competition

American Eagle Outfitters is often compared to the clothing companies Aeropostale, Abercrombie & Fitch and Hollister, due to their similar styles, marketing techniques, and targeted consumer demographic, as well as the department store private label brands Arizona Jean Company (JC Penney) and American Rag (Macy's). American Eagle Outfitters brands much of their clothing with an embroidered landing eagle, similar to Abercrombie and Fitch's standing moose, Hollister Co.'s seagull, and Aeropostale's butterfly for females and bulldog for males. Additionally, American Eagle emphasize their date of establishment, 1977, in their marketing and design, branding the majority of their products with the date. Aéropostale is a clothing retailer oriented towards teenagers selling athletically geared, casual clothing at an extremely competitive price. ... Abercrombie & Fitch (IPA: ) (NYSE: ANF) (A&F) is an American clothing company. ... Hollister Co. ... J. C. Penney Company, Inc. ... This article is about the R. H. Macy & Co. ... Genera Several, see text. ... Abercrombie & Fitch (IPA: ) (NYSE: ANF) (A&F) is an American clothing company. ... For other uses, see Moose (disambiguation). ... Hollister Co. ... Seagull or Seagulls may refer to: Gull, a family of seabird, members of which are often called seagulls. ... This article is about a clothing company. ... Also: 1977 (album) by Ash. ...


Criticism

In 2007, textile and apparel workers union UNITE HERE launched the "American Vulture" back-to-school boycott of American Eagle [1] in protest of alleged workers' rights violations at the company's Canadian distribution contractor National Logistics Services (NLS). On the 2007 second quarter conference call[2], CEO James O'Donnell clarified the American Eagle's relationship with NLS and its effect on business. He explained, "We owned NLS with the acquisition of Braemar back in 2000 and we subsequently sold off NLS in 2006, and we are currently a customer of NLS... We have really no involvement at all with Unite Here and NLS. Our only involvement with NLS is basically as a customer and there have been some allegations made I think to some of, to the public about it affecting our business. I can tell you right now it has not affected our business." Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... UNITE HERE is a result of a 2004 merger of two North American labor unions: the Union of Needletrades, Industrial, and Textile Employees (UNITE) and the Hotel Employees and Restaurant Employees Union (HERE). ... Year 2000 (MM) was a leap year starting on Saturday. ...


Company growth

AE(American Eagle) expanded internationally by entering into Canada after acquiring some Dylex divisions in 2000 (Thrifty's, Braemar & National Logistics). Dylex Limited was one of Canadas largest retailers, involved in the operation of specialty retail stores, such as womens wear, meanswear, and family stores. ... Year 2000 (MM) was a leap year starting on Saturday. ...


In January 2007, the company announced that it will accelerate the expansion of aerie by American Eagle with the opening of at least 15 stand-alone locations in 2007. Launched in September, the new intimates sub-brand, featuring a full line of Panties, lingerie bras and thongs and dorm-wear, is designed to be sweetly-sexy. The brand has been met with strong customer acceptance. The company's expansion plans are based on the positive results of three aerie stand-alone test stores. If new stores continue to perform as well as the test stores, aerie could be a 350+ store chain by 2012. In the fourth quarter, American Eagle opened eight new AE stores and remodeled 20 locations. January 2007 is the first month of that year. ... 2012 (MMXII) will be a leap year starting on Sunday of the Gregorian calendar. ...


In 2006, 42 new AE stores opened and 65 remodels were completed. Together with five new MARTIN + OSA stores, and three new aerie stand-alone test stores, total gross square footage increased 8% for the year. In 2007, the company plans to open 45 to 50 AE stores, at least 15 aerie stand-alone stores and approximately 12 new MARTIN + OSA stores. Additionally, approximately 45 AE store remodels are planned, which combined with new store openings will generate total 2007 square footage growth of approximately 10%.[citation needed] Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ...


External links

MySpace is a social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music, and videos. ...

References


  Results from FactBites:
 
American Eagle Outfitters - Wikipedia, the free encyclopedia (1252 words)
American Eagle Outfitters is a retailer that dates back to 1904 but took its current form in 1977 and was reorganized in Pittsburgh's north suburbs.
American Eagle sells a full collection of apparel that includes basics such as jeans, cargo pants, and graphic Ts as well as accessories, outerwear, and footwear targeting the 15 to 25-year old demographic primarily under the American Eagle Outfitters® and AE® brand names.
American Eagle Outfitters is often compared to the clothing companies Abercrombie and Fitch and Aéropostale, due to their very similar styles, marketing techniques, and targeted consumer demographic, as well as the department store private label brands Arizona (JC Penney) and American Rag (Federated Department Stores).
  More results at FactBites »

 
 

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