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Encyclopedia > Advertising campaign

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame. Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. ... Integrated Marketing Communications // The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time. ...


The critical part of making an advertising campaign is determining a campaign theme, as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix. Wikibooks has more about this subject: Marketing Scale model of a Wheaties cereal box at a pep rally Promotion is one of the four key aspects of the marketing mix. ...


A particular advertising campaign may make use of a number of different channels or media to reach its audience - hence Internet advertising, Television Advertising, Magazine Advertising and others...(see category: Advertising) In this Internet world of ours, people are joining programs without achieving success. ... From the earliest days of the medium, television has been used as a vehicle for advertising in some countries. ...


References

  • Belch, George and Belch, Michael (2004). Advertising and Promotion: an integrated marketing communications perspective. McGraw-Hill/Irwin. ISBN 0-07-253676-4. 

  Results from FactBites:
 
Advertising campaign - Wikipedia, the free encyclopedia (160 words)
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).
The campaign theme is the central message that will be communicated in the promotional activities.
The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace.
Advertising (683 words)
Political advertising is governed primarily by Chapter 106 of the Florida Statutes.
Any political advertisement or campaign literature must contain the phrase "paid political advertisement" The ad or literature must also identify the persons or organizations sponsoring the ad and who approved the ad, and state whether the ad is paid for or provided in-kind.
Organizations that intend to advertise their endorsement of or opposition to a candidate or referendum issue may be required to file papers with the Elections Office prior to publishing such advertisements.
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